{"id":36820,"date":"2022-05-31T14:38:01","date_gmt":"2022-05-31T21:38:01","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=36820"},"modified":"2026-03-02T20:37:29","modified_gmt":"2026-03-03T04:37:29","slug":"google-small-business-marketing-tools","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/","title":{"rendered":"Google small business marketing tools you need to succeed"},"content":{"rendered":"\n<p><strong>Google small business marketing <\/strong>tools help businesses attract, engage, and convert customers across Search, Maps, and other Google platforms. By scheduling posts, running promotions, and strategically managing reviews, businesses reach the right audience at the right time and turn online interest into measurable results.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Summary<\/strong><br>Google small business marketing tools let businesses track campaign performance, monitor competitor activity, and uncover opportunities to refine messaging and outreach. They also support content planning, customer engagement, and data-driven decision-making to maximize efficiency and growth. Combining these features helps businesses identify what works, optimize efforts across channels, and expand their local reach.<\/pre>\n\n\n\n<p>In this blog post, we break down the most effective Google small business marketing tools, demonstrate how to use each strategically, and show how they help businesses attract more customers and grow revenue.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2><strong>Table of contents<\/strong><\/h2><ul><li><a href=\"#h-free-google-marketing-tools-for-small-businesses\" data-level=\"2\">Free Google marketing tools for small businesses<\/a><ul><li><a href=\"#h-google-business-profile-formerly-google-my-business\" data-level=\"3\">Google Business Profile (Formerly Google My Business)<\/a><\/li><li><a href=\"#h-google-ads-formerly-google-adwords\" data-level=\"3\">Google Ads (Formerly Google AdWords)<\/a><\/li><li><a href=\"#h-google-ads-keyword-planner\" data-level=\"3\">Google Ads Keyword Planner<\/a><\/li><li><a href=\"#h-google-trends\" data-level=\"3\">Google Trends<\/a><\/li><li><a href=\"#h-google-analytics\" data-level=\"3\">Google Analytics<\/a><\/li><li><a href=\"#h-google-search-console-formerly-google-webmasters\" data-level=\"3\">Google Search Console (formerly Google Webmasters)<\/a><\/li><li><a href=\"#h-google-alerts\" data-level=\"3\">Google Alerts<\/a><\/li><li><a href=\"#h-google-data-studio\" data-level=\"3\">Google Data Studio<\/a><\/li><li><a href=\"#h-google-tag-manager\" data-level=\"3\">Google Tag Manager<\/a><\/li><li><a href=\"#h-google-marketing-platform\" data-level=\"3\">Google Marketing Platform<\/a><\/li><\/ul><\/li><li><a href=\"#h-faqs-about-google-small-business-marketing-tools\" data-level=\"2\">FAQs about Google small business marketing tools<\/a><\/li><li><a href=\"#h-prepare-for-ai-powered-search-beyond-google\" data-level=\"2\">Prepare for AI-powered search beyond Google<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-google-marketing-tools-for-small-businesses\">Free Google marketing tools for small businesses<\/h2>\n\n\n\n<p>If you want to really get started marketing your small business, Google has you covered. Let&#8217;s go over some of the best free tools you can use to market yourself effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-business-profile-formerly-google-my-business\">Google Business Profile (Formerly Google My Business)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.08.06-AM-1024x435.png\" alt=\"Google Business Profile signup page\" class=\"wp-image-37078\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.08.06-AM-1024x435.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.08.06-AM-300x127.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.08.06-AM-768x326.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.08.06-AM-810x344.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.08.06-AM-1140x484.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.08.06-AM.png 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The tool you should look into is Google Business Profile \u2013 formerly Google My Business. Google Business Profile is a free service you can use to manage your digital presence on Google or Google Maps.<\/p>\n\n\n\n<p>When you <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">create a Google Business Profile<\/a>, you can easily provide customers with all the information they need about your business. You can tell Google what you do, where you\u2019re located, and when you\u2019re open. You can then add even more information to boost your business\u2019s reputation, including reviews, pictures, and links to your social media profiles.<\/p>\n\n\n\n<p>The more you communicate with your customers, the more they \u2013 and Google \u2013 will see you as a reputable, trustworthy business. Using a Google small business <a href=\"https:\/\/birdeye.com\/blog\/google-my-business-tools\/\">marketing tool like Google My Business<\/a> can help you create a strong online presence and attract potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-ads-formerly-google-adwords\">Google Ads (Formerly Google AdWords)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-ads-1.png\" alt=\"Google Ads dashboard\" class=\"wp-image-36824\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-ads-1.png 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-ads-1-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-ads-1-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-ads-1-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-ads-1-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-ads-1-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-ads-1-375x195.png 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Once you\u2019ve established an online presence, you need to promote your business. <a href=\"https:\/\/ads.google.com\/intl\/en_us\/getstarted\/?subid=us-en-ha-awa-bk-c-000!o3~Cj0KCQjw-daUBhCIARIsALbkjSYI9BKHIqge9trxVu_fZwCVdcMFStDjZDzsN4Z2pedZ7SSfFhjtjKUaAkaTEALw_wcB~76351054006~kwd-94527731~6466339383~562673792622\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Ads<\/a> \u2013 formerly Google AdWords \u2013gives you an easy way to create ads for your specific campaigns. With Google Ads, you can simply decide what your ad will target, write some keyword-rich copy, pick a budget and choose a start and end date. Google Ads will use that information to generate tailored ads to promote your business.