{"id":37331,"date":"2022-08-01T07:10:37","date_gmt":"2022-08-01T14:10:37","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=37331"},"modified":"2024-02-02T14:33:20","modified_gmt":"2024-02-02T22:33:20","slug":"your-guide-to-google-local-service-ads","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/","title":{"rendered":"Your guide to Google Local Service Ads"},"content":{"rendered":"\n<p>Google is by far the most popular search engine in the world. In fact, the tech giant currently holds over 92% of the search engine market share. That\u2019s great news for local business owners, especially those who take advantage of everything Google Local Service Ads has to offer.&nbsp;<\/p>\n\n\n\n<p>Google Local Service Ads can help increase your business\u2019s visibility, but that\u2019s not all. It\u2019s also a helpful tool for connecting with customers and generating high-quality leads. In this article, we\u2019ll show you how Google Local Service Ads can impact your business and how to get started on the platform.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-google-local-service-ads\" data-level=\"2\">What is Google Local Service Ads?<\/a><\/li><li><a href=\"#h-what-are-the-benefits-of-google-local-service-ads\" data-level=\"2\">What are the benefits of Google Local Service Ads?<\/a><\/li><li><a href=\"#h-getting-started-with-local-service-ads\" data-level=\"2\">Getting started with Local Service Ads<\/a><ul><li><a href=\"#h-checking-business-eligibility\" data-level=\"3\">Checking business eligibility<\/a><\/li><li><a href=\"#h-setting-your-service-ads-region\" data-level=\"3\">Setting your Service Ads region<\/a><\/li><li><a href=\"#h-create-an-account\" data-level=\"3\">Create an account<\/a><\/li><li><a href=\"#h-create-your-business-profile\" data-level=\"3\">Create your business profile<\/a><\/li><li><a href=\"#h-setting-a-budget\" data-level=\"3\">Setting a budget<\/a><\/li><\/ul><\/li><li><a href=\"#h-important-ranking-factors-for-local-service-ads\" data-level=\"2\">Important ranking factors for Local Service Ads<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-google-local-service-ads\" data-level=\"2\">Frequently asked questions about Google Local Service Ads<\/a><\/li><li><a href=\"#h-excel-with-birdeye-listings-reviews-and-messaging\" data-level=\"2\">Excel with Birdeye Listings, Reviews, and Messaging<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-local-service-ads\">What is Google Local Service Ads?<\/h2>\n\n\n\n<p>Google Local Service Ads is a paid listing service that places a business&#8217;s ad at the top of Google search results to <a href=\"https:\/\/birdeye.com\/blog\/importance-of-referrals-for-your-business-explained\/\">attract new customers<\/a> in their area. Google Local Service Ads also makes it easy for businesses to manage new leads with its <a href=\"https:\/\/birdeye.com\/blog\/how-to-set-up-google-click-to-message-step-by-step-guide-for-local-businesses\/\">Google Business Messages<\/a> feature and booking capabilities. These tools are accessible both online and via the Local Service Ads app, which means businesses can connect with customers 24\/7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-google-local-service-ads\">What are the benefits of Google Local Service Ads?<\/h2>\n\n\n\n<p>Google Local Service Ads can help your business get to the top of searches, but that\u2019s not all the service has to offer. This service can also help your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filter out dead-end leads with customers specifically seeking your service<\/li>\n\n\n\n<li>Become a trusted brand by earning Google Guarantee or Google Screened badges<\/li>\n\n\n\n<li>Save money by only paying for leads instead of clicks<\/li>\n\n\n\n<li>Improve your local marketing efforts<\/li>\n<\/ul>\n\n\n\n<p>For the latter, check out our previous post to learn more about the <a href=\"https:\/\/birdeye.com\/blog\/local-marketing\/\">impact of a local marketing strategy<\/a>. Lastly, all Local Service Ads are displayed on desktops, mobile devices, and tablets. You can also access them on Google Assistant for voice search queries.<\/p>\n\n\n\n<p class=\"be-cta\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/how-to-get-more-google-reviews-a-no-nonsense-guide\/\">[Free Guide] Get Google reviews: A no-nonsense guide<br>Download Now<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-local-service-ads\">Getting started with Local Service Ads<\/h2>\n\n\n\n<p>Head over to the <a href=\"https:\/\/ads.google.com\/local-services-ads\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Local Service Ads homepage<\/a> to create your account. If you already have an account, you can sign in and start working on your ad right away \u2013 but if you\u2019re starting from scratch, there are a few steps you\u2019ll need to take before your ad can go live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-checking-business-eligibility\">Checking business eligibility<\/h3>\n\n\n\n<p>On the homepage, click the \u201cGet Started\u201d button in the upper right-hand corner. From there, you\u2019ll be taken to the \u201cEligibility\u201d page. Google currently supports a variety of businesses, but eligibility depends on your job category and location.&nbsp;<\/p>\n\n\n\n<p>To verify if your business qualifies for Local Service Ads, fill in the requested eligibility information. Depending on what kind of business you are in, you might be able to select more than one job category. After you\u2019ve added all of your information, click or tap \u201cCheck Eligibility.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image2_1X-1024x514.jpg\" alt=\"Image of Google Local Service Ad check eligibility window\" class=\"wp-image-37340\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image2_1X-1024x514.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image2_1X-300x151.