{"id":37174,"date":"2022-07-19T06:47:47","date_gmt":"2022-07-19T13:47:47","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=37174"},"modified":"2026-03-02T01:14:23","modified_gmt":"2026-03-02T09:14:23","slug":"facebook-business-manager","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/facebook-business-manager\/","title":{"rendered":"Connect with your customers using Facebook Business Manager"},"content":{"rendered":"\n<p><strong>Facebook Business Manager<\/strong> helps businesses organize assets, manage advertising accounts, and control team access from one dashboard. Companies use it to coordinate campaigns, maintain brand consistency, and execute strategies efficiently across teams and locations.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Summary<\/strong><br>Consumers spend an average of <a href=\"https:\/\/birdeye.com\/resources\/guides\/the-one-survey-how-consumers-choose-service-providers\/\">14.1 minutes<\/a> exploring a service provider\u2019s social media pages, highlighting the impact of well-planned content. Businesses can schedule posts strategically, track engagement metrics, and analyze which campaigns resonate with their audience. Using these insights, teams can refine messaging, target the right segments, and optimize ad spend to maximize results and growth opportunities.<\/pre>\n\n\n\n<p>In this blog post, we explain how Facebook Business Manager works, break down its core features, and show how businesses can use it to engage customers effectively and manage social media campaigns in 2026.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2><strong>Table of contents<\/strong><\/h2><ul><li><a href=\"#h-what-is-facebook-business-manager\" data-level=\"2\">What is Facebook Business Manager?<\/a><\/li><li><a href=\"#h-why-use-facebook-business-manager\" data-level=\"2\">Why use Facebook Business Manager?<\/a><\/li><li><a href=\"#h-what-are-some-benefits-of-business-manager\" data-level=\"2\">What are some benefits of Business Manager?<\/a><\/li><li><a href=\"#h-easy-communication-with-business-manager\" data-level=\"2\">Easy communication with Business Manager<\/a><ul><li><a href=\"#h-customer-reviews\" data-level=\"3\">Customer reviews<\/a><\/li><li><a href=\"#h-business-inbox\" data-level=\"3\">Business inbox<\/a><\/li><\/ul><\/li><li><a href=\"#h-creating-a-facebook-business-manager-account\" data-level=\"2\">Creating a Facebook Business Manager account<\/a><ul><li><a href=\"#h-step-1-choosing-your-primary-admins\" data-level=\"3\">Step 1: Choosing your primary admins<\/a><\/li><li><a href=\"#h-step-2-create-your-account\" data-level=\"3\">Step 2: Create your account<\/a><\/li><li><a href=\"#h-step-3-connect-your-facebook-business-assets\" data-level=\"3\">Step 3: Connect your Facebook business assets<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-create-your-first-ad-campaign\" data-level=\"2\">How to create your first ad campaign<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-facebook-business-manager\" data-level=\"2\">Frequently asked questions about Facebook Business Manager<\/a><\/li><li><a href=\"#h-connect-and-stay-visible-with-birdeye-ai\" data-level=\"2\">Connect and stay visible with Birdeye AI<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-facebook-business-manager\">What is Facebook Business Manager?<\/h2>\n\n\n\n<p>Facebook Business Manager (now known as Meta Business Suite) is an all-in-one platform that securely manages all of your Facebook business communication and assets, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company pages<\/li>\n\n\n\n<li>Ad accounts<\/li>\n\n\n\n<li>Ratings and reviews<\/li>\n\n\n\n<li>Business inbox<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-use-facebook-business-manager\">Why use Facebook Business Manager?<\/h2>\n\n\n\n<p>Business Manager can be a central hub for all your Facebook business resources. This makes monitoring activity and creating detailed reports measuring customer engagement and ad performance easy. With Business Manager, you can also grant access to third-party partners (vendors, agencies, etc.) while still maintaining account ownership.<\/p>\n\n\n\n<p>If several people are on your team, each person can have their own Business Manager account and work independently from clients or coworkers. Unlike a shared login, separate accounts can help avoid overlap and prevent security breaches. You can also link your Facebook Business Manager account to your Instagram Business account.&nbsp;<\/p>\n\n\n\n<p>Additionally with Business Manager, you can keep your personal profiles separate from your business page. Keeping business activity separate from your personal accounts helps ensure posts aren\u2019t in the wrong place. Plus, other people with access to your Business Manager account won\u2019t have access to your personal information. They can only see your name, work email, business pages, and ad accounts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-some-benefits-of-business-manager\">What are some benefits of Business Manager?<\/h2>\n\n\n\n<p>We saw how the Meta Business Suite can serve as a hub for all your business assets. This makes reporting more accurate, helping to optimize ad campaigns. Analytics can be a game-changer for data-driven businesses, but Facebook Business Manager\u2019s benefits go beyond just monitoring and reporting. They also include:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Various permission levels so users have access to what they need<\/li>\n\n\n\n<li>Customizable audience settings for targeted advertising<\/li>\n\n\n\n<li>Simple management of multiple pages and ad accounts<\/li>\n\n\n\n<li>Access to analytics for each account<\/li>\n\n\n\n<li>Ability to create block lists<\/li>\n\n\n\n<li>Simple payment and billing management<\/li>\n<\/ul>\n\n\n\n<p>Advertising and PR agencies can use Facebook Business Manager to send requests to clients asking for access to their pages and ad accounts. Once this permission is granted, the agency can become an analyst or advertiser on behalf of the