{"id":46948,"date":"2023-05-10T11:00:53","date_gmt":"2023-05-10T18:00:53","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=46948"},"modified":"2026-03-21T20:08:43","modified_gmt":"2026-03-22T03:08:43","slug":"marketing-strategy-examples","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/marketing-strategy-examples\/","title":{"rendered":"12 Marketing strategy examples, plus tips"},"content":{"rendered":"\n<p>Marketing strategies are structured approaches brands use to attract, engage, and convert customers through channels like content, social media, search, and reviews. The most effective strategies combine visibility, trust, and consistent engagement to drive revenue.<\/p>\n\n\n\n<p><strong>Summary<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">A strong marketing strategy helps brands reach the right audience, communicate value effectively, and turn interest into measurable results across digital and offline channels. From content and social media to reviews and paid campaigns, each tactic contributes to stronger market presence and customer engagement.<br><br>As customer behavior continues to evolve across platforms, brands need a more integrated approach to marketing that connects discovery, reputation, and conversion. In this blog, we cover 12 proven marketing strategy examples along with practical tips to improve performance and drive consistent growth.<\/pre>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-a-marketing-strategy\" data-level=\"2\">What is a marketing strategy?<\/a><\/li><li><a href=\"#h-12-top-marketing-strategy-examples\" data-level=\"2\">12 Top marketing strategy examples<\/a><ul><li><a href=\"#h-1-content-marketing\" data-level=\"3\">1. Content marketing<\/a><\/li><li><a href=\"#h-2-social-media-marketing\" data-level=\"3\">2. Social media marketing<\/a><\/li><li><a href=\"#h-4-email-marketing\" data-level=\"3\">4. Email marketing<\/a><\/li><li><a href=\"#h-5-video-advertising\" data-level=\"3\">5. Video advertising<\/a><\/li><li><a href=\"#h-7-referral-programs\" data-level=\"3\">7. Referral programs<\/a><\/li><li><a href=\"#h-8-pay-per-click-ppc-advertising\" data-level=\"3\">8. Pay-per-click (PPC) advertising<\/a><\/li><li><a href=\"#h-11-reviews-and-testimonials\" data-level=\"3\">11. Reviews and testimonials<\/a><\/li><\/ul><\/li><li><a href=\"#h-best-ways-to-develop-your-marketing-strategy\" data-level=\"2\">Best ways to develop your marketing strategy<\/a><\/li><li><a href=\"#h-examples-of-successful-marketing-strategies\" data-level=\"2\">Examples of successful marketing strategies<\/a><ul><li><a href=\"#h-apple-the-iphone-launch\" data-level=\"3\">Apple: The iPhone launch<\/a><\/li><li><a href=\"#h-dove-real-beauty-campaign\" data-level=\"3\">Dove: Real Beauty campaign<\/a><\/li><li><a href=\"#h-tesla-mastering-word-of-mouth-marketing\" data-level=\"3\">Tesla: Mastering word-of-mouth marketing<\/a><\/li><\/ul><\/li><li><a href=\"#h-faqs-about-marketing-strategy-examples\" data-level=\"2\">FAQs about marketing strategy examples<\/a><\/li><li><a href=\"#h-use-marketing-strategies-to-get-your-business-seen\" data-level=\"2\">Use marketing strategies to get your business seen<\/a><\/li><li><a href=\"#h-how-birdeye-supports-modern-marketing-strategies\" data-level=\"2\">How Birdeye supports modern marketing strategies<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-marketing-strategy\">What is a marketing strategy?<\/h2>\n\n\n\n<p>A marketing strategy is a deliberate plan to showcase your brand for the purpose of attracting customers and growing revenue. When you\u2019re looking to grow your business, a marketing strategy will enable you to reach potential customers and effectively promote your products or services. Whether you\u2019re selling directly to customers (B2C) or to other businesses (B2B), you need a solid marketing strategy to engage with your target market and inspire them to buy from you.<\/p>\n\n\n\n<p>A good marketing strategy may include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your company\u2019s value proposition (what it brings to the table)<\/li>\n\n\n\n<li>Brand messaging<\/li>\n\n\n\n<li>Details about your customer demographics<\/li>\n\n\n\n<li>Channels to reach customers with your messaging<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-12-top-marketing-strategy-examples\">12 Top marketing strategy examples<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-12-examples.png\" alt=\"List of 12 marketing strategy examples.\" class=\"wp-image-46963\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-12-examples.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-12-examples-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-12-examples-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Use the following marketing strategy examples to aid your strategy efforts. When executed correctly, you can expect to reach your ideal customers and grow your business faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-content-marketing\">1. Content marketing<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Content-marketing.png\" alt=\"Content marketing example as part of a marketing strategy for your business.