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image2_1X-768x385.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image2_1X-810x407.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image2_1X.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A few of the most popular job categories that Local Service Ads supports include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Animal rescues<\/li>\n\n\n\n<li>Carpet cleaning services<\/li>\n\n\n\n<li>Driving instructors<\/li>\n\n\n\n<li>Electricians<\/li>\n\n\n\n<li>HVAC (heating or air conditioning)<\/li>\n\n\n\n<li>Junk removal services<\/li>\n\n\n\n<li>Real estate lawyers<\/li>\n\n\n\n<li>Pest control services<\/li>\n\n\n\n<li>Tax services<\/li>\n\n\n\n<li>Yoga studios<\/li>\n<\/ul>\n\n\n\n<p>A complete list of job categories can be <a href=\"https:\/\/support.google.com\/localservices\/answer\/6224841?hl=en&amp;ref_topic=10491040\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">found on the Local Services Help page<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-setting-your-service-ads-region\">Setting your Service Ads region<\/h3>\n\n\n\n<p>Next, you\u2019ll need to provide your service area. You can search for this by entering your city or zip code.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image5_1X-1024x514.jpg\" alt=\"Image of Google Local Service Ad setting up your service area window\" class=\"wp-image-37343\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image5_1X-1024x514.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image5_1X-300x151.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image5_1X-768x385.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image5_1X-810x407.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image5_1X.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are a couple of different ways potential customers can find your ad on Google:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>People located in the specific area that your business provides service<\/li>\n\n\n\n<li>Search queries that include the city\u2019s name (i.e. Newburgh electricians)<\/li>\n<\/ol>\n\n\n\n<p>Setting your service area will increase the quality of leads because you know that the right customers are seeing the right ads. Most major U.S. and international cities have access to Google Local Service Ads, and the service continues to expand worldwide. To be sure, check to see if <a href=\"https:\/\/ads.google.com\/localservices\/signup\/eligibility\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Local Service Ads are available in your location<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-an-account\">Create an account<\/h3>\n\n\n\n<p>Next, you\u2019ll need to provide an email address to create your account. Make sure you use an email address you check often because you\u2019ll start receiving important information about leads and billing. Once you\u2019ve entered your preferred email, click or tap \u201cNext.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image1_1X-1024x514.jpg\" alt=\"Image of Google Local Service Ad create an account window\" class=\"wp-image-37339\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image1_1X-1024x514.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image1_1X-300x151.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image1_1X-768x385.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image1_1X-810x407.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image1_1X.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If your email is already linked to an existing Google account, you\u2019ll move on to creating your business profile. If not, you\u2019ll be asked to create a password in order to activate your Google account.<\/p>\n\n\n\n<p class=\"be-cta\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-complete-google-my-business-marketing-toolkit-to-generate-more-leads\/\">[Free Guide] The complete Google My Business marketing toolkit<\/a><br><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-complete-google-my-business-marketing-toolkit-to-generate-more-leads\/\">Download Now<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-your-business-profile\">Create your business profile<\/h3>\n\n\n\n<p>Once your account is ready, you can start building your business profile. In this section, you\u2019ll be asked to provide further information about your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business details<\/li>\n\n\n\n<li>Service area<\/li>\n\n\n\n<li>Service types<\/li>\n\n\n\n<li>Business hours<\/li>\n<\/ul>\n\n\n\n<p>After adding these details, you\u2019ll have the chance to preview your ad. Double-check and make sure all of your business information is correct. Then, click \u201cNext.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image3_1X-1024x514.jpg\" alt=\"Image of Google Local Service Ad preview ad window\" class=\"wp-image-37341\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image3_1X-1024x514.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image3_1X-300x151.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image3_1X-768x385.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image3_1X-810x407.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image3_1X.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It\u2019s extremely important all of your business details are correct. Having accurate information means potential customers will know exactly which services you offer, how to contact you, and where you\u2019re located. This might seem easy enough, but errors can be costly. In fact, 63% of consumers say they won\u2019t pick a business because of <a href=\"https:\/\/www.brightlocal.com\/research\/business-listings-trust-report\/#:~:text=listings%E2%80%94mighty%20confusing!-,85%25%20of%20consumers%20found%20incorrect%20or%20incomplete%20information%20on%20a,business%20across%20different%20online%20directories.