<\/p>\n\n\n\n<p>The simple, step-by-step process for Google Ads:<\/p>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"><\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1675081086133\"><strong class=\"schema-how-to-step-name\"><strong>Pick a goal<\/strong>:<br\/><\/strong> <p class=\"schema-how-to-step-text\">Google Ads will let you choose what you intend to accomplish with the ads you create, including getting more site traffic, getting more phone calls, getting more in-store visitors, etc.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1675081097687\"><strong class=\"schema-how-to-step-name\"><strong>Choose your advertising range:<\/strong><br\/><\/strong> <p class=\"schema-how-to-step-text\">Whether you want to advertise locally, or to the whole world, Google Ads will let you choose the reach of your advertising.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1675081111626\"><strong class=\"schema-how-to-step-name\"><strong>Create your ad\u2019s message:<\/strong><br\/><\/strong> <p class=\"schema-how-to-step-text\">By adding a short and sweet written message, or by adding pictures, Google Ads will generate a quality ad promoting what you would like to display about your business.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1675081122858\"><strong class=\"schema-how-to-step-name\"><strong>Set your payment range:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">You can set a monthly budget cap before promoting your ad and get estimated results of your budget.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1675081149127\"><strong class=\"schema-how-to-step-name\"><strong>Start promoting your business:<\/strong><br\/><\/strong> <p class=\"schema-how-to-step-text\">Once you\u2019ve followed these steps, you can go live with your ads and start promoting your small business and building your online reputation.<\/p> <\/li><\/ol><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-ads-keyword-planner\">Google Ads Keyword Planner<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1003\" height=\"497\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.04.00-AM.png\" alt=\"Google ads keyword planner home page\" class=\"wp-image-37081\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.04.00-AM.png 1003w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.04.00-AM-300x149.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.04.00-AM-768x381.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.04.00-AM-810x401.png 810w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n\n\n\n<p>When you\u2019re creating your ad, you have to factor SEO in if you want your customers to see it. Google\u2019s <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner<\/a> can help you find and use the best keywords in your ad to place it directly in front of your customers.&nbsp;<\/p>\n\n\n\n<p>The keyword planner can give you plenty of keyword functionality like keyword research, recommended keywords, and bid estimates to help you plan your ad budget. Once you\u2019ve established what keywords you want to use and what your budget is, you can put together your advertising plan, share it with your team, finalize it and launch it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-trends\">Google Trends<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.05.05-AM-1024x631.png\" alt=\"Google Trends homepage\" class=\"wp-image-37082\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.05.05-AM-1024x631.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.05.05-AM-300x185.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.05.05-AM-768x473.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.05.05-AM-810x499.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.05.05-AM-1140x703.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.05.05-AM.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>SEO often relies on keeping up with the latest trends. <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a> is a tool that you can use to analyze the latest top trends in Google\u2019s search queries. By using Google Trends with keywords related to your industry, you can see what your leads are searching for to understand them better and tailor your marketing strategy directly to their current wants and needs.<\/p>\n\n\n\n<p>You can search certain keywords and topics on their own, or you can search multiple topics at once to compare their search volume. You can use this feature to compare competitive businesses and products to make a more informed decision on your current business decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-analytics\">Google Analytics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-05-31-at-3.57.06-PM-1024x550.png\" alt=\"Google Analytics home page\" class=\"wp-image-36825\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-05-31-at-3.57.06-PM-1024x550.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-05-31-at-3.57.06-PM-300x161.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-05-31-at-3.57.06-PM-768x412.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-05-31-at-3.57.06-PM-810x435.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-05-31-at-3.57.06-PM-1140x612.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-05-31-at-3.57.06-PM.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Businesses of all sizes need to know how and why customers are visiting their websites. But Google Analytics is especially useful for Google small business marketing.<\/p>\n\n\n\n<p>Google Analytics can tell you where your website is successful and where it needs improvement. The service can show you which pages get the most traffic, where customers click, how they navigate from page to page, how long they stay on a page, where your customers are located, and more.