\" class=\"wp-image-46960\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Content-marketing.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Content-marketing-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Content-marketing-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Attract potential clients and generate revenue with <a href=\"https:\/\/marketful.com\/blog\/content-development\/\">high-value content<\/a>. This means sharing accurate and helpful information with your audience on what they like, need, or prefer. Consistently educate, inform, and entertain them while simultaneously familiarizing them with your products or services.<\/p>\n\n\n\n<p>Create <a href=\"https:\/\/birdeye.com\/blog\/local-seo-ranking-factors\/\">SEO optimized<\/a> blog articles, social media posts, infographics, and videos. The trick is to provide content that can engage and convert your prospects by evoking emotional connections to your brand and offerings.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nAn insurance agency creates a series of blog articles that cover complex insurance topics in simple terms.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-social-media-marketing\">2. Social media marketing<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Social-media-marketing.png\" alt=\"Social media post example as part of a marketing strategy for your business.\" class=\"wp-image-46957\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Social-media-marketing.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Social-media-marketing-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Social-media-marketing-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/www.forbes.com\/sites\/square\/2020\/12\/04\/5-ways-to-engage-consumers-on-social-media\/#:~:text=Because%2054%25%20of%20social%20browsers,instead%20of%20selling%20to%20them.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">54% of social media users<\/a> reporting they use social networks to research brands and products, businesses should seek ways to leverage this opportunity. Use <a href=\"https:\/\/birdeye.com\/blog\/types-of-social-media-content-to-grow-your-business\/\">social media to promote content<\/a> that drives engagement and builds trust with your target audience. Additionally, you can tap into social ads to target your potential customers with personalized messages to convert them sooner.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nA mortgage loan officer hosting a live session on Twitter to answer questions about loans, mortgage underwriting process, qualification, and more.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">3. Search engine optimization (SEO)<\/h3>\n\n\n\n<p>Implementing an <a href=\"https:\/\/birdeye.com\/blog\/local-seo-strategy-for-multi-location-businesses\/\">SEO strategy<\/a> for your website can significantly reduce your customer acquisition costs. These are techniques to <a href=\"https:\/\/birdeye.com\/blog\/local-seo-tips\/\">boost your ranking<\/a> in search engine results pages to increase online visibility. Furthermore, the more you improve SEO,&nbsp; the more traffic you\u2019ll drive to your website.<\/p>\n\n\n\n<p>Use SEO tools like Google Keyword Planner to find relevant keywords related to your business. Next, add those keywords in your page titles, meta descriptions, headings, and inside the content.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nTo help reach local clients, a law firm optimizes its landing page with the keywords: \"premises liability attorney in Joplin, MO.\"<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-email-marketing\">4. Email marketing<\/h3>\n\n\n\n<p>Start engaging with prospects <a href=\"https:\/\/blog.hubspot.com\/marketing\/best-free-email-marketing-tools\">through email<\/a> and inspiring them through their inboxes. Email marketing has an ROI of <a href=\"https:\/\/www.business.com\/articles\/5-practical-tips-to-improve-your-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$36 for every $1 spent<\/a>. Build your email list by enticing prospects to share their email addresses in exchange for an exclusive coupon, eBook, or free trial. Follow it up by showcasing the value of your products or service to educate and build customer relationships.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nA design studio seeking to nurture prospects sends a welcome email when a prospect subscribes to their newsletter.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-video-advertising\">5. Video advertising<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Video-ads.png\" alt=\"Video ad example as part of a marketing strategy for your business.\" class=\"wp-image-46958\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Video-ads.