{"id":45542,"date":"2023-02-21T17:33:21","date_gmt":"2023-02-22T01:33:21","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=45542"},"modified":"2024-03-14T03:03:40","modified_gmt":"2024-03-14T10:03:40","slug":"social-media-statistics","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/social-media-statistics\/","title":{"rendered":"100+ social media statistics to help your marketing in 2024"},"content":{"rendered":"\n<p>Are you curious about how people use social media? Are you trying to understand the impact it has on our lives? Social media statistics can provide valuable insights into these questions and more. From Facebook\u2019s total users to Twitter\u2019s average daily tweets, there are so many facts that help us better understand how we interact with social networks.<\/p>\n\n\n\n<p>In this article, we\u2019ll take an in-depth look at over 100 of the most interesting and important social media stats. We&#8217;ll explore key trends such as user demographics and advertising across platforms as well as share our first-party data to help you gain insights for your own social media marketing strategy. Let\u2019s get started.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-why-social-media-is-essential\" data-level=\"2\">Why social media is essential<\/a><\/li><li><a href=\"#h-birdeye-social-media-statistics\" data-level=\"2\">Birdeye social media statistics<\/a><ul><li><a href=\"#h-managing-social-media-activities\" data-level=\"3\">Managing social media activities<\/a><\/li><li><a href=\"#h-content-creators-for-multiple-locations\" data-level=\"3\">Content creators for multiple locations<\/a><\/li><li><a href=\"#h-popular-social-media-platforms\" data-level=\"3\">Popular social media platforms<\/a><\/li><\/ul><\/li><li><a href=\"#h-statistics-about-social-media-platforms\" data-level=\"2\">Statistics about social media platforms<\/a><ul><li><a href=\"#h-facebook-statistics\" data-level=\"3\">Facebook statistics<\/a><\/li><li><a href=\"#h-instagram-statistics\" data-level=\"3\">Instagram statistics<\/a><\/li><li><a href=\"#h-youtube-statistics\" data-level=\"3\">YouTube statistics<\/a><\/li><li><a href=\"#h-twitter-statistics\" data-level=\"3\">Twitter statistics<\/a><\/li><li><a href=\"#h-tiktok-statistics\" data-level=\"3\">TikTok statistics<\/a><\/li><li><a href=\"#h-snapchat-statistics\" data-level=\"3\">Snapchat statistics<\/a><\/li><li><a href=\"#h-linkedin-statistics\" data-level=\"3\">LinkedIn statistics<\/a><\/li><li><a href=\"#h-pinterest-statistics\" data-level=\"3\">Pinterest statistics<\/a><\/li><\/ul><\/li><li><a href=\"#h-faqs-about-social-media-statistics\" data-level=\"2\">FAQs about social media statistics<\/a><\/li><li><a href=\"#h-bring-your-social-networks-together-with-birdeye-social\" data-level=\"2\">Bring your social networks together with Birdeye Social<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-social-media-is-essential\">Why social media is essential<\/h2>\n\n\n\n<p>Social media is more popular than ever, and billions of people use it to stay connected with friends and family and to get news and information. Here are some interesting social media stats to prove it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>59%<\/strong><\/a> of the world\u2019s population (nearly 5 billion people) use social media.<\/li>\n\n\n\n<li>Users spend<a href=\"https:\/\/datareportal.com\/reports\/digital-2022-july-global-statshot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> <strong>2.5 hours<\/strong><\/a> on average daily on social media platforms.<\/li>\n\n\n\n<li>Nearly<a href=\"https:\/\/buffer.com\/state-of-social-2019\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> <strong>60%<\/strong><\/a> of marketers believe that social media marketing is a \u201cvery important\u201d asset to their overall marketing strategy.<\/li>\n\n\n\n<li>About<strong> <\/strong><a href=\"https:\/\/datareportal.com\/reports\/digital-2022-july-global-statshot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>75%<\/strong><\/a> of internet users use social media to research businesses and brands.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.oberlo.ca\/blog\/social-media-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>71%<\/strong><\/a> of consumers who\u2019ve had positive experiences with brands on social media are more likely to refer them to family and friends.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-ultimate-social-media-marketing-guide-for-local-businesses\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-NEW-The-ultimate-social-media-marketing-guide-Narrow.png\" alt=\"social media guide\" class=\"wp-image-46240\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-birdeye-social-media-statistics\">Birdeye social media statistics<\/h2>\n\n\n\n<p>At Birdeye, we pride ourselves on providing the best possible reputation and customer experience service to our customers. Part of that responsibility means making sure that our products meet the highest standards. We recently surveyed our customers to better understand their social media needs. There were hundreds of participants, with company sizes ranging from small market businesses (SMB) to commercial and enterprise. Here are the results. Please note that for some participants, selecting multiple answers applied.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-managing-social-media-activities\">Managing social media activities<\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/social-media-management\/\">Who manages your social media<\/a> activities will depend on the size and goals of your business. The person or group of people responsible for your company\u2019s social media accounts must be familiar with the platform\u2019s features and functions. They should also understand their audience, stay up to date on trends, and post engaging content that resonates with followers.