{"id":33615,"date":"2021-10-13T13:30:46","date_gmt":"2021-10-13T20:30:46","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=33615"},"modified":"2026-03-22T09:34:44","modified_gmt":"2026-03-22T16:34:44","slug":"online-reputation-management","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/online-reputation-management\/","title":{"rendered":"Mastering online reputation management: A 2026 guide for multi-location businesses"},"content":{"rendered":"\n<p><strong>Reputation management<\/strong> is the discipline of shaping how customers perceive your brand online by coordinating reviews, listing accuracy, and brand presence across all locations and channels.<\/p>\n\n\n\n<p><strong>Summary<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background-color:#f9e0d2\">When customers search for your business, they get a quick \u201ctrust snapshot\u201d across search results, review sites, and social platforms, and that snapshot often decides whether they contact you or a competitor. Birdeye research shows <a href=\"https:\/\/birdeye.com\/blog\/online-reviews-report-2023-on-multi-location-businesses\/\"><strong>68%<\/strong><\/a> of consumers check online reviews before engaging with a local business, and <strong>85%<\/strong> avoid businesses with recent negative reviews. <a href=\"https:\/\/birdeye.com\/blog\/insights-on-being-the-one-for-customers\/\">Social<\/a> research also matters, especially for Millennials and Gen Z, and review volume continues to <a href=\"https:\/\/birdeye.com\/blog\/state-of-online-reviews\/\">rise<\/a> year over year, increasing both the risk and the upside of managing reputation well. Birdeye helps multi-location teams manage reviews, listings, messaging, and insights in one system so you can improve trust signals and performance at scale.<\/pre>\n\n\n\n<p>This blog covers what shapes your reputation online and why it impacts conversions, brand value, and ROI. We will also discuss the steps and best practices to improve it across locations, with examples and expert guidance from Birdeye.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-what-is-online-reputation-management\" data-level=\"2\">What is online reputation management?<\/a><\/li><li><a href=\"#h-why-does-online-reputation-management-matter\" data-level=\"2\">Why does online reputation management matter?<\/a><ul><li><a href=\"#h-building-credibility-with-customers\" data-level=\"3\">Building credibility with customers<\/a><\/li><li><a href=\"#h-gaining-higher-visibility-on-search\" data-level=\"3\">Gaining higher visibility on search<\/a><\/li><li><a href=\"#h-generating-higher-revenue\" data-level=\"3\">Generating higher revenue<\/a><\/li><\/ul><\/li><li><a href=\"#h-what-factors-contribute-to-online-reputation-management\" data-level=\"2\">What factors contribute to online reputation management?<\/a><\/li><li><a href=\"#h-how-to-build-a-strong-brand-s-reputation-management-strategy\" data-level=\"2\">How to build a strong brand&#8217;s reputation management strategy<\/a><ul><li><a href=\"#h-conducting-an-audit-nbsp\" data-level=\"4\">Conducting an audit\u00a0<\/a><\/li><li><a href=\"#h-monitoring-online-reviews-and-brand-mentions-nbsp\" data-level=\"4\">Monitoring online reviews and brand mentions\u00a0<\/a><\/li><li><a href=\"#h-collecting-positive-online-reviews-and-user-generated-social-content-nbsp\" data-level=\"4\">Collecting positive online reviews and user-generated social content\u00a0<\/a><\/li><li><a href=\"#h-managing-and-responding-to-online-mentions-and-reviews\" data-level=\"4\">Managing and responding to online mentions and reviews<\/a><\/li><li><a href=\"#h-marketing-positive-reviews-and-brand-mentions-nbsp\" data-level=\"4\">Marketing positive reviews and brand mentions\u00a0<\/a><\/li><li><a href=\"#h-developing-seo-and-pr-strategies-to-boost-online-reputation\" data-level=\"4\">Developing SEO and PR strategies to boost online reputation<\/a><\/li><li><a href=\"#h-how-to-repair-a-damaged-business-reputation\" data-level=\"3\">How to repair a damaged business reputation?<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-choose-the-best-online-reputation-management-tools\" data-level=\"2\">How to choose the best online reputation management tools<\/a><\/li><li><a href=\"#h-online-reputation-management-services-and-tools\" data-level=\"2\">Online reputation management services and tools<\/a><ul><li><a href=\"#h-review-monitoring\" data-level=\"4\">Review monitoring<\/a><\/li><li><a href=\"#h-social-monitoring\" data-level=\"4\">Social monitoring<\/a><\/li><li><a href=\"#h-review-management\" data-level=\"4\">Review management<\/a><\/li><li><a href=\"#h-review-marketing-for-online-reputation-management\" data-level=\"4\">Review marketing for online reputation management<\/a><\/li><li><a href=\"#h-reporting\" data-level=\"4\">Reporting<\/a><\/li><\/ul><\/li><li><a href=\"#h-real-life-online-reputation-management-success-stories\" data-level=\"2\">Real-life online reputation management success stories<\/a><ul><li><a href=\"#h-indiana-members-credit-union\" data-level=\"3\">Indiana Members Credit Union<\/a><\/li><li><a href=\"#h-black-bear-diner\" data-level=\"3\">Black bear diner<\/a><\/li><\/ul><\/li><li><a href=\"#h-conclusion-nbsp\" data-level=\"2\">Conclusion\u00a0<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-online-reputation-management\" data-level=\"2\">Frequently asked questions about online reputation management<\/a><\/li><li><a href=\"#h-supercharge-online-reputation-management-across-multiple-locations-with-birdeye-nbsp\" data-level=\"2\">Supercharge online reputation management across multiple locations with Birdeye\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<div id=\"birdeye-youtube-0Rv2phpiWWg\" class=\"ytvideo-container\"><\/div>\n<script>\n  var youtube = document.getElementById(\"birdeye-youtube-0Rv2phpiWWg\"); \n  var img = document.createElement(\"img\");\n  img.setAttribute(\"src\", \"https:\/\/i.ytimg.com\/vi\/0Rv2phpiWWg\/maxresdefault.jpg\");\n  img.setAttribute(\"class\", \"be-yt-thumb\");\n  img.setAttribute(\"width\", \"815\");\n  img.setAttribute(\"height\", \"458\");\n  img.setAttribute(\"alt\", \"Youtube Online Reputation Management Guide\");\n  \n  var playIcon  = document.createElement(\"div\");\n  playIcon.setAttribute(\"class\",\"play-icon\"); \/\/to add play icon on top of the image\n\n  var playBtn  = document.createElement(\"div\");\n  playBtn.setAttribute(\"class\",\"play-btn\");\n  var iconWrapper  = document.createElement(\"i\");\n  iconWrapper.setAttribute(\"class\",\"icon-wrapper\");\n\n  var iconImage = document.createElement(\"img\");\n  iconImage.setAttribute(\"src\", \"https:\/\/cdn2.birdeye.com\/version2\/v3\/components\/video\/play-btn-transparent.svg\");\n  iconImage.setAttribute(\"width\", \"80\");\n  iconImage.setAttribute(\"height\", \"80\");\n  iconImage.setAttribute(\"alt\", \"Online Reputation Management Guide Video play icon\");\n\n  youtube.appendChild(img);\n  iconWrapper.appendChild(iconImage);\n  playBtn.appendChild(iconWrapper);\n  playIcon.appendChild(playBtn);\n  youtube.appendChild(playIcon);\n  \n  \/\/ Attach an onclick event to the YouTube Thumbnail\n  youtube.onclick = function() {\n \n    \/\/ Create an iFrame with autoplay set to true\n    var iframe = document.createElement(\"iframe\");\n    iframe.setAttribute(\"src\", \"https:\/\/www.youtube.com\/embed\/0Rv2phpiWWg?rel=0&modestbranding=1&autohide=1&showinfo=0&controls=0&autoplay=1&border=0&wmode=opaque&enablejsapi=1\"); \n    var iframeWidth = document.querySelector('.ytvideo-container').clientWidth;\n    var iframeHeight = document.querySelector('.ytvideo-container').clientHeight;\n    iframe.setAttribute(\"style\", \"width:\"+ iframeWidth + \"px;height:\" + iframeHeight + \"px\");\n    iframe.setAttribute(\"allow\", \"autoplay\");\n\n    \/\/ Replace the YouTube thumbnail with YouTube HTML5 Player\n    this.parentNode.replaceChild(iframe, this);\n  }; \n<\/script><script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Online reputation management: The complete guide for business owners\",\n  \"description\": \"In this crash course, you'll learn the ins and outs of online reputation management and how you can use it to rank higher on search, get chosen by more customers, and outrank the local competition in your area.  