{"id":37585,"date":"2022-08-05T07:33:23","date_gmt":"2022-08-05T14:33:23","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=37585"},"modified":"2026-03-16T08:17:02","modified_gmt":"2026-03-16T15:17:02","slug":"google-merchant-center","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/google-merchant-center\/","title":{"rendered":"Google Merchant Center: how to boost your online sales"},"content":{"rendered":"\n<p><strong>Google Merchant Center<\/strong> is a platform that helps businesses upload and manage product information so their products can appear across Google surfaces, such as Shopping results and product listings.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Summary<\/strong><br>Millions of shoppers start their product research on Google, comparing options, prices, and sellers before deciding where to buy. Google Merchant Center helps businesses organize their product data so Google can display the right products to the right shoppers at the right time. Accurate product feeds, strong images, and clear pricing signals help listings appear more frequently and attract high-intent buyers. When businesses manage their product information consistently, they can improve product visibility and make it easier for customers to move from discovery to purchase.<br><\/pre>\n\n\n\n<p>This blog explains how Google Merchant Center works, how to set up your account, and the key benefits it offers businesses selling online. You\u2019ll also find practical tips to improve your product feeds and get better results from your listings.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-google-merchant-center\" data-level=\"2\">What is Google Merchant Center?<\/a><\/li><li><a href=\"#h-the-benefits-of-google-merchant-center\" data-level=\"2\">The benefits of Google Merchant Center<\/a><\/li><li><a href=\"#h-how-to-set-up-google-merchant-center\" data-level=\"2\">How to set up Google Merchant Center<\/a><ul><li><a href=\"#h-setting-up-shop-for-your-customers\" data-level=\"3\">Setting up shop for your customers<\/a><\/li><li><a href=\"#h-how-to-use-google-merchant-center\" data-level=\"3\">How to use Google Merchant Center<\/a><\/li><li><a href=\"#h-types-of-ads-in-google-merchant-center\" data-level=\"3\">Types of ads in Google Merchant Center<\/a><\/li><\/ul><\/li><li><a href=\"#h-google-tools-that-integrate-with-google-merchant-center\" data-level=\"2\">Google Tools that integrate with Google Merchant Center<\/a><ul><li><a href=\"#h-google-business-profile\" data-level=\"3\">Google Business Profile<\/a><\/li><li><a href=\"#h-google-analytics\" data-level=\"3\">Google Analytics<\/a><\/li><li><a href=\"#h-google-ads\" data-level=\"3\">Google Ads<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-set-up-shipping-in-google-merchant-center\" data-level=\"2\">How to set up shipping in Google Merchant Center<\/a><\/li><li><a href=\"#h-use-promotions-in-google-merchant-center-to-attract-customers\" data-level=\"2\">Use promotions in Google Merchant Center to attract customers<\/a><\/li><li><a href=\"#h-types-of-promotions\" data-level=\"2\">Types of promotions<\/a><ul><li><a href=\"#h-discounts\" data-level=\"3\">Discounts<\/a><\/li><li><a href=\"#h-free-gifts\" data-level=\"3\">Free Gifts<\/a><\/li><li><a href=\"#h-shipping-discounts\" data-level=\"3\">Shipping Discounts<\/a><\/li><\/ul><\/li><li><a href=\"#h-frequently-asked-questions-about-google-merchant-center\" data-level=\"2\">Frequently asked questions about Google Merchant Center<\/a><\/li><li><a href=\"#h-get-more-google-reviews-and-convert-more-customers-with-birdeye\" data-level=\"2\">Get more Google reviews and convert more customers with Birdeye<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-merchant-center\">What is Google Merchant Center?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-1024x536.png\" alt=\"Display of a Google Merchant Center dashboard\" class=\"wp-image-37587\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-1536x804.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-2048x1072.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-1@2x-375x195.png 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As mentioned above, Google Merchant Center is a tool that allows you to create and manage your product catalogs, which can then be used to populate your Google Shopping ads. Rather than an online store, Google Merchant Center acts as a listing service that can help customers find the products and services you provide in Google Search.<\/p>\n\n\n\n<p>It\u2019s free to set up your Google Merchant Center account, and there are no monthly fees or minimum spending requirements. The only fees you will pay are for paid product listings which allow you to showcase your products on Google using Google Ads.<\/p>\n\n\n\n<p class=\"be-cta\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/how-to-get-more-google-reviews-a-no-nonsense-guide\/\">[Free Guide] Get Google reviews: A no-nonsense guide<br>Download Now<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-google-merchant-center\">The benefits of Google Merchant Center<\/h2>\n\n\n\n<p>One of the benefits Google Merchant Center offers is increasing your visibility online by displaying your products on various Google platforms. You can do this through free product listings or paid product listings. With free product listings, your products will be displayed on Google Search, in images, and in the shopping tab. Paid product listings can give you even more reach with your products. With a paid listing, your products will be listed throughout Google\u2019s online platforms, giving you a wider reach to <a href=\"https:\/\/birdeye.com\/blog\/referral-marketing\/\">attract more customers<\/a> to purchase your products.