<\/p>\n\n\n\n<p>For multi-location businesses, our data tells us that about 81% of participants handle social media on the corporate level, 24% have employees at individual locations, and 20% work with marketing agencies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"484\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1-1-2.png\" alt=\"Birdeye data from a recent customer survey showing who manages social media activity within a multi-location business.\" class=\"wp-image-45601\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1-1-2.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1-1-2-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1-1-2-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1-1-2-810x481.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p>For single-location businesses, most manage social media in-house.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"484\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1.2-1.png\" alt=\"Birdeye data from a recent customer survey showing who manages social media activity for a small business.\" class=\"wp-image-45602\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1.2-1.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1.2-1-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1.2-1-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_1.2-1-810x481.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-creators-for-multiple-locations\">Content creators for multiple locations<\/h3>\n\n\n\n<p>The content that you post on your social media accounts says a lot about your brand and its values. You need to create content that is relevant, engaging, and visually appealing. That&#8217;s why it&#8217;s important that the person you choose to create your social media content is in tune with your goals and objectives.<\/p>\n\n\n\n<p>Our survey found that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>79% of businesses get their social media content created and published by their corporate social media team, while&nbsp;<\/li>\n\n\n\n<li>27% create content at the location level, and&nbsp;<\/li>\n\n\n\n<li>22% take a hybrid approach by creating content at the corporate level that is then shared with each location.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"484\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-4.png\" alt=\"Birdeye data from a recent customer survey showing who handles social media content creation within a business.\" class=\"wp-image-45603\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-4.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-4-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-4-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-4-810x481.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p>By keeping control of social media content creation, a corporate team can make sure that messaging is on-brand, follows corporate guidelines, and is in line with the overall strategy across all locations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-popular-social-media-platforms\">Popular social media platforms<\/h3>\n\n\n\n<p>The social media platforms your company uses should be the ones that your target audience frequents the most. According to our survey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>87% consider Facebook either pretty important or mission critical, making it the top choice for our customers.&nbsp;<\/li>\n\n\n\n<li>Instagram came in second place with 60%, followed by LinkedIn (43%), YouTube (36%), and Twitter (23%).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"484\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-1.png\" alt=\"Birdeye data showing the most popular social media platforms according to a recent customer survey.\" class=\"wp-image-45555\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-1.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-1-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-1-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-1-810x481.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p>Choosing the right social media platforms for your business can make or break your marketing strategies. Each one offers a distinct user base and capabilities. It&#8217;s essential to determine which option best aligns with your objectives. To help you take the guesswork out of the equation, here are some social media statistics from the most popular platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-statistics-about-social-media-platforms\">Statistics about social media platforms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-statistics\">Facebook statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-general-stats\">General stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook has<a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 2.9 billion<\/a> active users worldwide.<\/li>\n\n\n\n<li><a href=\"https:\/\/datareportal.com\/essential-facebook-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">36.8%<\/a> of the global population uses Facebook to stay connected.<\/li>\n\n\n\n<li>Almost all Facebook users (<a href=\"https:\/\/www.oberlo.com\/blog\/facebook-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">98.3%<\/a>) access the platform with their mobile devices.<\/li>\n\n\n\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook tur<\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">n<\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook\" target=\"_blank\" rel=\"noreferrer noopener\">ed 18<\/a> years old in 2022.