Plus, If you\u2019re eager to build a powerful online reputation and attract more customers, you need Birdeye\u2019s guide to reputation management for multi-location businesses.   You can grab your copy here - https:\/\/bit.ly\/3zeEs9o  We\u2019re confident that this comprehensive guide can help take your business to the next level.  =================== Excerpt from transcript: ===================  What exactly is online reputation management?  Online reputation management involves monitoring and addressing customer feedback or content that could damage your brand\u2019s reputation and using strategies to prevent problems from arising in the first place.  Your online reputation is mostly built through online reviews and comments people leave about your business on social media.  We can break online reputation management down into two parts:   -  Acting proactively to create and manage customer perception of your company's brand online. -  Determining how people perceive your business when they find you online.  What's the relationship between online reputation management and search engine optimization, or SEO?   Search engines like Google, Bing, and Yahoo! value online reviews as much as your customers do. Online reviews provide fresh, organic content for your business and highlight genuine customer experiences.  Google\u2019s goal is to provide the best search results for customers, and reviews provide them with valuable information.  Of course, reviews aren\u2019t the only thing impacting your search ranking.  Search engines are the roadways that help direct targeted traffic to your site.  Think about the signs on the side of a freeway that tell you there\u2019s gas, food, and lodging off the next exit.  If you don\u2019t have your signs up, search engines won\u2019t know they can send traffic your way.  That means the signals you send to search engines shouldn\u2019t just include reviews.   You\u2019ll also need accurate and up-to-date contact information to be discovered online \u2013 like your name, address, phone number, opening hours, and more.   It\u2019s important to make sure this information is consistent across the Internet.  The next question we commonly get is what is the value of business reputation management?  Business reputation management is how you control the way your brand is viewed and perceived by customers, stakeholders, and the market as a whole.  When customers consider doing business with you, they want to make sure the product or service will satisfy their needs.  Let\u2019s take a closer look at the benefits of online reputation management.  A great online reputation means more credibility with customers.  We can\u2019t stress this enough: people want to do business with companies they trust.   However, if a potential customer has never heard of you before, they won\u2019t know if they can trust you.   That\u2019s where a good online reputation can help. If you have lots of great reviews, you can easily build credibility with customers.  A great online reputation means more visibility in an online search.  Your customers aren\u2019t the only ones who value your online reputation. A great online reputation means search engines will prioritize you online and your business will rank higher in relevant search results.  Finally, a better online reputation means more revenue. Studies show that a great online reputation means more money for your business. In fact, customer reviews produce an 18% average increase in sales revenue.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/0Rv2phpiWWg\/default.jpg\",\n  \"uploadDate\": \"2022-07-21T13:53:38Z\",\n  \"duration\": \"PT15M59S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/0Rv2phpiWWg\",\n  \"interactionCount\": \"546\"\n}<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-online-reputation-management\">What is online reputation management?<\/h2>\n\n\n\n<p>Online reputation management, or ORM, is the process of building, monitoring, managing, and influencing the perception of your brand image on the internet. Monitoring significant channels like Google, niche review platforms, and social media helps capture and manage customer feedback effectively.<\/p>\n\n\n\n<p>Online brand reputation management has two parts to it :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proactive: Taking active and continuous steps to ensure your business has a positive online perception via search engine optimization and positive media coverage.<\/li>\n\n\n\n<li>Reactive: Taking immediate responsive action when a negative comment, article, or mention goes online.<\/li>\n<\/ul>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 30px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Manage Posts, Reputation, and Reporting across Locations<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<pre class=\"wp-block-preformatted\">Explore the world of online reputation management to make the right choice for your enterprise businesses. Check out our extensive list of resources here:<br><br>1. <a href=\"https:\/\/birdeye.com\/blog\/brand-reputation-management\/\">Why brand reputation management should be your #1 marketing priority:&nbsp;<\/a><br>2. <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-tools\/\">Online reputation management tools&nbsp;<\/a><br>3. <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-services\/\">Online Reputation Management Services \u2013 Debunking 5 Common Myths<\/a><br>4. <a href=\"https:\/\/birdeye.com\/blog\/enterprise-reputation-management-software\/\">Proven strategies for enterprise reputation management across multiple locations<\/a><br>5. <a href=\"https:\/\/birdeye.com\/blog\/seo-reputation-management\/\">3 *not-so-secret* strategies to boost your SEO reputation management<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-does-online-reputation-management-matter\">Why does online reputation management matter?<\/h2>\n\n\n\n<p>Staying on top of your reputation can help you stay ahead of your competitors. But there is much more to it.&nbsp;<\/p>\n\n\n\n<p>Here are a few significant advantages of investing in building an online reputation management strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building credibility with customers&nbsp;<\/li>\n\n\n\n<li>Gaining higher visibility on search&nbsp;<\/li>\n\n\n\n<li>Generating higher revenue&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Let us briefly explore these benefits to understand them better.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-credibility-with-customers\">Building credibility with customers<\/h3>\n\n\n\n<p>Birdeye research shows that customers that search engines and customer review sites are two of the most critical channels for local business search.&nbsp;That is why generating online reviews, brand mentions, and a strong presence on local listing sites benefits local businesses immensely.