<\/p>\n\n\n\n<p>Merchant Center can also help you track your sales and product performance by giving you the ability to see how many clicks and sales your ads get. You can do this in the <a href=\"https:\/\/support.google.com\/merchants\/answer\/9826542\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">performance reporting center,<\/a> where you can review all the data from your product listings and give the insights you need to determine which of your products are performing the best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-set-up-google-merchant-center\">How to set up Google Merchant Center<\/h2>\n\n\n\n<p>Setting up a Merchant account is simple and only takes a few minutes. Here&#8217;s how:<\/p>\n\n\n\n<p>Go to the <a href=\"https:\/\/www.google.com\/intl\/en_us\/retail\/?mcsubid=us-en-ha-g-mc-bkws\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Merchant Center page<\/a> and click &#8220;Get started&#8221; in the upper right-hand corner. You&#8217;ll be brought to a page that looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"942\" height=\"382\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.10.18-AM-1.png\" alt=\"Google Merchant Center start page\n\" class=\"wp-image-40103\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.10.18-AM-1.png 942w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.10.18-AM-1-300x122.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.10.18-AM-1-768x311.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.10.18-AM-1-810x328.png 810w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n\n\n<p>If you click &#8220;Yes,&#8221; you&#8217;ll be asked to enter your website URL to sign up for Merchant Center.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"937\" height=\"487\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.12.47-AM-1.png\" alt=\"Enter store website page on Google Merchant Center\" class=\"wp-image-40106\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.12.47-AM-1.png 937w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.12.47-AM-1-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.12.47-AM-1-768x399.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.12.47-AM-1-810x421.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.12.47-AM-1-375x195.png 375w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p>If you choose &#8220;No,&#8221; you&#8217;ll be asked if you own a brick-and-mortar store. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.16.20-AM-1-1024x660.png\" alt=\"Brick-and-mortar page on Google Merchant Center\" class=\"wp-image-40108\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.16.20-AM-1-1024x660.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.16.20-AM-1-300x193.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.16.20-AM-1-768x495.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.16.20-AM-1-810x522.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.16.20-AM-1-1140x734.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.16.20-AM-1.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Whether you click &#8220;Yes&#8221; or &#8220;No,&#8221; you&#8217;ll be given some options to use Google to help you get started. Click on &#8220;Learn more&#8221; under &#8220;Sell products directly on Google&#8221; to be brought to the sign-up page for Google Merchant Center. Scroll to the bottom and click &#8220;Create an account.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.19.32-AM-1-1024x536.png\" alt=\"Google Merchant Center business information page \" class=\"wp-image-40109\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.19.32-AM-1-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.19.32-AM-1-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.19.32-AM-1-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.19.32-AM-1-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.19.32-AM-1-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.19.32-AM-1-375x195.png 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-08-05-at-11.19.32-AM-1.png 1375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you&#8217;ve reached this page, you can enter your business information to set up your Google Merchant Center account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-setting-up-shop-for-your-customers\">Setting up shop for your customers<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose how your customers will check out:<\/strong> You can choose to use a third-party checkout service like PayPal or Stripe, or you can use Google&#8217;s own Checkout service.<\/li>\n\n\n\n<li><strong>Set up product listings:<\/strong> Navigate to the Google Merchant Center homepage. From there, you can set up free product listings. Simply enter the URL of your website and choose which products you want to list.&nbsp;<\/li>\n\n\n\n<li><strong>Set up \u201cBuy on Google\u201d:<\/strong> When you sign up for Google Merchant Center, you can sign up for Buy on Google, which gives you the ability to sell your products directly on Google. You can do this by clicking \u201cGrowth\u201d in the left-hand navigation menu in Google Merchant Center, then clicking \u201cManage programs.\u201d From there, you can follow the <a href=\"https:\/\/support.google.com\/merchants\/answer\/9111285\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">steps<\/a> to set up Buy on Google.