<\/p>\n\n\n\n<p>All of this information is critical to optimizing your business&#8217;s online reputation and helping you create a site that attracts more potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-search-console-formerly-google-webmasters\">Google Search Console (formerly Google Webmasters)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.09.19-PM-1024x306.png\" alt=\"Google Search Console about page\" class=\"wp-image-37083\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.09.19-PM-1024x306.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.09.19-PM-300x90.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.09.19-PM-768x229.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.09.19-PM-810x242.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.09.19-PM-1140x341.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.09.19-PM.png 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you want your website to rank on Google and keep your ranking, you have to know how your site is performing. <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Search Console<\/a> measures important performance metrics and gives you actionable reports to improve your SEO strategy.&nbsp;<\/p>\n\n\n\n<p>Some of the metrics that Google Search Console can provide you with are your site\u2019s impressions, Google search positions, and clicks. Knowing how you are performing in each of these metrics will help you to see where you are excelling, and where you could improve to rank higher in Google\u2019s search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-alerts\">Google Alerts<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Alerts-1-1024x536.png\" alt=\"Google Alerts dashboard\" class=\"wp-image-36826\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Alerts-1-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Alerts-1-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Alerts-1-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Alerts-1-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Alerts-1-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Alerts-1-375x195.png 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Alerts-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you\u2019re building an online presence for your business, you\u2019ll also be building an SEO standing, so it&#8217;s important to know where and when your business is being mentioned online. This is where <a href=\"https:\/\/www.google.com\/alerts?hl=en-GB\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Alerts<\/a> can be of help<\/p>\n\n\n\n<p>To use Google Alerts, type in your name, website, and any other information related to your business in the box at the top of the screen. Then, select how often you\u2019ll get notifications, which sites you\u2019ll see, where you want to see information from, and how many results you want to see. You\u2019ll then start receiving email alerts any time your business is mentioned online.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/birdeye.com\/blog\/google-alerts\/\">Google Alerts<\/a>, you can see where, when, and how your customers and other businesses are talking about you online. After that, you can choose to reach out to those customers or businesses to ask for reviews or backlinks to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-data-studio\">Google Data Studio<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.15.36-PM-1024x399.png\" alt=\"Google Data Studio dashboard\" class=\"wp-image-37085\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.15.36-PM-1024x399.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.15.36-PM-300x117.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.15.36-PM-768x300.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.15.36-PM-1536x599.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.15.36-PM-810x316.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.15.36-PM-1140x445.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-27-at-5.15.36-PM.png 1910w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Knowing how your website is performing is only half the battle. <a href=\"https:\/\/datastudio.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Data Studio<\/a> is a useful tool for taking the data that you need to know about your business and website and turning it into visual charts and tables to help your team collaborate on them.&nbsp;<\/p>\n\n\n\n<p>Once you create actionable charts and graphs to illustrate the metrics of your business, you can work to make the necessary improvements to boost your ranking and get more sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-tag-manager\">Google Tag Manager<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.29.22-AM-1024x498.png\" alt=\"Google Tag Manager about page\" class=\"wp-image-37086\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.29.22-AM-1024x498.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.29.22-AM-300x146.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.29.22-AM-768x373.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.29.22-AM-810x394.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.29.22-AM-1140x554.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.29.22-AM.png 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Web tags are important pieces of your website\u2019s code designed to help gather data or add functionality to a site. Google Tag Manager helps you manage all of your website\u2019s tags without having to dive directly into the code and change it manually.<\/p>\n\n\n\n<p>Google Tag Manager has a free tag management solution and offers a more in-depth service with Tag Manager 360 that you can purchase with more available features. Whatever service you choose, Google Tag Manager can make your life a little easier without messing with code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-marketing-platform\">Google Marketing Platform<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.06.47-AM-1024x439.png\" alt=\"Google Marketing Platform homepage\" class=\"wp-image-37084\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.06.47-AM-1024x439.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.06.47-AM-300x129.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.06.47-AM-768x329.