{"id":31547,"date":"2021-05-13T08:34:21","date_gmt":"2021-05-13T15:34:21","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=31547"},"modified":"2025-05-13T04:31:26","modified_gmt":"2025-05-13T11:31:26","slug":"online-reviews-statistics","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/online-reviews-statistics\/","title":{"rendered":"Beyond ratings: The ultimate online review statistics [Infographic]\u00a0"},"content":{"rendered":"\n<p>In today&#8217;s digital age, where a mouse click or screen tap can drive purchasing decisions, understanding the impact of online review statistics is crucial.&nbsp;<\/p>\n\n\n\n<p>Online reviews are not just a summary of customer sentiments; they are a vital element in shaping marketing strategies. They influence buying decisions, affect Google search rankings, and build customer trust.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This blog post is your ultimate guide to the best insights to understand the power of online reviews for your business. Here\u2019s a sneak peek at the key findings of our online review research as of 2023:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>71%<\/strong> of online reviews are written on Google.&nbsp;<\/li>\n\n\n\n<li><strong>50% of consumers<\/strong> read more than five online reviews before choosing a business.&nbsp;<\/li>\n\n\n\n<li>Online reviews impact SERP (Search engine results page) rankings for businesses.<\/li>\n\n\n\n<li>SMS is the most popular channel for businesses to send review requests to customers.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s dive into more online review statistics and understand how online reviews shape the business landscape.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-the-impact-of-online-reviews-an-overview-nbsp\" data-level=\"2\">The impact of online reviews: An overview\u00a0<\/a><ul><li><a href=\"#h-consumers-rely-heavily-on-online-platforms-and-review-sites-to-guide-their-buying-decisions-nbsp\" data-level=\"3\">Consumers rely heavily on online platforms and review sites to guide their buying decisions.\u00a0<\/a><\/li><li><a href=\"#h-the-majority-of-consumers-are-not-stopping-at-just-checking-the-star-ratings-nbsp\" data-level=\"3\">The majority of consumers are not stopping at just checking the star ratings.\u00a0<\/a><\/li><li><a href=\"#h-online-reviews-directly-impact-a-business-s-google-search-ranking-nbsp\" data-level=\"3\">Online reviews directly impact a business\u2019s Google search ranking.\u00a0<\/a><\/li><li><a href=\"#h-customers-care-about-negative-online-reviews\" data-level=\"3\">Customers care about negative online reviews.<\/a><\/li><li><a href=\"#h-adding-reviews-on-google-ads-via-google-seller-ratings-improves-ctr\" data-level=\"3\">Adding reviews on Google ads via Google Seller Ratings improves CTR.<\/a><\/li><li><a href=\"#h-focusing-on-online-reviews-improves-the-impact-of-your-marketing-campaigns-nbsp\" data-level=\"3\">Focusing on online reviews improves the impact of your marketing campaigns.\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-the-dynamics-of-online-review-requests-on-the-business-landscape-nbsp\" data-level=\"2\">The dynamics of online review requests on the business landscape\u00a0<\/a><ul><li><a href=\"#h-who-sends-the-most-review-requests\" data-level=\"3\">Who sends the most review requests?<\/a><\/li><li><a href=\"#h-how-are-businesses-sending-review-requests-nbsp\" data-level=\"3\">How are businesses sending review requests?\u00a0<\/a><\/li><li><a href=\"#h-the-impact-of-automated-review-requests-nbsp\" data-level=\"3\">The impact of automated review requests\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-the-most-popular-online-review-platform-and-trends-nbsp\" data-level=\"2\">The most popular online review platform and trends\u00a0<\/a><\/li><li><a href=\"#h-online-review-sentiments-an-overview-and-management-nbsp\" data-level=\"2\">Online review sentiments: An overview and management\u00a0<\/a><ul><li><a href=\"#h-online-review-sentiment-statistics-nbsp\" data-level=\"3\">Online review sentiment statistics\u00a0<\/a><\/li><li><a href=\"#h-online-review-management-statistics\" data-level=\"3\">Online review management statistics<\/a><\/li><\/ul><\/li><li><a href=\"#h-leverage-online-reviews-with-birdeye-nbsp\" data-level=\"2\">Leverage online reviews with Birdeye\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-online-reviews-an-overview-nbsp\">The impact of online reviews: An overview&nbsp;<\/h2>\n\n\n\n<p>If you\u2019re a business owner trying to understand if focusing on online reviews is worth the effort, the answer is a resounding yes. This section delves into why prioritizing online reviews is beneficial and essential in today\u2019s digital landscape.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consumers-rely-heavily-on-online-platforms-and-review-sites-to-guide-their-buying-decisions-nbsp\">Consumers rely heavily on online platforms and review sites to guide their buying decisions.&nbsp;<\/h3>\n\n\n\n<p>Birdeye&#8217;s<a href=\"https:\/\/birdeye.com\/resources\/guides\/impact-of-online-reviews-on-multilocation-businesses\/\"> study<\/a> shows consumers rely on <strong>word-of-mouth recommendations, search engines, and customer review sites<\/strong> to influence their local business searches.