&nbsp;<\/p>\n\n\n\n<p>It positions your business to be credible and trustworthy amongst potential customers.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Individuals are more in-tuned or likely to make decisions based on their peers&#8217; feedback and comments than a marketing campaign. Customers take those Amazon-like experiences and expectations and project those to every company they do business with.&#8221;<\/p>\n<cite>&#8211; Ashley Cash, Global life<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gaining-higher-visibility-on-search\">Gaining higher visibility on search<\/h3>\n\n\n\n<p>A stronger reputation across review sites translates into higher local search engine rankings and a prominent presence for target keywords. <\/p>\n\n\n\n<p>Search is shifting from people typing short keywords to asking AI tools more detailed questions, like \u201cWhich business is most trusted near me?\u201d That change further ties reputation management to visibility.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/search-ai\/\"><strong>Birdeye Search AI<\/strong><\/a> helps multi-location brands monitor whether they appear in AI-generated answers and whether those answers reflect the right trust signals across every location. It also connects the dots between reputation work and performance: the same improvements that strengthen AI visibility, accurate listings, consistent review volume, and clearer content often lift traditional local SEO as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"804\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1024x804.jpg\" alt=\"Keep your business info accurate everywhere with Birdeye Search AI\" class=\"wp-image-63777\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1024x804.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-300x235.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-768x603.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1536x1205.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-2048x1607.jpg 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-810x636.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1140x895.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Search engines evaluate relevance and trustworthiness while delivering results to customers, and a higher volume of reviews, positive feedback, and social media engagement works in your favor here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-generating-higher-revenue\">Generating higher revenue<\/h3>\n\n\n\n<p>Customers buy from businesses they trust. A positive brand reputation results in higher link clicks on organic results and lower cost per click in advertising campaigns. <a href=\"https:\/\/birdeye.com\/resources\/guides\/the-2021-state-of-experience-marketing-how-marketers-turn-happy-customers-into-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Birdeye research<\/u><\/a> shows that 88% of marketers believe reputation directly impacts business revenue.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-factors-contribute-to-online-reputation-management\">What factors contribute to online reputation management?<\/h2>\n\n\n\n<p>Online reviews, brand mentions, customer comments, business listing accuracy, newspaper citations, marketing campaigns, and many other factors come together to build your business reputation.<\/p>\n\n\n\n<p>The significant factors that contribute to a business\u2019s online reputation can be classified into&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Earned media<\/li>\n\n\n\n<li>Owned media<\/li>\n\n\n\n<li>Paid media<\/li>\n\n\n\n<li>Shared media&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s explore these factors briefly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Earned media:<\/strong> These are citations and mentions a business has earned through networking, PR (public relations) activities, and media coverage. Earned media includes newspaper articles, third-party review sites, social media mentions, and influencer marketing.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Owned media:<\/strong> These are brand stories and mentions on all channels owned by the business, including blogs, websites, social media, brand newsletters, and online magazines. Employee and user-generated content also fall under this category.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paid media: <\/strong>&nbsp;&nbsp;&nbsp;These are citations and mentions a business pays to have. This includes online advertisements, affiliate marketing programs, social media advertisements, and other native advertisements.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shared media:<\/strong>&nbsp; These are brand mentions where the media is shared between the brand and others. Co-branded campaigns, partnerships, and organic social media posts come under this category.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-a-strong-brand-s-reputation-management-strategy\">How to build a strong brand&#8217;s reputation management strategy<\/h2>\n\n\n\n<p>A strategic approach to reputation management helps businesses understand what proactive steps they can take to mold their brand perception. It also ensures that they react professionally to negative reviews and comments without taking a firefighting approach to online reputation.&nbsp;<\/p>\n\n\n\n<p>An reputation management strategy has the following steps:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Conducting an audit&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/birdeye.com\/blog\/review-monitoring\/\">Monitoring online reviews<\/a> and brand mentions&nbsp;<\/li>\n\n\n\n<li>Collecting positive online reviews and user-generated social content&nbsp;<\/li>\n\n\n\n<li>Managing and responding to online mentions and reviews<\/li>\n\n\n\n<li>Marketing positive reviews and brand mentions&nbsp;<\/li>\n\n\n\n<li>Developing SEO and PR strategies to boost online reputation&nbsp;<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-conducting-an-audit-nbsp\">Conducting an audit&nbsp;<\/h4>\n\n\n\n<p>Before formulating a reputation management strategy, start with an audit to understand your business\u2019s current status. Check for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistency in <a href=\"https:\/\/birdeye.com\/blog\/business-listing-management\/\">business listings<\/a> across all platforms, covering name, contact details, and services<\/li>\n\n\n\n<li>Key channels for reviews and mentions<\/li>\n\n\n\n<li>Customer sentiment through online feedback<\/li>\n\n\n\n<li>News on popular sources about the brand<\/li>\n\n\n\n<li>Social media engagement and user content<\/li>\n<\/ul>\n\n\n\n<p>You can work with an online reputation management tool like Birdeye to gain insights into your brand&#8217;s online presence and help address gaps effectively.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-monitoring-online-reviews-and-brand-mentions-nbsp\">Monitoring online reviews and brand mentions&nbsp;<\/h4>\n\n\n\n<p>After identifying significant reviews and social media platforms, consistently monitor these channels to stay updated on customer feedback and sentiment. Track platforms like Facebook, X, LinkedIn, Google, and industry-specific sites while ensuring listing information remains accurate.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"995\" height=\"1024\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2-995x1024.jpg\" alt=\"Dentist near me results found on google search\" class=\"wp-image-33626\" style=\"width:527px;height:542px\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2-995x1024.jpg 995w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2-291x300.jpg 291w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2-768x790.