{"id":40425,"date":"2022-09-08T07:12:48","date_gmt":"2022-09-08T14:12:48","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=40425"},"modified":"2024-02-02T14:19:27","modified_gmt":"2024-02-02T22:19:27","slug":"sms-marketing-platforms-for-local-businesses","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/sms-marketing-platforms-for-local-businesses\/","title":{"rendered":"Top 10 SMS marketing platforms for local businesses"},"content":{"rendered":"\n<p>A Gartner study found that text message open rates are as high as 98%, and nearly 45% of texts receive a reply. Texting \u2013 also known as SMS messaging \u2013 is how modern customers prefer to communicate. Your business needs an SMS marketing strategy if you want to meet your customers where they are \u2013 and it\u2019s much easier to organize contacts, manage campaigns, and send messages from an SMS marketing platform.&nbsp;<\/p>\n\n\n\n<p>There are several SMS marketing platforms out there, and they can all benefit your business in different ways. Here&#8217;s a list of ten SMS marketing platforms that can help you target <a href=\"https:\/\/birdeye.com\/blog\/local-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">local customers<\/a> and increase sales opportunities.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-sms-marketing\" data-level=\"2\">What is SMS marketing?<\/a><\/li><li><a href=\"#h-benefits-of-text-marketing-platforms\" data-level=\"2\">Benefits of text marketing platforms<\/a><\/li><li><a href=\"#h-10-sms-marketing-platforms-to-help-your-local-business\" data-level=\"2\">10 SMS marketing platforms to help your local business<\/a><\/li><li><a href=\"#h-how-to-select-an-sms-marketing-platform\" data-level=\"2\">How to select an SMS marketing platform<\/a><\/li><li><a href=\"#h-simple-sms-marketing-strategies\" data-level=\"2\">Simple SMS marketing strategies<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-sms-marketing-platforms\" data-level=\"2\">Frequently asked questions about SMS marketing platforms<\/a><\/li><li><a href=\"#h-connect-with-your-customers-using-birdeye-messaging\" data-level=\"2\">Connect with your customers using Birdeye Messaging<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-sms-marketing\">What is SMS marketing?<\/h2>\n\n\n\n<p>Short message service (SMS) marketing is a form of mobile marketing that lets businesses send text messages directly to a customer&#8217;s mobile phone. With SMS marketing, your business can promote sales, discounts, and events \u2013 or simply keep customers informed about new products and services.&nbsp;<\/p>\n\n\n\n<p>With SMS marketing, your business can reach out to your audience without the hassle of a phone call or email. As more and more people continue to use their smartphones as their primary devices, SMS marketing provides an opportunity to reach them where they&#8217;re already spending most of their time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-text-marketing-platforms\">Benefits of text marketing platforms<\/h2>\n\n\n\n<p>We already mentioned that texts are opened nearly 100% of the time, and receive replies nearly 50% of the time. There are even more benefits to SMS marketing, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personal touch<\/strong> &#8211; Sending messages directly to a person&#8217;s phone gives you the chance to chat with prospects 1-on-1. It\u2019s a more personal way to communicate and can help build real relationships with your customers.<\/li>\n\n\n\n<li><strong>Track and measure success<\/strong> &#8211; SMS marketing platforms offer several features that can help businesses track the performance of their campaigns. With these insights, you\u2019ll know if your SMS marketing campaigns are successful.&nbsp;<\/li>\n\n\n\n<li><strong>Affordability<\/strong> &#8211; SMS marketing initiatives are usually very affordable. Platforms offer various pricing options and benefit businesses on a tight budget.<\/li>\n\n\n\n<li><strong>Time saver<\/strong> &#8211;&nbsp; With SMS, you can write one message and send it to hundreds of recipients at once.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-sms-marketing-platforms-to-help-your-local-business\">10 SMS marketing platforms to help your local business<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-Best-SMS_F2-1024x536.jpg\" alt=\"Professional women using her SMS marketing platform of choice from her devices.\" class=\"wp-image-40429\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-Best-SMS_F2-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-Best-SMS_F2-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-Best-SMS_F2-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-Best-SMS_F2-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-Best-SMS_F2-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-Best-SMS_F2-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-Best-SMS_F2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With so many options to choose from, picking an SMS marketing platform for your business can be overwhelming. To make it easier, we&#8217;ve compiled a list of ten popular platforms to help you better understand what they offer and how they can benefit your business.