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.06.47-AM-810x347.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.06.47-AM-1140x489.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-10.06.47-AM.png 1259w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As your business grows online &#8211; even if you stick with one location &#8211; you\u2019ll want to know how your website is performing. Using <a href=\"https:\/\/marketingplatform.google.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Marketing Platform<\/a> is a great way to handle all of your advertising and analytics in an easy-to-use platform. It gives you the tools to run tests on your site for user experience, generate useful reports on your metrics, and can give you important insights into what your customers are looking for.<\/p>\n\n\n\n<p>Here are the best internal tools inside Google Marketing Platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Manager:<\/strong> Helps run your campaigns and measure their performance<\/li>\n\n\n\n<li><strong>Search Ads 360:<\/strong> Track campaigns across sites like Google Ads, Bing, Yahoo, etc.<\/li>\n\n\n\n<li><strong>Display &amp; Video 360:<\/strong> Manage and display video campaigns&nbsp;<\/li>\n\n\n\n<li><strong>Analytics 360:<\/strong> Help you understand how customers interact with your website<\/li>\n\n\n\n<li><strong>Optimize 360:<\/strong> Create experiments to see what content works best on your site<\/li>\n<\/ul>\n\n\n\n<p>All of these tools are increasingly useful as your site begins to gain more traction, get more visitors, and more attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-google-small-business-marketing-tools\">FAQs about Google small business marketing tools<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1661193049260\"><strong class=\"schema-faq-question\"><strong>How do I promote my business on Google?<\/strong><\/strong> <p class=\"schema-faq-answer\">The most important thing you can do to promote your business on Google is to <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">set up your Google Business Profile<\/a>. Then, you can customize how your business shows up on Google Search and Google Maps and optimize your profile to rank higher on those platforms.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1661193067997\"><strong class=\"schema-faq-question\"><strong>How do businesses use Google for marketing?<\/strong><\/strong> <p class=\"schema-faq-answer\">Businesses can use Google&#8217;s tools to help market themselves effectively. For example, Google Business Profile helps businesses create a detailed online presence to build more customer awareness while Google Ads can pull in more traffic and leads through tailored ads to target customers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1661193085763\"><strong class=\"schema-faq-question\"><strong>How do you get listed on Google?<\/strong><\/strong> <p class=\"schema-faq-answer\">Once you&#8217;ve created your Google Business Profile, it will be listed on Google Search and Maps free of charge.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prepare-for-ai-powered-search-beyond-google\">Prepare for AI-powered search beyond Google<\/h2>\n\n\n\n<p>In 2026, customers increasingly turn to AI platforms like ChatGPT, Gemini, Perplexity, and more&nbsp; for direct answers instead of scrolling through search results. These engines pull data from your Google listings, reviews, and website to generate summaries about your business. If that information is inconsistent, AI can misrepresent your brand before a customer clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Win visibility in the era of AI search<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-419-1024x599.png\" alt=\"Birdeye Search AI image\" class=\"wp-image-68020\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-419-1024x599.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-419-300x175.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-419-768x449.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-419-1536x898.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-419-810x474.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-419-1140x667.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-419.png 1592w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Birdeye Search AI helps track and improve how AI platforms interpret their business.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/birdeye.com\/search-ai\/\">Birdeye Search AI<\/a>, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Measure visibility<\/strong>: See how often your locations appear in AI answers and compare results with local and brand-level competitors.<\/li>\n\n\n\n<li><strong>Fix what counts:<\/strong> Move beyond insights. Search AI agents suggest and implement updates, from listings to reviews to website content, to improve visibility.<\/li>\n\n\n\n<li><strong>Track sentiment:<\/strong> Understand how AI describes your brand and what prompts customers use to find you.<\/li>\n\n\n\n<li><strong>Strengthen citations:<\/strong> Identify which listings and sources AI engines rely on so you can focus on the right platforms.<\/li>\n\n\n\n<li><strong>Protect accuracy<\/strong>: Monitor business details such as hours and phone numbers across AI platforms to keep information accurate and up to date.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/how-to-get-more-google-reviews-a-no-nonsense-guide\/\"><img decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1024x264.jpg\" alt=\"Download free guide on how to get more google reviews.\" class=\"wp-image-31459\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1024x264.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-300x77.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-768x198.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1536x397.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-810x209.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1140x294.