client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-easy-communication-with-business-manager\">Easy communication with Business Manager<\/h2>\n\n\n\n<p>Another benefit of Business Manager are its communication tools. Being able to talk with your customers to help answer questions, provide updates on promotions, or just show your appreciation is vital to customer relationships. <\/p>\n\n\n\n<p>With the \u201cRatings and Reviews\u201d and \u201cBusiness Inbox\u201d features, Business Manager allows you to take full advantage of omnichannel communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-reviews\">Customer reviews<\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/reviews\/\">Reviews<\/a> are a good way for people to better understand products and services because they come from actual customers. It&#8217;s important that your team frequently checks and responds to reviews so customers can see that their opinion matters. <\/p>\n\n\n\n<p>Business Manager makes it simple to manage your reviews by including this feature alongside your other Facebook business assets. To access your customer reviews head to \u201cMore Tools\u201d and select \u201cRatings and Reviews.\u201d For a <a href=\"https:\/\/birdeye.com\/blog\/facebook-reviews\/\">complete understanding of Facebook reviews<\/a>, check out our post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-inbox\">Business inbox<\/h3>\n\n\n\n<p>Another helpful Business Manager communication tool is their business inbox. The inbox has the ability to combine both your Facebook and Instagram communication into one location. This is important because customers want the freedom to contact businesses on their terms. The capability ensures that you don\u2019t miss another message and can answer questions in a timely manner. You can find the business inbox on the left side panel under \u201cMain Menu &gt; Inbox.\u201d To learn more about Facebook communication, take a look at our <a href=\"https:\/\/birdeye.com\/blog\/facebook-messenger-marketing-a-guide-for-small-businesses\/\">Facebook Messanger Marketing article<\/a>.<\/p>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"433\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-facebook-business-manager-account\">Creating a Facebook Business Manager account<\/h2>\n\n\n\n<p>If you\u2019re new to Facebook Business Manager, you\u2019ll need to create an account and provide some baseline information to get started. But before that, it\u2019s important you decide who you want as primary admins on the account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-choosing-your-primary-admins\">Step 1: Choosing your primary admins<\/h3>\n\n\n\n<p>Make sure you choose your primary admin carefully because this person will be responsible for inviting and granting access privileges to other team members. The primary admin will also have control over payment methods and billing information.&nbsp;<\/p>\n\n\n\n<p>It\u2019s recommended to have more than one primary admin on your Business Manager account. That way, you\u2019ll avoid being locked out from the account if there\u2019s a security breach, an employee leaves your company, or something else unexpected happens.&nbsp;<\/p>\n\n\n\n<p>Organizational hierarchy differs from business to business. That means the role of primary admin will depend on your specific situation. For example in an <a href=\"https:\/\/birdeye.com\/blog\/enterprise-seo\/\">enterprise setting<\/a>, the Chief Marketing Officer or Social Media Manager could be your primary admin. For smaller businesses, it could be the owner or CEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-create-your-account\">Step 2: Create your account<\/h3>\n\n\n\n<p>After choosing your primary admin, it&#8217;s time to create your Business Manager account.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Head over to the <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business Manager home page<\/a> and click \u201cCreate Account.\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-suite-page-screen-1024x536.jpg\" alt=\"\" class=\"wp-image-37185\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-suite-page-screen-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-suite-page-screen-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-suite-page-screen-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-suite-page-screen-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-suite-page-screen-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-suite-page-screen-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-suite-page-screen.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. You\u2019ll then be asked to provide some information about your business, including your name, user name, and email. After the initial setup is complete, you\u2019ll have the opportunity to add even more details about your business. On the left panel, click \u201cSettings &gt; Business Account Info &gt; Go to Business Settings.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-Account-1024x536.jpg\" alt=\"Facebook Business Manager Business Account window\" class=\"wp-image-37189\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-Account-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-Account-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-Account-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-Account-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-Account-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-Account-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Business-Account.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>3. Next, you\u2019ll need to verify your account via email using the email address you provided. If you haven\u2019t received the verification email within a few minutes, check your spam folder. After you\u2019ve verified your account, your primary admins will have full access to the Facebook Business Manager platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-connect-your-facebook-business-assets\">Step 3: Connect your Facebook business assets<\/h3>\n\n\n\n<p>Once you&#8217;ve successfully created your account, you can start connecting all your business assets. The most common assets include your business pages, ad accounts, and people.