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Birdeye:<\/strong> With Birdeye&#8217;s SMS feature, businesses can manage all of their conversations from a single, easy-to-use inbox. You can even text customers from your landline number so they know they aren&#8217;t receiving <a href=\"https:\/\/birdeye.com\/blog\/how-to-identify-a-fake-text-message\/\">spam messages<\/a>. Businesses can also use Birdeye&#8217;s all-in-one dashboard to send <a href=\"https:\/\/birdeye.com\/payments\/\">payment requests<\/a>, surveys, and referral requests without lifting a finger.<\/li>\n\n\n\n<li><strong>Textedly:<\/strong> Textedly makes it easy to text large audiences with templates, polls, and surveys.<\/li>\n\n\n\n<li><strong>Trumpia:<\/strong> With Trumpia, your business can target specific customers based on their location and interests.<\/li>\n\n\n\n<li><strong>TextMarks:<\/strong> You can use Textmarks to create text message contests or giveaways.&nbsp;<\/li>\n\n\n\n<li><strong>MyLobster:<\/strong> MyLobster is a tool for restaurants and other businesses that want to offer special discounts or menus via text message.<\/li>\n\n\n\n<li><strong>TextMagic:<\/strong> TextMagic can help businesses send out bulk text messages.<\/li>\n\n\n\n<li><strong>Yocale:<\/strong> With Yocale, businesses can manage their appointments or bookings via text.&nbsp;<\/li>\n\n\n\n<li><strong>Twilio: <\/strong>Twilio is ideal for businesses that want to add SMS capabilities to their existing applications or websites.&nbsp;<\/li>\n\n\n\n<li><strong>BulkSMS:<\/strong> BulkSMS is add-on software businesses can use alongside their existing tech stack.<\/li>\n\n\n\n<li><strong>EZ Texting:<\/strong> With EZ Texting, businesses can send both bulk and one-on-one text messages. This is a good option for both small and larger businesses.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-select-an-sms-marketing-platform\">How to select an SMS marketing platform<\/h2>\n\n\n\n<p>There are a lot of SMS marketing platforms out there \u2013 so how do you know which one is right for your business? Here are a few things to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price<\/strong> \u2013 There are a lot of free text marketing platforms on the market, but they may not have all the features you&#8217;re looking for. On the other hand, paid SMS marketing platforms are loaded with features, but they&#8217;ll come at a cost. Ultimately, you&#8217;ll need to decide which platform fits your budget.<\/li>\n\n\n\n<li><strong>Features<\/strong> \u2013 Some text marketing platforms let you send mass texts, while others let you track responses or even schedule messages in advance. Think about <a href=\"https:\/\/birdeye.com\/blog\/automated-text-message-methods-for-better-customer-experience\/\">which features make the most sense for your business<\/a> and look for a platform that offers them.<\/li>\n\n\n\n<li><strong>Ease of use<\/strong> \u2013 You&#8217;ll want to make sure the SMS marketing platform you choose is user friendly and understandable. After all, you won&#8217;t want to waste time trying to figure out how to use the platform \u2013 you\u2019ll want to start reaching your customers as soon as possible. Choose a platform with a simple interface and round-the-clock customer support.<\/li>\n<\/ul>\n\n\n\n<p>We&#8217;d also recommend taking advantage of any free trials these platforms offer. That way, you can get a feel for how they work before committing to anything.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-simple-sms-marketing-strategies\">Simple SMS marketing strategies<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Owner-doing-research_F3-1024x536.jpg\" alt=\"Business team researching SMS marketing platforms on a shared laptop.\" class=\"wp-image-40430\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Owner-doing-research_F3-1024x536.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Owner-doing-research_F3-300x157.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Owner-doing-research_F3-768x402.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Owner-doing-research_F3-810x424.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Owner-doing-research_F3-1140x597.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Owner-doing-research_F3-375x195.jpg 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Owner-doing-research_F3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>SMS marketing is a powerful tool for reaching new and existing customers. However, SMS marketing is also a complex discipline, and there are a number of best practices to keep in mind. Here are a few of the most important things to remember when developing an SMS marketing strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set goals<\/strong> \u2013 It&#8217;s important to have clear goals in mind for your SMS campaign. What do you hope to achieve? Are you looking to boost sales, increase brand awareness, or do something else entirely? Once you know what your goals are, you can develop messaging that aligns with those objectives.