Table of contents<\/h2>- What are product reviews?<\/a><\/li>
- How do I get more product reviews?<\/a><\/li>
- Do product reviews help SEO?<\/a><\/li>
- How many reviews should a product have?<\/a><\/li>
- How do product reviews work?<\/a><\/li>
- What are the benefits of product reviews?<\/a><\/li>
- How do product reviews differ from customer reviews?<\/a><\/li>
- Which are the top product review sites?<\/a><\/li>
- December 2021 Google product reviews update:<\/a><\/li>
- Get started with Birdeye<\/a><\/li><\/ul><\/div>\n\n\n\n
What are product reviews?<\/h3>\n\n\n\n
Product reviews are an extremely important way for your customers to give feedback on the products you offer. When reviewing a product, your customers have the opportunity to provide their thoughts and opinions and also share images\/videos of how well or poorly something worked for them. <\/p>\n\n\n
\n![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Stats-1024x536.png\")
<\/figure>\n<\/div>\n\n\nHow do I get more product reviews?<\/h3>\n\n\n\n
Reviews are the most crucial part of the purchase decision for 90%<\/a> of United States customers so it\u2019s important to gather as many product reviews as possible. So where do you start? Get more product reviews by asking your customers to write them, make it easier for them to write such as sending them a simple link, and consider offering incentives such as a discount on future purchases, or free shipping. It also helps to have a presence on as many of the top product review sites as you can such as Amazon, ConsumerReports.org, and CNET (we\u2019ll get to that later). <\/p>\n\n\n\n![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-do-I-get-more-product-reviews_-1024x536.png\")
<\/figure>\n<\/div>\n\n\nDo product reviews help SEO?<\/h3>\n\n\n\n
Yes, having many product reviews can help your SEO<\/a>. How? When a customer writes their own review, you are giving them more content for Google to track and index. User-generated content is a great way to get Google’s attention. One of the things Google loves most about user-generated posts are keywords, which can be found in product reviews and other types of text on eCommerce sites. Product descriptions<\/a> also often include relevant phrases that further explain your products or services as well improve rankings for search engine results pages (SERPS).<\/p>\n\n\n\n![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Review-.png\")
<\/figure>\n<\/div>\n\n\nHow many reviews should a product have?<\/h3>\n\n\n\n
The more reviews a product has, the higher chance it will be purchased by customers. In fact, studies show 20-50 reviews are optimal<\/a> and give consumers assurance in their purchase decision. In fact, 49%<\/a> of consumers consider the number of online reviews as an essential factor in their purchase decision. <\/p>\n\n\n\nHow do product reviews work?<\/h3>\n\n\n\n
According to Google, ratings and reviews are matched to products based on a number of factors, the strongest being globally unique product identifiers such as GTINs (Global Trade Item Numbers). Without GTIN data, Google will attempt to match a review through other information such as SKU (Stock Keeping Unit), Brand + MPN (Manufacturer Part Number) pairs, and product URLs. However, these identifiers generally do not offer as good a match as GTINs. Without GTINs Google may not be able to match all of your reviews. Google will display star ratings when the system determines that the information is accurate and relevant to customers\u2019 needs.<\/p>\n\n\n\n
What are the benefits of product reviews?<\/h3>\n\n\n\n
When in doubt about products people turn first to review sites when beginning their research. <\/p>\n\n\n\n
\n- They help you gain insights to improve products that may be lacking (negative reviews)<\/li>\n\n\n\n
- Provide increased transparency with your customers<\/li>\n\n\n\n
- Provide a layer of added trust with your customers<\/li>\n\n\n\n
- Creates social proof your products<\/li>\n\n\n\n
- Increase visibility with Google shopping<\/li>\n\n\n\n
- Creates more informed customers so they make the right choices<\/li>\n\n\n\n
- Customers get real images of products in use instead of stock photos<\/li>\n<\/ul>\n\n\n\n
![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Product-review-1.png\")
<\/figure>\n<\/div>\n\n\nHow do product reviews differ from customer reviews?<\/h3>\n\n\n\n
A customer review on your business is essentially like getting a \u201creport card\u201d from customers about their customer experience journey. It can reflect the quality of customer service, food, and home services among other things. A product review on the other hand, simply means your customer reviewed what was purchased rather than giving an opinion about who sold them these items (the seller). A star rating system that is used to rank products in Google Shopping and can appear alongside organic listings. The 1-5 ranking gives customers an overview of a product’s performance, without regard to the company selling them. <\/p>\n\n\n
\n![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Product-review-1024x536.png\")
<\/figure>\n<\/div>\n\n\nWhich are the top product review sites?<\/h3>\n\n\n\n
The internet has made it so much easier for customers to buy products and businesses to list their products. Having your products listed on these sites can help customers make decisions and give insight into certain products. Here are the top product review sites<\/a> to list your products on.<\/p>\n\n\n\n![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/logos-1024x536.png\")
