{"id":47130,"date":"2023-05-17T07:31:46","date_gmt":"2023-05-17T14:31:46","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=47130"},"modified":"2025-12-11T05:12:35","modified_gmt":"2025-12-11T13:12:35","slug":"mission-statement-examples","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/mission-statement-examples\/","title":{"rendered":"15 best inspiring mission statement examples"},"content":{"rendered":"\n<p>Your company\u2019s mission statement is a key driver of its growth.<\/p>\n\n\n\n<p>An effectively crafted mission statement can give your employees purpose, drive decisions, and avoid decision-making missteps.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll share 15 inspiring mission statements and learn how to write a mission statement that resonates with you and your customers.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-a-mission-statement-nbsp\" data-level=\"2\">What is a mission statement?\u00a0<\/a><\/li><li><a href=\"#h-how-to-write-a-mission-statement-for-multi-location-businesses\" data-level=\"2\">How to write a mission statement for multi-location businesses?<\/a><\/li><li><a href=\"#h-mission-statement-vs-vision-statement-nbsp\" data-level=\"2\">Mission statement vs. vision statement\u00a0<\/a><\/li><li><a href=\"#h-15-inspiring-mission-statement-examples-nbsp\" data-level=\"2\">15 inspiring mission statement examples\u00a0<\/a><ul><li><a href=\"#h-apple\" data-level=\"3\">Apple<\/a><\/li><li><a href=\"#h-tesla\" data-level=\"3\">Tesla<\/a><\/li><li><a href=\"#h-adidas\" data-level=\"3\">Adidas<\/a><\/li><li><a href=\"#h-meta-facebook\" data-level=\"3\">Meta (Facebook)<\/a><\/li><li><a href=\"#h-amazon\" data-level=\"3\">Amazon<\/a><\/li><li><a href=\"#h-monday\" data-level=\"3\">Monday<\/a><\/li><li><a href=\"#h-coca-cola\" data-level=\"3\">Coca-Cola<\/a><\/li><li><a href=\"#h-dropbox\" data-level=\"3\">Dropbox<\/a><\/li><li><a href=\"#h-ikea\" data-level=\"3\">IKEA<\/a><\/li><li><a href=\"#h-deloitte\" data-level=\"3\">Deloitte<\/a><\/li><li><a href=\"#h-nike\" data-level=\"3\">Nike<\/a><\/li><li><a href=\"#h-google\" data-level=\"3\">Google<\/a><\/li><li><a href=\"#h-forbes\" data-level=\"3\">Forbes<\/a><\/li><li><a href=\"#h-starbucks\" data-level=\"3\">Starbucks<\/a><\/li><li><a href=\"#h-canva\" data-level=\"3\">Canva<\/a><\/li><\/ul><\/li><li><a href=\"#h-best-vision-statement-examples\" data-level=\"2\">Best vision statement examples<\/a><ul><li><a href=\"#h-walmart\" data-level=\"3\">Walmart<\/a><\/li><li><a href=\"#h-american-express\" data-level=\"3\">American Express<\/a><\/li><li><a href=\"#h-toyota\" data-level=\"3\">Toyota<\/a><\/li><li><a href=\"#h-p-amp-g\" data-level=\"3\">P&amp;G<\/a><\/li><\/ul><\/li><li><a href=\"#h-faqs-about-mission-statement-examples\" data-level=\"2\">FAQs about mission statement examples<\/a><\/li><li><a href=\"#h-examples-of-mission-statement-for-enterprises\" data-level=\"2\">Examples of mission statement for enterprises<\/a><\/li><li><a href=\"#h-conclusion\" data-level=\"2\">Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-mission-statement-nbsp\">What is a mission statement?&nbsp;<\/h2>\n\n\n\n<p>A mission statement is any action-based declaration outlining the reason your company does what it does. A good mission statement provides your company with tangible, real-world purpose and benefits.<\/p>\n\n\n\n<p>Mission statements serve as the guiding light for companies to grow, build, and lead from the front. They also are excellent tools for employee engagement and loyalty, which in turn, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/help-your-employees-find-purpose-or-watch-them-leave\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">boosts productivity<\/a>.<\/p>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 36px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Birdeye &#8211; all-in-one platform<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Automate Reviews, Ratings, Listings &amp; Reputation Management with Birdeye.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">Get started for free<\/a> <a style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">WATCH DEMO<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-write-a-mission-statement-for-multi-location-businesses\">How to write a mission statement for multi-location businesses?\u00a0<\/h2>\n\n\n\n<p>The best mission statements are usually one or two sentences, and they direct the company to a higher-level goal beyond boosting profits. Your mission statement will be a compass for the strategic and daily decisions within your company.<\/p>\n\n\n\n<p>When you write a mission statement, consider&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the impact you want to have on your customers, your employees, your community, and your business decisions, past and future.&nbsp;<\/li>\n\n\n\n<li>how those business decisions intersect with your company\u2019s goals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mission-statement-vs-vision-statement-nbsp\">Mission statement vs. vision statement&nbsp;<\/h2>\n\n\n\n<p>A mission statement defines what your company is doing today, right now. Alternatively, a good vision statement is a forward-thinking proclamation that defines where the company is going.&nbsp;<\/p>\n\n\n\n<p>Your mission statement defines who you are now. Your vision statement defines how \u201cwho you are now\u201d will get you to where you want to be.<\/p>\n\n\n\n<p>For comparison, consider the common, personal goal of getting into shape. Your mission statement would be something like, \u201cto be a health-conscious person in everything from what I eat to the activities I pursue.