{"id":36839,"date":"2022-06-02T11:55:26","date_gmt":"2022-06-02T18:55:26","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=36839"},"modified":"2026-03-24T04:12:28","modified_gmt":"2026-03-24T11:12:28","slug":"google-maps-marketing-to-get-local-customers","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/google-maps-marketing-to-get-local-customers\/","title":{"rendered":"10 tips for using Google maps marketing to get local customers"},"content":{"rendered":"\n<p><strong>Google Maps marketing<\/strong> helps businesses attract local customers by improving visibility in location-based searches and influencing how customers discover and choose services nearby. It lets you manage your business listing, showcase reviews, and track actions like calls, clicks, and directions requests to turn searches into real visits.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Summary<\/strong><br>Customer decisions are increasingly made within Maps, where listings, reviews, photos, and key business details appear together, instantly shaping first impressions. This makes consistency across locations critical, as incomplete or outdated listings can reduce visibility even when demand is high. Engagement signals such as review frequency, response activity, and customer actions like calls or direction requests help indicate which locations are performing well and which need attention. Analyzing these patterns over time helps businesses prioritize updates, improve discoverability, and convert more searches into visits.<\/pre>\n\n\n\n<p>This blog covers 10 practical tips to strengthen your <a href=\"https:\/\/birdeye.com\/blog\/google-maps-marketing\/\">Google Maps marketing<\/a> strategy, including listing optimization, review management, content updates, and performance tracking.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2><strong>Table of contents<\/strong><\/h2><ul><li><a href=\"#h-what-is-google-maps-marketing\" data-level=\"2\">What is Google Maps marketing?<\/a><\/li><li><a href=\"#h-how-to-add-a-location-on-google-maps\" data-level=\"2\">How to add a location on Google Maps<\/a><\/li><li><a href=\"#h-what-is-google-my-business\" data-level=\"2\">What is Google My Business?<\/a><\/li><li><a href=\"#h-10-google-maps-marketing-tips-to-attract-local-customers-and-local-ranking\" data-level=\"2\">10 Google Maps marketing tips to attract local customers and local ranking<\/a><ul><li><a href=\"#h-1-create-a-google-business-profile\" data-level=\"3\">1. Create a Google Business Profile<\/a><\/li><li><a href=\"#h-2-make-sure-to-fill-out-an-accurate-address\" data-level=\"3\">2. Make sure to fill out an accurate address<\/a><\/li><li><a href=\"#h-3-verify-your-google-business-profile\" data-level=\"3\">3. Verify your Google Business Profile<\/a><\/li><li><a href=\"#h-4-fill-out-an-optimized-google-business-profile-introduction\" data-level=\"3\">4. Fill out an optimized Google Business Profile introduction<\/a><\/li><li><a href=\"#h-5-add-as-much-information-as-possible\" data-level=\"3\">5. Add as much information as possible<\/a><\/li><li><a href=\"#h-6-avoid-any-duplicate-content\" data-level=\"3\">6. Avoid any duplicate content<\/a><\/li><li><a href=\"#h-8-request-reviews-from-customers\" data-level=\"3\">8. Request reviews from customers<\/a><\/li><li><a href=\"#h-9-get-local-citations-for-your-business\" data-level=\"3\">9. Get local citations for your business<\/a><\/li><li><a href=\"#h-10-build-links-to-your-website\" data-level=\"3\">10. Build links to your website<\/a><\/li><\/ul><\/li><li><a href=\"#h-conclusion\" data-level=\"2\">Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-maps-marketing\">What is Google Maps marketing?<\/h2>\n\n\n\n<p>Google Maps marketing is simply using Google\u2019s Maps functionality to make sure customers can find your business online. This type of specialized marketing is especially ideal for local businesses that want to gain more visibility and attract new customers. With Goole Maps marketing, you can make sure that potential customers are more likely to choose your business over competitors when searching for the services you provide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-a-location-on-google-maps\"><meta charset=\"utf-8\">How to add a location on Google Maps<\/h2>\n\n\n\n<p>While there are plenty of locations on Google Maps already, some places may still need to be added. If your business or one of its locations is missing, here\u2019s how you can add it on Google Maps to attract local customers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/www.google.com\/maps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">maps.google.com<\/a><\/li>\n\n\n\n<li>Search for the address using the search bar<\/li>\n\n\n\n<li>When Google can\u2019t find the location, click \u201cAdd a missing place\u201d<\/li>\n\n\n\n<li>Add all of the necessary information like name, location, and category<\/li>\n\n\n\n<li>Submit the location to Google<\/li>\n<\/ol>\n\n\n\n<p>Now that we\u2019ve covered the basics of Google Maps, here are ten tips to get local customers through your doors with Google Maps marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-my-business\">What is Google My Business? <\/h2>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google My Business<\/a> (now known as Google Business Profile) is a free tool that helps businesses manage their online presence across Google. When you create and verify your business on Google, you\u2019ll be able to control how customers see your business and decide which information is displayed in search and on Google Maps.