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Video-ads-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Video-ads-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Video provides an emotionally engaging method to connect with customers and captures their attention in ways that text or images can&#8217;t. Creating easy-to-digest video content can add more substance to your brand messages and boost engagement.<\/p>\n\n\n\n<p>In fact, consumers are spending an average of <a href=\"https:\/\/www.statista.com\/statistics\/611707\/online-video-time-spent\/\">19 hours per week<\/a> watching videos on platforms like TikTok, YouTube, Twitter, and <a href=\"https:\/\/birdeye.com\/blog\/facebook-marketing\/\">Facebook<\/a>. If potential customers watch product videos or testimonials, it can be incredibly persuasive, resulting in a purchase.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nTo reach out to potential clients, an online accounting firm shares a video on Facebook demonstrating how to use the platform.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">6. Influencer marketing<\/h3>\n\n\n\n<p>Partnering with the right influencers can help you endorse your offerings to an audience you otherwise don\u2019t have access to. Influencer marketing is a proven strategy that can raise brand awareness and drive sales. Instagram and YouTube are some of the best platforms to find well-connected influencers who can help you engage audiences and generate sales.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nA subscription-based wine delivery service collaborates with a well-known influencer to spread the word about its great-tasting wines.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-referral-programs\">7. Referral programs<\/h3>\n\n\n\n<p>People\u2019s friends, family, and coworkers will always be a go-to resource for which products to buy or services to use. <a href=\"https:\/\/birdeye.com\/blog\/referral-marketing\/\">Referral marketing<\/a> is a strategy to encourage your most passionate customers to refer their networks to your business. If you\u2019re offering enticing incentives, like discounts or free trials, they\u2019ll happily spread the word about your business. This helps drive a steady flow of high-quality customers to grow your business.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nA cloud-based accounting firm offering clients (and their referral) 20% off their subscription bill in exchange for referring like-minded businesses to the platform.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-pay-per-click-ppc-advertising\">8. Pay-per-click (PPC) advertising<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-PPC-1.png\" alt=\"PPC example as part of a marketing strategy for your business.\" class=\"wp-image-46959\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-PPC-1.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-PPC-1-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-PPC-1-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>A PPC campaign can be a great supplement to your SEO, social, and referral marketing efforts. This approach uses relevant, targeted ads to grab the attention of your target customers. Plus, you only pay when a <a href=\"https:\/\/birdeye.com\/blog\/easy-steps-to-lower-your-cost-per-click\/\">customer sees the ad and clicks on it<\/a>.&nbsp;<\/p>\n\n\n\n<p>PPC ads are typically visible at the top of search engine result pages. Make sure you define your goals before launching a PPC campaign, so you know which keywords will be the most effective for your campaign. The goal could be to drive 50 leads in the next 30 days or simply to generate brand awareness and increase engagement.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nTo generate leads and nurture prospects, a SaaS company launches a PPC campaign on Google Ads around the fiscal year on October 1, when many companies are looking for new SaaS options.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">9. Affiliate programs<\/h3>\n\n\n\n<p>The often underutilized <a href=\"https:\/\/birdeye.com\/blog\/affiliate-marketing\/\">affiliate marketing strategy<\/a> is not only highly effective but can be low-stress, thanks to<a href=\"https:\/\/www.fool.com\/the-ascent\/small-business\/marketing-automation\/articles\/benefits-of-marketing-automation\/\"> <\/a>good word of mouth. For example, a travel booking company that received some mentions in round-up articles might set up links with affiliates to further promote its services.<\/p>\n\n\n\n<p>When a client clicks on the affiliate&#8217;s link and follows through with a purchase, the publishing affiliate earns a commission. And you get to capture a sale that you may not have obtained elsewhere.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nA dating advice blog makes its money by referring readers to paid dating websites.