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographic-stats\">Demographic stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/datareportal.com\/essential-facebook-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">648.6 million people<\/a> aged 25 to 34 are active Facebook users. This makes up the largest age group on the platform.<\/li>\n\n\n\n<li><a href=\"https:\/\/datareportal.com\/essential-facebook-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">43.2% of Facebook\u2019s users<\/a> are female and 56.8% are male.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-stats\">Marketing stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90%<\/a> of social media marketers use Facebook to promote their business.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1.6 billion users<\/a> are connected to small businesses on Facebook.<\/li>\n\n\n\n<li>Facebook advertising revenue last year was <a href=\"https:\/\/www.statista.com\/topics\/751\/facebook\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$114.93 billion<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>To learn how to attract more engagement for your Facebook posts, check out our blog post <a href=\"https:\/\/birdeye.com\/blog\/how-to-get-more-facebook-likes\/\">How to get more Facebook likes: 12 tips that really work<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram-statistics\">Instagram statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-general-stats-1\">General stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram has nearly<a href=\"https:\/\/birdeye.com\/blog\/how-to-gain-followers-on-instagram\/\"> 1.4 billion monthly users<\/a> and is the fourth most popular social networking platform in the world.<\/li>\n\n\n\n<li>This year, the number of Instagram users is expected to<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> increase by 5.47%<\/a>.<\/li>\n\n\n\n<li>The U.S. accounts for <a href=\"https:\/\/bloggingwizard.com\/instagram-statistics-and-facts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">170 million Instagram users<\/a>.<\/li>\n\n\n\n<li>The Instagram app has been <a href=\"https:\/\/www.businessofapps.com\/data\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">downloaded 3.8 million times<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographic-stats-1\">Demographic stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram has over 670 million female users which is<a href=\"https:\/\/embedsocial.com\/blog\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 56%<\/a> of its overall users.<\/li>\n\n\n\n<li>The majority of Instagram users (<a href=\"https:\/\/embedsocial.com\/blog\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">71%<\/a>) fall within the age range of 18 to 24 years old.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-stats-1\">Marketing stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nealschaffer.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">71%<\/a> of U.S. businesses are using Instagram as part of their marketing strategy.<\/li>\n\n\n\n<li>About <a href=\"https:\/\/www.statista.com\/topics\/5286\/instagram-marketing\/#dossier-chapter3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">79%<\/a> of marketers worldwide use Instagram.<\/li>\n\n\n\n<li><a href=\"https:\/\/business.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">7 out of 10 users<\/a> like or don\u2019t mind ads when watching videos on Instagram.<\/li>\n\n\n\n<li><a href=\"https:\/\/business.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90%<\/a> of users follow at least one company on Instagram.<\/li>\n<\/ul>\n\n\n\n<p>Need help getting verified on Instagram? Check out our blog post,<a href=\"https:\/\/birdeye.com\/blog\/how-to-get-verified-on-instagram\/\"> How to get verified on Instagram with the blue check mark<\/a>, to make it happen sooner than later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/2023-social-media-toolkit\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-NEW-The-complete-2023-social-media-toolkit-Narrow.png\" alt=\"social media toolkit\" class=\"wp-image-46226\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-youtube-statistics\">YouTube statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-general-stats-2\">General stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As of 2024, there are over <a href=\"https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2.7 billion<\/a> active users on YouTube.<\/li>\n\n\n\n<li><a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube is the 2nd ranked social media platform<\/a>, pulling in 1.7 billion unique users monthly.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.businessofapps.com\/data\/youtube-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">500 hours<\/a> of content are uploaded to YouTube every minute.<\/li>\n\n\n\n<li>There are at least<a href=\"https:\/\/www.meltwater.com\/en\/blog\/youtube-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 51 million existing YouTube channels<\/a> on the platform.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographic-stats-2\">Demographic stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>53.9% of YouTube users are male and<a href=\"https:\/\/www.demandsage.com\/youtube-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 46.1% are female<\/a>.<\/li>\n\n\n\n<li>In the U.S., <a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">81%<\/a> of adults use YouTube.<\/li>\n\n\n\n<li>YouTube is most popular with people between the ages of 25-34 (<a href=\"https:\/\/www.demandsage.com\/youtube-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">20.2%<\/a>).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-stats-2\">Marketing stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/smallbusiness.withgoogle.com\/business-youtube-channel\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">9 out of 10 consumers<\/a> find new brands and products on YouTube.