&nbsp;Now let&#8217;s discuss the 10 Google Marketing tips that can help you be seen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-google-maps-marketing-tips-to-attract-local-customers-and-local-ranking\">10 Google Maps marketing tips to attract local customers and local ranking<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-create-a-google-business-profile\">1. Create a Google Business Profile<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"833\" height=\"450\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G1-1.jpg\" alt=\"Get local customers\" class=\"wp-image-36841\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G1-1.jpg 833w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G1-1-300x162.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G1-1-768x415.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G1-1-810x438.jpg 810w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<p>If you haven\u2019t already, you need to create a <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google Business Profile<\/a>. This is a quick and easy step that will optimize your online presence and help you get local customers. It\u2019s also how you add a local business to Google Maps. Here\u2019s what you need to do to create your Google Business Profile.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/www.google.com\/maps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">google.com\/business<\/a><\/li>\n\n\n\n<li>Create or log in with your Google account<\/li>\n\n\n\n<li>Enter your business name<\/li>\n\n\n\n<li>Enter your business address<\/li>\n\n\n\n<li>Choose storefront or service provider<\/li>\n\n\n\n<li>Choose your business category<\/li>\n\n\n\n<li>Add your phone number and link your website<\/li>\n\n\n\n<li>Verify your local listing<\/li>\n\n\n\n<li>Finish creating your business profile listing<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-make-sure-to-fill-out-an-accurate-address\">2. Make sure to fill out an accurate address<\/h3>\n\n\n\n<p>If you want to get local customers, you need to make sure your business is properly listed on Google Maps. When you create your Google Business Profile, make sure you include the most accurate, up-to-date address for your business&#8217;s physical location. Here are a few things to keep in mind when adding your address.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use your exact business location. Google will not accept mailboxes or PO boxes<\/li>\n\n\n\n<li>Use an address that\u2019s been verified by USPS or another postal agency<\/li>\n\n\n\n<li>Don\u2019t include keywords, URLs, or anything else that is not your precise address<\/li>\n\n\n\n<li>Don\u2019t rely on broad information like city names to ensure your address is as precise as possible<\/li>\n\n\n\n<li>If you can\u2019t find your address, pin your location directly on Google Maps<\/li>\n<\/ul>\n\n\n\n<p>After you\u2019ve added your address, you\u2019ll need to add your service area. Your service area determines whether you provide services at your location, your customer\u2019s location, or if you\u2019re a by-phone service provider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-verify-your-google-business-profile\">3. Verify your Google Business Profile<\/h3>\n\n\n\n<p>Setting up your Google Business Profile is a good starting point, but you won\u2019t see the fruits of your labor without getting your listing verified.<\/p>\n\n\n\n<p>Here\u2019s how verification works:<\/p>\n\n\n\n<p>1. <strong>Choose your verification method.<\/strong><br>Google offers several verification methods including phone calls, SMS messages, emails, video recordings, and postcards. Pick the one that works best for you and follow the instructions from Google.<\/p>\n\n\n\n<p>2. <strong>Once your verification is complete, Google will review your information.<\/strong><br>This can take up to seven days. You\u2019ll be notified when your business has been verified. If Google is unable to verify your business the first time, you\u2019ll be prompted to try again using another verification method.<\/p>\n\n\n\n<p>3. <strong>Wait for verification approval.<\/strong><br>After your profile is verified, it can take a few weeks for your updated business information to show up across Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Verify-your-Google-Business-Profile-1024x536.png\" alt=\"Get local customers\" class=\"wp-image-36848\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Verify-your-Google-Business-Profile-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Verify-your-Google-Business-Profile-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Verify-your-Google-Business-Profile-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Verify-your-Google-Business-Profile-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Verify-your-Google-Business-Profile-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Verify-your-Google-Business-Profile-375x195.png 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Verify-your-Google-Business-Profile.