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pages\">Pages<\/h4>\n\n\n\n<p>You\u2019ll want to add your Facebook business page to the account first. To make things easy, we\u2019ll assume you already have an active business page \u2013 but if you don\u2019t, check out our post on <a href=\"https:\/\/birdeye.com\/blog\/how-to-create-a-facebook-business-page\/\">how to create a Facebook business page<\/a>.<\/p>\n\n\n\n<p>1. On the left side panel, click \u201cSettings &gt; Business Assets.\u201d Next, click the \u201cPages\u201d tab located across the top and then the \u201cAdd Pages\u201d button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Connect-your-Facebook-business-assets-1024x536.jpg\" alt=\"Facebook Business Manager adding Pages window\" class=\"wp-image-37214\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Connect-your-Facebook-business-assets-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Connect-your-Facebook-business-assets-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Connect-your-Facebook-business-assets-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Connect-your-Facebook-business-assets-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Connect-your-Facebook-business-assets-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Connect-your-Facebook-business-assets-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Connect-your-Facebook-business-assets.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. Type in your Facebook business page name in the text box. Once you\u2019ve located your business\u2019s page, select it and click \u201cNext.\u201d If you\u2019re an admin of the page, your request will be approved automatically.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Facebook-page-1024x536.jpg\" alt=\"Facebook Business Manager Claim Page window\" class=\"wp-image-37194\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Facebook-page-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Facebook-page-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Facebook-page-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Facebook-page-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Facebook-page-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Facebook-page-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Facebook-page.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>3. If you have several business pages, repeat steps #1 and #2 until you\u2019ve added them all to your Business Manager account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ad-accounts\">Ad Accounts<\/h4>\n\n\n\n<p>After connecting your business page(s), you\u2019ll also want to add any ad accounts linked to your business. The initial steps are very similar to how you add a business page.<\/p>\n\n\n\n<p>1. On the left side panel, click \u201cSettings &gt; Business Assets.\u201d On the right side of the screen, click the blue button labeled \u201cAdd assets.\u201d Under the \u201cAdvertising\u201d category in the next window, select \u201cAd account.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Add-Business-Account-1024x536.jpg\" alt=\"Facebook Business Manager Add Business Account window\" class=\"wp-image-37188\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Add-Business-Account-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Add-Business-Account-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Add-Business-Account-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Add-Business-Account-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Add-Business-Account-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Add-Business-Account-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Add-Business-Account.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. You\u2019ll have three options to choose from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create a new ad account <\/strong>&#8211;<strong> <\/strong>This option is for businesses that don\u2019t have an existing ad account.<\/li>\n\n\n\n<li><strong>Claim an existing ad account<\/strong> &#8211; Choose this option if you already have an ad account you\u2019d like to import into your Business Manager.<\/li>\n\n\n\n<li><strong>Request to share an ad account <\/strong>&#8211; This option is primarily used by agencies looking to manage a client\u2019s account.<\/li>\n<\/ul>\n\n\n\n<p>If you need help claiming or requesting an ad account, <a href=\"https:\/\/www.facebook.com\/business\/help\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">check out the Business Manager help center<\/a> for more information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-ad-account-1024x536.jpg\" alt=\"Facebook Business Manager Create Ad account window\" class=\"wp-image-37191\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-ad-account-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-ad-account-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-ad-account-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-ad-account-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-ad-account-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-ad-account-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-ad-account.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>3. After selecting the \u201cCreate a new ad account\u201d option, you&#8217;ll be asked to add your account details.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-1-1024x536.jpg\" alt=\"Facebook Business Manager additional Create Ad account window\" class=\"wp-image-37192\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-1-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-1-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-1-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-1-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-1-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-1-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>4. Once you\u2019ve added the required information, click \u201cNext.