<\/figure>\n<\/div>\n\n\nDecember 2021 Google product reviews update:<\/h3>\n\n\n\n
Now that we know what product reviews are and their importance to your business, let’s take a deeper dive into the update and what the changes mean. For the latest update in December, Google said that if your business made changes to product reviews between now and the last update your rankings may be improved as a result of these updates. <\/p>\n\n\n\n
What are product reviews?<\/h3>\n\n\n\n
Product reviews are an extremely important way for your customers to give feedback on the products you offer. When reviewing a product, your customers have the opportunity to provide their thoughts and opinions and also share images\/videos of how well or poorly something worked for them. <\/p>\n\n\n
<\/figure>\n<\/div>\n\n\nHow do I get more product reviews?<\/h3>\n\n\n\n
Reviews are the most crucial part of the purchase decision for 90%<\/a> of United States customers so it\u2019s important to gather as many product reviews as possible. So where do you start? Get more product reviews by asking your customers to write them, make it easier for them to write such as sending them a simple link, and consider offering incentives such as a discount on future purchases, or free shipping. It also helps to have a presence on as many of the top product review sites as you can such as Amazon, ConsumerReports.org, and CNET (we\u2019ll get to that later). <\/p>\n\n\n Yes, having many product reviews can help your SEO<\/a>. How? When a customer writes their own review, you are giving them more content for Google to track and index. User-generated content is a great way to get Google’s attention. One of the things Google loves most about user-generated posts are keywords, which can be found in product reviews and other types of text on eCommerce sites. Product descriptions<\/a> also often include relevant phrases that further explain your products or services as well improve rankings for search engine results pages (SERPS).<\/p>\n\n\n The more reviews a product has, the higher chance it will be purchased by customers. In fact, studies show 20-50 reviews are optimal<\/a> and give consumers assurance in their purchase decision. In fact, 49%<\/a> of consumers consider the number of online reviews as an essential factor in their purchase decision. <\/p>\n\n\n\n According to Google, ratings and reviews are matched to products based on a number of factors, the strongest being globally unique product identifiers such as GTINs (Global Trade Item Numbers). Without GTIN data, Google will attempt to match a review through other information such as SKU (Stock Keeping Unit), Brand + MPN (Manufacturer Part Number) pairs, and product URLs. However, these identifiers generally do not offer as good a match as GTINs. Without GTINs Google may not be able to match all of your reviews. Google will display star ratings when the system determines that the information is accurate and relevant to customers\u2019 needs.<\/p>\n\n\n\n When in doubt about products people turn first to review sites when beginning their research. <\/p>\n\n\n\n A customer review on your business is essentially like getting a \u201creport card\u201d from customers about their customer experience journey. It can reflect the quality of customer service, food, and home services among other things. A product review on the other hand, simply means your customer reviewed what was purchased rather than giving an opinion about who sold them these items (the seller). A star rating system that is used to rank products in Google Shopping and can appear alongside organic listings. The 1-5 ranking gives customers an overview of a product’s performance, without regard to the company selling them. <\/p>\n\n\n The internet has made it so much easier for customers to buy products and businesses to list their products. Having your products listed on these sites can help customers make decisions and give insight into certain products. Here are the top product review sites<\/a> to list your products on.<\/p>\n\n\n Now that we know what product reviews are and their importance to your business, let’s take a deeper dive into the update and what the changes mean. For the latest update in December, Google said that if your business made changes to product reviews between now and the last update your rankings may be improved as a result of these updates. <\/p>\n\n\n\n<\/figure>\n<\/div>\n\n\nDo product reviews help SEO?<\/h3>\n\n\n\n
<\/figure>\n<\/div>\n\n\nHow many reviews should a product have?<\/h3>\n\n\n\n
How do product reviews work?<\/h3>\n\n\n\n
What are the benefits of product reviews?<\/h3>\n\n\n\n
\n
<\/figure>\n<\/div>\n\n\nHow do product reviews differ from customer reviews?<\/h3>\n\n\n\n
<\/figure>\n<\/div>\n\n\nWhich are the top product review sites?<\/h3>\n\n\n\n
<\/figure>\n<\/div>\n\n\nDecember 2021 Google product reviews update:<\/h3>\n\n\n\n
![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Googles-new-guidelines-1024x536.png\")
<\/figure>\n<\/div>\n\n\n![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Tweet.png\")
<\/figure>\n<\/div>\n\n![\"Google](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Tweet-2.png\")
<\/figure>\n<\/div>\n\n\n![\"Download](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1024x264.jpg\")
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