<\/li>\n\n\n\n<li><strong>Submit your <\/strong><a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>produ<\/strong><\/a><strong><a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">c<\/a><\/strong><a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>t <\/strong><\/a><strong><a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">d<\/a><\/strong><a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ata<\/strong><\/a>: Be sure to follow the <a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Merchant Center Guidelines <\/a>so your products are eligible for listing on Google. When you submit your product data to Google, you provide attributes like \u201cavailability and \u201ccondition\u201d to describe what your products are and how you\u2019re selling them.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-use-google-merchant-center\">How to use Google Merchant Center<\/h3>\n\n\n\n<p>Depending on the products and services your business sells, there are a few ways that you can use Google Merchant Center to your benefit. If your business has a physical location, you can use it to create an online catalog of your products. This gives you the opportunity to cater to your customers in-person, and reach more of your customers who prefer to shop online.&nbsp;<\/p>\n\n\n\n<p>You can also use Merchant Center to create product feeds \u2014 files that contain information about your products, like name, price, and description. You can then submit these files to Google so that your products will show up in Google Shopping ads. When you incorporate paid listings into this strategy, you have the ability to reach customers wherever they are on Google with your products.&nbsp;<\/p>\n\n\n\n<p>Merchant Center gives you the ability to create ads for your products. Using ads can give you more opportunities to drive more customers to your website by offering special promotions, free shipping, and discount offers anywhere on Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-types-of-ads-in-google-merchant-center\">Types of ads in Google Merchant Center<\/h3>\n\n\n\n<p>Ads are one of the most useful tools that Merchant Center has to offer to attract more customers to your online storefront. There are a few types of ads that you can take advantage of:<\/p>\n\n\n\n<p><strong>Product shopping ad:<\/strong> This type of ad will display basic product information like your product image, price, and a link to your website.&nbsp;<\/p>\n\n\n\n<p><strong>Local inventory ad:<\/strong> These ads display your products for local searches made by your customers. When a customer looks for a product &#8220;near me,&#8221; your products will be displayed based on how close they are to your location.<\/p>\n\n\n\n<p><strong>Text ad: <\/strong>This kind of ad will include your product name and a short description. You can create either of these by finding them under the \u201cads\u201d tab in Merchant Center.<\/p>\n\n\n\n<p><strong>Video ad:<\/strong> These ads can be used to promote your product or brand through a short video. You\u2019ll also be able to include necessary product information like product name, description, and price to be displayed in your video.&nbsp;<\/p>\n\n\n\n<p>You can create all of these ads by finding the \u201cads\u201d tab in Merchant Center. From there, you can pick the type of ad you want to create, fill out your information, and upload the necessary files to create your ad and start reaching more customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-tools-that-integrate-with-google-merchant-center\">Google Tools that integrate with Google Merchant Center<\/h2>\n\n\n\n<p>Google Merchant Center integrates with a few different Google apps that make it easier to manage your product listings and ads without skipping a beat.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-business-profile\">Google Business Profile<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-1024x536.png\" alt=\"Example of a Google Business Profile\" class=\"wp-image-37588\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-1536x804.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-2048x1072.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-2@2x-375x195.png 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The first tool is Google Business Profile (<a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">formerly Google My Business<\/a>). This tool allows you to manage your business information, such as your hours of operation, contact information, and reviews, so that they can be displayed on Google Maps and Search. You can also use it to create posts about your products or services and chat with customers directly using the <a href=\"https:\/\/birdeye.com\/blog\/how-to-set-up-google-click-to-message-step-by-step-guide-for-local-businesses\/\">Google Business Messages<\/a> feature. <\/p>\n\n\n\n<p class=\"be-cta\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-complete-google-my-business-marketing-toolkit-to-generate-more-leads\/\">[Free Guide] The complete Google My Business marketing toolkit<\/a><br><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-complete-google-my-business-marketing-toolkit-to-generate-more-leads\/\">Download Now<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-analytics\">Google Analytics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-1024x536.png\" alt=\"Example of the Google Analytics dashboard\" class=\"wp-image-37589\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-1536x804.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-2048x1072.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-3@2x-375x195.png 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google makes it easy to track website traffic and see how customers are interacting with your website. Their analytics tool can be useful for understanding what products or services customers are interested in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-ads\">Google Ads<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-1024x536.png\" alt=\"Google Ads dashboard\" class=\"wp-image-37590\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-1536x804.