{"id":37205,"date":"2022-07-14T11:14:06","date_gmt":"2022-07-14T18:14:06","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=37205"},"modified":"2024-02-02T14:33:59","modified_gmt":"2024-02-02T22:33:59","slug":"the-essential-guide-to-viral-marketing","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/the-essential-guide-to-viral-marketing\/","title":{"rendered":"The essential guide to viral marketing"},"content":{"rendered":"\n<p>By now, you\u2019ve probably heard the term \u201cgone viral.\u201d Content goes viral when it spreads like wildfire online, usually through social media. When thinking of some viral posts you\u2019ve seen in the past, you probably remember a funny Facebook meme or a heartwarming YouTube video.&nbsp;<\/p>\n\n\n\n<p>When done correctly, viral marketing can seriously help your business. It\u2019s a quick and easy way to get your content in front of thousands of eyes without much time or effort on your part. A quick video with the right content in front of the right audience could be your most successful marketing campaign. In this article, we\u2019ll tell you everything you need to know about viral marketing and how it can help scale your business.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-viral-marketing\" data-level=\"2\">What is viral marketing?<\/a><\/li><li><a href=\"#h-why-viral-marketing-campaigns-work\" data-level=\"2\">Why viral marketing campaigns work<\/a><ul><li><a href=\"#h-low-cost\" data-level=\"3\">Low cost<\/a><\/li><li><a href=\"#h-creates-brand-awareness\" data-level=\"3\">Creates brand awareness<\/a><\/li><li><a href=\"#h-huge-potential-for-customer-reach\" data-level=\"3\">Huge potential for customer reach<\/a><\/li><li><a href=\"#h-non-invasive-marketing-strategy\" data-level=\"3\">Non-invasive marketing strategy<\/a><\/li><\/ul><\/li><li><a href=\"#h-viral-marketing-examples\" data-level=\"2\">Viral marketing examples<\/a><ul><li><a href=\"#h-1-als-ice-bucket-challenge\" data-level=\"3\">1. ALS ice bucket challenge<\/a><\/li><li><a href=\"#h-2-dove-s-real-beauty-campaign\" data-level=\"3\">2. Dove&#8217;s Real Beauty campaign<\/a><\/li><li><a href=\"#h-3-old-spice-s-the-man-your-man-could-smell-like\" data-level=\"3\">3. Old Spice&#8217;s &#8220;The Man Your Man Could Smell Like&#8221;<\/a><\/li><li><a href=\"#h-4-ihob\" data-level=\"3\">4. IHOb<\/a><\/li><li><a href=\"#h-5-the-ocean-spray-longboarder\" data-level=\"3\">5. The Ocean Spray longboarder<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-build-a-viral-marketing-strategy\" data-level=\"2\">How to build a viral marketing strategy<\/a><ul><li><a href=\"#h-know-your-audience\" data-level=\"3\">Know your audience<\/a><\/li><li><a href=\"#h-create-videos\" data-level=\"3\">Create videos<\/a><\/li><li><a href=\"#h-offer-a-free-product-or-service\" data-level=\"3\">Offer a free product or service<\/a><\/li><\/ul><\/li><li><a href=\"#h-frequently-asked-questions-about-viral-marketing\" data-level=\"2\">Frequently Asked Questions about viral marketing<\/a><\/li><li><a href=\"#h-how-birdeye-can-help-expand-your-marketing-efforts\" data-level=\"2\">How Birdeye can help expand your marketing efforts<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-viral-marketing\">What is viral marketing?<\/h2>\n\n\n\n<p>Viral marketing is the promotion of a piece of content that spreads rapidly to a wide audience through audience sharing. Content that goes viral can reach thousands, if not millions of people across the web. Your content should be entertaining, inspiring, or otherwise thought-provoking if you want your audience to share it with their friends and family.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-viral-marketing-campaigns-work\">Why viral marketing campaigns work<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-low-cost\">Low cost<\/h3>\n\n\n\n<p>Viral marketing campaigns don\u2019t cost much because people who share your content end up doing most of the work for you. When customers are doing your advertising for free, you\u2019ll have the option to dedicate part of your marketing budget to a different part of your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creates-brand-awareness\">Creates brand awareness<\/h3>\n\n\n\n<p>When creating your content, make sure you\u2019re branding your business efficiently. That way, the customers that see your viral video will automatically associate it with your business. As your content spreads, so will your brand awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-huge-potential-for-customer-reach\">Huge potential for customer reach<\/h3>\n\n\n\n<p>It\u2019s no secret that viral content can potentially reach a massive audience. Even simple, low-effort videos shot on a cellphone have been seen by people around the world. Going viral is a chance to share your brand from your <a href=\"https:\/\/birdeye.com\/blog\/local-marketing\/\">local market<\/a> with millions of people without spending much time