\u201d Your vision would be something like \u201cto be among the healthiest adults in every metric of strength and well-being.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-15-inspiring-mission-statement-examples-nbsp\">15 inspiring mission statement examples&nbsp;<\/h2>\n\n\n\n<p>Are you looking for inspiration to write a well-intentioned mission statement for your business? Look no further. We\u2019ve collected some of the best mission statement examples from top companies for your reference.&nbsp;<\/p>\n\n\n\n<p>Each mission statement will demonstrate how these top organizations have articulated the principles that guide their missions towards success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apple\">Apple<\/h3>\n\n\n\n<p><strong>Mission statement<\/strong>: \u201cBringing the best user experience to its customers through its innovative hardware, software, and services.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-15-1024x686.png\" alt=\"Image depicting the introduction of iPod by Apple. \" class=\"wp-image-47131\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-15-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-15-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-15-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-15-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-15-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-15.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ever since the release of the iPod in 2001, Apple has been redefining the role of electronics in our lives. Apple\u2019s ingenious product line embodies its commitment to introducing revolutionary solutions. And its mission statement captures Apple\u2019s pledge to prioritize user experience and innovation. Both qualities, today, are synonymous with Apple\u2019s brand image.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tesla\">Tesla<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-13-1024x686.png\" alt=\"Image depicting Tesla charging stations. \" class=\"wp-image-47132\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-13-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-13-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-13-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-13-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-13-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-13.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Founded in 2003, Tesla brought electric vehicles to consumers\u2019 consciousness long before climate change dominated the headlines. Tesla\u2019s mission statement describes its primary focus &#8211; electric car production and electric car consumer adoption. Both priorities are evident in Tesla\u2019s role in electric vehicle introduction and auto industry innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adidas\">Adidas<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo be the best sports brand in the world.\u201d<\/p>\n\n\n\n<p>Adidas\u2019 simple mission statement has carried it from revolutionary football boots in 1949 to a multi-billion dollar corporation in 2021. While the company faces steep competition in the sports industry, it continues to be one of the most widely recognized brands worldwide. And that is possible because of the singular focus the mission statement brings to the company.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/5-11-1024x686.png\" alt=\"Image showing Adidas's campaign with athletes \" class=\"wp-image-47133\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/5-11-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/5-11-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/5-11-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/5-11-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/5-11-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/5-11.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>From apparel to equipment, Adidas reaches every corner of the athleisure industry with products, team sponsorships, and young athletics support initiatives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meta-facebook\">Meta (Facebook)<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201dTo give people the power to build community and bring the world closer together.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/6-11-1024x686.png\" alt=\"Image showing Facebook founder revealing their mission statement \" class=\"wp-image-47134\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/6-11-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/6-11-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/6-11-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/6-11-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/6-11-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/6-11.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Meta\u2019s mission statement is so distinctive we can easily recognize it as belonging to the social media giant. Facebook began as a community for college students. And its mission describes just how it facilitated growth to now include worldwide community connection. Digital tools and enhancements to the platform continue to \u201cbring the world closer together\u201d in a real way, connecting people and brands that wouldn\u2019t otherwise be able to engage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-amazon\">Amazon<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo be Earth\u2019s most customer-centric company.