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-2048x1072.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-google-ad@2x-375x195.png 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Google Ads tool allows you to create and manage your Google Ads campaigns. You can use it to target customers with specific keywords or interests related to your industry and insert them in your ads to drive more customers to your website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-set-up-shipping-in-google-merchant-center\">How to set up shipping in Google Merchant Center<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-1024x536.png\" alt=\"Example of shipping services option in Google Merchant Center\" class=\"wp-image-37591\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-1536x804.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-2048x1072.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-4@2x-375x195.png 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now that you have your account set up and your products listed, you\u2019ll need to set up shipping to make sure that your customers receive their products on time. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To create a Shipping Settings object, click on the &#8220;Settings&#8221; tab and select &#8220;Shipping.&#8221;&nbsp;<\/li>\n\n\n\n<li>Click the &#8220;Add Shipping Method&#8221; button and enter the required information.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Once you&#8217;ve created your Shipping Settings object, you&#8217;ll need to add it to your product data. To do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on the &#8220;Products&#8221; tab and select &#8220;Product Feeds.&#8221;&nbsp;<\/li>\n\n\n\n<li>Click the &#8220;Add Product Feed&#8221; button and select your shipping method from the drop-down menu.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Your shipping method will now be added to your product data, and you&#8217;ll be able to see it in the &#8220;Shipping&#8221; tab. From here, you can edit your shipping method or add more methods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-promotions-in-google-merchant-center-to-attract-customers\">Use promotions in Google Merchant Center to attract customers<\/h2>\n\n\n\n<p>Promotions give you more ways to appeal to your customers and draw them in with special offers and deals they won\u2019t want to pass up. In Merchant Center, you can create promotions by clicking on the &#8220;Promotions&#8221; tab and selecting &#8220;Create Promotion.&#8221;&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve created a promotion, you&#8217;ll need to provide basic information about the product you\u2019re promoting, including the name, description, start date, and end date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-promotions\">Types of promotions<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-1024x536.png\" alt=\"Example of promotions in Google Merchant Center\" class=\"wp-image-37592\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-1536x804.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-2048x1072.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center_image-5@2x-375x195.png 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are a few different types of promotions that you can create that can draw the interest of your customers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-discounts\">Discounts<\/h3>\n\n\n\n<p>Discounts can be applied to your product price or shipping cost. To create a discount, click on the &#8220;Promotions&#8221; tab and select &#8220;Create Promotion.&#8221; Enter the required information and select &#8220;Discount&#8221; from the drop-down menu. Enter the discount amount and select the product you want to include in your promotion.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-free-gifts\">Free Gifts<\/h3>\n\n\n\n<p>\u201cFree\u201d is a selling point that nearly all customers find appealing. Free gifts can be given with purchase or as a sign-up incentive. To create a free gift promotion, click on the &#8220;Promotions&#8221; tab and select &#8220;Create Promotion.&#8221;&nbsp;<\/p>\n\n\n\n<p>Enter the required information and select &#8220;Free Gift&#8221; from the drop-down menu. Enter the details of your free gift, such as the name and description, and then select the products you want to include in your promotion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shipping-discounts\">Shipping Discounts<\/h3>\n\n\n\n<p>Shipping discounts are applied to your product shipping cost and are a great way to convert customers who would rather go somewhere else than pay for shipping costs. To create a shipping discount, click on the &#8220;Promotions&#8221; tab and select &#8220;Create Promotion.&#8221; Enter the required information and select &#8220;Shipping Discount&#8221; from the drop-down menu. Enter the amount of your discount and then select the products that you want to include in your promotion. Once you&#8217;ve created your promotion type, it will appear in the &#8220;Promotions&#8221; tab, where you can edit or delete it as necessary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-google-merchant-center\">Frequently asked questions about Google Merchant Center<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1659709745756\"><strong class=\"schema-faq-question\">Does Google Merchant Center cost anything?