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-customers-trust-word-of-mouth-recommendations-and-online-review-sites-1024x686.jpg\" alt=\"Graph shows what influences local business searches - top three results are &quot;friends and family&quot;, &quot;search engine&quot;, and &quot;customer review sites&quot;\" class=\"wp-image-51866\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-customers-trust-word-of-mouth-recommendations-and-online-review-sites-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-customers-trust-word-of-mouth-recommendations-and-online-review-sites-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-customers-trust-word-of-mouth-recommendations-and-online-review-sites-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-customers-trust-word-of-mouth-recommendations-and-online-review-sites-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-customers-trust-word-of-mouth-recommendations-and-online-review-sites-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-customers-trust-word-of-mouth-recommendations-and-online-review-sites.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Restaurant searches were the highest in the past year, followed by local retailers and healthcare providers. Across various industries, it is widely acknowledged by consumers that they conduct online research about a business approximately <strong>68% of the time<\/strong> before making a purchase.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This indicates that customers turn to platforms like Google and niche review sites to decide which business to engage with.&nbsp;<\/p>\n\n\n\n<p>However, this trend is not a recent development. It has been steadily increasing over the past four years.&nbsp; In 2021, there was a <a href=\"https:\/\/birdeye.com\/resources\/guides\/the-2022-state-of-online-reviews\/\">10% rise<\/a> in online reviews, accompanied by a surge in business review requests. More details on this will be discussed in the following section.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-majority-of-consumers-are-not-stopping-at-just-checking-the-star-ratings-nbsp\">The majority of consumers are not stopping at just checking the star ratings.&nbsp;<\/h3>\n\n\n\n<p>In our study, <strong>92% of respondents<\/strong> mentioned they read at least two reviews, while <strong>50%<\/strong> claimed to read more than five reviews to form an opinion. The volume of customers reading online reviews has also seen a consistent upward trend since 2019. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">Studies<\/a> show that <strong>87%<\/strong> of customers mentioned they read online reviews in 2020, which was a significant increase from <strong>81%<\/strong> in 2019.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-how-many-reviews-customers-read-1-1024x686.jpg\" alt=\"Graph shows how many reviews customers read before choosing a business. The majority opt for 2-4 reviews. \" class=\"wp-image-51868\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-how-many-reviews-customers-read-1-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-how-many-reviews-customers-read-1-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-how-many-reviews-customers-read-1-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-how-many-reviews-customers-read-1-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-how-many-reviews-customers-read-1-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Graph-showing-how-many-reviews-customers-read-1.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So, the more reviews a business has, its likelihood of success is higher.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-online-reviews-directly-impact-a-business-s-google-search-ranking-nbsp\">Online reviews directly impact a business\u2019s Google search ranking.&nbsp;<\/h3>\n\n\n\n<p>Studies show that businesses with more reviews and higher ratings often feature in the Google local map pack. And we have seen this come true for many of our customers.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We have seen an uptick in SERP placement for clients who increase their review solicitation by more than 25%, and Birdeye gives our clients a simpler way to manage their online reputation, empowering them to shape and enhance it.\u201d<\/p>\n<cite>Sean Collier, COO, Etna Interactive<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customers-care-about-negative-online-reviews\">Customers care about negative online reviews.<\/h3>\n\n\n\n<p>Birdeye survey shows that <strong>85% of customers<\/strong> would not use a local business\u2019s product or service if they had negative reviews within the last twelve months.&nbsp;<\/p>\n\n\n\n<p>Moreover, <strong>78%<\/strong> said they would not choose a local business with a poor online reputation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adding-reviews-on-google-ads-via-google-seller-ratings-improves-ctr\">Adding reviews on Google ads via Google Seller Ratings improves CTR.<\/h3>\n\n\n\n<p>Businesses can showcase their customer reviews on Google Ads, significantly improving their click-through rate. With the Google Seller Ratings ad extension, you can showcase your business&#8217;s total number of reviews and the average star rating.&nbsp;<\/p>\n\n\n\n<p>It also reduces your cost per click and improves your ad quality score.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe saw a 2.7% improvement in CTR, a conversion rate that is 48.4% higher, and a CPA that is 19% cheaper than ads that did not include a seller rating. That\u2019s better clickthrough, higher conversion, and a lower CPA, and Birdeye makes it simple to set up. A busy digital marketer\u2019s dream! \u201c<\/p>\n<cite>&nbsp;Justin Shook Southern Careers Institute&nbsp;<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focusing-on-online-reviews-improves-the-impact-of-your-marketing-campaigns-nbsp\">Focusing on online reviews improves the impact of your marketing campaigns.&nbsp;<\/h3>\n\n\n\n<p>Birdeye&#8217;s<a href=\"https:\/\/birdeye.com\/resources\/guides\/the-2021-state-of-experience-marketing-how-marketers-turn-happy-customers-into-revenue\/\"> study<\/a> found that marketers see more leads and conversions from their online review and reputation management efforts.