\u201d<\/p>\n\n\n\n<p>Shipping to over 100 countries, we can see that Amazon\u2019s mission statement provides the corporation with clear direction. The eCommerce platform continues to be innovative in connecting buyers and sellers in a customer-centric way.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-12-1024x686.png\" alt=\"Image showing Amazon delivery van - a new initiative by the company \" class=\"wp-image-47135\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-12-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-12-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-12-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-12-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-12-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-12.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With services like Amazon Prime, providing same and next-day delivery, to the company\u2019s full suite of other services, including video streaming, Amazon strives to make consumers\u2019 lives easier, simpler, and more rewarding by streamlining the process with which customers consume goods and services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monday\">Monday<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo democratize the power of software so organizations can easily build software applications and work management tools that fit their needs.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-13-1024x686.png\" alt=\"Monday.com dashboard \" class=\"wp-image-47136\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-13-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-13-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-13-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-13-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-13-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-13.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Monday.com provides all the tools a company may require to manage workflows and projects from beginning to end. Its comprehensive approach to software services is a direct result of its good mission statement.&nbsp;<\/p>\n\n\n\n<p>The company continues to dominate with its signature line of customizable features and tools in one easy-to-use workspace. And as its mission statement says, it puts the power of customization into the hands of every client it serves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-coca-cola\">Coca-Cola<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cSatisfy our beverage consumers with excellence.\u201d<\/p>\n\n\n\n<p>Easily the most recognizable beverage company, Coca-Cola offers a wide range of beverages, from teas to vitamin water. You can see from their mission statement they are more committed to their customers than they are to limiting themselves to just their well-known soft drink.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/7-8-1024x686.png\" alt=\"Coca Cola's new plant-based bottles \" class=\"wp-image-47137\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/7-8-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/7-8-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/7-8-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/7-8-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/7-8-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/7-8.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Coca-Cola puts its customer-centric mission statement into action with sustainability and social justice initiatives. Whether it\u2019s <a href=\"https:\/\/investors.coca-colacompany.com\/news-events\/press-releases\/detail\/1052\/creating-a-world-without-waste-the-coca-cola-company-teams\">partnering with Bill Nye<\/a> to promote recycling or doubling its <a href=\"https:\/\/investors.coca-colacompany.com\/news-events\/press-releases\/detail\/1028\/coca-cola-north-america-steps-up-spending-with\">investment in minority-owned businesses<\/a>, Coca-Cola\u2019s initiatives focus on people before their product, just like its mission statement.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dropbox\">Dropbox<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo unleash the world\u2019s creative energy by designing a more enlightened way of working.\u201d<\/p>\n\n\n\n<p>Dropbox recognized a limiting aspect of the internet early on. Files are difficult to manage, organize, and send across organizations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/14-1-1024x686.png\" alt=\"Dropbox dashboard example \" class=\"wp-image-47138\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/14-1-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/14-1-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/14-1-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/14-1-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/14-1-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/14-1.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can see how their mission statement embodies their product offerings. Thousands of companies and individuals rely on Dropbox for digital management and sharing across a variety of projects. It continues to be the \u201cdelightful\u201d way creatives share creations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ikea\">IKEA<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo create a better life for the many people.\u201d<\/p>\n\n\n\n<p>Simple and succinct, IKEA has used its mission statement effectively to show they want to be consumers\u2019 go-to source for affordable, fashionable, and durable furniture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/8-7-1024x686.png\" alt=\"Ikea's Its that affordable ad showing how inexpensive their products are \" class=\"wp-image-47139\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/8-7-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/8-7-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/8-7-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/8-7-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/8-7-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/8-7.