<\/strong> <p class=\"schema-faq-answer\">No, Google Merchant Center is a free-to-use tool that Google offers, but you do have to pay for clicks on your Google shopping ads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1659709776694\"><strong class=\"schema-faq-question\">What is the difference between Google Business Profile vs Google Merchant Center?<\/strong> <p class=\"schema-faq-answer\">The Google Business Profile lets you set up your business profile on Google to be displayed on Search and Maps. The Google Merchant Center lets you upload product images and information and allows you to manage how your in-store and online product inventory appears on Google.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1659709797787\"><strong class=\"schema-faq-question\">Who can use Google Merchant Center?<\/strong> <p class=\"schema-faq-answer\">Anyone with a Google Business Profile account can use this tool. You would then have to provide your online shop information, including business name, physical address, shop domain, and customer service information.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672424676150\"><strong class=\"schema-faq-question\">What is Google Merchant Center?<\/strong> <p class=\"schema-faq-answer\">Google Merchant Center is a digital platform that lets you manage how your product inventory appears on Google in-store and online.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672424703481\"><strong class=\"schema-faq-question\">How do I upload a feed in Google Merchant Center?<\/strong> <p class=\"schema-faq-answer\">Google provides four options to upload a feed: direct uploads, FTP uploads, SFTP uploads, and Google Cloud Storage uploads. Visit <a href=\"https:\/\/support.google.com\/merchants\/answer\/188477?hl=en#zippy=%2Cdirect-upload\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Merchant Center Help<\/a> for more instructions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672424732957\"><strong class=\"schema-faq-question\">How do I access Google Merchant Center?<\/strong> <p class=\"schema-faq-answer\">You need to create a Google account (Gmail) to access Google Merchant Center. Go to <a href=\"https:\/\/myaccount.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">myaccount.google.com<\/a> and create an account if you don\u2019t already have one.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672424762012\"><strong class=\"schema-faq-question\">How do I add products to Google Merchant Center?<\/strong> <p class=\"schema-faq-answer\">In Merchant Center, select \u201cProducts\u201d from the navigation menu. Then, click \u201cAdd products and select \u201cAdd products one by one.\u201d Then enter all necessary data fields to add your products.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672424781946\"><strong class=\"schema-faq-question\">How do I connect Shopify to Google Merchant Center?<\/strong> <p class=\"schema-faq-answer\">In Shopify, find \u201cSales channels\u201d and select Google. Click \u201cConnect Google account.\u201d Then, find \u201cConnect a Google Merchant Center account\u201d and select your account. Then click \u201cConnect.\u201d<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1672424802258\"><strong class=\"schema-faq-question\">How do I create a Google Merchant Center account?<\/strong> <p class=\"schema-faq-answer\">First, make sure you have a Google account connected to your business. Then, go to the Google Merchant Center <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Onboarding Guide<\/a> and follow the prompts.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-more-google-reviews-and-convert-more-customers-with-birdeye\">Get more Google reviews and convert more customers with Birdeye<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-520-1024x492.png\" alt=\"Birdeye reviews AI image\" class=\"wp-image-68989\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-520-1024x492.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-520-300x144.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-520-768x369.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-520-1536x738.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-520-810x389.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-520-1140x547.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-520.png 1539w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Listing your products on Google helps shoppers discover what you sell, but reviews often determine which business they choose. When buyers compare similar products, strong and recent reviews help build the trust needed to move from browsing to purchase. For multi-location brands, managing reviews across dozens or hundreds of listings can quickly become difficult. Platforms like <a href=\"https:\/\/birdeye.com\/reviews\/\">Birdeye Reviews AI<\/a> help automate review requests, manage responses, and monitor customer feedback from one place. This makes it easier to maintain a strong and consistent review presence on Google.&nbsp;<\/p>\n\n\n\n<p>Download our free guide to learn how to collect more Google reviews and turn customer feedback into more online sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Merchant Center is a platform that helps businesses upload and manage product information so their products can appear across Google surfaces, such as Shopping results and product listings. SummaryMillions of shoppers start their product research on Google, comparing options, prices, and sellers before deciding where to buy. Google Merchant Center helps businesses organize their [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":37593,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-37585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Merchant Center: how to boost your online sales I Birdeye<\/title>\n<meta name=\"description\" content=\"Google Merchant Center is a useful tool for all business owners. Find out how you can use it to get more sales online. