{"id":47093,"date":"2023-05-22T07:17:52","date_gmt":"2023-05-22T14:17:52","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=47093"},"modified":"2024-02-02T11:56:54","modified_gmt":"2024-02-02T19:56:54","slug":"referral-program-template","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/referral-program-template\/","title":{"rendered":"Top referral program template strategies, plus examples"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your happy customers and loyal fans are a great source of new leads. Offering them perks for sending their friends over is an effective technique to boost sales. Consider using a <a href=\"https:\/\/birdeye.com\/blog\/customer-referral-program\/\">customer referral program<\/a> template to boost your company\u2019s&nbsp; word-of-mouth advertising and make the most of every positive customer experience. In this blog, we\u2019ll explore referral template strategies and share examples.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-how-a-referral-program-helps-your-business\" data-level=\"2\">How a referral program helps your business<\/a><\/li><li><a href=\"#h-what-is-a-referral-program-template\" data-level=\"2\">What is a referral program template?<\/a><\/li><li><a href=\"#h-elements-of-a-referral-program-template\" data-level=\"2\">Elements of a referral program template<\/a><\/li><li><a href=\"#h-referral-program-channels-and-examples\" data-level=\"2\">Referral program channels and examples<\/a><ul><li><a href=\"#h-2-social-media\" data-level=\"3\">2. Social media<\/a><\/li><\/ul><\/li><li><a href=\"#h-faqs-about-referral-program-templates\" data-level=\"2\">FAQs about referral program templates<\/a><\/li><li><a href=\"#h-earn-more-loyal-customers-with-birdeye-referrals\" data-level=\"2\">Earn more loyal customers with Birdeye Referrals<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-a-referral-program-helps-your-business\">How a referral program helps your business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But first, if you\u2019re wondering how a client referral program template helps your business,<a href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/turning-social-capital-into-economic-capital-straight-talk-about-word-of-mouth-marketing\/?__hstc=34155582.555f1a2d99d0bedf2dd9f84c82ecff1f.1481050419957.1486132144424.1486137662335.129&amp;__hssc=34155582.3.1486137662335&amp;__hsfp=2169180631\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> consider the findings<\/a> from a study that set out to determine the value of referred customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Researchers looked at 10,000 bank customers. They found that referred customers were more profitable and more loyal. In fact, referred customers <a href=\"https:\/\/www.signpost.com\/blog\/referral-marketing\/-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increase profits by 25%<\/a> in some cases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using a customer referral program template can help you get this program off the ground sooner. This is important because your <a href=\"https:\/\/birdeye.com\/blog\/how-to-ask-for-referrals-from-happy-customers\/\">happy customers<\/a> have the power to connect you to their network. If they think your company is a good match for a friend, they\u2019re probably right. Also, people can develop a stronger bond with a business if they know their friends are customers too.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, referral programs can net you ideal leads with a high potential for becoming long-term customers. This all comes at a much lower cost than traditional advertising.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/7-ways-to-design-a-referral-marketing-program\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-NEW-7-ways-to-design-a-referral-marketing-program-Narrow.png\" alt=\"referral marketing program guide\" class=\"wp-image-46220\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-referral-program-template\">What is a referral program template?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can only reap the benefits of referred customers if your <a href=\"https:\/\/birdeye.com\/blog\/how-to-design-a-strong-customer-referral-program-with-examples\/\">customer referral program<\/a> template convinces your existing customers to recommend you. For that, you have to follow a few best practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A referral program template is a checklist of all the essential elements of a winning referral program. With the right template in hand, you can be sure that your program has everything you need to get the most from this strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-elements-of-a-referral-program-template\">Elements of a referral program template<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Elements.png\" alt=\"List of the key components of a referral program template.\" class=\"wp-image-47101\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Elements.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Elements-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Elements-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The best programs contain elements that increase the chances customers will participate. Below are tips and details to help get you started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Headline<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keep your <a href=\"https:\/\/birdeye.com\/blog\/referral-program-ideas\/\">referral program<\/a> headline simple and straightforward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your headline should deliver what customers are really interested in. So use your headline to tell them what they\u2019ll get when they <a href=\"https:\/\/birdeye.com\/blog\/refer-a-friend\/\">refer a friend<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use tried-and-true copywriting techniques to write a persuasive headline. For example, instead of \u201cWe\u2019ll give you $10 off your next purchase,\u201d use the more persuasive \u201cGet $10 off your next purchase.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Visuals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Images and other visuals add depth to any advertisement. So, the images you choose for your <a href=\"https:\/\/birdeye.com\/blog\/referral-marketing\/\">referral marketing<\/a> campaign should mirror the emotions you\u2019re conveying in your copy, such as joy and excitement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, your image should show people doing fun things related to your product. For instance, an advertisement for a home equity line of credit could show a couple renovating their home.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Program overview<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Provide the basic information your customers need to make a decision. Also, get to the point quickly and be clear. You\u2019ll harm your relationship with your existing customers if they are unpleasantly surprised because they didn\u2019t understand the terms of the referral bonus. Provide an easily recognizable link to the full terms and conditions of your program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Referral link or code<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers should be able to quickly identify the next step to participate in the referral program. Make it easy by providing a <a href=\"https:\/\/birdeye.com\/blog\/referral-link\/\">referral link<\/a> or code that they can easily distribute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Above all, your referral program should not be labor-intensive. Instead of sending customers to a landing page asking for information, simply provide an easy way for your customer to send their friends the referral digitally. When friends take advantage of the referral offer, make it easy for them to give your customer credit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Call to action&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finish your referral program outreach with a call to action (CTA). A strong CTA doesn\u2019t ask, it tells customers what to do next. Start your CTA with a verb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instill a fear of missing out on your program. Customers are more likely to follow through on the referral if your offer is \u201cfor a limited time.