{"id":32695,"date":"2021-08-18T15:00:38","date_gmt":"2021-08-18T22:00:38","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=32695"},"modified":"2024-02-02T13:58:44","modified_gmt":"2024-02-02T21:58:44","slug":"generate-leads-with-sms-marketing","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/generate-leads-with-sms-marketing\/","title":{"rendered":"How to generate leads at scale with text message marketing [INFOGRAPHIC]"},"content":{"rendered":"\n

Nearly 84%<\/a> of the world\u2019s population owns a smartphone, and text messaging comes readily available on these devices \u2013 no additional app downloads are necessary. Tack on the fact that SMS messages have a 98 percent open rate<\/a>, and it\u2019s clear why businesses are starting to use SMS marketing to help accelerate their growth. <\/p>\n\n\n\n

With such impressive engagement, it doesn\u2019t take rocket science to realize how text messaging<\/a> can help to generate more leads. But what matters is the quality of the experience you deliver in your messages. The fact is not all SMS marketing messages provide the same results.<\/p>\n\n\n\n

When used successfully, it creates an effective channel for communicating with customers on the go. However, it\u2019s important to remember that you are connecting with the customer on their personal device. This isn\u2019t a broad display ad or mass email. And because of this, it\u2019s important to deliver personalized, relevant messages that speak directly to the recipient. Delivering that type of quality customer experience requires a few basic best practices<\/a>.<\/p>\n\n\n\n

What is text message marketing?<\/h2>\n\n\n\n

Also called SMS marketing, text messaging marketing is a form of mobile marketing that allows businesses to send text messages directly to consumers\u2019 cell phones. This type of marketing can be used to promote deals, send coupons, update customers on new products, or simply to increase brand awareness.<\/p>\n\n\n\n

In the age of the smartphone, text message marketing is one of the most effective ways to reach your target audience. Unlike emails or social media posts, which can easily be ignored, texts have an unmatched open rate and are almost guaranteed to be seen by your customers. <\/p>\n\n\n\n

Furthermore, texts are personal and immediate, which makes them more likely to encourage customers to take action. For these reasons, text message marketing can be an extremely powerful tool for businesses of all sizes. If you’re not already using text message marketing, now is the time to start.<\/p>\n\n\n\n

Benefits of SMS marketing<\/h2>\n\n\n\n

Over six billion people use mobile devices. This accessibility is a huge benefit for businesses looking to connect with their customers through text messages. Additionally, since 60% of consumers are reading texts within the first five minutes<\/a> of receiving them, businesses can be confident that their messages will be seen by their customers.<\/p>\n\n\n\n

Text message marketing also provides businesses with another channel to reach out to their customers. Unlike email, which can often go unnoticed in a customer’s inbox, text messages are more likely to be responded to due to their personal nature. This direct line of communication can help businesses to build better relationships with their customers and drive more sales.<\/p>\n\n\n\n

Some other benefits of using SMS marketing include:<\/p>\n\n\n\n