and money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-non-invasive-marketing-strategy\">Non-invasive marketing strategy<\/h3>\n\n\n\n<p>Compared to typical forms of marketing \u2013 like email campaigns that flood your inbox \u2013 viral content is willingly viewed and shared by people online. This can make your brand look better to potential customers because you\u2019re not invading their personal space. They\u2019ll usually be more likely to share your content and choose your business if they feel you\u2019re respecting their boundaries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-viral-marketing-examples\">Viral marketing examples<\/h2>\n\n\n\n<p>Viral marketing is extremely effective, so it isn\u2019t surprising many businesses and organizations use it to promote their products, causes, or events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-als-ice-bucket-challenge\">1. ALS ice bucket challenge<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.youtube.com\/watch?v=qgqsgXSJ7g8&amp;ab_channel=ShineOnMedia\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ALS Ice Bucket Challenge<\/a> was a viral movement that raised awareness for Amyotrophic Lateral Sclerosis (ALS), commonly called Lou Gehrig\u2019s disease. The trend helped raise money to fund the research and development of treatment drugs. To participate in the Ice Bucket Challenge, a person would film themselves pouring a bucket of ice water over their heads. They\u2019d then nominate three more people to take the challenge. Millions of people and countless celebrities participated, and $115 million dollars was raised for The ALS Association.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-dove-s-real-beauty-campaign\">2. Dove&#8217;s Real Beauty campaign<\/h3>\n\n\n\n<p>In 2013, Dove asked a forensic sketch artist to draw pictures of multiple women based on how they described their looks. Then, the artist drew the same women using a stranger\u2019s description of their appearance. The result? The second drawings were more beautiful and looked much more realistic than the first. Dove\u2019s campaign to promote self-confidence <a href=\"https:\/\/www.youtube.com\/watch?v=XpaOjMXyJGk&amp;ab_channel=DoveUS\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">went viral<\/a> and was shared by millions of people worldwide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-old-spice-s-the-man-your-man-could-smell-like\">3. Old Spice&#8217;s &#8220;The Man Your Man Could Smell Like&#8221;<\/h3>\n\n\n\n<p>Old Spice is the king of using outrageous imagery and themes in their advertising. <a href=\"https:\/\/www.youtube.com\/watch?v=owGykVbfgUE&amp;ab_channel=OldSpice\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u201cThe Man Your Man Could Smell Like\u201d<\/a> poked fun at how society views men and promoted the idea that men can do whatever they want when using Old Spice. The ad instantly went viral and sent Old Spice\u2019s sales flying sky-high.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ihob\">4. IHOb<\/h3>\n\n\n\n<p>In 2018, IHOP\u2019s brilliant <a href=\"https:\/\/money.cnn.com\/2018\/06\/11\/investing\/ihob-ihop-burgers-name-change\/index.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">viral marketing campaign<\/a> showed how simple and effective viral content can be. In a tweet, IHOP announced they were changing their name to \u201cIHOb\u201d \u2013 but never clarified what the \u201cb\u201d stood for. For the next week, social media users were left guessing what the ominous \u201cb\u201d in \u201cIHOb\u201d meant, and the campaign was shared all over social media. At the end of the campaign, IHOP revealed the \u201cb\u201d stood for burgers, leading to a significant spike in burger sales and millions of interactions on social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-the-ocean-spray-longboarder\">5. The Ocean Spray longboarder<\/h3>\n\n\n\n<p>While this wasn&#8217;t a direct attempt at a viral campaign by the popular fruit juice brand Ocean Spray, it does show how powerful viral content can be in driving sales to any company. Idahoan Nathan Apodaca decided to <a href=\"https:\/\/www.cnbc.com\/2020\/11\/07\/tiktok-star-gives-ocean-spray-boost-as-brand-looks-to-thanksgiving.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">film a TikTok<\/a> of himself riding to work on his longboard, singing along to &#8220;Dreams&#8221; by Fleetwood Mac with a carton of Ocean Spray cranberry juice in hand. That simple video has since gained more than 69 million views and drove sales as people around the world bought bottles of Ocean Spray cranberry juice in response to the video. <\/p>\n\n\n\n<p>Also, check out our post on the <a href=\"https:\/\/birdeye.com\/blog\/benefits-of-video-marketing\/\">benefits of video marketing<\/a>.