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2-810x834.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2-1140x1173.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2-24x24.jpg 24w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2-48x48.jpg 48w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage2.jpg 1200w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-collecting-positive-online-reviews-and-user-generated-social-content-nbsp\">Collecting positive online reviews and user-generated social content&nbsp;<\/h4>\n\n\n\n<p>While unhappy customers often share negative feedback online, happy customers need prompting to <a href=\"https:\/\/birdeye.com\/blog\/how-to-leave-a-review-on-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">leave positive reviews<\/a>. Research reveals that <a href=\"https:\/\/birdeye.com\/resources\/guides\/the-one-survey-how-consumers-choose-service-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">64% of consumers<\/a> will likely leave good reviews for quality services. Businesses should request satisfied customers to share feedback across platforms and implement a process for periodic reminders.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"484\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal3.png\" alt=\"Image showing how businesses can request reviews using Birdeye\" class=\"wp-image-42914\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal3.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal3-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal3-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal3-810x481.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p>Here\u2019s how Mike Bachman Plumbing benefited from piloting Birdeye for one of its office locations over seven months:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+110% increase in Google reviews<\/li>\n\n\n\n<li>+68% increase in Facebook recommendations<\/li>\n\n\n\n<li>+260% increase in BBB reviews<\/li>\n\n\n\n<li>5-10% boost in \u201cdiscovery\u201d searches via their Google Business Profile&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The ease of use of this software has been great. The automations have freed up time to focus on other things. Webchat has also been a very effective tool to avoid potential issues and keep customers happy, or at least prevent them from getting overly upset. That&#8217;s been a bonus for sure. The <strong>website review widget is a nice feature &#8211; putting our growing \/ positive online reputation on prominent display when our customers visit our website<\/strong><\/p>\n<cite>&#8211; Chad Roylance, Mike Bachman Plumbing<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-managing-and-responding-to-online-mentions-and-reviews\">Managing and responding to online mentions and reviews<\/h4>\n\n\n\n<p>Keeping track of all reviews and mentions can be challenging when your business has an active online presence on more than one channel, which it usually does.<\/p>\n\n\n\n<p>However, your business must have a system to manage (monitor, respond, and raise tickets) every review to ensure you do not miss customer feedback.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-positive-reviews-and-brand-mentions-nbsp\">Marketing positive reviews and brand mentions&nbsp;<\/h4>\n\n\n\n<p>You can learn what your happy customers say about you online by building an efficient <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">review generation<\/a> and monitoring system. However, keeping this information to yourself will not help your brand&#8217;s reputation.&nbsp;<\/p>\n\n\n\n<p>Leverage all positive reviews and mentions by marketing them across channels like your websites, social handles, newsletters, and product marketing materials so that they reach your current and potential customers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-developing-seo-and-pr-strategies-to-boost-online-reputation\">Developing SEO and PR strategies to boost online reputation<\/h4>\n\n\n\n<p>Elevate your reputation with a robust content marketing strategy that combines high-quality website content, blogs, and PR campaigns showcasing customer testimonials and reviews.<\/p>\n\n\n\n<p>This integrated approach amplifies SEO (Search Engine Optimization) and PR (Public Relations) efforts, fostering enhanced credibility, visibility, and business growth.<\/p>\n\n\n\n<p>That visibility work now includes how AI platforms summarize and recommend businesses. Birdeye Search AI helps you measure how often your brand shows up in AI answers compared to competitors, and it flags when the story shifts negatively or inaccurately.&nbsp;<\/p>\n\n\n\n<p>It also helps you prioritize what to fix first by identifying which sources and citations AI engines rely on, so your team can strengthen the places that matter most. And instead of stopping at reporting, <\/p>\n\n\n\n<p>Search AI agents can guide action, such as improving listing accuracy, generating more reviews, and sharpening key website content, so reputation gains translate into discoverability gains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"929\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-displays-a-Visibility-dashboard-comparing-the-average-search-visibility-of-Crestview-Dental-against-competitors-across-all-AI-sites-over-the-last-months-1024x929.jpg\" alt=\"This image displays a Visibility dashboard comparing the average search visibility of Crestview Dental against four competitors across all AI sites over the last three months\" class=\"wp-image-66714\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-displays-a-Visibility-dashboard-comparing-the-average-search-visibility-of-Crestview-Dental-against-competitors-across-all-AI-sites-over-the-last-months-1024x929.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-displays-a-Visibility-dashboard-comparing-the-average-search-visibility-of-Crestview-Dental-against-competitors-across-all-AI-sites-over-the-last-months-300x272.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-displays-a-Visibility-dashboard-comparing-the-average-search-visibility-of-Crestview-Dental-against-competitors-across-all-AI-sites-over-the-last-months-768x697.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-displays-a-Visibility-dashboard-comparing-the-average-search-visibility-of-Crestview-Dental-against-competitors-across-all-AI-sites-over-the-last-months-1536x1394.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-displays-a-Visibility-dashboard-comparing-the-average-search-visibility-of-Crestview-Dental-against-competitors-across-all-AI-sites-over-the-last-months-2048x1858.jpg 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-displays-a-Visibility-dashboard-comparing-the-average-search-visibility-of-Crestview-Dental-against-competitors-across-all-AI-sites-over-the-last-months-810x735.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-displays-a-Visibility-dashboard-comparing-the-average-search-visibility-of-Crestview-Dental-against-competitors-across-all-AI-sites-over-the-last-months-1140x1035.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-repair-a-damaged-business-reputation\">How to repair a damaged business reputation? <\/h3>\n\n\n\n<p>Most businesses can fix their bad online reputation in just 7 simple steps:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analyze online business mentions:<\/strong> Monitor and analyze brand mentions, online reviews on business listings, Google reviews, and social media content to understand the root cause of issues.