&nbsp;<\/p>\n\n\n\n<p>In fact, <strong>57% of marketers<\/strong> believe <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> is more important than advertising. And <strong>88% of marketers<\/strong> see a direct connection between online reputation and revenue growth.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Impact-of-online-reputation-on-business-growth-1024x686.jpg\" alt=\"Image shows how marketers feel about the role of online reviews and online reputation on a business \" class=\"wp-image-51870\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Impact-of-online-reputation-on-business-growth-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Impact-of-online-reputation-on-business-growth-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Impact-of-online-reputation-on-business-growth-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Impact-of-online-reputation-on-business-growth-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Impact-of-online-reputation-on-business-growth-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Impact-of-online-reputation-on-business-growth.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-dynamics-of-online-review-requests-on-the-business-landscape-nbsp\">The dynamics of online review requests on the business landscape&nbsp;<\/h2>\n\n\n\n<p>The upward <a href=\"https:\/\/birdeye.com\/blog\/emerging-online-review-trends-2025\/\">trend in online review <\/a>volume is not an isolated incident. This shift in the review landscape is due to a shift in consumer behavior and increased business review requests.\u00a0<\/p>\n\n\n\n<p>Over the past few years, Birdeye has observed a clear pattern: <strong>businesses that send out more review requests tend to accumulate a higher number of online reviews across various platforms.<\/strong>&nbsp;<\/p>\n\n\n\n<p>To elucidate the point, this section covers the businesses that send the most review requests and its impact on their online review volume.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-sends-the-most-review-requests\">Who sends the most review requests?<\/h3>\n\n\n\n<p>In 2020, <a href=\"https:\/\/birdeye.com\/resources\/guides\/the-2021-state-of-online-reviews\/\">Birdeye research<\/a> found that retail businesses sent the highest review requests, followed by healthcare, beauty and wellness, automotive, consumer goods, art and entertainment, and transportation industries.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-review-request-sent-by-businesses-1024x686.jpg\" alt=\"Graph shows average review requests sent by businesses in 2020. Retail businesses top the list. \" class=\"wp-image-51871\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-review-request-sent-by-businesses-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-review-request-sent-by-businesses-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-review-request-sent-by-businesses-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-review-request-sent-by-businesses-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-review-request-sent-by-businesses-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-review-request-sent-by-businesses.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">Related read: <a href=\"https:\/\/birdeye.com\/blog\/retail-review-sites\/\">Top 12 retail reviews site to fuel brand awareness and growth&nbsp;<\/a><\/pre>\n\n\n\n<p>This number is only growing as businesses on the Birdeye platform sent <strong>15%<\/strong> more review requests in 2021 compared to 2020. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-and-email-sent-per-location-for-review-requests-1024x686.jpg\" alt=\"Graph shows average SMS and email sent per business location for review requests\" class=\"wp-image-51872\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-and-email-sent-per-location-for-review-requests-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-and-email-sent-per-location-for-review-requests-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-and-email-sent-per-location-for-review-requests-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-and-email-sent-per-location-for-review-requests-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-and-email-sent-per-location-for-review-requests-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-and-email-sent-per-location-for-review-requests.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 30px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Collect, manage, and market online reviews from a single dashboard<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-are-businesses-sending-review-requests-nbsp\">How are businesses sending review requests?&nbsp;<\/h3>\n\n\n\n<p>Sending review requests yields positive results. For business owners, the next step is figuring out how to achieve similar results for their own businesses. Here are a few statistics that will help you choose the best platform to send review requests:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-sms-online-review-request-statistics-nbsp\">1. SMS online review request statistics&nbsp;<\/h4>\n\n\n\n<p>Birdeye research shows that <strong>49% of review requests<\/strong> were sent via SMS, up from <strong>45%<\/strong> in 2020. This channel had a conversion rate of <strong>32%<\/strong> in 2020, also up from <strong>30% <\/strong>in 2020.&nbsp;<\/p>\n\n\n\n<p>Studies also show that text messaging or SMS is a highly preferred communication channel, with <a href=\"https:\/\/www.twilio.com\/learn\/commerce-communications\/how-consumers-use-messaging\">9 out of 10<\/a> consumers favoring it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-SMS-per-business-location-1024x686.jpg\" alt=\"Graph shows average review request SMS sent per business location\" class=\"wp-image-51873\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-SMS-per-business-location-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-SMS-per-business-location-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-SMS-per-business-location-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-SMS-per-business-location-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-SMS-per-business-location-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-SMS-per-business-location.