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37585\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Merchant Center: how to boost your online sales\" \/>\n<meta property=\"og:description\" content=\"Google Merchant Center is a useful tool for all business owners. Find out how you can use it to get more sales online. \u2713 Learn today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/google-merchant-center\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-05T14:33:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:17:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruchika Batra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruchika Batra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/\"},\"author\":{\"name\":\"Ruchika Batra\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94\"},\"headline\":\"Google Merchant Center: how to boost your online sales\",\"datePublished\":\"2022-08-05T14:33:23+00:00\",\"dateModified\":\"2026-03-16T15:17:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/\"},\"wordCount\":2325,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/\",\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/\",\"name\":\"Google Merchant Center: how to boost your online sales I Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg\",\"datePublished\":\"2022-08-05T14:33:23+00:00\",\"dateModified\":\"2026-03-16T15:17:02+00:00\",\"description\":\"Google Merchant Center is a useful tool for all business owners. Find out how you can use it to get more sales online. \u2713 Learn today.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709745756\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709776694\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709797787\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424676150\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424703481\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424732957\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424762012\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424781946\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424802258\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/google-merchant-center\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Two women looking at a business's Google Merchant Center\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Google Merchant Center: how to boost your online sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94\",\"name\":\"Ruchika Batra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e0352a9e35d8d8e282ea93b96859db724c6ea22e265554e549db496997d70b07?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e0352a9e35d8d8e282ea93b96859db724c6ea22e265554e549db496997d70b07?s=96&d=mm&r=g\",\"caption\":\"Ruchika Batra\"},\"description\":\"Ruchika Batra is the Director of Content Marketing at Birdeye, the highest-rated reputation management and digital customer experience platform. With over 10 years of experience at Birdeye and more than two decades in marketing and client services, she is a seasoned content marketer and technology evangelist. Her passion for data and expertise in content strategy, online reputation management, and customer relations have made her a pivotal figure in shaping the digital customer experience landscape. When she's not steering Birdeye's content ship, Ruchika enjoys creative outlets like pottery and dedicates herself to the pursuit of learning.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ruchikabatra\/\"],\"jobTitle\":\"Director of Content Marketing\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/ruchika\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709745756\",\"position\":1,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709745756\",\"name\":\"Does Google Merchant Center cost anything?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No, Google Merchant Center is a free-to-use tool that Google offers, but you do have to pay for clicks on your Google shopping ads.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709776694\",\"position\":2,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709776694\",\"name\":\"What is the difference between Google Business Profile vs Google Merchant Center?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Google Business Profile lets you set up your business profile on Google to be displayed on Search and Maps. The Google Merchant Center lets you upload product images and information and allows you to manage how your in-store and online product inventory appears on Google.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709797787\",\"position\":3,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709797787\",\"name\":\"Who can use Google Merchant Center?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Anyone with a Google Business Profile account can use this tool. You would then have to provide your online shop information, including business name, physical address, shop domain, and customer service information.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424676150\",\"position\":4,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424676150\",\"name\":\"What is Google Merchant Center?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google Merchant Center is a digital platform that lets you manage how your product inventory appears on Google in-store and online.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424703481\",\"position\":5,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424703481\",\"name\":\"How do I upload a feed in Google Merchant Center?