During the decision-making process, you\u2019ll find that you need to pick one or two credit card machines from what seems like a dizzying array of machines described as \u201creaders\u201d, \u201cpayment terminals\u201d, \u201ccredit card processing terminals<\/a>\u201d, \u201cPOS systems\u201d, \u201csmart terminals\u201d, etc. What\u2019s more, their prices vary widely. The important questions to answer are what functionalities are must-haves and which machine do you truly need?<\/p>\n\n\n\n In this article, we\u2019ll tackle essential features, how to provide a seamless experience, how you can also offer pay by text<\/a>, and more. First, given the diverse range of terminology around credit card machines let\u2019s define our terms.<\/p>\n\n\n\n 1. Legitimizes your business<\/strong><\/p>\n\n\n\n Accepting credit card<\/a> and mobile payments will establish your business in the industry as legitimate. Displaying the logos of the credit cards and mobile wallets you accept on your website or storefront will help build trust for your business.<\/p>\n\n\n\n If you\u2019re trying to position yourself as a top provider in your field, accepting credit cards and mobile payments impacts how customers perceive your business. Providing customers and prospects with more modern options to pay improves the customer experience, increases your business’ level of legitimacy, and instills rapport and trust with your customers.<\/p>\n\n\n\n 2. Increase sales and repeat business<\/strong><\/p>\n\n\n\n It\u2019s simple, offering customers more ways to pay with the right credit card machine massively expands your potential customer base. Consider this, according to a mobile payment study by eMarketer<\/a>:<\/p>\n\n\n\n That means 85.2 million consumers use mobile wallets. If your business doesn\u2019t have a credit card machine that accepts any of these payment methods you\u2019re alienating a large segment of customers. By expanding your payment methods you\u2019ll attract more customers, increase sales, and repeat business. <\/p>\n\n\n\n 3. Improve cash flow<\/strong><\/p>\n\n\n\n Money sent through a mobile payment goes directly into the bank account you’ve linked to it. Mobile payments are instant, so the money a customer pays through their e-wallet will be deposited into your account within a few hours, if not sooner.<\/p>\n\n\n\n While needs differ for every business there are a few things you should keep in mind when picking the right hardware:<\/p>\n\n\n You\u2019ll also be equipped to send payment requests by SMS<\/a> and social media messaging (even Instagram messaging<\/a>). This provides you with even more convenience by allowing you to manage the entire customer experience through messaging – which is how customers prefer to interact with businesses. From a single inbox, you can send payment requests via text and accept payments in-store. Send payment requests while messaging your customer, or swipe their card in person all from one inbox. <\/p>\n\n\nTable of contents<\/h2>
Why is it important to have a credit card POS machine?<\/h2>\n\n\n\n
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What to look for in a credit card processing machine?<\/h2>\n\n\n\n
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<\/figure>\n<\/div>\n\n\nQuick payments for your business<\/h2>\n\n\n\n