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Respond to all reviews and brand mentions:<\/strong> Staying active and responding to negative comments shows that your business is accountable and willing to solve the issue.&nbsp;<\/li>\n\n\n\n<li><strong>Accept the mistake and apologize:<\/strong> The first step to fixing a bad reputation is acknowledging the issue and showing the customers that you are willing to remedy it.&nbsp;<\/li>\n\n\n\n<li><strong>Take the conversation offline:<\/strong> Encourage customers to contact you via private message, SMS, and social media DMs. You can also proactively call or message them if you have their information.&nbsp;<\/li>\n\n\n\n<li><strong>Encourage customers to remove the negative content:<\/strong> Solve customer issues and request them to remove the reviews or social media posts. If not, you can post that the problem has been addressed to balance out the content.&nbsp;<\/li>\n\n\n\n<li><strong>Spread the positive word online:<\/strong> Usually, only angry customers take to online forums to talk about a brand. Sharing positive reviews on social media, reposting happy customers, and adding positive reviews to websites can turn the tide around.&nbsp;<\/li>\n\n\n\n<li><strong>Implement SEO best practices:<\/strong> Implement SEO techniques to ensure customers see content from your website and social media channels instead of third-party sources.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"435\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-best-online-reputation-management-tools\">How to choose the best online reputation management tools<\/h2>\n\n\n\n<p>Many online reputation management tools in the market have advantages and limitations. Here are a few things to check while choosing online reputation management (ORM) tools :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The tool you choose must be easy to use and require minimal staff training. The easier the onboarding process, the faster you can get to work.&nbsp;<\/li>\n\n\n\n<li>Please look for integration with your CRM, social media platforms, and review sites. Features like review generation, monitoring, and social listening can only work if the ORM tool can integrate with these platforms.&nbsp;<\/li>\n\n\n\n<li>How easy is it to restrict user access to different designations in your business? You must be able to share edit access to a few, while the others can only access the reports. Reputation management handles sensitive information that needs restricted access.&nbsp;<\/li>\n\n\n\n<li>Robust reporting and detailed data to help you understand customer sentiment. Please ensure that the ORM tool you choose generates reports across channels and helps you break down data by sentiment (positive and negative).&nbsp;<\/li>\n\n\n\n<li>Businesses need online <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>reputation management tools<\/u><\/a> that can grow with them. Look for scalable solutions that accommodate enterprise (large-scale multi-location businesses) requirements.&nbsp;<\/li>\n\n\n\n<li>Reputation management processes need a quick reaction. Work with ORM tools that send alerts and periodic summaries on your chosen device.<\/li>\n<\/ul>\n\n\n\n<p>Multi-location businesses need robust online reputation management tools with AI-powered automation. GenAI helps you uncover trends, respond instantly to customers, and track branded keywords across multiple channels and locations.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Choosing the right software depends on whether you need a specialized messaging tool or an all-in-one AI platform. To see how the two industry leaders compare across features like review automation and multi-location scaling, explore our comprehensive <a href=\"https:\/\/birdeye.com\/blog\/birdeye-vs-podium-comparison\/\">Birdeye vs. Podium comparison<\/a>.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-reputation-management-services-and-tools\">Online reputation management services and tools<\/h2>\n\n\n\n<p>Customer feedback and business mentions can appear anywhere online &#8211; social media, personal blogs, review sites, and more. To stay on top of your reputation, partner with a reputation management company like Birdeye.<\/p>\n\n\n\n<p>Birdeye&#8217;s reputation management tools simplify the process with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review monitoring&nbsp;<\/li>\n\n\n\n<li>Social monitoring&nbsp;<\/li>\n\n\n\n<li>Review management&nbsp;<\/li>\n\n\n\n<li>Review marketing&nbsp;<\/li>\n\n\n\n<li>Reporting<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-review-monitoring\">Review monitoring <\/h4>\n\n\n\n<p>Traditional customer online feedback still predominantly comes from reviews, even with the current higher social media usage. And there are 100+ review sites for each industry vertical beyond the popular ones like Google, Amazon, Trustpilot, etc.&nbsp;<\/p>\n\n\n\n<p>Reputation management tools like Birdeye help you monitor your reviews on the websites where you have a significant presence so that you can stay updated.<\/p>\n\n\n\n<p>&nbsp;With Birdeye\u2019s Reviews AI businesses can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor customer reviews across 200+ sites from a single dashboard&nbsp;<\/li>\n\n\n\n<li>Spot and report fake and spam reviews<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-social-monitoring\">Social monitoring <\/h4>\n\n\n\n<p>Social media has become a crucial meeting point for businesses and customers. These platforms help customers air their grievances, testimonials, recommendations, and opinions on your brand as well. The volume of conversations on these social media platforms is usually high, so using a tool to monitor these mentions can be very useful.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"934\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage7-1024x934.jpg\" alt=\"how to monitor reviews to manage your online reputation\" class=\"wp-image-33642\" style=\"width:444px;height:405px\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage7-1024x934.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage7-300x274.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage7-768x701.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage7-810x739.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage7-1140x1040.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage7.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">Social listening<\/a> and monitoring help you understand where your customers are and where you should concentrate your resources to <a href=\"https:\/\/birdeye.com\/blog\/brand-reputation-management\/\">improve brand reputation<\/a> on social media.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"776\" height=\"562\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Social-feed.png\" alt=\"Birdeye dashboard showing how businesses can use Birdeye Social product to monitor custom feeds to boost online reputation\" class=\"wp-image-52052\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Social-feed.png 776w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Social-feed-300x217.