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google provides four options to upload a feed: direct uploads, FTP uploads, SFTP uploads, and Google Cloud Storage uploads. Visit <a href=\\\"https:\/\/support.google.com\/merchants\/answer\/188477?hl=en#zippy=%2Cdirect-upload\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">Google Merchant Center Help<\/a> for more instructions.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424732957\",\"position\":6,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424732957\",\"name\":\"How do I access Google Merchant Center?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You need to create a Google account (Gmail) to access Google Merchant Center. Go to <a href=\\\"https:\/\/myaccount.google.com\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">myaccount.google.com<\/a> and create an account if you don\u2019t already have one.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424762012\",\"position\":7,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424762012\",\"name\":\"How do I add products to Google Merchant Center?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In Merchant Center, select \u201cProducts\u201d from the navigation menu. Then, click \u201cAdd products and select \u201cAdd products one by one.\u201d Then enter all necessary data fields to add your products.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424781946\",\"position\":8,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424781946\",\"name\":\"How do I connect Shopify to Google Merchant Center?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In Shopify, find \u201cSales channels\u201d and select Google. Click \u201cConnect Google account.\u201d Then, find \u201cConnect a Google Merchant Center account\u201d and select your account. Then click \u201cConnect.\u201d\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424802258\",\"position\":9,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424802258\",\"name\":\"How do I create a Google Merchant Center account?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"First, make sure you have a Google account connected to your business. Then, go to the Google Merchant Center <a href=\\\"https:\/\/support.google.com\/merchants\/answer\/188924?hl=en\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">Onboarding Guide<\/a> and follow the prompts.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Merchant Center: how to boost your online sales I Birdeye","description":"Google Merchant Center is a useful tool for all business owners. Find out how you can use it to get more sales online. \u2713 Learn today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37585\/","og_locale":"en_US","og_type":"article","og_title":"Google Merchant Center: how to boost your online sales","og_description":"Google Merchant Center is a useful tool for all business owners. Find out how you can use it to get more sales online. \u2713 Learn today.","og_url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2022-08-05T14:33:23+00:00","article_modified_time":"2026-03-16T15:17:02+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg","type":"image\/jpeg"}],"author":"Ruchika Batra","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Ruchika Batra","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/"},"author":{"name":"Ruchika Batra","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94"},"headline":"Google Merchant Center: how to boost your online sales","datePublished":"2022-08-05T14:33:23+00:00","dateModified":"2026-03-16T15:17:02+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/"},"wordCount":2325,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg","articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/google-merchant-center\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/","url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/","name":"Google Merchant Center: how to boost your online sales I Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg","datePublished":"2022-08-05T14:33:23+00:00","dateModified":"2026-03-16T15:17:02+00:00","description":"Google Merchant Center is a useful tool for all business owners. Find out how you can use it to get more sales online. \u2713 Learn today.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709745756"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709776694"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709797787"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424676150"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424703481"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424732957"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424762012"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424781946"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424802258"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/google-merchant-center\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2022-Blog-Feature-image_How-local-businesses-can-improve-online-sales-using-Google-Merchant-Center@1x.jpg","width":1200,"height":628,"caption":"Two women looking at a business's Google Merchant Center"},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Digital Marketing","item":"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":4,"name":"Google Merchant Center: how to boost your online sales"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94","name":"Ruchika Batra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e0352a9e35d8d8e282ea93b96859db724c6ea22e265554e549db496997d70b07?