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">incorrect information on a business listing<\/a>. Inaccurate information won\u2019t just impact your ad ranking \u2013 it will also hurt your bottom line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-setting-a-budget\">Setting a budget<\/h3>\n\n\n\n<p>After filling out your profile information, you\u2019ll have the option to add proof of insurance, start a background check, add customer reviews, and billing information as well as set your advertising budget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image4_1X-1024x514.jpg\" alt=\"Image of Google Local Service Ad setting your budget window\" class=\"wp-image-37342\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image4_1X-1024x514.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image4_1X-300x151.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image4_1X-768x385.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image4_1X-810x407.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image4_1X.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>After clicking \u201cSet budget,\u201d you\u2019ll be asked to choose your preferred bidding mode. You\u2019ll have two options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Let Google set the right bid <\/strong>\u2013 This is Google\u2019s recommended option. It will automatically bid on ad placement based on customer demand and your monthly budget. This option can help protect your monthly budget.<\/li>\n\n\n\n<li><strong>Manually set a max bid <\/strong>\u2013 This option is for businesses with a strong understanding of their market demand or businesses with multiple ads across several industries.<\/li>\n<\/ul>\n\n\n\n<p>After making your selection, you\u2019ll be asked to set your maximum monthly budget. Google will give you a few recommendations based on your business details. The first option is typically the minimum monthly budget allowed, which is based on your specific service, service area, and customer demand.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re using Google Local Service Ads for the first time, we recommend selecting the minimum budget allowed. You\u2019ll get an idea of how the service works without breaking your budget. If you\u2019re satisfied with the results and want to increase your budget, you\u2019ll always be able to make adjustments to your profile settings later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-important-ranking-factors-for-local-service-ads\">Important ranking factors for Local Service Ads<\/h2>\n\n\n\n<p>Bidding is an important way for your business to rank higher \u2013 but it isn\u2019t the only way. There are several other ranking factors Google uses to determine ad placement. Earning a Google Guarantee badge for home services providers or a Google Screened badge for professional services is an easy way to climb the ladder and prove the accountability of your work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image6_1X-1024x514.png\" alt=\"Image of Google Local Service Ad badges\" class=\"wp-image-37344\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image6_1X-1024x514.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image6_1X-300x151.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image6_1X-768x385.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image6_1X-810x407.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Image6_1X.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In both cases, your business must pass a thorough screening process, including a background check and license verification. This added level of assurance will differentiate your business from competitors and help show customers you\u2019re trustworthy. For more information about this process, <a href=\"https:\/\/support.google.com\/localservices\/answer\/6226575\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">you can visit this Google resource<\/a>.<\/p>\n\n\n\n<p>Some other important ranking factors include: &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proximity<\/strong> \u2013 The closer you are to customers the more likely your business will show up on their search queries.<\/li>\n\n\n\n<li><strong>Reviews<\/strong> \u2013 Interested customers rely on reviews to better understand if a business will fit their needs. By acquiring and <a href=\"https:\/\/birdeye.com\/blog\/ultimate-guide-to-responding-to-reviews\/\">replying to reviews<\/a> frequently, you help Google determine your relevance.<\/li>\n\n\n\n<li><strong>Response rate <\/strong>\u2013 It\u2019s important you always respond to customers whether you\u2019re interested or not. Providing consistent and timely feedback is a clear indication that you are actively managing your ad account.<\/li>\n\n\n\n<li><strong>Business hours <\/strong>\u2013 Searches that happen during active business hours will help improve your ranking. For businesses that offer 24-hour emergency services, like a locksmith, reviews can determine if an ad will rank during off-peak hours.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-google-local-service-ads\">Frequently asked questions about Google Local Service Ads<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1658519224683\"><strong class=\"schema-faq-question\">What is the difference between Google Ads and Google Local Service Ads?<br\/><\/strong> <p class=\"schema-faq-answer\">Unlike Google Ads \u2013 which is a pay-per-click service \u2013 Google Local Service Ads is a pay-per-lead service, which means the account is only charged when a potential customer contacts the business directly through the ad.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658519249396\"><strong class=\"schema-faq-question\">Where do Local Service Ads show up on a results page?