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Social-feed-768x556.png 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<p>With Birdeye <a href=\"https:\/\/birdeye.com\/social-media-management-software\/\">Social AI<\/a>, businesses can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track engagement across social media platforms from a single dashboard<\/li>\n\n\n\n<li>Create customized social media feeds to monitor activity on brand mentions, branded keywords, and specific phrases&nbsp;<\/li>\n\n\n\n<li>Receive instant notifications when a post, comment, or mention goes live<\/li>\n\n\n\n<li>Leverage GenAI to create posts quickly that will appeal to your particular audience<\/li>\n\n\n\n<li>Moderate social media feeds by reporting spam and fake comments, posts and mentions with a single click<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-review-management\">Review management <\/h4>\n\n\n\n<p>While review monitoring tools help you spot your business&#8217;s latest reviews across the Internet, you must manage them well to build your reputation.<\/p>\n\n\n\n<p>Online <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/review-management\/\">review management<\/a> means responding to positive and negative online reviews, acting on negative feedback, and analyzing them to make business decisions.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"934\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage6-1024x934.jpg\" alt=\"Positive google review response examples with star rating\" class=\"wp-image-33637\" style=\"width:470px;height:428px\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage6-1024x934.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage6-300x274.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage6-768x701.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage6-810x739.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage6-1140x1040.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Birdeye\u2019s easy-to-use dashboard helps you track all your reviews, respond to them, and raise tickets to ensure your brand\u2019s online reputation stays positive.<\/p>\n\n\n\n<p>With the Birdeye Reviews AI, businesses can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate review responses with pre-defined templates to scale review management<\/li>\n\n\n\n<li>Stay on top of reviews with real-time notifications whenever a review goes live<\/li>\n\n\n\n<li>Understand and respond to international customers with the built-in translation and respond in the original language feature<\/li>\n\n\n\n<li>Respond to reviews on the go with Birdeye desktop or mobile app.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-review-marketing-for-online-reputation-management\">Review marketing for online reputation management<\/h4>\n\n\n\n<p>Positive reviews, mentions, and testimonials make up for excellent marketing material. You can increase customer trust in your brand and eliminate any doubt they may have about it by marketing online reviews.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"484\" height=\"369\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-13-at-2.30.54-PM.png\" alt=\"Janet Olivas leaves a google review with 5 star rating for Roger's tree company\" class=\"wp-image-33641\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-13-at-2.30.54-PM.png 484w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-13-at-2.30.54-PM-300x229.png 300w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/figure>\n<\/div>\n\n\n<p>Online reputation management requires the brand to proactively share positive reviews, experiences, and updates about its brand to boost its credibility. With review marketing tools from Birdeye, you can share positive reviews across all marketing channels with a single click.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"805\" height=\"1024\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage8-805x1024.jpg\" alt=\"how to generate new customer reviews through customer relationship management\" class=\"wp-image-33648\" style=\"width:455px;height:577px\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage8-805x1024.jpg 805w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage8-236x300.jpg 236w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage8-768x977.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage8-810x1030.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage8-1140x1450.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_Online-reputation-management-The-complete-guide-for-business-owners_ContentImage8.jpg 1200w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reporting\">Reporting<\/h4>\n\n\n\n<p>Online reputation management is a fast-paced arena and needs brands to stay on top of every review, mention, and feedback. Brands also need detailed reports and analytics to take proactive steps to improve their online reputation instead of being reactive alone.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"484\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal10.png\" alt=\"Image shows how businesses can use sentiment analysis to monitor online reputation\" class=\"wp-image-44194\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal10.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal10-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal10-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Customer-review-management-software-internal10-810x481.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"765\" height=\"540\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Reports.png\" alt=\"Birdeye Reports dashboard\" class=\"wp-image-52053\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Reports.png 765w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Reports-300x212.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure>\n\n\n\n<p>Birdeye&#8217;s AI-driven reporting systems allow businesses to:<\/p>\n\n\n\n<p>Evaluate business performance with a comprehensive metric called Birdeye Score. This score measures your business performance for multiple locations across listings (Listing score), customer sentiment (Sentiment score), and online reviews (Reputation score).<\/p>\n\n\n\n<p>Benchmark performance against local and global competitors to conduct detailed SWOT analysis, gain smart recommendations on how to rank higher on local searches, and improve reputation.<\/p>\n\n\n\n<p>Customize reporting dashboards based on business goals, share the reports with one click, and evaluate location-wise performance from a centralized dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-life-online-reputation-management-success-stories\">Real-life online reputation management success stories<gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-indiana-members-credit-union\">Indiana Members Credit Union<\/h3>\n\n\n\n<p>A finance conglomerate with over 30 locations, <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/resources\/case-studies\/indiana-members-credit-union\/\">Indiana Members Credit Union<\/a> (IMCU) partnered with Birdeye to strengthen its online reputation management. With Birdeye, the brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure consistency in NAP across locations and platforms<\/li>\n\n\n\n<li>Optimize listings for higher visibility, web traffic, and customer engagement<\/li>\n\n\n\n<li>Streamline review management with QR codes, CRM integration, and AI-driven responses<\/li>\n\n\n\n<li>Analyze member sentiment, track trends, leverage insights to improve customer experience at the local level<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"573\" height=\"384\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-results-for-Listings-with-Indian-members-credit-union.jpg\" alt=\"Image shows Listings AI results \" class=\"wp-image-56133\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-results-for-Listings-with-Indian-members-credit-union.jpg 573w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-results-for-Listings-with-Indian-members-credit-union-300x201.jpg 