{"id":47238,"date":"2026-03-05T02:17:27","date_gmt":"2026-03-05T10:17:27","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=47238"},"modified":"2026-03-05T02:17:29","modified_gmt":"2026-03-05T10:17:29","slug":"customer-feedback-tools","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/customer-feedback-tools\/","title":{"rendered":"Explore the 13 best customer feedback tools"},"content":{"rendered":"\n<p>Customer feedback tools are not about surveys. They are about control. In a market where customer perception shapes revenue, rankings, and retention, businesses that systemize feedback gain an operational edge. The question is no longer whether to collect feedback, but how intelligently you act on it.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Summary<br><\/strong><br>In this guide, we examine what customer feedback tools should deliver, how leading platforms compare, and how enterprises can use structured feedback systems to improve experience, retention, and visibility across every touchpoint.<\/pre>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-are-customer-feedback-tools\" data-level=\"2\">What are customer feedback tools?<\/a><\/li><li><a href=\"#h-benefits-of-customer-feedback-tools\" data-level=\"2\">Benefits of customer feedback tools<\/a><\/li><li><a href=\"#h-how-customer-feedback-impacts-search-engines-and-ai-generated-recommendations\" data-level=\"2\">How customer feedback impacts search engines and AI-generated recommendations<\/a><\/li><li><a href=\"#h-selecting-a-customer-feedback-tool\" data-level=\"2\">Selecting a customer feedback tool<\/a><\/li><li><a href=\"#h-popular-customer-feedback-tools\" data-level=\"2\">Popular customer feedback tools<\/a><ul><li><a href=\"#h-birdeye\" data-level=\"3\">Birdeye<\/a><\/li><li><a href=\"#h-surveymonkey\" data-level=\"3\">SurveyMonkey<\/a><\/li><li><a href=\"#h-typeform\" data-level=\"3\">Typeform<\/a><\/li><li><a href=\"#h-qualtrics\" data-level=\"3\">Qualtrics<\/a><\/li><li><a href=\"#h-medallia\" data-level=\"3\">Medallia<\/a><\/li><li><a href=\"#h-zendesk\" data-level=\"3\">Zendesk<\/a><\/li><li><a href=\"#h-uservoice\" data-level=\"3\">UserVoice<\/a><\/li><li><a href=\"#h-getfeedback\" data-level=\"3\">GetFeedback<\/a><\/li><li><a href=\"#h-customer-thermometer\" data-level=\"3\">Customer Thermometer<\/a><\/li><li><a href=\"#h-yotpo\" data-level=\"3\">Yotpo<\/a><\/li><li><a href=\"#h-trustmary\" data-level=\"3\">Trustmary<\/a><\/li><li><a href=\"#h-delighted\" data-level=\"3\">Delighted<\/a><\/li><li><a href=\"#h-questionpro\" data-level=\"3\">QuestionPro<\/a><\/li><li><a href=\"#h-zonka-feedback\" data-level=\"3\">Zonka Feedback<\/a><\/li><\/ul><\/li><li><a href=\"#h-faqs-about-customer-feedback-tools\" data-level=\"2\">FAQs about customer feedback tools<\/a><\/li><li><a href=\"#h-gain-valuable-insights-with-a-customer-feedback-tool\" data-level=\"2\">Gain valuable insights with a customer feedback tool<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-customer-feedback-tools\">What are customer feedback tools?<\/h2>\n\n\n\n<p>Customer feedback tools are just as the name implies. It is a software solution that lets you collect and manage user feedback. In addition, you can use customer feedback software to measure and analyze the website feedback, survey responses, and customer opinions you receive.<br>The goal of the feedback software is to help you make data-driven decisions to improve your offerings and business. Industry experts are labeling 2023 as the \u201c<a href=\"https:\/\/www.surveymonkey.com\/curiosity\/12-stats-that-show-the-power-of-the-feedback-economy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">feedback economy.<\/a>\u201d And companies are relying on feedback tools to facilitate continued growth in this new normal, driven by customer experiences and input.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-customer-feedback-tools\">Benefits of customer feedback tools<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Benefits-4.png\" alt=\"List of the top benefits for using customer feedback tools.\" class=\"wp-image-47243\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Benefits-4.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Benefits-4-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Benefits-4-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Whether you\u2019re creating customized questionnaires or leveraging <a href=\"https:\/\/birdeye.com\/blog\/net-promoter-score-explained\/\">Net Promoter Score<\/a> (NPS) models for customer feedback, you\u2019re going to need the right tools to execute. Here are the biggest advantages of incorporating feedback software into your operation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Insight into customer needs&nbsp;<\/h3>\n\n\n\n<p>Customer surveys can help you identify specific customer needs and preferences. You can also find out whether you\u2019re offering everything your customers are looking for. You may be missing opportunities to grow your bottom line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improved customer satisfaction<\/h3>\n\n\n\n<p>Product feedback may reveal areas for improvement. For instance, maybe the customers who are coming to you for vehicle maintenance would also like car washing services. By offering what your customers want, you can ensure a better user experience for new and existing customers who come through your doors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identifying areas for improvement<strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/customer-sentiment-analysis-for-actionable-insights\/\">Sentiment analysis<\/a> may not always return positive. But that\u2019s ok and actually still valuable since it can point to areas of improvement you might not otherwise know about without feedback. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your salesperson went off script and a customer reported them as too pushy.&nbsp;<\/li>\n\n\n\n<li>Or, not everyone got a gift bag at your last customer appreciation day, as intended.<\/li>\n\n\n\n<li>You received customer feedback about your website being confusing, prompting a better solution for improving user experiences.