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Appeal to your customer\u2019s emotions. Everybody wants to help out their friends. \u201cClick here today to help your friends take advantage of this amazing deal\u201d appeals to your customer\u2019s desire to be a good friend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-referral-program-channels-and-examples\">Referral program channels and examples<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your landing page, social media channels, and email are common ways to let customers know about your referral program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Landing page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Placing your referral program on your landing page will allow more room for the program details. You\u2019ll also have more space to remind customers of all the benefits of your products. Take advantage of that extra space to showcase the <a href=\"https:\/\/birdeye.com\/blog\/referral-rewards-program\/\">referral reward<\/a> and make your follow-through buttons large and inviting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See <a href=\"https:\/\/www.tesla.com\/support\/loot-box\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla\u2019s example<\/a> of a referral program landing page, where the guidelines and terms are available for more in-depth information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Webiste_LP.png\" alt=\"Example of Tesla's referral program landing page.\" class=\"wp-image-47096\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Webiste_LP.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Webiste_LP-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Webiste_LP-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-social-media\">2. Social media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/birdeye.com\/blog\/social-media-plan\/\">Social media<\/a> is the place for eye-catching images. Your visuals, more than text, will attract your customers and entice them to take the next step. Modern Lash UK uses Instagram and Facebook to promote the company\u2019s \u201cRefer a Friend\u201d program. The company does a great job here of using imagery to create an inviting pull while connecting the image to the brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Social-media-.png\" alt=\"Social media example of promoting a referral program.\" class=\"wp-image-47097\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Social-media-.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Social-media--300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Social-media--375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Email<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using email to advertise your program is a great way to get your referral message in front of your customers. A referral program email template also allows you to use more vertical space than social media. The email example below, from Daily Carnage, doesn\u2019t make customers scroll all the way down. The follow-through button is right below the program\u2019s title.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Email-1.png\" alt=\"Email example of promoting a referral program from Daily Carnage.\" class=\"wp-image-47099\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Email-1.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Email-1-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Email-1-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">See how <a href=\"https:\/\/refer-your-friends.com\/capital-one\/\">Capital One<\/a> also does referral programs by email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Email-2.png\" alt=\"Email example of promoting a referral program from Capital One.\" class=\"wp-image-47100\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Email-2.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Email-2-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Email-2-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-referral-program-templates\">FAQs about referral program templates<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1684268841412\"><strong class=\"schema-faq-question\">What are 4 types of referrals?<\/strong> <p class=\"schema-faq-answer\">Four types of referrals are organic word-of-mouth, text and email referrals, as well as influencer referrals.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684268857722\"><strong class=\"schema-faq-question\">How do I write a referral bonus program?<\/strong> <p class=\"schema-faq-answer\">To write a referral bonus program be sure to include a title, program overview, images, and a call to action. Use a customer referral program template to streamline your process.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684268874568\"><strong class=\"schema-faq-question\">What is an example of a type of referral program?<\/strong> <p class=\"schema-faq-answer\">An incentive-based referral program is one type of referral program that uses perks and benefits to reward those who refer or purchase from you because of a referral.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-earn-more-loyal-customers-with-birdeye-referrals\">Earn more loyal customers with Birdeye Referrals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Happy and loyal customers make for great brand advocates. However, creating a referral program can be challenging. With <a href=\"https:\/\/birdeye.com\/referrals\/\">Birdeye Referrals<\/a>, you can create, send, and track your referral campaigns. Let Birdeye help you grow your customer base with just a few clicks. Watch our free demo by clicking the banner below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" width=\"1024\" height=\"271\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1024x271.png\" alt=\"\" class=\"wp-image-72430\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1024x271.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-300x80.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-768x204.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1536x407.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-810x215.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1140x302.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Your happy customers and loyal fans are a great source of new leads. Offering them perks for sending their friends over is an effective technique to boost sales. Consider using a customer referral program template to boost your company\u2019s&nbsp; word-of-mouth advertising and make the most of every positive customer experience. In this blog, we\u2019ll explore [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":47098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9871],"tags":[],"class_list":["post-47093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-program"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top referral program template strategies, plus examples | Birdeye<\/title>\n<meta name=\"description\" content=\"A referral program template can help boost your sales. 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