{"id":37359,"date":"2022-08-03T10:42:24","date_gmt":"2022-08-03T17:42:24","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=37359"},"modified":"2024-02-02T14:33:03","modified_gmt":"2024-02-02T22:33:03","slug":"direct-marketing-strategy","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/direct-marketing-strategy\/","title":{"rendered":"Connect to customers with the best direct marketing strategies"},"content":{"rendered":"\n<p>The competitive business landscape can make it highly difficult to retain customers. Every day a new product or service is vying for attention. But you can stay <a href=\"https:\/\/birdeye.com\/competitive-benchmarking\/\">above the competition<\/a> by giving customers what they seek above everything else: personalized communication.&nbsp;<\/p>\n\n\n\n<p>A recent study from McKinsey &amp; Company found that 71% of shoppers expect personalized communication from brands. That\u2019s why direct marketing is more important than ever for a business\u2019s continued success.<\/p>\n\n\n\n<p>Learn all about direct marketing and how to leverage it to grow your business by connecting with your customers.<\/p>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 30px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Text more customers. Drive more revenue.<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-direct-marketing\" data-level=\"2\">What is direct marketing?<\/a><\/li><li><a href=\"#h-types-of-direct-marketing\" data-level=\"2\">Types of direct marketing<\/a><\/li><li><a href=\"#h-what-are-the-benefits-of-direct-marketing\" data-level=\"2\">What are the benefits of direct marketing?<\/a><\/li><li><a href=\"#h-what-is-the-difference-between-direct-and-indirect-marketing\" data-level=\"2\">What is the difference between direct and indirect marketing?<\/a><\/li><li><a href=\"#h-how-to-get-started-with-a-direct-marketing-campaign\" data-level=\"2\">How to get started with a direct marketing campaign?&nbsp;<\/a><\/li><li><a href=\"#h-direct-marketing-in-action\" data-level=\"2\">Direct marketing in action<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-direct-marketing-strategies\" data-level=\"2\">Frequently asked questions about direct marketing strategies <\/a><\/li><li><a href=\"#h-birdeye-messaging\" data-level=\"2\">Birdeye Messaging<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-direct-marketing\">What is direct marketing?<\/h2>\n\n\n\n<p>Direct marketing is when businesses advertise their products or services to specific individuals or groups. Unlike indirect marketing, there\u2019s no middleman involved (like a newspaper, magazine, or TV show). Direct marketing is an incredibly effective and widely-used strategy because it\u2019s both easy to customize and easy to measure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-direct-marketing\">Types of direct marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-1024x536.png\" alt=\"Customer engaging with a business via direct marketing channels\" class=\"wp-image-37365\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-1536x804.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-2048x1072.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BE-Direct-marketing-internal-img-375x195.png 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The beauty of direct marketing is that you can use multiple channels to leverage this marketing strategy based on your business requirements. Some of the common types of direct marketing channels include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media marketing<\/li>\n\n\n\n<li>Email marketing<\/li>\n\n\n\n<li>Text messages marketing<\/li>\n\n\n\n<li>Messenger marketing&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-marketing\">Social media marketing<\/h3>\n\n\n\n<p>Advertising on social media is a great way to engage with potential customers. People spend an average of <a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics#10-social-media-users-via-mobile\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">two and half hours per day on social media<\/a>, so it makes sense to place ads where customers are already spending a lot of their time.<\/p>\n\n\n\n<p>On social media, there are no restrictions. You can choose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your target audience<\/li>\n\n\n\n<li>Content type<\/li>\n\n\n\n<li>Frequency of posting or advertising&nbsp;<\/li>\n\n\n\n<li>Budget&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And with so many social networks to choose from, there is literally a platform for everyone. Check out another article for tips on how to create an <a href=\"https:\/\/birdeye.com\/blog\/6-reasons-business-adopt-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective social media marketing plan<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-email-marketing\">Email marketing<\/h3>\n\n\n\n<p>Email marketing is an easy, affordable way to keep customers updated on your business\u2019s products and services. It\u2019s also an incredibly efficient marketing tool. You only have to write one message, but you can send it to hundreds or thousands of recipients at the same time.<\/p>\n\n\n\n<p>To save even more time, you can use email automation software to create workflows that send emails automatically based on a set of predefined rules. You can also use email automation software to customize your messages so they feel more personal to the customers you\u2019re trying to reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-text-message-marketing\">Text message marketing<\/h3>\n\n\n\n<p>More and more businesses are using texting to advertise to customers. With texting, you\u2019re sending a message directly to a customer\u2019s phone. And that is a highly efficient strategy to reach customers because <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/tap-into-the-marketing-power-of-sms\">open rates for text messaging are as high as 98%<\/a>.&nbsp;<\/p>\n\n\n\n<p>Text messaging allows businesses to start one-on-one conversations with customers and provide a specialized experience. You can also use MMS to attach an image like a flyer or coupon.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/9-unique-ways-to-grow-your-business-with-business-text-messaging\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-NEW-Grow-your-business-with-business-text-messaging-Narrow.png\" alt=\"business text messaging guide\" class=\"wp-image-46235\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-messenger-marketing\">Messenger marketing<\/h3>\n\n\n\n<p>To reach customers who are predominantly mobile users but with more personalization and automation options, messengers are the best channel for you. Messenger apps are considered a hybrid line of communication. You can use them to send direct messages (like texting), but they also give you the option to answer at your convenience (like email).