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Retail businesses sent over <strong>1000 review request SMS<\/strong> per business location in 2020; healthcare businesses sent <strong>750 requests<\/strong>, followed by beauty and wellness businesses with <strong>500 review requests<\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-email-online-review-request-statistics-nbsp\">2. Email online review request statistics&nbsp;<\/h4>\n\n\n\n<p>Birdeye&#8217;s study shows that<strong> 55% of review requests<\/strong> were sent via email in 2020, with an open rate of <strong>69%<\/strong> when sent from the Birdeye platform. These emails also have a <strong>22% click-through rate<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Open-and-click-rates-for-SMS-and-emails-1024x686.jpg\" alt=\"Graph shows open and click through rates for review request emails sent per business location\" class=\"wp-image-51875\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Open-and-click-rates-for-SMS-and-emails-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Open-and-click-rates-for-SMS-and-emails-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Open-and-click-rates-for-SMS-and-emails-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Open-and-click-rates-for-SMS-and-emails-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Open-and-click-rates-for-SMS-and-emails-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Open-and-click-rates-for-SMS-and-emails.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Retail businesses sent over <strong>2000 review request emails<\/strong> per business location in 2020, followed by automotive businesses with nearly <strong>1500 requests<\/strong> and healthcare businesses with around <strong>1200 review requests<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-emails-sent-per-business-location-1024x686.jpg\" alt=\"Graph shows average review request email  sent per business location\" class=\"wp-image-51874\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-emails-sent-per-business-location-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-emails-sent-per-business-location-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-emails-sent-per-business-location-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-emails-sent-per-business-location-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-emails-sent-per-business-location-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-request-emails-sent-per-business-location.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The industry standard for peak email open rate is <a href=\"https:\/\/www.marketingcharts.com\/digital\/email-online-and-mobile-114367\">25%<\/a>, with a peak click-through rate of <a href=\"https:\/\/www.marketingcharts.com\/digital\/email-online-and-mobile-114367\">3.3%.<\/a>&nbsp; Birdeye businesses enjoy a much higher open and click-through rate while also having the option to send reminder emails that vastly improve the chances of securing an online review from a customer.&nbsp;<\/p>\n\n\n\n<p>Based on our experience, we recommend sending between one and three reminder emails for review requests.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-impact-of-automated-review-requests-nbsp\">The impact of automated review requests&nbsp;<\/h3>\n\n\n\n<p>Embracing automation for sending review requests has significantly helped businesses improve their presence on online review sites over the past few years. Businesses deal with hundreds of customers across many locations, and keeping track of manual requests can be tricky.&nbsp;<\/p>\n\n\n\n<p>Automating review requests ensures you never miss a customer and significantly boosts this important channel of branding and customer feedback. Let\u2019s have a look at the following stats:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Birdeye research shows that businesses across industries employ automated review requests to <a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">generate reviews<\/a>. In fact, <strong>92% of automated review requests were sent<\/strong> via Birdeye in 2021.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>The healthcare industry is by far the leader in sending automated review requests, with <strong>95%<\/strong> automated review requests, followed by business services, retail stores, and transportation.<\/li>\n<\/ol>\n\n\n\n<p>These industries also enjoy a higher share of <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a>, with legal and finance businesses ( business services) coming on top with <strong>74%<\/strong> and <strong>66%<\/strong> review share, respectively, followed by healthcare businesses with <strong>64%<\/strong> reviews (as reported in 2020).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-popular-online-review-platform-and-trends-nbsp\">The most popular online review platform and trends&nbsp;<\/h2>\n\n\n\n<p>There are thousands of online review sites in addition to the popular ones like Google, <a href=\"https:\/\/birdeye.com\/blog\/facebook-reviews\/\">Facebook<\/a>, BBB, and so on.&nbsp;<\/p>\n\n\n\n<p>Interestingly, customers on the Birdeye platform have over two review sites configured within their review requests.&nbsp;<\/p>\n\n\n\n<p>However, not all review sites are created equal, with some standing out significantly more than others. Our findings indicate that Google is the overall winner in this competition.