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>And \u201clife is better\u201d for consumers who can enjoy quality furnishings affordably. The brand redefined how people bought furnishings with innovative store layouts and the do-it-yourself approach to assembly. It continues to be the leader in its stylish-meets\u2013economical space, demonstrating its mission statement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-deloitte\">Deloitte<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo help our clients and our people excel.\u201d<\/p>\n\n\n\n<p>Deloitte provides market insights through its consulting and analytics operations. And their mission statement clearly expresses the reason for what they do. With auditing, consulting, and advisory services, Deloitte\u2019s offerings are all about helping their clients excel.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/15-1-1024x686.png\" alt=\"Deloitte insights landing page example \" class=\"wp-image-47140\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/15-1-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/15-1-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/15-1-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/15-1-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/15-1-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/15-1.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The company provides a full suite of services at every level of \u201cclients excelling,\u201d including consulting services for business, analytics services for company leaders, and operational management solutions. Any client needing a partner or solution for next-level results can find it with Deloitte, and within Deloitte\u2019s mission statement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nike\">Nike<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo<a href=\"https:\/\/www.nike.com\/help\/a\/nikeinc-mission\"> bring inspiration<\/a> and innovation to every athlete* in the world.<\/p>\n\n\n\n<p>*If you have a body, you are an athlete.\u201d<\/p>\n\n\n\n<p>Nike\u2019s mission statement is both informative and inspiring. Its mission statement not only informs about the company\u2019s product offerings, like hands-free sneakers, but also its marketing campaigns.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-7-1024x686.png\" alt=\"Nike's You cant stop us poster \" class=\"wp-image-47141\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-7-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-7-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-7-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-7-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-7-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/9-7.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Its \u201cYou Can\u2019t Stop Us\u201d campaign is just the latest of its social media ads to go viral. <\/p>\n\n\n\n<p>Nike may be in the business of athletics, but it\u2019s not limiting itself to any one kind of athlete. They follow their mission statement as it tells them to find the \u201cathlete in anyone.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google\">Google<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cTo organize the world\u2019s information and make it universally accessible and useful.\u201d<\/p>\n\n\n\n<p>Here\u2019s another mission statement example we could easily match with its company\u2019s public perception. Compare Google\u2019s mission statement with its closest competitor, Bing, whose mission is \u201cto help you search less and do more.\u201d The inspiration and ambition of Google\u2019s mission statement is one of the reasons the search engine<a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\"> enjoys 85%<\/a> of the market share.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-3-1024x686.png\" alt=\"The Google office \" class=\"wp-image-47142\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-3-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-3-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-3-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-3-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-3-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-3.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google continues to expand beyond the search engine capabilities. It also offers robust solutions for individuals and businesses that each make it \u201cuniversally accessible\u201d for users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-forbes\">Forbes<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> To be \u201cthe global champion of free-market enterprise and entrepreneurial capitalism.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/11-3-1024x686.png\" alt=\"Forbes landing page \" class=\"wp-image-47143\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/11-3-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/11-3-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/11-3-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/11-3-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/11-3-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/11-3.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Forbes is a great mission statement example because it\u2019s a brand that has transformed from a print publication to world-renowned, go-to news and advice resource for entrepreneurs, businesses, and industry leaders.