<\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">84%<\/a> of people have made a purchase after watching a brand\u2019s YouTube video.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/topics\/2019\/youtube\/#dossier-chapter5\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">52%<\/a> of marketers use YouTube to promote products and services.<\/li>\n\n\n\n<li>Users within the <a href=\"https:\/\/datareportal.com\/essential-youtube-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">age group of 25 to 34<\/a> account for the largest share of YouTube\u2019s advertising audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-twitter-statistics\">Twitter statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-general-stats-3\">General stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Twitter has<a href=\"https:\/\/thesocialshepherd.com\/blog\/twitter-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 259.4 million<\/a> daily users.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dsayce.com\/social-media\/tweets-day\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">500 million tweets<\/a> are posted daily.<\/li>\n\n\n\n<li>People spend about<a href=\"https:\/\/www.statista.com\/statistics\/579411\/top-us-social-networking-apps-ranked-by-session-length\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 3.5 minutes<\/a> on Twitter per session.<\/li>\n\n\n\n<li>Videos on Twitter can <a href=\"https:\/\/business.twitter.com\/en\/resources.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increase emotional engagement by 33%<\/a>.<\/li>\n\n\n\n<li>Twitter is the<a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 14th largest social media platform<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographic-stats-3\">Demographic stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">20%<\/a> of U.S. adults use Twitter.<\/li>\n\n\n\n<li>Twitter is popular with millennials \u2014 <a href=\"https:\/\/bloggingwizard.com\/twitter-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">38.5%<\/a> of users are between the ages of 25 and 34, and 20.7% are aged 35 to 49.<\/li>\n\n\n\n<li>More than <a href=\"https:\/\/datareportal.com\/essential-twitter-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">70% of Twitter users are male<\/a> and 30% are female.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-stats-3\">Marketing stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Twitter\u2019s global <a href=\"https:\/\/www.statista.com\/topics\/2297\/twitter-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ad revenue reached $6 billion<\/a> in 2022.<\/li>\n\n\n\n<li>Twitter ads have the potential to reach<a href=\"https:\/\/startupbonsai.com\/twitter-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 339.6 million people<\/a>.<\/li>\n\n\n\n<li>Nearly<a href=\"https:\/\/business.twitter.com\/en\/resources\/agency-playbook.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 80% of Twitter users follow a business<\/a> or brand.<\/li>\n\n\n\n<li>The cost-per-click (CPC) for Twitter ads is about<a href=\"https:\/\/www.statista.com\/topics\/2297\/twitter-marketing\/#topicOverview\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> $0.38<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tiktok-statistics\">TikTok statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-general-stats-4\">General stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok has<a href=\"https:\/\/nealschaffer.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 1 billion monthly active users<\/a> across the globe.<\/li>\n\n\n\n<li>From 2018 to 2020, TikTok\u2019s U.S. user base increased by<a href=\"https:\/\/backlinko.com\/tiktok-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 787.86%<\/a>.<\/li>\n\n\n\n<li>TikTok users spend an average of <a href=\"https:\/\/www.demandsage.com\/tiktok-user-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90 minutes daily<\/a> on the platform.<\/li>\n\n\n\n<li>TikTok is the <a href=\"https:\/\/creatormarketplace.tiktok.com\/home?\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">#1 downloaded app<\/a> in over 40 countries.<\/li>\n\n\n\n<li>The platform has been valued at <a href=\"https:\/\/www.socialinsider.io\/blog\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$50 billion<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographic-stats-4\">Demographic stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok&#8217;s largest user demographic is the <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">age group of 10-19<\/a>. This makes up 25% of the U.S. users, followed closely by those aged 20-29 at 22.4%.<\/li>\n\n\n\n<li><a href=\"https:\/\/datareportal.com\/essential-tiktok-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">56.2% of TikTok users are female<\/a> and 43.8% are male.<\/li>\n\n\n\n<li>More than half of the creators on TikTok are female (<a href=\"https:\/\/nealschaffer.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">53.79%<\/a>).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-stats-4\">Marketing stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok views have an average <a href=\"https:\/\/www.socialinsider.io\/blog\/tiktok-benchmarks\/#1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">engagement rate of 6.72%<\/a>.<\/li>\n\n\n\n<li>Advertisers can <a href=\"https:\/\/www.demandsage.com\/tiktok-user-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reach about 885 million users<\/a> 18 and older on TikTok.<\/li>\n\n\n\n<li>Ads on TikTok start at <a href=\"https:\/\/influencermarketinghub.com\/how-much-do-tiktok-ads-cost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$10 per 1000 views<\/a> \u2013 $500 minimum per campaign.