<\/li>\n\n\n\n<li><strong>Always keep your target audience in mind<\/strong> \u2013 Your messaging should be relevant and engaging for the people you&#8217;re trying to reach. For example, if you&#8217;re targeting a younger audience, you&#8217;ll want to use a different tone than if you&#8217;re targeting an older one. Otherwise, they&#8217;ll simply delete the message, and your campaign will likely fall flat.<\/li>\n\n\n\n<li><strong>Timing is everything<\/strong> \u2013 Send SMS messages when your customers are most likely to be receptive. According to research, <a href=\"https:\/\/www.reach-interactive.com\/resources-and-blog\/the-best-time-to-send-sms-marketing-messages\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sending SMS messages between 12 pm to 3 pm<\/a> gives you the best chance of receiving a response. While this may require some added research, the results are well worth the effort.<\/li>\n\n\n\n<li><strong>Proofread and test<\/strong> \u2013&nbsp; Always proofread your messages before sending them to your contacts. This will help make sure the messages are error-free and that they&#8217;re being delivered to the right people. It&#8217;s also a good idea to test different types of messages to see which ones are most effective.<\/li>\n\n\n\n<li><strong>Short and sweet messages<\/strong> \u2013 The average person doesn&#8217;t have time to read a long message, so keep your texts brief and to the point. Be sure to use images and videos whenever possible \u2013 they tend to be more engaging than text-only messages.<\/li>\n\n\n\n<li><strong>Legal compliance<\/strong> \u2013 Giving customers the option to opt-in is not only a best practice for SMS marketing, it&#8217;s also a legal requirement per the Telephone Consumer Protection Act (TCPA). Violation of the TCPA guidelines could result in heavy fines and other penalties.<\/li>\n<\/ul>\n\n\n\n<p>Check out our previous article for more tips and tricks on <a href=\"https:\/\/birdeye.com\/blog\/business-text-messaging-for-marketing\/\">how to use SMS marketing to your advantage<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-sms-marketing-platforms\">Frequently asked questions about SMS marketing platforms<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1662582483318\"><strong class=\"schema-faq-question\">Are SMS and text messaging different?<\/strong> <p class=\"schema-faq-answer\">Nope \u2013 they\u2019re the same thing. These two terms are often used interchangeably.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1662582500392\"><strong class=\"schema-faq-question\">Is SMS marketing legal?<\/strong> <p class=\"schema-faq-answer\">Yes, as long as businesses ask customers to opt-in before sending them text messages.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connect-with-your-customers-using-birdeye-messaging\">Connect with your customers using Birdeye Messaging<\/h2>\n\n\n\n<p>Even though your customers prefer texting, they\u2019re still using other channels to communicate. With <a href=\"https:\/\/birdeye.com\/messaging\/\">Birdeye Messaging<\/a>, you can connect with your customers anytime, anywhere, and on the platform of their choice. From a single inbox, you can reach out and respond to customers over text, Google Messaging, Facebook, Instagram, email, voicemail, and beyond. Watch our free demo to learn more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/9-unique-ways-to-grow-your-business-with-business-text-messaging\/\"><img decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-unique-ways-to-grow-your-business-with-business-text-messaging-1-1024x268.jpg\" alt=\"\" class=\"wp-image-31224\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-unique-ways-to-grow-your-business-with-business-text-messaging-1-1024x268.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-unique-ways-to-grow-your-business-with-business-text-messaging-1-300x78.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-unique-ways-to-grow-your-business-with-business-text-messaging-1-768x201.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-unique-ways-to-grow-your-business-with-business-text-messaging-1-1536x402.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-unique-ways-to-grow-your-business-with-business-text-messaging-1-810x212.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-unique-ways-to-grow-your-business-with-business-text-messaging-1-1140x298.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-unique-ways-to-grow-your-business-with-business-text-messaging-1.jpg 1644w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A Gartner study found that text message open rates are as high as 98%, and nearly 45% of texts receive a reply. Texting \u2013 also known as SMS messaging \u2013 is how modern customers prefer to communicate. Your business needs an SMS marketing strategy if you want to meet your customers where they are \u2013 [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":40431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9721],"tags":[],"class_list":["post-40425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-text-messaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 SMS marketing platforms for local businesses I Birdeye<\/title>\n<meta name=\"description\" content=\"SMS marketing is a great way to connect with customers. 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