&nbsp;<\/p>\n\n\n\n<p>As a \u201cglobal champion\u201d, Forbes constantly innovates and steers clear of traditional media strategies and routinely shares actionable and relevant information. If it\u2019s business-related, Forbes has a library of resources to offer. Forbes\u2019 commitment to educating its audience of business professionals is how it \u201cchampions\u201d capitalism.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-starbucks\">Starbucks<\/h3>\n\n\n\n<p><strong>Mission statement:<\/strong> \u201cWith every cup, with every conversation, with every community \u2014<a href=\"https:\/\/stories.starbucks.com\/stories\/2023\/a-new-mission-for-starbucks\/\"> we nurture<\/a> the limitless possibilities of human connection.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/12-2-1024x686.png\" alt=\"Starbucks depicting its values with decor \" class=\"wp-image-47144\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/12-2-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/12-2-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/12-2-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/12-2-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/12-2-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/12-2.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Starbucks\u2019 new mission statement shows the value they are guided by every day in their organization. The company has changed its mission statement over the years to adapt to the changing times.<\/p>\n\n\n\n<p>As the world evolves, Starbucks recognizes that their role in the industry is much bigger than that of a beverage provider. In addition to maintaining its top spot as the premium coffee retailer, the company continues to appeal to the values of its loyal customers with community-centric initiatives.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-canva\">Canva<\/h3>\n\n\n\n<p><strong>Mission statement: <\/strong>\u201cTo empower everyone in the world to design anything and publish anywhere.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/13-2-1024x686.png\" alt=\"Canva landing page displaying its mission statement \" class=\"wp-image-47145\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/13-2-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/13-2-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/13-2-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/13-2-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/13-2-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/13-2.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Canva\u2019s mission statement is an excellent example of being customer-centered. The brand constantly prioritizes bringing value to their customers in the form of easy-to-use tools and tutorials. Canva isn\u2019t just for creatives, either. It strives to be the best tool for anyone in need of high-quality design and publishing tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-vision-statement-examples\">Best vision statement examples<\/h2>\n\n\n\n<p>Every mission statement needs a good vision statement to make it complete. Here are a few vision statement examples for your company\u2019s inspiration.&nbsp;<\/p>\n\n\n\n<p>Remember, your vision statement is a statement of the future your company is working to achieve. So, be insightful, aspirational, and visionary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-walmart\">Walmart<\/h3>\n\n\n\n<p><strong>Vision statement:<\/strong> \u201cWe aim to build a better world \u2014 helping people live better and renew the planet while building thriving, resilient communities.\u201d<\/p>\n\n\n\n<p>Walmart\u2019s vision statement is an excellent example of imagining the impact your business will have on the world. With a clear picture of your company\u2019s influence, you create an effective roadmap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-american-express\">American Express<\/h3>\n\n\n\n<p><strong>Vision statement: <\/strong>\u201cProvide the world\u2019s best customer experience every day.\u201d<\/p>\n\n\n\n<p>American Express understands that customers have dozens of options for their credit card needs. Their vision explains how they hope to distinguish themselves from their competitors well into the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-toyota\">Toyota<\/h3>\n\n\n\n<p><strong>Vision statement: <\/strong>\u201cToyota will lead the future mobility society, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, ceaseless innovation, and respect for the planet, we strive to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people who believe there is always a better way.\u201d<\/p>\n\n\n\n<p>Toyota\u2019s comprehensive and good vision statement demonstrates the company\u2019s commitment to its values. It imagines itself being at the forefront of every innovation that leads and improves a \u201cmobile society.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-p-amp-g\">P&amp;G<\/h3>\n\n\n\n<p>Vision statement: \u201cWe will provide branded products and services of superior quality and value that improve the lives of the world\u2019s consumers, now and for generations to come.\u201d<\/p>\n\n\n\n<p>Procter &amp; Gamble\u2019s vision statement outlines how it will improve its consumers\u2019 lives \u201cfor generations to come\u201d by focusing on quality and value. Judging by its revenue of almost $20 million in the fourth quarter of 2022, it seems customers agree P&amp;G is delivering on its promise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-mission-statement-examples\">FAQs about mission statement examples<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1684320225460\"><strong class=\"schema-faq-question\">What are the 3 parts of a good mission statement?