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/topics\/8309\/tiktok-marketing\/#dossier-chapter3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">37%<\/a> of marketers plan to increase their TikTok use.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-snapchat-statistics\">Snapchat statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-general-stats-5\">General stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.businessofapps.com\/data\/snapchat-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">375 million people<\/a> use Snapchat each day.<\/li>\n\n\n\n<li>Snapchat has a current value of <a href=\"https:\/\/www.businessofapps.com\/data\/snapchat-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$18.3 billion<\/a> which is a 79% decline from 2022.&nbsp;<\/li>\n\n\n\n<li>Snapchat <a href=\"https:\/\/investor.snap.com\/events-and-presentations\/presentations\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pays over $1 million per day to creators<\/a> of the highest-performing content.<\/li>\n\n\n\n<li><a href=\"https:\/\/forbusiness.snapchat.com\/en-US\/advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Snapchat is the #1 platform<\/a> for people to post and share real-life moments.<\/li>\n\n\n\n<li>Snapchatters <a href=\"https:\/\/www.omnicoreagency.com\/snapchat-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">spend about 30 minutes per day<\/a> on the platform.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographic-stats-5\">Demographic stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.smperth.com\/resources\/snapchat\/snapchat-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">54.4%<\/a> of Snapchat users are female with 44.6% being male.<\/li>\n\n\n\n<li>The most <a href=\"https:\/\/thesocialshepherd.com\/blog\/snapchat-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">popular age groups on<\/a><a href=\"https:\/\/thesocialshepherd.com\/blog\/snapchat-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Sna<\/a><a href=\"https:\/\/thesocialshepherd.com\/blog\/snapchat-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">pchat<\/a> in the U.S. are 15-25 (48%) and 26-35 (30%).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-stats-5\">Marketing stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/techjury.net\/blog\/snapchat-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">57%<\/a> of the posts brands distributed on Snapchat are video ads.<\/li>\n\n\n\n<li>Snapchat ads can <a href=\"https:\/\/forbusiness.snapchat.com\/en-US\/advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reach 347 million daily active users<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialpilot.co\/blog\/snapchat-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">39%<\/a> of Snapchat\u2019s advertising audience is aged 18-24.<\/li>\n\n\n\n<li>Ads on Snapchat cost <a href=\"https:\/\/forbusiness.snapchat.com\/en-US\/advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$5 per day<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-statistics\">LinkedIn statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-general-stats-6\">General stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn has <a href=\"https:\/\/www.searchenginejournal.com\/linkedin-data-what-businesses-advertisers-need-to-know\/476906\/#:~:text=General%20LinkedIn%20Stats,Pages%20post%20at%20least%20weekly.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">over 850 million members<\/a>.<\/li>\n\n\n\n<li>According to LinkedIn, they are <a href=\"https:\/\/about.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">available in over 200 countries<\/a>.<\/li>\n\n\n\n<li>The average LinkedIn user <a href=\"https:\/\/kinsta.com\/blog\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">spends about 17 minutes a month<\/a> on the platform.<\/li>\n\n\n\n<li><a href=\"https:\/\/nealschaffer.com\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">71%<\/a> of users on LinkedIn have a salary of at least $50,000.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographic-stats-6\">Demographic stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About <a href=\"https:\/\/www.oberlo.com\/blog\/linkedin-statistics#:~:text=LinkedIn%20Demographics%3A%20Gender,-Looking%20at%20LinkedIn's&amp;text=57.2%20percent%20of%20LinkedIn%20users,platform%20between%20men%20and%20women.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">58% of LinkedIn users are male<\/a> with females representing 42.8%.<\/li>\n\n\n\n<li>The age group of 25-34 makes up <a href=\"https:\/\/www.demandsage.com\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">59.1%<\/a> of LinkedIn users.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-stats-6\">Marketing stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40%<\/a> of business-to-business (B2B) marketers agree that LinkedIn is the most effective platform to drive high-quality leads.<\/li>\n\n\n\n<li>According to marketers, conversion rates on LinkedIn are <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2x higher<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/topics\/951\/linkedin\/#dossier-chapter5\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">50%<\/a> of U.S. marketers use LinkedIn.<\/li>\n\n\n\n<li>Every week, about <a href=\"https:\/\/www.searchenginejournal.com\/linkedin-data-what-businesses-advertisers-need-to-know\/476906\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40% of LinkedIn visitors<\/a> interact with a Page organically.