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews.jpg 1646w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Google small business marketing tools help businesses attract, engage, and convert customers across Search, Maps, and other Google platforms. By scheduling posts, running promotions, and strategically managing reviews, businesses reach the right audience at the right time and turn online interest into measurable results. SummaryGoogle small business marketing tools let businesses track campaign performance, monitor [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":36828,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-36820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google small business marketing tools for success I Birdeye<\/title>\n<meta name=\"description\" content=\"Google small business marketing tools are a great way to improve your SEO and get more customers. Read our list of the top tools to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/36820\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google small business marketing tools you need to succeed\" \/>\n<meta property=\"og:description\" content=\"Google small business marketing tools are a great way to improve your SEO and get more customers. Read our list of the top tools to use.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T21:38:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T04:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Birdeye Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birdeye Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/\"},\"author\":{\"name\":\"Birdeye Staff Writer\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\"},\"headline\":\"Google small business marketing tools you need to succeed\",\"datePublished\":\"2022-05-31T21:38:01+00:00\",\"dateModified\":\"2026-03-03T04:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/\"},\"wordCount\":1791,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/\",\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/\",\"name\":\"Google small business marketing tools for success I Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png\",\"datePublished\":\"2022-05-31T21:38:01+00:00\",\"dateModified\":\"2026-03-03T04:37:29+00:00\",\"description\":\"Google small business marketing tools are a great way to improve your SEO and get more customers. Read our list of the top tools to use.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193049260\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193067997\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193085763\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Google small business marketing tools you need to succeed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\",\"name\":\"Birdeye Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"caption\":\"Birdeye Staff Writer\"},\"description\":\"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193049260\",\"position\":1,\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193049260\",\"name\":\"How do I promote my business on Google?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The most important thing you can do to promote your business on Google is to <a href=\\\"https:\/\/birdeye.com\/blog\/google-my-business\/\\\">set up your Google Business Profile<\/a>. Then, you can customize how your business shows up on Google Search and Google Maps and optimize your profile to rank higher on those platforms.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193067997\",\"position\":2,\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193067997\",\"name\":\"How do businesses use Google for marketing?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Businesses can use Google's tools to help market themselves effectively. For example, Google Business Profile helps businesses create a detailed online presence to build more customer awareness while Google Ads can pull in more traffic and leads through tailored ads to target customers.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193085763\",\"position\":3,\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193085763\",\"name\":\"How do you get listed on Google?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Once you've created your Google Business Profile, it will be listed on Google Search and Maps free of charge.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"HowTo\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#howto-1\",\"name\":\"Google small business marketing tools you need to succeed\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#article\"},\"description\":\"\",\"step\":[{\"@type\":\"HowToStep\",\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081086133\",\"name\":\"Pick a goal:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Google Ads will let you choose what you intend to accomplish with the ads you create, including getting more site traffic, getting more phone calls, getting more in-store visitors, etc.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081097687\",\"name\":\"Choose your advertising range:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Whether you want to advertise locally, or to the whole world, Google Ads will let you choose the reach of your advertising.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081111626\",\"name\":\"Create your ad\u2019s message:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"By adding a short and sweet written message, or by adding pictures, Google Ads will generate a quality ad promoting what you would like to display about your business.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081122858\",\"name\":\"Set your payment range:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"You can set a monthly budget cap before promoting your ad and get estimated results of your budget.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081149127\",\"name\":\"Start promoting your business:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Once you\u2019ve followed these steps, you can go live with your ads and start promoting your small business and building your online reputation.\"}]}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google small business marketing tools for success I Birdeye","description":"Google small business marketing tools are a great way to improve your SEO and get more customers. Read our list of the top tools to use.