\u201d You\u2019ll be asked to confirm you want to continue adding the new ad account. If everything looks correct, click the \u201cCreate ad account\u201d button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-2-1024x536.jpg\" alt=\"Facebook Business Manager Create Ad account confirmation window\" class=\"wp-image-37193\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-2-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-2-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-2-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-2-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-2-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-2-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Create-new-ad-account-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Keep in mind that in order to run ad campaigns, you\u2019ll need access to at least one business page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-people\">People<\/h4>\n\n\n\n<p>After creating your business page and ad account, you\u2019ll want to make sure your employees can access your assets if they need to.<\/p>\n\n\n\n<p>1. To add users, head back to the left panel and click \u201cSettings &gt; People.\u201d On the right side of the screen, click the gray button labeled \u201cAdd people.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"914\" height=\"219\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-29-at-10.45.26-AM.png\" alt=\"\" class=\"wp-image-37199\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-29-at-10.45.26-AM.png 914w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-29-at-10.45.26-AM-300x72.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-29-at-10.45.26-AM-768x184.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-29-at-10.45.26-AM-810x194.png 810w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/><\/figure>\n\n\n\n<p>2. In the next window, enter the email address of the person you\u2019d like to give access to. As a default, \u201cEmployee access\u201d is initially assigned to each person. If you want to give someone \u201cAdmin access\u201d, you\u2019ll need to manually toggle from the \u201cOff\u201d setting to \u201cOn.\u201d Once you\u2019ve made your selection, click \u201cNext.\u201d Repeat these steps if you\u2019d like to give multiple people access to your account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Invite-people-1024x536.jpg\" alt=\"Facebook Business Manager Invite People window\" class=\"wp-image-37195\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Invite-people-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Invite-people-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Invite-people-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Invite-people-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Invite-people-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Invite-people-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Invite-people.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>3. In the next window, you\u2019ll be able to further define someone\u2019s access privileges specific to each business asset. It\u2019s important to make sure each person has the appropriate access. That way, they\u2019ll be able to do their work effectively while making sure the account is still secure. If an employee\u2019s role changes, as they often do, admins will be able to easily change access later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Access-to-business-1024x536.jpg\" alt=\"Facebook Business Manager Access to Business window\" class=\"wp-image-37187\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Access-to-business-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Access-to-business-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Access-to-business-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Access-to-business-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Access-to-business-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Access-to-business-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Access-to-business.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-your-first-ad-campaign\">How to create your first ad campaign<\/h2>\n\n\n\n<p>After you\u2019ve created your Facebook Business Manager account and added your business assets, you can move on to the next step: creating your first ad campaign.<\/p>\n\n\n\n<p>1. On the Business Manager homepage, select the \u201cAds\u201d option on the left panel. On the Ads page, click the \u201cCreate Ad\u201d button in the upper right corner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-11.23.23-PM-1024x443.png\" alt=\"\" class=\"wp-image-37196\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-11.23.23-PM-1024x443.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-11.23.23-PM-300x130.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-11.23.23-PM-768x332.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-11.23.23-PM-810x350.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-11.23.23-PM-1140x493.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-06-28-at-11.23.23-PM.png 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. When choosing a goal, think about what you\u2019re trying to achieve with your campaign. For example, if you\u2019re interested in raising brand awareness, you might select the \u201cPromoting your Page\u201d goal. If you\u2019d like to increase traffic to your website, you\u2019d likely choose the \u201c<a href=\"https:\/\/birdeye.com\/blog\/how-to-get-more-customers\/\">Get more website visitors<\/a>\u201d option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Choose-a-goal-1024x536.jpg\" alt=\"Facebook Business Manager Choose a Goal window\" class=\"wp-image-37190\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Choose-a-goal-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Choose-a-goal-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Choose-a-goal-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Choose-a-goal-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Choose-a-goal-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Choose-a-goal-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Choose-a-goal.