{"id":36588,"date":"2022-04-28T13:39:25","date_gmt":"2022-04-28T20:39:25","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=36588"},"modified":"2024-06-26T11:48:39","modified_gmt":"2024-06-26T18:48:39","slug":"top-google-review-trends-in-2022","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/top-google-review-trends-in-2022\/","title":{"rendered":"Top Google review trends in 2022"},"content":{"rendered":"\n<p>If there is one platform that reigns supreme in <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">online reviews<\/a>, it\u2019s certainly Google. <a href=\"https:\/\/birdeye.com\/blog\/online-reviews-report-2023-on-multi-location-businesses\/\">Studies<\/a> show that search engines and customer review sites are two of the top three channels influencing consumers looking for local businesses, and Google excels in both areas.&nbsp;<\/p>\n\n\n\n<p>With a verified Google Business Profile for your business, you can increase your chances of showing up for relevant local searches. Verified profiles get over <a href=\"https:\/\/birdeye.com\/blog\/state-of-google-business-profiles\/\">1800 monthly views<\/a>.&nbsp;<\/p>\n\n\n\n<p>By soliciting reviews, you can convert those visitors into customers for your business.&nbsp;<\/p>\n\n\n\n<p>Due to the number of customers using Google to find the product they\u2019re looking for and the seamless review process that follows, Google review trends are higher than anywhere else online.<\/p>\n\n\n\n<p>Birdeye\u2019s <a href=\"https:\/\/birdeye.com\/resources\/guides\/the-2022-state-of-online-reviews\/\">2022 state of online reviews<\/a> report analyzed the data of multi-location global brands and found pivotal Google review trends proving that Google should be a major part of your review acquisition strategy. Here are a few of the most significant trends you need to consider.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-the-vast-majority-of-all-reviews-are-left-on-google\" data-level=\"2\">The vast majority of all reviews are left on Google<\/a><\/li><li><a href=\"#h-google-continues-to-gain-more-reviews\" data-level=\"2\">Google continues to gain more reviews<\/a><\/li><li><a href=\"#h-average-star-ratings-on-google-by-industry\" data-level=\"2\">Average star ratings on Google by industry\u00a0<\/a><\/li><li><a href=\"#h-why-do-birdeye-customers-get-more-google-reviews\" data-level=\"2\">Why do Birdeye customers get more Google reviews?<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-google-reviews\" data-level=\"2\">Frequently asked questions about Google reviews <\/a><\/li><li><a href=\"#h-download-the-full-report\" data-level=\"2\">Download the full report<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-vast-majority-of-all-reviews-are-left-on-google\"><strong>The vast majority of all reviews are left on Google<\/strong><\/h2>\n\n\n\n<p>If one thing remained constant from 2020 to 2021, it\u2019s that Google reigns as the dominant platform for online reviews. Our study found that 71% of all online reviews were written on Google in 2021, a 4% increase from 2020. This shows that Google is only continuing to be the platform of choice for consumers to leave and read reviews on products and services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/The-vast-majority-of-all-reviews-are-left-on-Google.png\" alt=\"Graph showing increase in Google reviews from 2016 to 2021\" class=\"wp-image-36590\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/The-vast-majority-of-all-reviews-are-left-on-Google.png 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/The-vast-majority-of-all-reviews-are-left-on-Google-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/The-vast-majority-of-all-reviews-are-left-on-Google-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/The-vast-majority-of-all-reviews-are-left-on-Google-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/The-vast-majority-of-all-reviews-are-left-on-Google-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/The-vast-majority-of-all-reviews-are-left-on-Google-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/The-vast-majority-of-all-reviews-are-left-on-Google-375x195.png 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-continues-to-gain-more-reviews\"><strong>Google continues to gain more reviews<\/strong><\/h2>\n\n\n\n<p>If receiving the vast majority of online reviews wasn\u2019t enough, we found that the total volume of <a href=\"https:\/\/birdeye.com\/reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">reviews<\/a> left on Google grew by 23% from 2020 to 2021. This shows that consumers find Google the most convenient, trustworthy place online to leave and read reviews. For this reason, local businesses have to focus on improving their presence on Google where they are most likely to be reviewed by their customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-continues-to-gain-reviews.png\" alt=\"Bar graph showing a 23% increase in Google reviews from 2020 to 2021\" class=\"wp-image-36592\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-continues-to-gain-reviews.png 