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">10. Event sponsorship and promotional activities<\/h3>\n\n\n\n<p>Many event planners seek sponsors to support their events and promotions. You can use these opportunities to expand your brand reach and attract new customers. Studies have shown that sponsorship can <a href=\"https:\/\/www.nielsen.com\/insights\/2022\/sports-sponsorships-are-raising-more-than-just-brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">enhance the buyer intent of potential customers by 10%<\/a>.<\/p>\n\n\n\n<p>Focus on local events to keep costs low and target a specific audience. Strategically place your banners or advertisements so that it captures people\u2019s attention. This approach helps maximize brand awareness and exposure.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nA stock trading app sponsoring a charity walk may request the charity to display its logo on the advertising materials for the event.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-reviews-and-testimonials\">11. Reviews and testimonials<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Reviews-2.png\" alt=\"Customer reviews example as part of a marketing strategy for your business.\" class=\"wp-image-46961\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Reviews-2.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Reviews-2-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Reviews-2-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Customer testimonials are a powerful driver for new business. Before making a buying decision, <a href=\"https:\/\/spiegel.medill.northwestern.edu\/wp-content\/uploads\/sites\/2\/2021\/04\/Spiegel_Online-Review_eBook_Jun2017_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">95%<\/a> of consumers read reviews. And <a href=\"https:\/\/www.searchenginejournal.com\/online-review-statistics\/329701\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">46% of consumers<\/a> say they trust reviews as much as direct recommendations from friends and family.&nbsp;<\/p>\n\n\n\n<p>Reviews can take various forms, like social media posts, star ratings, or reviews attached to <a href=\"https:\/\/birdeye.com\/blog\/business-directory-listings\/\">business listings<\/a>. To <a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">generate positive reviews<\/a>, you must first provide high-quality customer experiences. Next, ask for reviews at the conclusion of a successful interaction.You can prompt customers to leave reviews through an email campaign, on your website, or QR codes too. Just remember to <a href=\"https:\/\/birdeye.com\/blog\/ultimate-guide-to-responding-to-reviews\/\">respond to all customer reviews<\/a>, positive or negative.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nA makeup company integrates Instagram into its website to show how real customers have used their product.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">12. SMS marketing<\/h3>\n\n\n\n<p>SMS marketing is another highly-effective solution in the toolbox of marketing ideas for businesses. Text messages typically receive a <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/03\/25\/4-reasons-why-sms-is-the-future-of-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">98% open rate<\/a> and a 36% click-through rate. <a href=\"https:\/\/birdeye.com\/blog\/sms-marketing-how-to-collect-phone-numbers-for-opt-in\/\">SMS marketing<\/a> is especially beneficial for campaigns that rely on location or urgency purchases. Keep text messages short and to the point. Use a CTA to encourage customers to engage. Include a link to a designated landing page or your website.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Example:<\/strong>\nAn eCommerce store sends a returning client a text reminder that their flash sale ends in 12 hours.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-ways-to-develop-your-marketing-strategy\">Best ways to develop your marketing strategy<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand your audience<\/strong>: Know your ideal clients. Understand what they want, need, and expect from you so you can accurately target them.<\/li>\n\n\n\n<li><strong>Set goals and objectives<\/strong>: Explain what you hope to achieve with your marketing strategy and the techniques you plan to use to realize those goals.<\/li>\n\n\n\n<li><strong>Identify your competitive advantage<\/strong>: Define what makes you different from your competitors by highlighting your products or services&#8217; unique selling proposition.<\/li>\n\n\n\n<li><strong>Research your competition<\/strong>: Examine your competitor\u2019s paid ads, social media campaigns, and website to identify their strengths and weaknesses. Researching competition helps you understand the market and identify ways to differentiate your campaigns.<\/li>\n\n\n\n<li><strong>Create a brand message<\/strong>: Develop a message that resonates with your audience and clearly communicates the unique value of your brand.<\/li>\n\n\n\n<li><strong>Design promotional content<\/strong>: Create engaging content like blog posts, social media posts, email newsletters, and videos that are relevant to your target audience and that reinforce your brand message.