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-a-viral-marketing-strategy\">How to build a viral marketing strategy<\/h2>\n\n\n\n<p>Now that we\u2019ve established what viral marketing is and shared some successful examples, let\u2019s take a look at what you need to do to create your own viral marketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-know-your-audience\">Know your audience<\/h3>\n\n\n\n<p>Your viral content could reach millions of people, but they won\u2019t all be your ideal customers. Before you start, you need to figure out who you\u2019re trying to target and why.&nbsp;<\/p>\n\n\n\n<p>For example, Dove marketed their viral ad directly to women. While it\u2019s likely that millions of men saw the same video, they were not the intended audience and were less likely to purchase the product. So, make sure you plan ahead and target the right audience with your viral content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-videos\">Create videos<\/h3>\n\n\n\n<p>There are plenty of different ways to go viral, but videos tend to reach the most people. The most viral videos are often funny, shocking, or heartwarming \u2013 and if your video creates an emotional response, it\u2019s far more likely to go viral.&nbsp;<\/p>\n\n\n\n<p>Videos are also super easy to share. Studies show <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">people are twice as likely to share videos <\/a>compared to other types of content. If you post a video on YouTube, it won\u2019t take long for someone to find and share it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offer-a-free-product-or-service\">Offer a free product or service<\/h3>\n\n\n\n<p>Once you\u2019ve caught their attention, you\u2019ll want something to offer your <a href=\"https:\/\/birdeye.com\/blog\/how-to-get-more-customers\/\">new potential customer<\/a>. Whether it\u2019s a free guide, free access to an upcoming webinar, or a free trial, the word \u201cfree\u201d appeals to anyone seeing your content. Offering something for free will give you the opportunity to turn a viewer into a new customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-viral-marketing\">Frequently Asked Questions about viral marketing<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1658163813732\"><strong class=\"schema-faq-question\">How many views do you need to go viral?<\/strong> <p class=\"schema-faq-answer\">Generally, one million views is an average for a somewhat viral video. Some videos can get tens or even hundreds of millions of views.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658163833286\"><strong class=\"schema-faq-question\">What type of content goes viral?<\/strong> <p class=\"schema-faq-answer\">Videos, memes, and social posts tend to go viral the most, but anything from a Tik Tok to a newspaper article could become viral content.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658163854259\"><strong class=\"schema-faq-question\">Does going viral make you money?<\/strong> <p class=\"schema-faq-answer\">It depends on the platform the content goes viral. YouTube pays users who reach a certain number of views on a video, but there are some other boxes you\u2019ll need to check before you can monetize your videos.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-birdeye-can-help-expand-your-marketing-efforts\">How Birdeye can help expand your marketing efforts<\/h2>\n\n\n\n<p>Birdeye has helped biggest global brands manage their digital presence across all locations. With Birdeye, you can easily attract new leads, turn them into customers, receive feedback, and ask for <a href=\"https:\/\/birdeye.com\/referrals\/\">referrals<\/a> with one platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/everything-you-need-to-know-about-small-business-marketing\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Everything-you-need-to-know-about-marketing-your-business.jpg\" alt=\"\" class=\"wp-image-28819\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By now, you\u2019ve probably heard the term \u201cgone viral.\u201d Content goes viral when it spreads like wildfire online, usually through social media. When thinking of some viral posts you\u2019ve seen in the past, you probably remember a funny Facebook meme or a heartwarming YouTube video.&nbsp; When done correctly, viral marketing can seriously help your business. [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":37208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-37205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You essential guide to viral marketing I Birdeye<\/title>\n<meta name=\"description\" content=\"Viral marketing is a fast, easy, and effective way to market your brand or product. Find out more about viral marketing.\u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37205\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The essential guide to viral marketing\" \/>\n<meta property=\"og:description\" content=\"Viral marketing is a fast, easy, and effective way to market your brand or product. 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