{"id":31189,"date":"2021-04-27T13:35:27","date_gmt":"2021-04-27T20:35:27","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=31189"},"modified":"2024-02-02T10:56:07","modified_gmt":"2024-02-02T18:56:07","slug":"5-experience-marketing-tactics-for-mortgage-businesses","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/5-experience-marketing-tactics-for-mortgage-businesses\/","title":{"rendered":"5 Experience Marketing tactics for mortgage businesses"},"content":{"rendered":"\n

The mortgage industry is seeing an unprecedented boom. Across the country, existing homeowners are looking to take full advantage of record-low interest rates and refinance their mortgages. At the same time, the largest generational cohort in American history – Millennials – is preparing to buy their first homes<\/a>.<\/p>\n\n\n\n

 It\u2019s an incredible opportunity for loan officers. Unfortunately, many of them don\u2019t have the tools to take full advantage of the spike in demand because they haven\u2019t adjusted to how borrowers are now discovering lenders. <\/p>\n\n\n\n

We\u2019re living in the age of the Experience Economy. Borrowers aren\u2019t just looking for loan officers who can provide the best price \u2014 they\u2019re looking for loan officers who can also provide a great experience and make a complicated process feel stress free.  According to McKinsey<\/a>, exceptional experiences are the primary reason why first-time homebuyers choose a lender.<\/p>\n\n\n\n

These days, finding a loan officer who can provide best-in-class experience is easier than ever. All a borrower has to do is pull out their smartphone and look at reviews on sites like Google and Zillow. <\/p>\n\n\n\n

This shift in how borrowers are looking for mortgage providers presents a great opportunity to mortgage companies (and their loan officers). By taking the right steps to provide great experiences and enabling borrowers to rave about you, your team can take full advantage of the current landscape. We call this process Experience Marketing<\/strong>. <\/p>\n\n\n\n

Let\u2019s break 5 Experience Marketing tactics that can help your loan officers and your overall brand attract more borrowers.<\/p>\n\n\n\n

Tactic #1: Meet your borrowers where they are <\/h2>\n\n\n\n

The first step to offering a fantastic experience is building a presence on sites that your borrowers frequently visit. Not only does this make it easy for potential borrowers to get in contact with you, there\u2019s a real SEO benefit. According to Moz<\/a>, these \u201ccitation factors” are the fifth-most important factor determining your local search ranking. Here are six listing sites where every lender should claim their business listings. <\/p>\n\n\n\n

Google My Business<\/strong><\/h3>\n\n\n\n

Remember, Google is king. Google My Business<\/a> is the first thing that will show up on a borrower\u2019s screen when they Google one of your loan officers, so be sure to optimize your profile. <\/p>\n\n\n\n

Facebook<\/strong><\/h3>\n\n\n\n

Facebook isn\u2019t just a social media site – it\u2019s also the second most popular review site on the Internet. Make sure to create a Facebook Business page<\/a> and offer the option to start a chat via Messenger to make it easy for borrowers to get in contact with you. <\/gwmw><\/p>\n\n\n\n

Zillow<\/strong><\/h3>\n\n\n\n

Zillow<\/a> is one of the most popular sites for people searching for a new home. It can also be a valuable tool for your loan officers to attract more borrowers. <\/p>\n\n\n\n

Better Business Bureau<\/strong> <\/h3>\n\n\n\n

Better Business Bureau<\/a> (BBB) is a nonprofit organization that\u2019s been active since 1912. The organization is dedicated to protecting consumers from false advertising and fraud. Putting your listing on BBB can help ensure borrowers that your loan officers are trusted. <\/p>\n\n\n\n

LendingTree<\/strong><\/h3>\n\n\n\n

<\/strong>LendingTree<\/a> allows borrowers to find the best loan in any circumstance, whether it be personal loans, auto loans, business loans, or home loans. The site also offers loan officers the ability to connect with interested local borrowers. <\/p>\n\n\n\n

Nerdwallet<\/strong><\/h3>\n\n\n\n

Nerdwallet<\/a> is a site that consumers turn to for financial advice. Since your loan officers are qualified to help borrowers save money on their mortgage, they should make sure to claim their listings. <\/p>\n\n\n\n

Remember, you should claim profiles for each one of your locations and for each one of your individual loan officers. The benefits to doing this are twofold. Not only will this give your business more reach in search results, it will also help to crowd out competitors in search rankings. <\/p>\n\n\n\n

Tactic #2: Collect reviews <\/h2>\n\n\n\n

Reviews are essential for attracting new borrowers. 92% of borrowers consult reviews before making any<\/em> purchase decision. For a big decision like getting a mortgage, reading reviews becomes even more crucial. Plus, there\u2019s an SEO impact as well \u2014 reviews are the third-largest ranking factor<\/a> determining your search ranking. Here are a few tips for collecting reviews from your borrowers. <\/p>\n\n\n\n