&nbsp;<\/li>\n\n\n\n<li><strong>Utilize digital media tools<\/strong>: Leverage the power of SEO, PPC advertising, social media marketing, and other digital marketing tools to reach a wider audience and increase sales.<\/li>\n\n\n\n<li><strong>Track performance metrics: <\/strong>Measure KPIs, including website traffic, conversions, <a href=\"https:\/\/birdeye.com\/blog\/customer-sentiment-analysis-for-actionable-insights\/\">customer sentiment<\/a>, and other metrics. Measuring performance lets you determine which parts of your marketing campaign are working well and which need improvement.<\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-successful-marketing-strategies\">Examples of successful marketing strategies<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apple-the-iphone-launch\">Apple: The iPhone launch<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Apple.png\" alt=\"Imagery of iPhone marketing campaign.\" class=\"wp-image-46964\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Apple.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Apple-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Apple-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Most people have an iPhone nowadays. But when it launched in 2007, it was one of several smartphones. Nokia was the dominant device at the time. So how did the iPhone take over?<\/p>\n\n\n\n<p>The company used inspirational messaging to penetrate the market. This approach emphasized the iPhone\u2019s value proposition to customers. Apple\u2019s messaging focused on unique features such as the sleek design, ease of use, and the experience of using an iPhone.<\/p>\n\n\n\n<p>After enjoying success with the first iPhone, Apple built up anticipation to pique interest and thrill audiences about new product launches. As a result, it avoided the growth challenges that led to Nokia\u2019s decline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dove-real-beauty-campaign\">Dove: Real Beauty campaign<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Dove.png\" alt=\"Social media post from Dove promoting their campaign.\" class=\"wp-image-46965\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Dove.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Dove-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Dove-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Dove is a beauty brand in the Unilever family of products. It\u2019s one of the few brands that mastered the power of user-generated content (UGC) to fuel growth. UGC is when users submit photos and videos that are then featured on your company&#8217;s marketing channels.<\/p>\n\n\n\n<p>Dove&#8217;s &#8220;Real Beauty&#8221; campaign focused on showcasing the beauty of ordinary people rather than models or people of a so-called &#8220;perfect&#8221; size. It worked because it helped Dove project an authentic brand voice. By encouraging customers to share their own experiences, Dove inspired a new vision of how women and girls saw themselves represented in the media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tesla-mastering-word-of-mouth-marketing\">Tesla: Mastering word-of-mouth marketing<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Tesla.png\" alt=\"Tesla referral program landing page on their website.\" class=\"wp-image-46966\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Tesla.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Tesla-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Tesla-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Tesla is a perfect example of how to use customer advocacy to drive sales, especially when you\u2019re new to a market. They offered a rewarding referral program that gave customers $1,000 for every referral who bought a car. At various stages, the program allowed customers to earn Tesla charging credits or win a free car.<\/p>\n\n\n\n<p>The referral program has since been discontinued, but it enabled Tesla to generate an ROI of about 42x on every dollar spent on converting newly referred clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-marketing-strategy-examples\">FAQs about marketing strategy examples<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1683562942299\"><strong class=\"schema-faq-question\">What are marketing strategies examples?<\/strong> <p class=\"schema-faq-answer\">Marketing strategy examples include promoting your brand on social media, content marketing, organic search (SEO), SMS marketing, and email marketing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1683562959120\"><strong class=\"schema-faq-question\">Are marketing strategies free?<\/strong> <p class=\"schema-faq-answer\">Some marketing strategies are free. This includes collecting customer reviews, building a social media presence, optimizing your website for SEO, email marketing, and creating blog content.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1683562975850\"><strong class=\"schema-faq-question\">What is the easiest marketing strategy?