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/36820\/","og_locale":"en_US","og_type":"article","og_title":"Google small business marketing tools you need to succeed","og_description":"Google small business marketing tools are a great way to improve your SEO and get more customers. Read our list of the top tools to use.","og_url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2022-05-31T21:38:01+00:00","article_modified_time":"2026-03-03T04:37:29+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png","type":"image\/png"}],"author":"Birdeye Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Birdeye Staff Writer","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/"},"author":{"name":"Birdeye Staff Writer","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb"},"headline":"Google small business marketing tools you need to succeed","datePublished":"2022-05-31T21:38:01+00:00","dateModified":"2026-03-03T04:37:29+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/"},"wordCount":1791,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png","articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/","url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/","name":"Google small business marketing tools for success I Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png","datePublished":"2022-05-31T21:38:01+00:00","dateModified":"2026-03-03T04:37:29+00:00","description":"Google small business marketing tools are a great way to improve your SEO and get more customers. Read our list of the top tools to use.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193049260"},{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193067997"},{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193085763"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-image-Google-small-business-marketing-tools-you-need-to-succeed.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Digital Marketing","item":"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":4,"name":"Google small business marketing tools you need to succeed"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb","name":"Birdeye Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","caption":"Birdeye Staff Writer"},"description":"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.","url":"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193049260","position":1,"url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193049260","name":"How do I promote my business on Google?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The most important thing you can do to promote your business on Google is to <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">set up your Google Business Profile<\/a>. Then, you can customize how your business shows up on Google Search and Google Maps and optimize your profile to rank higher on those platforms.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193067997","position":2,"url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193067997","name":"How do businesses use Google for marketing?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Businesses can use Google's tools to help market themselves effectively. For example, Google Business Profile helps businesses create a detailed online presence to build more customer awareness while Google Ads can pull in more traffic and leads through tailored ads to target customers.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193085763","position":3,"url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#faq-question-1661193085763","name":"How do you get listed on Google?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Once you've created your Google Business Profile, it will be listed on Google Search and Maps free of charge.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#howto-1","name":"Google small business marketing tools you need to succeed","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#article"},"description":"","step":[{"@type":"HowToStep","url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081086133","name":"Pick a goal:","itemListElement":[{"@type":"HowToDirection","text":"Google Ads will let you choose what you intend to accomplish with the ads you create, including getting more site traffic, getting more phone calls, getting more in-store visitors, etc."}]},{"@type":"HowToStep","url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081097687","name":"Choose your advertising range:","itemListElement":[{"@type":"HowToDirection","text":"Whether you want to advertise locally, or to the whole world, Google Ads will let you choose the reach of your advertising."}]},{"@type":"HowToStep","url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081111626","name":"Create your ad\u2019s message:","itemListElement":[{"@type":"HowToDirection","text":"By adding a short and sweet written message, or by adding pictures, Google Ads will generate a quality ad promoting what you would like to display about your business."}]},{"@type":"HowToStep","url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081122858","name":"Set your payment range:","itemListElement":[{"@type":"HowToDirection","text":"You can set a monthly budget cap before promoting your ad and get estimated results of your budget."}]},{"@type":"HowToStep","url":"https:\/\/birdeye.com\/blog\/google-small-business-marketing-tools\/#how-to-step-1675081149127","name":"Start promoting your business:","itemListElement":[{"@type":"HowToDirection","text":"Once you\u2019ve followed these steps, you can go live with your ads and start promoting your small business and building your online reputation."}]}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/36820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=36820"}],"version-history":[{"count":29,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/36820\/revisions"}],"predecessor-version":[{"id":68024,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/36820\/revisions\/68024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/36828"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=36820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=36820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=36820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}