<br\/><\/strong> <p class=\"schema-faq-answer\">Local Service Ads can be found at the top of Google\u2019s search result pages. They\u2019re typically located above traditional paid search ads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658519278912\"><strong class=\"schema-faq-question\">Is there a way to check the performance of my Local Service Ads?<br\/><\/strong> <p class=\"schema-faq-answer\">Yes. Log into your account, hover over the \u201cMain Menu\u201d button and select \u201cReports.\u201d You\u2019ll then find insights about your leads and bookings.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-excel-with-birdeye-listings-reviews-and-messaging\">Excel with Birdeye Listings, Reviews, and Messaging<\/h2>\n\n\n\n<p>There are several factors that will determine the success of your business&#8217;s Google Local Service Ads. Careful attention to detail with your listing information, <a href=\"https:\/\/birdeye.com\/blog\/online-reviews\/\">active management of customer reviews<\/a>, and timely response to customer questions. Birdeye can help with each of these to help improve your online reputation.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>With Birdeye Listings you can be sure that your <a href=\"https:\/\/birdeye.com\/blog\/business-listing-management\/\">business listing Management<\/a> is accurate across all directories. Our <a href=\"https:\/\/birdeye.com\/reviews\/\">Reviews product<\/a> makes it easy to request reviews from your customers. And, Birdeye Messaging allows you to respond to customer questions from one inbox anytime and from anywhere regardless of channel. <a href=\"https:\/\/birdeye.com\/free-demo\/\">Watch our free demo<\/a> to see all these products in action.<\/p>\n\n\n\n<p class=\"be-cta\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-complete-guide-to-google-seller-ratings\/\">[Free Guide] The ultimate guide to Google Seller Ratings<\/a><br><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-complete-guide-to-google-seller-ratings\/\">Download Now<\/a><\/p>\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our Google Local Service Ads Guide <\/p>\n      <span style=\"background-color: initial;\">            <\/span><ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/local-online-marketing\/\">6 local online marketing tips for local business<\/a><\/li>            <li><a href=\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/\">The 7 steps to lead generation with Google My Business<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-merchant-center\/\">Improve your online sales with Google Merchant Center<\/a> <\/li>            <li><a href=\"https:\/\/birdeye.com\/blog\/how-to-set-up-google-click-to-message-step-by-step-guide-for-local-businesses\/\">Google Click-to-Message: Step-by-Step Guide<\/a> <\/li>            <li><a href=\"https:\/\/birdeye.com\/blog\/google-maps-marketing\/\">How to Grow Your Business with Google Maps Marketing<\/a><\/li>           <\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/the-ultimate-guide-to-google-seller-ratings\/\">The ultimate guide to Google seller ratings <\/a><\/li>      <span style=\"background-color: initial;\">   <\/span><\/ul>\n    <\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Google is by far the most popular search engine in the world. In fact, the tech giant currently holds over 92% of the search engine market share. That\u2019s great news for local business owners, especially those who take advantage of everything Google Local Service Ads has to offer.&nbsp; Google Local Service Ads can help increase [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":37345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-37331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your guide to Google Local Service Ads | Birdeye<\/title>\n<meta name=\"description\" content=\"Google\u2019s popularity means businesses should be taking advantage of Google Local Service Ads. In our blog, we\u2019ll show you how. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37331\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your guide to Google Local Service Ads\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s popularity means businesses should be taking advantage of Google Local Service Ads. In our blog, we\u2019ll show you how. \u2713 Learn today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T14:10:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T22:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Birdeye Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birdeye Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/\"},\"author\":{\"name\":\"Birdeye Staff Writer\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\"},\"headline\":\"Your guide to Google Local Service Ads\",\"datePublished\":\"2022-08-01T14:10:37+00:00\",\"dateModified\":\"2024-02-02T22:33:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/\"},\"wordCount\":1671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/\",\"url\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/\",\"name\":\"Your guide to Google Local Service Ads | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg\",\"datePublished\":\"2022-08-01T14:10:37+00:00\",\"dateModified\":\"2024-02-02T22:33:20+00:00\",\"description\":\"Google\u2019s popularity means businesses should be taking advantage of Google Local Service Ads. In our blog, we\u2019ll show you how. \u2713 Learn today.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519224683\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519249396\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519278912\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Happy Google Local Service Ad customer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Your guide to Google Local Service Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\",\"name\":\"Birdeye Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"caption\":\"Birdeye Staff Writer\"},\"description\":\"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519224683\",\"position\":1,\"url\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519224683\",\"name\":\"What is the difference between Google Ads and Google Local Service Ads?u003cbr\/u003e\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Unlike Google Ads \u2013 which is a pay-per-click service \u2013 Google Local Service Ads is a pay-per-lead service, which means the account is only charged when a potential customer contacts the business directly through the ad.