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-continues-to-gain-reviews-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-continues-to-gain-reviews-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-continues-to-gain-reviews-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-continues-to-gain-reviews-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-continues-to-gain-reviews-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-continues-to-gain-reviews-375x195.png 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-average-star-ratings-on-google-by-industry\"><strong>Average star ratings on Google by industry&nbsp;<\/strong><\/h2>\n\n\n\n<p>While most industries receive reviews on Google, there are some that receive significantly more. Our report found that the automotive, beauty, finance, consumer, healthcare, home, hospitality, legal, property, and retail industries are the most heavily influenced by Google reviews. More significantly, we also found that the average Google review rating of businesses in these industries was 4.6 in 2021 when using the Birdeye platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-star-rating-on-Google-by-industry.png\" alt=\"Comparison graph of the top reviewed industries and their average star ratings on Google\" class=\"wp-image-36593\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-star-rating-on-Google-by-industry.png 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-star-rating-on-Google-by-industry-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-star-rating-on-Google-by-industry-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-star-rating-on-Google-by-industry-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-star-rating-on-Google-by-industry-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-star-rating-on-Google-by-industry-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Average-star-rating-on-Google-by-industry-375x195.png 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-birdeye-customers-get-more-google-reviews\"><strong>Why do Birdeye customers get more Google reviews?<\/strong><\/h2>\n\n\n\n<p>Birdeye customers on average, see an increase of 195% <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google reviews<\/a> in their very first year itself. The secret to this is Birdeye\u2019s integration with Google\u2019s private direct reviews API. This privileged use of Google\u2019s private API comes as part of our partnership with Google. It enables Google\u2019s review functionality to be embedded directly into the Birdeye platform. <\/p>\n\n\n\n<p>This helps our customers get 2x higher conversion from review requests. Birdeye integrates with over 3,000 unique CRMs, PMSs, and other apps like Salesforce and Hubspot, so our customers can automate review requests. The result: A continuous flow of Google reviews.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-google-reviews\"><strong>Frequently asked questions about Google reviews <\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1661192568404\"><strong class=\"schema-faq-question\"><strong>How do customers get more Google reviews with Birdeye?<\/strong><\/strong> <p class=\"schema-faq-answer\">Birdeye is integrated with Google\u2019s private API due to its partnership with Google. This enables Google\u2019s review functionality to be directly embedded into Birdeye\u2019s platform. This is why Birdeye customers see an average 195% increase in Google reviews in just their first year with 2X higher conversion rates from review requests.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-download-the-full-report\"><strong>Download the full report<\/strong><\/h2>\n\n\n\n<p>Despite the critical information covered here, we\u2019ve only scratched the surface of the <strong>2022 state of<\/strong> <strong>online reviews<\/strong>. If you want to access more vital <a href=\"https:\/\/birdeye.com\/blog\/2022-state-of-online-reviews-top-3-review-trends-to-stay-ahead\/\" target=\"_blank\" rel=\"noreferrer noopener\">tips and trends<\/a> that you can use to your benefit, you can read the whole report by clicking the banner below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-2022-state-of-online-reviews\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Banner2022-state-of-online-reviews.jpg\" alt=\"\" class=\"wp-image-31167\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If there is one platform that reigns supreme in online reviews, it\u2019s certainly Google. Studies show that search engines and customer review sites are two of the top three channels influencing consumers looking for local businesses, and Google excels in both areas.&nbsp; With a verified Google Business Profile for your business, you can increase your [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":36595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8613],"tags":[],"class_list":["post-36588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Google review trends in 2022 | Birdeye<\/title>\n<meta name=\"description\" content=\"Read the top Google review trends from Birdeye&#039;s 2022 state of online reviews that 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