{"id":31768,"date":"2021-05-24T14:25:23","date_gmt":"2021-05-24T21:25:23","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=31768"},"modified":"2025-01-07T02:10:14","modified_gmt":"2025-01-07T10:10:14","slug":"5-experience-marketing-tips-for-property-management-businesses","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/5-experience-marketing-tips-for-property-management-businesses\/","title":{"rendered":"5 Experience Marketing tips for property management businesses"},"content":{"rendered":"\n<p>It doesn\u2019t matter what methods your team is using to attract new residents and retain existing ones \u2014 highly-rated competitors are just a few clicks away. To win in this new landscape and capture booming demand, property managers need to consistently deliver great experiences to their clients, then enable those clients to share their experiences. We call this process &#8220;<a href=\"https:\/\/birdeye.com\/blog\/what-is-experience-marketing\/\"><strong>Experience Marketing<\/strong><\/a>.&#8221;&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll break down 5 tips to help your property management business get started with Experience Marketing and fill more units.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-1-build-your-online-presence\" data-level=\"2\">1. Build your online presence\u00a0<\/a><\/li><li><a href=\"#h-2-collect-social-proof\" data-level=\"2\">2. Collect social proof\u00a0<\/a><\/li><li><a href=\"#h-3-bring-your-referral-program-into-the-digital-age\" data-level=\"2\">3. Bring your referral program into the digital age\u00a0<\/a><\/li><li><a href=\"#h-4-embrace-video\" data-level=\"2\">4. Embrace video\u00a0<\/a><\/li><li><a href=\"#h-5-put-your-finger-on-the-pulse-of-resident-sentiment\" data-level=\"2\">5. Put your finger on the pulse of resident sentiment\u00a0<\/a><\/li><li><a href=\"#h-looking-for-more-experience-marketing-tips\" data-level=\"2\">Looking for more Experience Marketing tips?\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-build-your-online-presence\">1. Build your online presence&nbsp;<\/h2>\n\n\n\n<p>The first step to delivering great experiences to residents is to claim your profile on relevant sites. After all, it\u2019s been estimated that <a href=\"https:\/\/www.zillow.com\/report\/2017\/renters\/the-rental-search\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">83% of renters<\/a> use online resources to find new places to live. Here are a few sites where you should claim your profile for your brand as well as for individual properties.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google: <\/strong>Google is one of the most important review sites on the Internet. <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a> are visible on Google search and Google Maps, so they\u2019re often the first impression clients have of your properties.&nbsp;<\/li>\n\n\n\n<li><strong>Zillow: <\/strong>Zillow is the biggest online destination for homebuyers and renters. It\u2019s often the first place residents turn to when looking for a new place to live.&nbsp;<\/li>\n\n\n\n<li><strong>Facebook: <\/strong>It\u2019s likely that your team is already actively posting on one or multiple Facebook business pages. It\u2019s important to remember that Facebook isn\u2019t merely the world\u2019s biggest social network; it\u2019s also a valuable site for potential residents looking for recommendations on local businesses.&nbsp;<\/li>\n\n\n\n<li><strong>Apartments.com: <\/strong>Apartments.com allows local renters to find nearby apartments, houses, condos, and townhomes for rent. It\u2019s a great place to list your properties and attract new residents.&nbsp;<\/li>\n\n\n\n<li><strong>Birdeye: <\/strong>Claiming your <a href=\"https:\/\/reviews.birdeye.com\/d\/categories\/real-estate\/\">free Birdeye profile<\/a> gives you a higher chance of ranking in relevant search results. Birdeye aggregates reviews from sites all across the Internet and sends valuable signals of social proof to Google\u2019s algorithm.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Be sure to keep your listing information such as business name, address, and phone number consistent across all these sites for each one of your properties. While tracking this information manually can be difficult, <a href=\"https:\/\/birdeye.com\/blog\/business-listing-management\/\">listings software<\/a> can help to streamline the process.&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Read how<a href=\"https:\/\/birdeye.com\/blog\/transform-property-management-operations-with-genai\/\"> AI in property management <\/a>is transforming the future of operations\r<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-collect-social-proof\">2. Collect social proof&nbsp;<\/h2>\n\n\n\n<p>Potential residents want to know they\u2019re making the right decision when finding a place to live. To give them the assurance they need to move forward in the process, it\u2019s important to collect <a href=\"https:\/\/birdeye.com\/blog\/reputation-marketing-a-short-guide-for-businesses\/\">social proof<\/a> from your existing residents. Here are a few tips for collecting resident reviews.&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be timely: <\/strong>residents are most likely to leave a review when their experience with your team is fresh in their minds. We recommend sending a review request within a week after move-in, move-out, or a maintenance request.&nbsp;<\/li>\n\n\n\n<li><strong>Make the process easy: <\/strong>Asking for reviews in-person doesn\u2019t yield results. Your residents are busy people \u2014 they\u2019ll only leave feedback if you make the process simple. For the best results, send review requests via text and email. That way, your residents will be able to leave a review with just a few clicks.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_1-1024x736.jpg\" alt=\"review request\" class=\"wp-image-31771\" width=\"713\" height=\"512\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_1-1024x736.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_1-300x216.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_1-768x552.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_1-810x583.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_1-1140x820.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_1.jpg 1200w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send review requests to all of your residents<\/strong>: The more reviews you have, the better signals you send to Google\u2019s algorithm. Be sure to ask <em>all<\/em> your residents for reviews. While you may end up with a few negative reviews, there is a strategy for dealing with these (more on that later).&nbsp;<\/li>\n\n\n\n<li><strong>Automate the process: <\/strong>Your team is already dedicating significant time and effort to delighting residents. There\u2019s no reason to add the additional manual work of sending a review request. Instead, find <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">review software<\/a> that integrates with the systems you\u2019re already using and sends review requests automatically.