&nbsp;<\/p>\n\n\n\n<p>Messenger apps make it easy to introduce your business and services to customers to shift communication over to email or text.<\/p>\n\n\n\n<p>Some of the most popular services include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A messenger from Meta (formerly Facebook Messenger)<\/li>\n\n\n\n<li>WhatsApp<\/li>\n\n\n\n<li><a href=\"https:\/\/birdeye.com\/blog\/linkedin-marketing\/\">LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you are using this direct marketing channel, you can work with a service like <a href=\"https:\/\/birdeye.com\/messaging\/\">Birdeye<\/a> to integrate all messenger inboxes into a unified inbox and respond to customers efficiently. Customers expect prompt responses on these channels, and it is essential to use services that allow the unification of inboxes with chatbot integrations for results.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-direct-marketing\">What are the benefits of direct marketing?<\/h2>\n\n\n\n<p>Direct marketing takes an accurate business-to-consumer approach. Direct communication with customers helps you provide timely updates on business activities, new products, services, promotions, events, etc. Some other benefits of direct marketing include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalization \u2013 When you reach customers directly on their mobile devices, email inboxes, or social media profiles, the communication feels personalized instead of something generic sent to many people.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted advertising \u2013 With direct marketing, you can hone in on one specific target audience group and tailor communication for them.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentation \u2013 Based on the result of your direct marketing, you can identify various customer segments within your audience and build campaigns for them.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save money and time \u2013 Since you are reaching people directly, you will also get a direct response. This makes it possible to remove people who are not interested from future campaigns, saving time and money.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easier to measure \u2013 Track and measure open and click rates for reliable direct marketing insights since you control all channel communication.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-direct-and-indirect-marketing\">What is the difference between direct and indirect marketing?<\/h2>\n\n\n\n<p>Direct marketing involves selling a product or service to a specific group of people, while indirect marketing involves selling to the masses. Let\u2019s use TV and radio commercials as an example. These channels are considered ideal for advertisers because they can quickly reach a massive audience. However, the question remains: is it the right audience?<\/p>\n\n\n\n<p>A business might focus on an indirect marketing strategy because they\u2019re looking to increase brand awareness and reach a broader audience. Indirect marketing tactics have long produced positive results, but it often fails to match direct marketing\u2019s ability to personalize and measure campaigns reliably.<\/p>\n\n\n\n<p>Here is a quick comparison between direct and indirect marketing:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-2-1024x686.jpg\" alt=\"Table showing difference between direct and indirect marketing\" class=\"wp-image-49029\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-2-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-2-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-2-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-2-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-2-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-2.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-started-with-a-direct-marketing-campaign\">How to get started with a direct marketing campaign?&nbsp;<\/h2>\n\n\n\n<p>When creating a direct marketing campaign, it\u2019s essential to establish some basic criteria for success. You\u2019ll first want to determine your short and long-term goals and then devise a strategy to achieve those goals.&nbsp;<\/p>\n\n\n\n<p>Here are some direct marketing best practices to consider when creating your direct marketing plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-define-your-audience\">Define your audience&nbsp;<\/h3>\n\n\n\n<p>Taking a direct approach means segmenting your list to reach the group most likely to take action. For each campaign, you must know who from your intended audience will be more receptive to the message.&nbsp;<\/p>\n\n\n\n<p>If you target potential customers, analyze how they became a lead and what they know about your business to identify which campaign works best for them. Let\u2019s take a sporting goods store example. Sending golf ball coupons to someone who recently purchased basketball shoes might not yield the results you\u2019re looking for.<\/p>\n\n\n\n<p>Understanding demographics, spending habits, and preferred methods of communication can help you make many of the right choices for your marketing campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-choose-the-right-channel\">Choose the right channel<\/h3>\n\n\n\n<p>Before you start formulating your direct marketing strategy, ask yourself which channel is best for you. The ideal channel for your business would be that:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It fits into your budget&nbsp;<\/li>\n\n\n\n<li>Your target audience often uses it<\/li>\n\n\n\n<li>It is ideal for the content you wish to distribute&nbsp;<\/li>\n\n\n\n<li>Works for your marketing goals&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you can define these campaign parameters, you can pick the right channel. Also, if you are just starting, there is no harm in experimenting with more than one channel, and seeing how it works is no harm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-formulate-the-right-message\">Formulate the right message.