<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re looking to get your LinkedIn marketing off the ground faster, read our blog post <a href=\"https:\/\/birdeye.com\/blog\/linkedin-marketing\/\">LinkedIn marketing hacks to grow your business<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-statistics\">Pinterest statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-general-stats-7\">General stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to Pinterest, <a href=\"https:\/\/business.pinterest.com\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">450 million people<\/a> use the platform every month.<\/li>\n\n\n\n<li>It&#8217;s the <a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">15th biggest social media<\/a> platform.<\/li>\n\n\n\n<li><a href=\"https:\/\/thesocialshepherd.com\/blog\/pinterest-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">85%<\/a> of users access Pinterest on their mobile app.<\/li>\n\n\n\n<li>People watch nearly <a href=\"https:\/\/bloggingwizard.com\/pinterest-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1 billion videos daily<\/a> on Pinterest.<\/li>\n\n\n\n<li>Pinterest has the <a href=\"https:\/\/www.statista.com\/topics\/1267\/pinterest\/#dossier-chapter4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">highest American Consumer Satisfaction<\/a> (ACSI) score of 76\/100.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographic-stats-7\">Demographic stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over<a href=\"https:\/\/influencermarketinghub.com\/pinterest-stats\/#toc-5\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 75% of users<\/a> on Pinterest are female.<\/li>\n\n\n\n<li>Pinterest users 50-64 years old make up the largest age group on the platform (<a href=\"https:\/\/www.omnicoreagency.com\/pinterest-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">38%<\/a>), followed by 30-49 (34%), and 18-29 (32%).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-stats-7\">Marketing stats<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/business.pinterest.com\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pinterest shoppers spend 2x more<\/a> a month when compared to other social media platforms.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.omnicoreagency.com\/pinterest-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">34%<\/a> of Pinterest users earn between $50,000 and $74,999 annually.<\/li>\n\n\n\n<li>Pinterest ads have<a href=\"https:\/\/business.pinterest.com\/en-us\/advertise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 2.3x greater cost per conversion<\/a> than ads on other social media platforms.<\/li>\n\n\n\n<li>By 2026, Pinterest&#8217;s ad revenue is expected to reach <a href=\"https:\/\/www.statista.com\/statistics\/1040608\/pinterest-ad-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$4.1 billion<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-social-media-statistics\">FAQs about social media statistics<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1676489676583\"><strong class=\"schema-faq-question\">How effective are social media marketing statistics?<\/strong> <p class=\"schema-faq-answer\">Social media marketing statistics can be an extremely effective resource for businesses. They provide insights into demographics, engagement rates, and more, giving businesses valuable information so they can create strategies that work.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676489702482\"><strong class=\"schema-faq-question\">What percent of the population uses social media?<\/strong> <p class=\"schema-faq-answer\">Reports show that nearly 5 billion people use social media around the world as of January 2023. This equates to about <a href=\"https:\/\/datareportal.com\/social-media-users#:~:text=Detailed%20analysis%20by%20the%20team%20at%20Kepios%20shows%20that%20there%20are%204.76%20billion%20social%20media%20users%20around%20the%20world%20in%20January%202023%2C%20equating%20to%2059.4%20percent%20of%20the%20total%20global%20population.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60%<\/a> of the total global population.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676489727567\"><strong class=\"schema-faq-question\">How do you import social media statistics into Google sheets?<\/strong> <p class=\"schema-faq-answer\">To import social media statistics into Google Sheets, they&#8217;ll need to be in a CSV format. Open a new spreadsheet and select File -> Import. Under the &#8216;Upload&#8217; tab, find the CSV file and click &#8216;Open&#8217;. Finally, click the &#8216;Import data button&#8217;.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676489761970\"><strong class=\"schema-faq-question\">What are 5 facts about social media?<\/strong> <p class=\"schema-faq-answer\">1. People spend close to 2.5 hours on social media daily.<br\/>2. Nearly 270 million people used social media in the U.S. in 2022.<br\/>3. Social media is more popular with U.S. females than males.<br\/>4. There are 4.76 billion social media users worldwide.<br\/>5. As of January 2023, Facebook is the most used social media platform.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676489799298\"><strong class=\"schema-faq-question\">What are some negative statistics about social media?<\/strong> <p class=\"schema-faq-answer\">Negative statistics about social media primarily deal with its impact on mental health and how it may affect children.