\u00a0<\/strong> <p class=\"schema-faq-answer\">The three core parts of a mission statement are the purpose, vision, and values.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684320233371\"><strong class=\"schema-faq-question\">What is McDonald\u2019s mission statement?<\/strong> <p class=\"schema-faq-answer\">McDonald\u2019s official mission statement is \u201cto make delicious, feel-good moments easy for everyone.\u201d<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684320249475\"><strong class=\"schema-faq-question\">How do you write a strong mission statement?<\/strong> <p class=\"schema-faq-answer\">You write a strong mission statement by describing the positive impact your company must have\u00a0 on your customers, employees, and the community.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684320267857\"><strong class=\"schema-faq-question\">What is a good mission statement?<\/strong> <p class=\"schema-faq-answer\">Good mission statements are action-based declarations of who you are that will serve as a compass for decisions throughout the company.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-mission-statement-for-enterprises\">Examples of mission statement for enterprises <\/h2>\n\n\n\n<p>If you\u2019re looking for examples of mission statements to inspire your business, we have a few curated for your ready reference:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Deliver quality and convenience for our customers by providing top-notch products and ensure all our customer needs are met effortlessly.&nbsp;<\/li>\n\n\n\n<li>Empower our customers to follow a sustainable lifestyle by providing conscious choices with eco-friendly products and building a sustainability culture that creates lasting impacts on the environment.&nbsp;<\/li>\n\n\n\n<li>With a commitment to innovation, safety, and sustainability, we aim to Revolutionize the automotive industry by delivering cutting-edge service with technologies that redefine transportation.&nbsp;<\/li>\n\n\n\n<li>Caring for health &amp; wellness, one patient at a time: we aim to provide excellence in healthcare by prioritizing our patients and committing to personalized care and community engagement.&nbsp;<\/li>\n\n\n\n<li>Service beyond excellence: Our mission is to equip our customers with the best home services with our commitment to customer service, technical excellence, and quality.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Running a business requires clarity and direction. Your team needs an easily referenced roadmap that will guide them in their everyday decisions. As you develop a strategic outlook, you\u2019ll need a compass that ensures your company will remain on course. These mission statement examples can help inspire you to create all of the above.<\/p>\n\n\n\n<p>Remember that your mission and vision statements will only be effective if you use them. Display your statements prominently for customers and staff to see them. Finally, make sure every decision you make is aligned with your mission and vision statements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Your company\u2019s mission statement is a key driver of its growth. An effectively crafted mission statement can give your employees purpose, drive decisions, and avoid decision-making missteps.&nbsp; In this article, we\u2019ll share 15 inspiring mission statements and learn how to write a mission statement that resonates with you and your customers. What is a mission [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":47149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10549],"tags":[],"class_list":["post-47130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 best inspiring mission statement examples | Birdeye<\/title>\n<meta name=\"description\" content=\"Every business needs a good mission statement. This articles explores the best mission statement examples for your inspiration. 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Learn today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T14:31:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T13:12:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mission-statement-examples-featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ruchika Batra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruchika Batra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/\"},\"author\":{\"name\":\"Ruchika Batra\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94\"},\"headline\":\"15 best inspiring mission statement examples\",\"datePublished\":\"2023-05-17T14:31:46+00:00\",\"dateModified\":\"2025-12-11T13:12:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/\"},\"wordCount\":2495,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mission-statement-examples-featured-image.png\",\"articleSection\":[\"Business Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/\",\"url\":\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/\",\"name\":\"15 best inspiring mission statement examples | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/mission-statement-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mission-statement-examples-featured-image.png\",\"datePublished\":\"2023-05-17T14:31:46+00:00\",\"dateModified\":\"2025-12-11T13:12:35+00:00\",\"description\":\"Every business needs a good mission statement. 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