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google is the most popular review site, with <strong>71%<\/strong> of online reviews being written on the platform in 2021, up from <strong>67%<\/strong> in 2020. Facebook is losing its rank as a popular review site, declining from <strong>19%<\/strong> in 2019 to only <strong>3% <\/strong>in 2021.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>An industry-wise breakup of popular review sites looks like this:&nbsp;<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automotive:&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Customers wrote <strong>67%<\/strong> of automotive reviews on Google, followed by ShopperApproved, Facebook, <a href=\"https:\/\/birdeye.com\/blog\/why-dealerrater-is-important-to-your-automotive-business\/\">DealerRater<\/a>, Carwise, and others.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Legal businesses also prefer Google as their review channel, with <strong>42% of requests<\/strong> being sent for Google reviews, followed by Facebook, Avvo, BBB, lawyers.com, and others.<\/p>\n\n\n\n<p>Customers also prefer Google to share their feedback on legal businesses, with Google receiving <strong>75% reviews<\/strong>, followed by Lawyers.com, Facebook, BBB, and others.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Related: <a href=\"https:\/\/birdeye.com\/blog\/review-sites-for-lawyers\/\">Top review sites for lawyers<\/a><\/pre>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Property management:&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>From property management customers, Google received <strong>67% of reviews<\/strong>, followed by Facebook, Apartments, Apartment ratings, Zillow, and others.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Restaurants:&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In 2020, restaurants received an equal volume of reviews on Google and Facebook (<strong>45%<\/strong> each), followed by niche review sites like Open Table. However, in 2021, Google outshined other platforms by getting <strong>76%<\/strong> of all reviews, followed by other niche review sites (<strong>21%)<\/strong> and Facebook (<strong>3%)<\/strong>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Home services&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This industry sees customer reviews across many popular sites such as Google, Facebook, BBB, Consumer Affairs, Bizrate, HomeAdvisor, Home Warranty, and <a href=\"https:\/\/birdeye.com\/blog\/angies-list-reviews\/\">Angie\u2019s List<\/a>.&nbsp;<\/p>\n\n\n\n<p>In 2021, Google was the top choice for customers to review home service businesses, followed by various niche review sites.&nbsp;<\/p>\n\n\n\n<p>It is evident that a strong presence across <a href=\"https:\/\/birdeye.com\/blog\/15-contractor-review-sites-you-need-to-know\/\">contractor review sites<\/a> can translate into a robust online reputation for home service businesses.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Finance<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The finance industry also heavily relies on niche review sites for review collection. While Google is the top choice with<strong> 67% of reviews<\/strong>, industry-specific review sites also have a heavy share in finance reviews.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Healthcare&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/healthcare-reviews\/\">Healthcare businesses<\/a> also see reviews across various industry-specific review sites in addition to Google (<strong>61%<\/strong>).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-review-sentiments-an-overview-and-management-nbsp\">Online review sentiments: An overview and management&nbsp;<\/h2>\n\n\n\n<p>Requesting customers for online reviews, thereby ensuring a steady flow of feedback across multiple platforms, is vital for your business\u2019s growth. However, managing them is even more critical for maintaining your online reputation.&nbsp;<\/p>\n\n\n\n<p>Businesses must understand the prevailing sentiments in online reviews, follow the trends in review responses, and comprehend the nuances of review marketing to steer through online reputation management.&nbsp;<\/p>\n\n\n\n<p>In this section, we\u2019ll explore the key statistics related to online review sentiment and<a href=\"https:\/\/birdeye.com\/blog\/review-management\/\"> online review management<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-online-review-sentiment-statistics-nbsp\">Online review sentiment statistics&nbsp;<\/h3>\n\n\n\n<p>Most businesses shy away from sending review requests due to concerns about receiving overwhelmingly negative reviews. However, this fear is often unfounded.&nbsp; We have seen that most customers are happy to write positive reviews when businesses ask.&nbsp;<\/p>\n\n\n\n<p>Additionally, even negative reviews become manageable with proactive review management strategies.&nbsp;<\/p>\n\n\n\n<p>In fact, a recent Birdeye study showed that <strong>54% of customers<\/strong> write reviews when they have a positive customer experience with a business. In comparison, only <strong>38% of customers<\/strong> choose to write reviews after a negative customer experience.&nbsp;<\/p>\n\n\n\n<p><strong>Here is a breakup of online review sentiment by industry:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Healthcare and finance businesses have the highest volume of positive reviews, with a positive review share of <strong>92% to 94%<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Most reviews tend to fall at the extremes of customer experience, with neutral reviews having a minimal share across industries.