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519249396\",\"position\":2,\"url\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519249396\",\"name\":\"Where do Local Service Ads show up on a results page?u003cbr\/u003e\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Local Service Ads can be found at the top of Google\u2019s search result pages. They\u2019re typically located above traditional paid search ads.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519278912\",\"position\":3,\"url\":\"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519278912\",\"name\":\"Is there a way to check the performance of my Local Service Ads?u003cbr\/u003e\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Log into your account, hover over the \u201cMain Menu\u201d button and select \u201cReports.\u201d You\u2019ll then find insights about your leads and bookings.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your guide to Google Local Service Ads | Birdeye","description":"Google\u2019s popularity means businesses should be taking advantage of Google Local Service Ads. In our blog, we\u2019ll show you how. \u2713 Learn today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37331\/","og_locale":"en_US","og_type":"article","og_title":"Your guide to Google Local Service Ads","og_description":"Google\u2019s popularity means businesses should be taking advantage of Google Local Service Ads. In our blog, we\u2019ll show you how. \u2713 Learn today.","og_url":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2022-08-01T14:10:37+00:00","article_modified_time":"2024-02-02T22:33:20+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg","type":"image\/jpeg"}],"author":"Birdeye Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Birdeye Staff Writer","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/"},"author":{"name":"Birdeye Staff Writer","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb"},"headline":"Your guide to Google Local Service Ads","datePublished":"2022-08-01T14:10:37+00:00","dateModified":"2024-02-02T22:33:20+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/"},"wordCount":1671,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg","articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/","url":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/","name":"Your guide to Google Local Service Ads | Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg","datePublished":"2022-08-01T14:10:37+00:00","dateModified":"2024-02-02T22:33:20+00:00","description":"Google\u2019s popularity means businesses should be taking advantage of Google Local Service Ads. In our blog, we\u2019ll show you how. \u2713 Learn today.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519224683"},{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519249396"},{"@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519278912"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Your-guide-to-Google-Local-Service-Ads_1X.jpg","width":1200,"height":628,"caption":"Happy Google Local Service Ad customer"},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Digital Marketing","item":"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":4,"name":"Your guide to Google Local Service Ads"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb","name":"Birdeye Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","caption":"Birdeye Staff Writer"},"description":"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.","url":"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519224683","position":1,"url":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519224683","name":"What is the difference between Google Ads and Google Local Service Ads?u003cbr\/u003e","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Unlike Google Ads \u2013 which is a pay-per-click service \u2013 Google Local Service Ads is a pay-per-lead service, which means the account is only charged when a potential customer contacts the business directly through the ad.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519249396","position":2,"url":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519249396","name":"Where do Local Service Ads show up on a results page?u003cbr\/u003e","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Local Service Ads can be found at the top of Google\u2019s search result pages. They\u2019re typically located above traditional paid search ads.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519278912","position":3,"url":"https:\/\/birdeye.com\/blog\/your-guide-to-google-local-service-ads\/#faq-question-1658519278912","name":"Is there a way to check the performance of my Local Service Ads?u003cbr\/u003e","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Log into your account, hover over the \u201cMain Menu\u201d button and select \u201cReports.\u201d You\u2019ll then find insights about your leads and bookings.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=37331"}],"version-history":[{"count":24,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37331\/revisions"}],"predecessor-version":[{"id":50170,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37331\/revisions\/50170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/37345"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=37331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=37331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=37331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}