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>After your business has been verified, you can update your information at any time and communicate with your customers using posts, reviews, and messaging through your profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-fill-out-an-optimized-google-business-profile-introduction\">4. Fill out an optimized Google Business Profile introduction<\/h3>\n\n\n\n<p>Creating a detailed, concise Google Business Profile introduction is a crucial step in making sure Google can determine if your business is related to the terms your potential customers are searching for. There are a few things you can do to optimize your Google Business Profile introduction.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give your mission statement. Explain how your business got started and why you are in operation currently.<\/li>\n\n\n\n<li>Differentiate yourself from your competitors. Explain what sets you apart and why potential customers should choose your business.<\/li>\n\n\n\n<li>Don\u2019t stuff keywords in your profile. Keywords are important for SEO, but Google does not appreciate it when businesses use their profile introductions for keyword cramming.<\/li>\n\n\n\n<li>Tell your customers what they want to know. Think about any potential questions your customers might have and answer them.<\/li>\n\n\n\n<li>Enable <a href=\"https:\/\/birdeye.com\/blog\/10-google-messages-features-for-local-businesses\/\">Google messages <\/a>on your profile so that customers can reach you easily right from a Google search.<\/li>\n<\/ul>\n\n\n\n<p>Remember to tailor your introduction to both your audience and Google. You want to optimize your introduction to increase your <a href=\"https:\/\/birdeye.com\/blog\/business-listing-management\/\">business listing<\/a> on Google while also relaying who you are and what you can do to get local customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-add-as-much-information-as-possible\">5. Add as much information as possible<\/h3>\n\n\n\n<p>The more information you have in your Google Maps listing, the more Google has to show your potential customers. That\u2019s why it\u2019s important to include every possible detail when building your profile to attract local customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"937\" height=\"727\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G10-1.jpg\" alt=\"Get local customers\" class=\"wp-image-36843\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G10-1.jpg 937w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G10-1-300x233.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G10-1-768x596.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G10-1-810x628.jpg 810w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p>Include your operating hours, links to your website, your phone number, and any other relevant information that could be useful to your customers. The more information you have, the more accurately Google will display your business on Google Maps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-avoid-any-duplicate-content\">6. Avoid any duplicate content<\/h3>\n\n\n\n<p>It\u2019s clear that having a lot of information on your Google My Business profile is important. That said, it\u2019s also important to make sure you don\u2019t have any duplicate content on your listing. If you add additional addresses, phone numbers, or contact information, Google may think your business is a duplicate of another business.&nbsp;<\/p>\n\n\n\n<p>To make sure your business isn\u2019t mistaken for a duplicate, add information that\u2019s useful and makes you stand out from the competition \u2013 but don\u2019t add excess information for the sake of having more. You want to be recognizable without making Google think you\u2019re a different business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Add high-quality images to your GBP profile<\/h3>\n\n\n\n<p>Images don\u2019t just grab the attention of your customers. They also provide information that could be essential to Google\u2019s ranking of your business and determine whether potential customers choose you over the competition. For example, restaurants benefit greatly from including high-quality images in their Google Maps listing. When a customer looks for a new spot to get dinner, they can see how the food looks and survey the ambiance of the restaurant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"991\" height=\"779\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G13-1.jpg\" alt=\"Get local customers\" class=\"wp-image-36845\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G13-1.jpg 991w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G13-1-300x236.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G13-1-768x604.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/G13-1-810x637.jpg 810w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/figure>\n\n\n\n<p>Adding high-quality photos is a great way for customers to see what your business is like before they ever step through your doors. Use images that reflect the best parts of your business, including the inside and outside of your building, your employees, your products, and your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-request-reviews-from-customers\">8. Request reviews from customers<\/h3>\n\n\n\n<p>If you have a business listed on Google, reviews directly influence how customers discover and trust your brand. Google considers both review volume and average rating, which makes consistent review generation and response a critical part of your online presence. This is where <a href=\"https:\/\/birdeye.com\/reviews\/\">Birdeye Reviews AI<\/a> makes a measurable impact.