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"573\" height=\"384\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Reviews-resuls-for-Indian-members-credit-union.jpg\" alt=\"Image shows Reviews AI results\" class=\"wp-image-56134\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Reviews-resuls-for-Indian-members-credit-union.jpg 573w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Reviews-resuls-for-Indian-members-credit-union-300x201.jpg 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-black-bear-diner\">Black bear diner<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/resources\/case-studies\/black-bear-diner\/\">Black Bear Diner<\/a>, a growing multi-location restaurant business with 156 locations across 13 states, leveraged Birdeye&#8217;s GenAI platform to elevate their reputation. With Birdeye, the organization could<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate review monitoring<\/li>\n\n\n\n<li>Ensure prompt responses and management of guest feedback across multiple locations<\/li>\n\n\n\n<li>Identify trends, act on guest feedback, derive insights from feedback, and more.<\/li>\n\n\n\n<li>Deliver exceptional service while capitalizing on a strong brand reputation<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"573\" height=\"384\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-impact-on-Black-bear-Diner.jpg\" alt=\"Image shows Black bear diner results\" class=\"wp-image-56135\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-impact-on-Black-bear-Diner.jpg 573w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-impact-on-Black-bear-Diner-300x201.jpg 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"573\" height=\"384\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Black-bear-diner.jpg\" alt=\"Image shows Black bear diner reporting results\" class=\"wp-image-56136\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Black-bear-diner.jpg 573w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Black-bear-diner-300x201.jpg 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBirdeye\u2019s AI tools allow us to scale effortlessly. Whether we\u2019re at 72 diners or 172, the platform grows with us and continues to deliver exactly what we need.\u201d<\/p>\n<cite>Denise D\u2019Amico Johnson, Communications Manager at Black Bear Diner<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Related:<\/strong> Want to see more reputation management examples? Check out these remarkable <a href=\"https:\/\/birdeye.com\/resources\/results\/\">results<\/a> that we've seen from businesses using Birdeye.<\/pre>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"437\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-nbsp\">Conclusion&nbsp;<\/h2>\n\n\n\n<p>Managing the company&#8217;s reputation has become indispensable, especially for multi-location businesses looking to strengthen their digital presence. With customers relying on reviews, social media, and search results to make purchasing decisions, a strong reputation is key to building trust, visibility, and revenue.<\/p>\n\n\n\n<p>By leveraging tools like Birdeye, businesses can seamlessly monitor, manage, and market customer feedback across channels. From streamlining reviews to social media engagement, these solutions empower brands to respond quickly and build lasting relationships with their audience.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(135deg,rgb(209,255,211) 0%,rgb(255,254,254) 100%)\"><strong>What are the best online reputation companies in 2026?<br><\/strong><br>In 2026, the best online reputation companies are those that provide comprehensive software to help businesses manage reviews, track brand mentions, and and maintain a strong digital presence at scale. Birdeye is consistently ranked as a leader on G2, Capterra, and other review platforms.<strong><br><\/strong><br>Birdeye stands out as the #1 <strong>Agentic Marketing Platform<\/strong>, enabling brands to:<br><br>- Monitor reviews across 200+ sites from a single dashboard<br>- Automate review generation and responses with AI<br>- Track brand mentions and customer sentiment on social media<br>- Benchmark performance against competitors<br>- Ensure consistent listings across multiple platforms <br><br>Unlike traditional reputation management firms that only offer consulting or manual monitoring, Birdeye delivers scalable technology designed for multi-location businesses. This is why leading brands such as Black Bear Diner and Indiana Members Credit Union rely on Birdeye to streamline their online reputation strategies.<br><br>Other recognized players are in the market, but Birdeye\u2019s breadth of features, ease of use, and proven track record make it the top choice for businesses that want measurable results from their reputation management investments.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-online-reputation-management\">Frequently asked questions about online reputation management<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1672495050467\"><strong class=\"schema-faq-question\">What does a good online reputation look like?<\/strong> <p class=\"schema-faq-answer\">A good online reputation for a business looks like glowing reviews, social media mentions, a verified business website, and a high star rating on <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google reviews<\/a> when someone looks up a business online.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672495060586\"><strong class=\"schema-faq-question\">Do negative reviews hurt your online reputation?<\/strong> <p class=\"schema-faq-answer\">Negative reviews do hurt a brand\u2019s online reputation, especially if they are higher in volume, not responded to, and are more recent than positive reviews.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672495072560\"><strong class=\"schema-faq-question\">Why do you need an online reputation management strategy?<\/strong> <p class=\"schema-faq-answer\">Online reputation management strategy helps brands manage reputation by detailing the course of action for proactive and reactive brand interactions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672495103861\"><strong class=\"schema-faq-question\">What are the benefits of online reputation management services?<\/strong> <p class=\"schema-faq-answer\">Brands can improve customer sentiment online, grow their business across more locations, and establish a stronger brand faster in the market by hiring online reputation management services.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755523956366\"><strong class=\"schema-faq-question\">Who are the leading providers for review strategy?<\/strong> <p class=\"schema-faq-answer\">Birdeye is a leading provider for review strategy, helping businesses automate review requests, respond with AI, and gain insights from customer sentiment. Other providers include Podium and Trustpilot, but Birdeye is consistently ranked higher for multi-location scalability.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755523957646\"><strong class=\"schema-faq-question\">What are the best service providers for digital reputation management?<\/strong> <p class=\"schema-faq-answer\">The best service provider for digital reputation management is Birdeye, recognized for combining reviews, social monitoring, listings, and reporting in one platform. Unlike agencies that only consult, Birdeye equips businesses with tools to take control of their digital reputation directly.