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you are experiencing challenges communicating with your residents, check out our article on <a href=\"https:\/\/birdeye.com\/blog\/3-tenant-communication-challenges-and-how-to-overcome-them\/\">3 resident communication challenges and how to overcome them<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-bring-your-referral-program-into-the-digital-age\">3. Bring your referral program into the digital age&nbsp;<\/h2>\n\n\n\n<p>Chances are that your business already has a <a href=\"https:\/\/birdeye.com\/blog\/referral-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">referral program<\/a> in place. Here are a few tips for making sure that it\u2019s giving you the results you\u2019re looking for.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find an incentive that works<\/strong>: Experiment with different incentives to find out which one produces the best results.&nbsp; These can be amenities such as free parking, a gift card, or even a simple thank-you note.&nbsp;<\/li>\n\n\n\n<li><strong>Simplify the process: <\/strong>Just like reviews, the best way to get residents to refer your business is by making the process easy. Find software like Birdeye that allows residents to easily refer your properties to friends and family through text, email, or social media posts.<\/li>\n\n\n\n<li><strong>Get started with a digital referral program<\/strong>: It\u2019s difficult to keep track of incentive payments, leads, and return on investment when relying on a pen-and-paper system. Instead, find a digital referral platform that allows you to track your referral leads and see your results at a glance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_2-1024x765.jpg\" alt=\"digital referral program\" class=\"wp-image-31772\" width=\"645\" height=\"482\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_2-1024x765.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_2-300x224.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_2-768x573.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_2-810x605.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_2-1140x851.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_2.jpg 1200w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-embrace-video\">4. Embrace video&nbsp;<\/h2>\n\n\n\n<p>Video is one of the most engaging methods of communication. Here are a few tips to help your team leverage video to the fullest.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share video testimonials: <\/strong>Video testimonials can be a valuable form of social proof. With the help of an experienced videographer and an existing resident willing to share their experience, your team will get quality content that you can share on social media and your website.&nbsp;<\/li>\n\n\n\n<li><strong>Conduct virtual open houses: <\/strong>Many prospective residents may live far away from your properties and want the option to schedule a virtual open house. With Birdeye\u2019s easy-to-use <a href=\"https:\/\/birdeye.com\/video-chat\/\">Video Chat<\/a> feature, you can easily start a video conversation. All your prospects will have to do is click a link.&nbsp;<\/li>\n\n\n\n<li><strong>Schedule video appointments: <\/strong>If existing residents are looking to get in contact with your team, offer the option to schedule a video appointment. Having one of your team members sit down face-to-face with a resident can eliminate potential miscommunication.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_3-1024x765.jpg\" alt=\"video calls \" class=\"wp-image-31773\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_3-1024x765.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_3-300x224.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_3-768x573.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_3-810x605.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_3-1140x851.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_5-Experience-Marketing-for-Property-Management-Tips_Content-Image_3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-put-your-finger-on-the-pulse-of-resident-sentiment\">5. Put your finger on the pulse of resident sentiment&nbsp;<\/h2>\n\n\n\n<p>Any successful Experience Marketing strategy requires you to continually surpass resident expectations. The best way to achieve this is by regularly collecting feedback across different touchpoints in the form of resident <a href=\"https:\/\/birdeye.com\/surveys\/\">surveys<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep your surveys short and sweet: <\/strong>The longer your survey, the less likely residents are to submit it. Ideally, a survey should take less than 5 minutes for a resident to complete.&nbsp;<\/li>\n\n\n\n<li><strong>Send regular Pulse Surveys<\/strong>: After an interaction with your team such as a maintenance request or a showing, you can send your resident a quick <a href=\"https:\/\/birdeye.com\/blog\/double-your-survey-response-rate-with-pulse-surveys\/\">Pulse Survey<\/a> via text message. This will help you better understand the resident experience and give your team members feedback on what they can improve on in the future.&nbsp;<\/li>\n\n\n\n<li><strong>Track reviews and surveys in one place: <\/strong>We strongly recommend property managers find a software system where they can track reviews and surveys in one place. The right platform will give your team a comprehensive view of resident feedback.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-for-more-experience-marketing-tips\">Looking for more Experience Marketing tips?&nbsp;<\/h2>\n\n\n\n<p>Want to find more ways to attract residents with the power of Experience Marketing? Check out our comprehensive guide for property managers. It contains bonus tips that we couldn\u2019t fit into this article.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/experience-marketing-for-property-management-businesses\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-marketing-guide-for-property-Managers.png\" clicktag=\"regular_XMpropertmgmtguide_31741_banner\" alt=\"Guide to Experience Marketing for property management businesses\" class=\"wp-image-31740\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It doesn\u2019t matter what methods your team is using to attract new residents and retain existing ones \u2014 highly-rated competitors are just a few clicks away. To win in this new landscape and capture booming demand, property managers need to consistently deliver great experiences to their clients, then enable those clients to share their experiences. [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":31770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8537],"tags":[],"class_list":["post-31768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experience Marketing for property management companies I Birdeye<\/title>\n<meta name=\"description\" content=\"Prospective residents trust the experiences of other residents. Here&#039;s how property managers can embrace Experience Marketing.\u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/31768\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Experience Marketing tips for property management businesses\" \/>\n<meta property=\"og:description\" content=\"Prospective residents trust the experiences of other residents. 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