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/birdeye.com\/review-generation\/\">Review Generation Agent<\/a> automates review requests, choosing the best time, channel, and message after a customer interaction. Meanwhile, the <a href=\"https:\/\/birdeye.com\/review-management\/\">Review Response Agent<\/a> drafts personalized, context-aware replies that follow your brand guidelines, keeping you in control without adding manual work.<\/p>\n\n\n\n<p>To make sense of all your feedback, the Review Reporting Agent delivers instant, conversational insights. You can quickly spot trends, recurring issues, and opportunities to improve customer experience without digging through spreadsheets.<\/p>\n\n\n\n<p>Together, these AI agents give you a single, unified platform to manage reviews efficiently. From generating requests to responding intelligently and uncovering insights, Birdeye helps turn your reputation into a driver of local revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-get-local-citations-for-your-business\">9. Get local citations for your business<\/h3>\n\n\n\n<p>It\u2019s standard practice for any business to rely on directories, media, blogs, etc. to spread the word about who they are and what they do. Local citations simply extend this practice online. A local citation is any mention of your business containing your name, address, and\/or phone number online. A great way to spread awareness of your business is to rely on online local directories, directories related to your industry, local blogs, and even local entities like your Chamber of Commerce and local news media.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll also receive a local citation when your business is mentioned on other websites like Yahoo Local. Reach out directly to these resources and get as many online mentions of your business as you can to increase your local citations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-build-links-to-your-website\">10. Build links to your website<\/h3>\n\n\n\n<p>One last thing you can do to increase your visibility on Google Maps is to get more links back to your site. An easy way to do this is to reach out to local businesses and ask them to link to your site whenever they mention your business or talk about topics related to your business.&nbsp;<\/p>\n\n\n\n<p>A great way to monitor where your business is mentioned and request more backlinks is using a free Google tool called <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Alerts<\/a>. Google Alerts can tell you when your business is being talked about online. When you see that another website or business has mentioned your business, but hasn\u2019t linked back to your website, simply reach out to them and politely ask for a link back to your homepage. After all, they\u2019re already talking about you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Google Maps marketing is an incredibly affordable and easy way to boost your business online and get local customers through your door. By following these steps, you can bolster your reputation on Google and increase your visibility on Google Maps. If you\u2019re eager to <a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">get more reviews<\/a> on Google, Birdeye can help. Find out how by clicking the banner below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/how-to-get-more-google-reviews-a-no-nonsense-guide\/\"><img decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1024x264.jpg\" alt=\"Download free guide on how to get more google reviews.\" class=\"wp-image-31459\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1024x264.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-300x77.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-768x198.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1536x397.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-810x209.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1140x294.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews.jpg 1646w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Google Maps marketing helps businesses attract local customers by improving visibility in location-based searches and influencing how customers discover and choose services nearby. It lets you manage your business listing, showcase reviews, and track actions like calls, clicks, and directions requests to turn searches into real visits. SummaryCustomer decisions are increasingly made within Maps, where [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":36850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-36839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 tips for Google maps marketing to get customers | Birdeye<\/title>\n<meta name=\"description\" content=\"Find out how to use Google Maps marketing to get local customers and drive more traffic to your business today with Birdeye.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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