&nbsp;<\/h3>\n\n\n\n<p>When you can directly connect with your audience, you must make sure that your message is on point to convert them into customers. In your message, follow these strategies:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a clear call to action \u2013 Make sure your call to action is direct and concise. Some examples include \u201cBuy,\u201d \u201cSign Up,\u201d and \u201cDownload Now,\u201d leaving little doubt about what you\u2019d like the customer to do. Also, make sure it\u2019s easy for your customers to take the action you\u2019ve laid out.&nbsp;<\/li>\n\n\n\n<li>Personalize the message: Use services that allow you to add customer names to the message and a personalized link for them.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-measure-and-optimize-the-campaign\">Measure and optimize the campaign&nbsp;<\/h3>\n\n\n\n<p>Measure, monitor, and adjust your campaign for the best results. Tracking activity with direct marketing can help you understand how to proceed further. Carefully pick the metrics you\u2019d like to have measured, analyze them frequently, and make adjustments based on these insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-direct-marketing-in-action\">Direct marketing in action<\/h2>\n\n\n\n<p>Now that we know how to implement direct marketing strategies for your business, let\u2019s look at some examples of direct marketing in action.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kitkat\">Kitkat<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-6-1024x686.jpg\" alt=\"Image of Kitkat's direct marketing campaign\" class=\"wp-image-49030\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-6-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-6-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-6-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-6-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-6-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-6.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Direct mail is an effective way to reach customers, especially in retail. KitKat had a very successful campaign to promote their new product &#8211; the KitKat chunky. They sent a card to all their customers with a personalized message that motivates them to go to a store and collect the product.&nbsp;<\/p>\n\n\n\n<p>This created high brand awareness for the new product and also made customers try out a new product to boost sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-barkbox\">BarkBox&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-6-1024x686.jpg\" alt=\"Image of BarkBox's direct marketing campaign\" class=\"wp-image-49031\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-6-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-6-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-6-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-6-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-6-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-6.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Personalized messages always do the trick in direct marketing. BarkBox has repeatedly delivered many successful campaigns by using attractive images of pet parents and pets in their social media ad imagery.&nbsp;<\/p>\n\n\n\n<p>This connects with the audience and shows them that the company is highly customer-centric, eventually boosting revenue for the business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brevite\">Brevite<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-4-1024x686.jpg\" alt=\"Image of Brevite's direct marketing campaign\" class=\"wp-image-49032\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-4-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-4-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-4-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-4-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-4-1140x764.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-4.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Text message campaigns can be highly effective as we know this medium&#8217;s high open rate for messages. But you can take it up a notch by including product images or links that enable customers to click and purchase from you immediately. Take a look at this example by Brevite that announces an exciting 4th of July campaign with purchase links.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-direct-marketing-strategies\">Frequently asked questions about direct marketing strategies <\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1658755868394\"><strong class=\"schema-faq-question\">\u201cDirect marketing\u201d and \u201cdirect mail\u201d are often used interchangeably \u2013 but are they the same thing?<\/strong> <p class=\"schema-faq-answer\">No. Direct mail is just one of the many channels you can use to accomplish your direct marketing strategy.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658755888120\"><strong class=\"schema-faq-question\">Can businesses of any size use a direct marketing strategy?<\/strong> <p class=\"schema-faq-answer\">Yes. Direct marketing works for businesses both big and small. Direct marketing channels like email and <a href=\"https:\/\/birdeye.com\/blog\/6-reasons-business-adopt-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> are available to everyone. However, your contact list size will vary depending on the size of your company, your industry, and the product or service your business provides.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-birdeye-messaging\">Birdeye Messaging<\/h2>\n\n\n\n<p>With <a href=\"https:\/\/birdeye.com\/messaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Birdeye Messaging<\/a>, you can manage all of your messages from each direct marketing channel with just a few clicks. Our all-in-one platform makes it easy to connect with your customers via text, social media, Webchat, and email using a single, streamlined inbox.<\/p>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The competitive business landscape can make it highly difficult to retain customers. Every day a new product or service is vying for attention. But you can stay above the competition by giving customers what they seek above everything else: personalized communication.&nbsp; A recent study from McKinsey &amp; Company found that 71% of shoppers expect personalized [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":37364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-37359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connect to customers using direct marketing | Birdeye<\/title>\n<meta name=\"description\" content=\"Using a direct marketing strategy to personalize your customers\u2019 shopping experience helps businesses outshine 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