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bring-your-social-networks-together-with-birdeye-social\">Bring your social networks together with Birdeye Social<\/h2>\n\n\n\n<p>Social media statistics can be an invaluable resource for understanding customer behaviors and creating effective strategies. With <a href=\"https:\/\/birdeye.com\/social-media-management-software\/\">Birdeye Social<\/a> you can bring all your social networks together like Facebook, Instagram, LinkedIn, YouTube, and Twitter so that you can easily track key social media metrics in one place. <a href=\"https:\/\/birdeye.com\/free-demo\/\">Watch our free demo<\/a> and start connecting with followers today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/social-media-management\/\">Social Media Management<\/a> Guide <\/p>\n      <span style=\"background-color: initial;\">           <\/span>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-engagement\/\">How to use social media engagement for more leads<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-advertising\/\">The complete guide to navigating social media advertising<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-strategy\/\">Reinforce your brand value with a social media strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">Social listening: Why it matters, how to get started, plus tips<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-manager\/\">Why your business needs a social media manager<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-metrics\/\">13 Social media metrics you should be tracking<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-analytics\/\">Social media analytics: Definition, types, and importance<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-reviews\/\">Social media reviews: What you need to know in 2023<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-contest\/\">9 Social media contest and giveaway ideas that work<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/decoding-social-media-algorithms-to-help-you-rank\/\">Decoding social media algorithms to help you rank<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-for-business\/\">Top benefits and tips of social media for business<span style=\"background-color: initial;\">    <\/span><\/a><\/li><\/ul>\n\n<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Are you curious about how people use social media? Are you trying to understand the impact it has on our lives? Social media statistics can provide valuable insights into these questions and more. From Facebook\u2019s total users to Twitter\u2019s average daily tweets, there are so many facts that help us better understand how we interact [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":45556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10548],"tags":[],"class_list":["post-45542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>100+ social media statistics to help your marketing | Birdeye<\/title>\n<meta name=\"description\" content=\"Social media statistics can provide valuable insights for your marketing strategies. In our blog, we\u2019ll share 100+ stats. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/45542\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100+ social media statistics to help your marketing in 2024\" \/>\n<meta property=\"og:description\" content=\"Social media statistics can provide valuable insights for your marketing strategies. 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This equates to about <a href=\"https:\/\/datareportal.com\/social-media-users#:~:text=Detailed%20analysis%20by%20the%20team%20at%20Kepios%20shows%20that%20there%20are%204.76%20billion%20social%20media%20users%20around%20the%20world%20in%20January%202023%2C%20equating%20to%2059.4%20percent%20of%20the%20total%20global%20population.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60%<\/a> of the total global population.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/social-media-statistics\/#faq-question-1676489727567","position":3,"url":"https:\/\/birdeye.com\/blog\/social-media-statistics\/#faq-question-1676489727567","name":"How do you import social media statistics into Google sheets?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To import social media statistics into Google Sheets, they'll need to be in a CSV format. Open a new spreadsheet and select File -> Import. Under the 'Upload' tab, find the CSV file and click 'Open'. Finally, click the 'Import data button'.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/social-media-statistics\/#faq-question-1676489761970","position":4,"url":"https:\/\/birdeye.com\/blog\/social-media-statistics\/#faq-question-1676489761970","name":"What are 5 facts about social media?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"1. People spend close to 2.5 hours on social media daily.<br\/>2. Nearly 270 million people used social media in the U.S. in 2022.<br\/>3. Social media is more popular with U.S. females than males.<br\/>4. There are 4.76 billion social media users worldwide.<br\/>5. As of January 2023, Facebook is the most used social media platform.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/social-media-statistics\/#faq-question-1676489799298","position":5,"url":"https:\/\/birdeye.com\/blog\/social-media-statistics\/#faq-question-1676489799298","name":"What are some negative statistics about social media?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Negative statistics about social media primarily deal with its impact on mental health and how it may affect children.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/45542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=45542"}],"version-history":[{"count":24,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/45542\/revisions"}],"predecessor-version":[{"id":52829,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/45542\/revisions\/52829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/45556"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=45542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=45542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=45542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}