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>3. After you choose a goal, you\u2019ll be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design the post<\/li>\n\n\n\n<li>Adjust demographics for your ideal audience<\/li>\n\n\n\n<li>Apply your URL and a Call To Action button<\/li>\n\n\n\n<li>Select your flight dates<\/li>\n\n\n\n<li>Set the daily budget<\/li>\n\n\n\n<li>Select payment method<\/li>\n<\/ul>\n\n\n\n<p>4. After adding this information, you\u2019ll have the option to publish the ad immediately or schedule it for a later date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-facebook-business-manager\">Frequently asked questions about Facebook Business Manager<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1657312024073\"><strong class=\"schema-faq-question\">Is there a Facebook Business Manager app?<\/strong> <p class=\"schema-faq-answer\">Yes, you can find the Meta Business Suite app in the App Store or Google Play. Once you\u2019ve downloaded the app, you\u2019ll have access to a general overview of your account. You\u2019ll also be able to post on your page and reply to comments.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1657312046125\"><strong class=\"schema-faq-question\">Can I connect Facebook Business Manager to my business&#8217;s other social media accounts?<\/strong> <p class=\"schema-faq-answer\">Yes. When you\u2019re adding assets to your business account under the \u201cSocial\u201d section, you\u2019ll have the option to link an Instagram and\/or WhatsApp business account.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1727691618277\"><strong class=\"schema-faq-question\">What is the Meta Business Suite?<\/strong> <p class=\"schema-faq-answer\">Meta Business Suite simplifies front-end tasks, allowing you to manage posts, insights, and messages across both Facebook and Instagram in one convenient hub. It provides the administrative tools you need to manage ad campaigns, set user permissions, and oversee critical assets like pages, catalogs, and datasets, all with precision and ease.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connect-and-stay-visible-with-birdeye-ai\">Connect and stay visible with Birdeye AI<\/h2>\n\n\n\n<p>Managing Facebook Business Manager helps streamline ad campaigns, business page management, and customer communication, but in today\u2019s multi-channel world, keeping up with every customer touchpoint can be challenging. Birdeye\u2019s AI tools make it easier to stay connected and visible across both social and AI-driven search channels.<\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/messaging\/\">Messaging AI<\/a> keeps conversations flowing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engage web visitors automatically:<\/strong> Interact with visitors in real time from a single inbox.<\/li>\n\n\n\n<li><strong>Instant FAQ responses<\/strong>: Handle common questions quickly to improve response times and customer satisfaction.<\/li>\n\n\n\n<li><strong>Voicemail transcription<\/strong>: Convert voicemails to text for easier management.<\/li>\n\n\n\n<li><strong>AI-assisted replies<\/strong>: Get suggestions to improve the quality and speed of your communication.<\/li>\n\n\n\n<li><strong>Conversation summaries<\/strong>: Quickly understand long threads to take action faster.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/search-ai\/\">Search AI<\/a> ensures your brand is discoverable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Track AI visibility:<\/strong> See how often your locations appear in AI-generated answers.<\/li>\n\n\n\n<li><strong>Analyze perception<\/strong>: Understand whether AI portrays your business in a positive or negative light.<\/li>\n\n\n\n<li><strong>Fix issues automatically<\/strong>: Search AI agents update listings, optimize website content, and generate reviews.<\/li>\n\n\n\n<li><strong>Optimize citations<\/strong>: Focus efforts on the sources AI relies on to describe your business.<\/li>\n\n\n\n<li><strong>Maintain accuracy<\/strong>: Keep hours, contact info, and other details correct across AI platforms.<\/li>\n<\/ul>\n\n\n\n<p id=\"h-\">Want to see the impact Birdeye Messaging AI could have on your business? Watch our Free Demo Now.<\/p>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 26px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Social media software with Gen-AI, designed to make your life easier<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact Birdeye Messaging AI could have on your business? Watch our Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Business Manager helps businesses organize assets, manage advertising accounts, and control team access from one dashboard. Companies use it to coordinate campaigns, maintain brand consistency, and execute strategies efficiently across teams and locations. SummaryConsumers spend an average of 14.1 minutes exploring a service provider\u2019s social media pages, highlighting the impact of well-planned content. Businesses [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":37184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8543],"tags":[],"class_list":["post-37174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-listing-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reach customers using Facebook Business Manager | Birdeye<\/title>\n<meta name=\"description\" content=\"Many businesses are using Facebook Business Manager to connect with customers. In our blog, we&#039;ll show you how to get started. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37174\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connect with your customers using Facebook Business Manager\" \/>\n<meta property=\"og:description\" content=\"Many businesses are using Facebook Business Manager to connect with customers. 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