&nbsp;<\/li>\n\n\n\n<li>Hospitality, property management, and transportation businesses get the most negative reviews, with a negative review share of <strong>16% to 28%.<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-ratings-by-industry-1024x686.jpg\" alt=\"Graph shows average review ratings by industry \" class=\"wp-image-51876\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-ratings-by-industry-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-ratings-by-industry-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-ratings-by-industry-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-ratings-by-industry-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-ratings-by-industry-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-ratings-by-industry.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-online-review-management-statistics\">Online review management statistics<\/h3>\n\n\n\n<p>Businesses have realized the importance of responding to online reviews, with more and more businesses ensuring that their online reviews have prompt responses.&nbsp;<\/p>\n\n\n\n<p>According to Birdeye research data, <strong>41% of customer reviews<\/strong> had responses from businesses compared to the <strong>28% response rate<\/strong> in 2020.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-response-rates-1024x686.jpg\" alt=\"Graph shows average review response rate in 2020 and 2021\" class=\"wp-image-51877\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-response-rates-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-response-rates-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-response-rates-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-response-rates-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-response-rates-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-response-rates.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Specifically, businesses from the finance, beauty &amp; wellness, and retail industries responded to reviews more than any other industry.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Online-review-response-trends-across-industries-1024x686.jpg\" alt=\"Graph shows average review responses sent from 2019 to 2021 across industries\" class=\"wp-image-51878\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Online-review-response-trends-across-industries-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Online-review-response-trends-across-industries-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Online-review-response-trends-across-industries-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Online-review-response-trends-across-industries-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Online-review-response-trends-across-industries-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Online-review-response-trends-across-industries.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-personalization-of-review-responses-nbsp\">Personalization of review responses:&nbsp;<\/h4>\n\n\n\n<p>Businesses are also starting to personalize review responses to show that they monitor reviews and care about customer feedback.&nbsp;<\/p>\n\n\n\n<p>According to Birdeye research, <strong>90% of businesses<\/strong> that respond to reviews opt for manual responses to personalize their message.&nbsp;<\/p>\n\n\n\n<p>While we agree that personalization is important, businesses do not have to opt for manual processes to do the heavy lifting.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"https:\/\/birdeye.com\/reviews\/\">Birdeye Reviews<\/a>, businesses can set up review response templates that include the customer\u2019s name and a customized response according to the star rating. If you want to send a manual custom response, use our <a href=\"https:\/\/birdeye.com\/ai\/\">BirdAI<\/a> tool to help you draft the best possible response.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leverage-online-reviews-with-birdeye-nbsp\">Leverage online reviews with Birdeye&nbsp;<\/h2>\n\n\n\n<p>Online reviews hold a major significance in the success of local businesses. They can shape purchasing decisions, customer preferences, and business online reputation.&nbsp;<\/p>\n\n\n\n<p>To outshine competitors and gain a stronghold in the industry, businesses must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure every customer receives a review request and follow up regularly to help them leave a review.&nbsp;<\/li>\n\n\n\n<li>Monitor online reviews to understand customer feedback and act on any negative reviews as soon as possible.&nbsp;<\/li>\n\n\n\n<li>Respond to all customer reviews to show they are present and ready to hear customers.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\">Showcase positive reviews<\/a> on marketing channels to gain the trust of potential customers.&nbsp;<\/li>\n\n\n\n<li>Leverage popular review request channels such as SMS and email for a high response rate.<\/li>\n\n\n\n<li>Identify popular niche review sites and ensure customers are writing reviews on them.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Review management can seem an enormous undertaking, especially for multi-location businesses.&nbsp;<\/p>\n\n\n\n<p>That is where Birdeye steps in to help businesses collect, monitor, manage, and market online reviews. Birdeye review requests have some of the highest success rates. It\u2019s also a trusted Google partner that helps you get your customer reviews live faster than ever.&nbsp;<\/p>\n\n\n\n<p>Check out the <a href=\"https:\/\/birdeye.com\/pricing\/\">pricing<\/a> for our tool now and grow your business with the power of online reviews.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"632\" height=\"601\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.07-AM.png\" alt=\"Online reviews statistics 2021\" class=\"wp-image-31550\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.07-AM.png 632w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.07-AM-300x285.