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755523958431\"><strong class=\"schema-faq-question\">Which are the best-rated online reputation management platforms?<\/strong> <p class=\"schema-faq-answer\">Birdeye is the best-rated platform, holding the #1 spot on G2 for 15 consecutive quarters. Customers rate Birdeye highly for ease of use, automation, and scalability, making it the most trusted choice for multi-location businesses.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-supercharge-online-reputation-management-across-multiple-locations-with-birdeye-nbsp\">Supercharge online reputation management across multiple locations with Birdeye&nbsp;<\/h2>\n\n\n\n<p>Multi-location reputation management can be challenging and resource-intensive. And that is why your organization deserves the best possible solution. In <a href=\"https:\/\/birdeye.com\/blog\/birdeye-leads-g2-enterprise-rankings-spring-2026\/\">G2\u2019s Spring 2026 reports<\/a>, Birdeye earned the #1 enterprise ranking across 12 categories based on 3,600+ verified customer reviews, including, Online Reputation Management, Local Listing Management, Social Media Suites. <\/p>\n\n\n\n<p>Birdeye was also recognized on G2\u2019s Best of 2026 lists as the #21 Top AI Product Globally, #37 Top Software Company Worldwide, #32 Agentic AI Product, and #11 Marketing &amp; Digital Advertising Product, among other <a href=\"https:\/\/birdeye.com\/awards\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>awards and recognitions<\/u><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-549-1024x633.png\" alt=\"Birdeye dominates G2\u2019s enterprise rankings in Spring 2026\" class=\"wp-image-69474\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-549-1024x633.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-549-300x185.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-549-768x475.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-549-810x500.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-549-1140x704.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-549.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00a0With Birdeye, teams can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Turn reviews into revenue with Reviews AI agents<\/strong><br>Birdeye\u2019s Review Generation Agent, Review Response Agent, and Review Reporting Agent automate the entire review lifecycle, from optimizing review requests to drafting personalized, brand-safe responses and surfacing actionable insights. Built on Local Intelligence, these agents help increase review volume, improve response rates, and uncover trends that directly impact customer experience and revenue.<\/li>\n\n\n\n<li><strong>Drive visibility with Listings AI agents<\/strong><br>The Listings Optimization Agent continuously audits and maintains your business information across high-impact directories like Google, Apple, and Yelp. It identifies gaps, optimizes profiles using local search signals, and ensures every location remains accurate, consistent, and discoverable, turning listings into a scalable growth engine.<\/li>\n\n\n\n<li><strong>Win the new search experience with Search AI agents<\/strong><br>As discovery shifts to AI-generated answers, Search AI agents track your visibility across platforms like ChatGPT, Gemini, and Perplexity. They identify which sources influence recommendations, monitor sentiment and accuracy, and recommend and prioritize actions, from improving listings to strengthening review signals, so your brand becomes the trusted recommendation in local search.<\/li>\n\n\n\n<li><strong>Scale engagement with Social AI agents<\/strong><br>Social Publishing, Social Engagement, and Reporting Agents help you create, publish, and optimize locally relevant content at scale. These agents analyze top-performing posts, competitor content, and trends to generate on-brand content, respond to interactions in real time, and surface performance insights, ensuring consistent, high-impact engagement across every location.<\/li>\n\n\n\n<li><strong>Convert conversations with Messaging AI<\/strong><br>Birdeye centralizes messages from text, webchat, and social channels into a unified inbox, enabling faster, more consistent responses. AI-powered workflows help teams manage high volumes of conversations efficiently, improving customer experience and conversion rates.<\/li>\n\n\n\n<li><strong>Turn data into decisions with Insights AI<\/strong><br>Insights AI consolidates data from reviews, surveys, listings, and social channels into a single view. With metrics like Birdeye Score and AI-driven recommendations, teams can benchmark performance, identify trends, and prioritize actions that improve reputation, visibility, and growth.<\/li>\n<\/ul>\n\n\n\n<p>Unlike fragmented point solutions, Birdeye brings reputation, visibility, engagement, and insights into one platform, where AI agents don\u2019t just report data, they drive governed execution across every location.<\/p>\n\n\n\n<p>Want to see how you can strengthen trust, improve visibility, and drive performance across all your locations? Watch a <a href=\"https:\/\/birdeye.com\/free-demo\/\">free demo<\/a> today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Win customer trust and dominate search with strong reputation strategies.<\/p>\n","protected":false},"author":83,"featured_media":33658,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8546],"tags":[],"class_list":["post-33615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2026 Guide to Online Reputation Management | Birdeye<\/title>\n<meta name=\"description\" content=\"Online Reputation Management (ORM) is Key to Success in 2026. 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Other providers include Podium and Trustpilot, but Birdeye is consistently ranked higher for multi-location scalability.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/online-reputation-management\/#faq-question-1755523957646","position":6,"url":"https:\/\/birdeye.com\/blog\/online-reputation-management\/#faq-question-1755523957646","name":"What are the best service providers for digital reputation management?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The best service provider for digital reputation management is Birdeye, recognized for combining reviews, social monitoring, listings, and reporting in one platform. Unlike agencies that only consult, Birdeye equips businesses with tools to take control of their digital reputation directly.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/online-reputation-management\/#faq-question-1755523958431","position":7,"url":"https:\/\/birdeye.com\/blog\/online-reputation-management\/#faq-question-1755523958431","name":"Which are the best-rated online reputation management platforms?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Birdeye is the best-rated platform, holding the #1 spot on G2 for 15 consecutive quarters. Customers rate Birdeye highly for ease of use, automation, and scalability, making it the most trusted choice for multi-location businesses.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/33615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=33615"}],"version-history":[{"count":105,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/33615\/revisions"}],"predecessor-version":[{"id":69475,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/33615\/revisions\/69475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/33658"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=33615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=33615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=33615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}