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e0352a9e35d8d8e282ea93b96859db724c6ea22e265554e549db496997d70b07?s=96&d=mm&r=g","caption":"Ruchika Batra"},"description":"Ruchika Batra is the Director of Content Marketing at Birdeye, the highest-rated reputation management and digital customer experience platform. With over 10 years of experience at Birdeye and more than two decades in marketing and client services, she is a seasoned content marketer and technology evangelist. Her passion for data and expertise in content strategy, online reputation management, and customer relations have made her a pivotal figure in shaping the digital customer experience landscape. When she's not steering Birdeye's content ship, Ruchika enjoys creative outlets like pottery and dedicates herself to the pursuit of learning.","sameAs":["https:\/\/www.linkedin.com\/in\/ruchikabatra\/"],"jobTitle":"Director of Content Marketing","url":"https:\/\/birdeye.com\/blog\/author\/ruchika\/"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709745756","position":1,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709745756","name":"Does Google Merchant Center cost anything?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No, Google Merchant Center is a free-to-use tool that Google offers, but you do have to pay for clicks on your Google shopping ads.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709776694","position":2,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709776694","name":"What is the difference between Google Business Profile vs Google Merchant Center?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The Google Business Profile lets you set up your business profile on Google to be displayed on Search and Maps. The Google Merchant Center lets you upload product images and information and allows you to manage how your in-store and online product inventory appears on Google.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709797787","position":3,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1659709797787","name":"Who can use Google Merchant Center?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Anyone with a Google Business Profile account can use this tool. You would then have to provide your online shop information, including business name, physical address, shop domain, and customer service information.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424676150","position":4,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424676150","name":"What is Google Merchant Center?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Merchant Center is a digital platform that lets you manage how your product inventory appears on Google in-store and online.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424703481","position":5,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424703481","name":"How do I upload a feed in Google Merchant Center?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google provides four options to upload a feed: direct uploads, FTP uploads, SFTP uploads, and Google Cloud Storage uploads. Visit <a href=\"https:\/\/support.google.com\/merchants\/answer\/188477?hl=en#zippy=%2Cdirect-upload\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Merchant Center Help<\/a> for more instructions.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424732957","position":6,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424732957","name":"How do I access Google Merchant Center?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You need to create a Google account (Gmail) to access Google Merchant Center. Go to <a href=\"https:\/\/myaccount.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">myaccount.google.com<\/a> and create an account if you don\u2019t already have one.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424762012","position":7,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424762012","name":"How do I add products to Google Merchant Center?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In Merchant Center, select \u201cProducts\u201d from the navigation menu. Then, click \u201cAdd products and select \u201cAdd products one by one.\u201d Then enter all necessary data fields to add your products.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424781946","position":8,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424781946","name":"How do I connect Shopify to Google Merchant Center?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In Shopify, find \u201cSales channels\u201d and select Google. Click \u201cConnect Google account.\u201d Then, find \u201cConnect a Google Merchant Center account\u201d and select your account. Then click \u201cConnect.\u201d","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424802258","position":9,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center\/#faq-question-1672424802258","name":"How do I create a Google Merchant Center account?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"First, make sure you have a Google account connected to your business. Then, go to the Google Merchant Center <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Onboarding Guide<\/a> and follow the prompts.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=37585"}],"version-history":[{"count":25,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37585\/revisions"}],"predecessor-version":[{"id":68990,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/37585\/revisions\/68990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/37593"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=37585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=37585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=37585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}