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.07-AM-24x24.png 24w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"634\" height=\"501\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.24-AM.png\" alt=\"\" class=\"wp-image-31551\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.24-AM.png 634w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.24-AM-300x237.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"633\" height=\"454\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.40-AM.png\" alt=\"\" class=\"wp-image-31552\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.40-AM.png 633w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.46.40-AM-300x215.png 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"633\" height=\"409\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.47.02-AM.png\" alt=\"Online reviews statistics 2021\" class=\"wp-image-31553\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.47.02-AM.png 633w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-10.47.02-AM-300x194.png 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"634\" height=\"755\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.16.59-AM.png\" alt=\"Online reviews statistics 2021\" class=\"wp-image-31570\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.16.59-AM.png 634w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.16.59-AM-252x300.png 252w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"634\" height=\"484\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.37.36-AM.png\" alt=\"Online reviews statistics 2021\" class=\"wp-image-31582\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.37.36-AM.png 634w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.37.36-AM-300x229.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure>\n<\/div>\n\n\n<p>Before the pandemic, <a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/data-and-analytics\/publications\/artificial-intelligence-study.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">retail was already dramatically pivoting to e-commerce<\/a>, and this pace was further fast-tracked due to social distancing. Consumers spent a whopping $861.12 billion online with U.S. merchants in 2020, up an incredible <a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">44.0%<\/a> from 2019.<\/p>\n\n\n\n<p>As more brick and mortar businesses undergo digital transformation, this trend is not only likely to stay <strong>but accelerate<\/strong>. In the absence of in-person transactions, more businesses are leveraging review requests as a means of controlling their <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">online reputation<\/a> and as a way to better understand how they can improve the customer experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"634\" height=\"500\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-12.05.42-PM.png\" alt=\"\" class=\"wp-image-31590\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-12.05.42-PM.png 634w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-12.05.42-PM-300x237.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"632\" height=\"347\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.18.16-AM.png\" alt=\"Online reviews statistics 2021\" class=\"wp-image-31571\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.18.16-AM.png 632w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.18.16-AM-300x165.png 300w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"634\" height=\"449\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.18.39-AM.png\" alt=\"Online reviews statistics 2021\" class=\"wp-image-31572\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.18.39-AM.png 634w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.18.39-AM-300x212.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"631\" height=\"468\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.19.59-AM.png\" alt=\"Online reviews statistics 2021\" class=\"wp-image-31573\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.19.59-AM.png 631w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.19.59-AM-300x223.png 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"633\" height=\"334\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.20.47-AM.png\" alt=\"Online reviews statistics 2021\" class=\"wp-image-31574\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.20.47-AM.png 633w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.20.47-AM-300x158.png 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"634\" height=\"395\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.21.32-AM.png\" alt=\"\" class=\"wp-image-31575\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.21.32-AM.png 634w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.21.32-AM-300x187.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-11.21.32-AM-320x200.png 320w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital age, where a mouse click or screen tap can drive purchasing decisions, understanding the impact of online review statistics is crucial.&nbsp; Online reviews are not just a summary of customer sentiments; they are a vital element in shaping marketing strategies. They influence buying decisions, affect Google search rankings, and build customer trust.&nbsp;&nbsp; [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":31577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8550],"tags":[],"class_list":["post-31547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond ratings: The ultimate online review statistics<\/title>\n<meta name=\"description\" content=\"Here&#039;s a summary of the important online reviews statistics you need to know. 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