<\/strong> <p class=\"schema-faq-answer\">The easiest types of marketing strategy is to use social media platforms to promote your product or service. This strategy can be cost-effective, efficient, and easily implemented even with a limited budget.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-marketing-strategies-to-get-your-business-seen\">Use marketing strategies to get your business seen<\/h2>\n\n\n\n<p>Whether you\u2019re an established brand in your market or are just starting, developing a marketing strategy is essential. Even more important is executing that strategy. Use these marketing strategy examples and tactics to effectively engage potential clients and grow your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-birdeye-supports-modern-marketing-strategies\">How Birdeye supports modern marketing strategies<\/h2>\n\n\n\n<p>Executing marketing strategies across multiple channels often leads to fragmented data, inconsistent messaging, and delayed response times. Birdeye is the #1 <strong>Agentic Marketing Platform<\/strong> built for multi-location brands, unifying customer data and deploying AI agents trained on your brand to drive outcomes across every location.<\/p>\n\n\n\n<p>This helps teams manage visibility, reputation, and engagement in one place while improving conversion across channels.<\/p>\n\n\n\n<p><strong>Reviews AI<\/strong><br>Customer reviews influence buying decisions across every industry. <a href=\"https:\/\/birdeye.com\/reviews\/\">Reviews AI<\/a> uses agents like the Review Response Agent to help teams respond consistently and the Review Reporting Agent to surface insights from customer feedback. This helps strengthen trust, improve response consistency, and turn customer feedback into actionable insights that influence conversion.<\/p>\n\n\n\n<p><strong>Listings AI<\/strong><br>Accurate business information is critical for visibility. <a href=\"https:\/\/birdeye.com\/listings\/\">Listings AI<\/a> uses the Listings Optimization Agent to continuously monitor profiles, identify gaps, and maintain accurate location data across key platforms. This improves local visibility, strengthens search performance, and ensures customers find consistent and reliable information.<\/p>\n\n\n\n<p><strong>Social AI<\/strong><br>Social media plays a key role in modern marketing strategies. <a href=\"https:\/\/birdeye.com\/social-media-management-software\/\">Social AI<\/a> helps teams create, publish, and manage content across locations while maintaining brand consistency and adapting to local context. This improves engagement and ensures each location stays active and relevant.<\/p>\n\n\n\n<p><strong>Messaging AI<\/strong><br>Timely communication is critical for converting leads. <a href=\"https:\/\/birdeye.com\/messaging\/\">Messaging AI<\/a> helps teams manage conversations across channels like text, webchat, and social, enabling faster responses and more consistent communication. This improves lead conversion and customer experience.<\/p>\n\n\n\n<p><strong>Insights AI<\/strong><br>Understanding performance across channels is essential for improving strategy. <a href=\"https:\/\/birdeye.com\/insights-ai\/\">Insights AI<\/a> uses AI agents to analyze customer feedback and identify trends across locations, helping teams uncover service gaps, improve experiences, and make more informed marketing decisions.<\/p>\n\n\n\n<p><strong>Search AI<\/strong><br>Customer discovery is shifting toward AI-driven platforms where users receive direct answers instead of traditional search results. <a href=\"https:\/\/birdeye.com\/search-ai\/\">Search AI<\/a> uses AI agents to track how your brand appears across these platforms, analyze the sources influencing visibility, and identify opportunities to improve your presence. This helps ensure your brand remains visible and accurately represented in high-intent search experiences.<\/p>\n\n\n\n<p>Want to see how brands execute marketing strategies more effectively across channels? Watch a <a href=\"https:\/\/birdeye.com\/free-demo\/\">free demo<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marketing strategies are structured approaches brands use to attract, engage, and convert customers through channels like content, social media, search, and reviews. The most effective strategies combine visibility, trust, and consistent engagement to drive revenue. 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This includes collecting customer reviews, building a social media presence, optimizing your website for SEO, email marketing, and creating blog content.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/marketing-strategy-examples\/#faq-question-1683562975850","position":3,"url":"https:\/\/birdeye.com\/blog\/marketing-strategy-examples\/#faq-question-1683562975850","name":"What is the easiest marketing strategy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The easiest types of marketing strategy is to use social media platforms to promote your product or service. 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