<\/li>\n<\/ul>\n\n\n\n<p>Once you enable your customers to provide their feedback, you\u2019ll be able to identify opportunities to make your business better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enhanced innovation<strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p>User feedback can reveal areas where you\u2019re falling behind in your market. Or it can reveal what other companies are doing that you aren\u2019t. Feedback keeps you in tune with innovations in your industry and competition. Who knows, you may discover new, innovative trends and approaches you can use in your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Better decision-making<strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p>As you gain a better understanding of customers\u2019 preferences, needs, and pain points, you can create solutions that target those specific opportunities. This lets you make decisions from a position of knowledge rooted in knowing what your customers want most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-customer-feedback-impacts-search-engines-and-ai-generated-recommendations\">How customer feedback impacts search engines and AI-generated recommendations<\/h2>\n\n\n\n<p>Customer feedback does more than guide internal decisions. It directly influences how your brand appears across search engines and AI-driven discovery platforms.<\/p>\n\n\n\n<p>Search engines evaluate review volume, recency, sentiment trends, and response rates when determining rankings. Large language models summarize customer experiences based on publicly available feedback. If feedback patterns skew negative or inconsistent, visibility can decline.<\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/search-ai\/\">Birdeye Search AI<\/a> connects feedback intelligence to discoverability outcomes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-465-1024x662.png\" alt=\"\" class=\"wp-image-68304\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-465-1024x662.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-465-300x194.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-465-768x496.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-465-1536x993.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-465-810x523.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-465-1140x737.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-465.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With Search AI, enterprises can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor how sentiment trends influence local search rankings<\/li>\n\n\n\n<li>Track map pack visibility across locations<\/li>\n\n\n\n<li>Identify competitors gaining authority through stronger review signals<\/li>\n\n\n\n<li>Detect emerging negative themes before rankings drop<\/li>\n\n\n\n<li>Benchmark review performance market by market<\/li>\n\n\n\n<li>Analyze how AI-generated summaries describe their brand<\/li>\n\n\n\n<li>Uncover feedback gaps that suppress visibility<\/li>\n\n\n\n<li>Tie customer experience improvements directly to search performance<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-selecting-a-customer-feedback-tool\">Selecting a customer feedback tool<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Does it work for your needs?<\/strong>: Consider how you want to collect customer feedback. There are customer feedback tools great for creating and sending surveys alone. There are helpdesk tools that assist in collecting and analyzing sentiments ongoing. And there are other tools that help you gather and display <a href=\"https:\/\/birdeye.com\/blog\/customer-reviews\/\">customer reviews<\/a>. Consider what you\u2019d like to achieve in using a customer feedback tool and ensure that it matches your needs.<\/li>\n\n\n\n<li><strong>Is it user-friendly?<\/strong>: There are customer feedback tools that are chock-full of complex features and applications. And while they\u2019re comprehensive, they can also be tough to use. Collecting feedback is only useful if you can do something with it. Find a customer feedback tool that makes it easy for you and your teams to plan your next steps for improving your business and products.<\/li>\n\n\n\n<li><strong>Check for analytical capabilities<\/strong>: Not all customer feedback software has analytical capabilities. Some customer feedback tools are simple surveying solutions and may only provide you with an analysis of the feedback they\u2019ve collected. You might instead need additional analytical capabilities or want to monitor changes over time.<\/li>\n\n\n\n<li><strong>Get the right level of support<\/strong>: Consider how much support you require in getting set up and ongoing use with the customer feedback tool. If you have a tech-savvy team, you may not need much customer support. But if you\u2019re new to this type of software, you may need more hands-on help. Explore whether the tools you\u2019re investigating have customer demos, live chat support, a helpdesk, or a support line, to determine whether they can meet your technical needs.<\/li>\n\n\n\n<li><strong>Does it work for your budget?<\/strong>: Even if you find a customer feedback tool that checks all the other boxes, you\u2019re still going to need to <a href=\"https:\/\/birdeye.com\/blog\/business-budget-template\/\">consider your budget<\/a>. Identify what needs you have now and try to project what you\u2019ll need from your software as you grow. Remember, you\u2019ll likely need to invest in improvements as you respond and act on those customer sentiments. You can always upgrade feedback tools later, as your budget allows.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-popular-customer-feedback-tools\">Popular customer feedback tools<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-birdeye\">Birdeye<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Birdeye.png\" alt=\"Birdeye Surveys help your business grow by gathering valuable insights.\" class=\"wp-image-47242\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Birdeye.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Birdeye-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Birdeye-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Not to toot our own horn but <a href=\"https:\/\/birdeye.com\/surveys\/\">Birdeye Surveys<\/a> can create and automatically send surveys via text or email creating a low-friction experience to drive customer participation. It also harnesses the power of artificial intelligence (AI) to help you uncover emerging trends and valuable learnings about your customers. Watch our <a href=\"https:\/\/birdeye.com\/free-demo\/?ref=surveys\">free demo<\/a> to learn more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-surveymonkey\">SurveyMonkey<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-SurveyMonkey.gif\" alt=\"SurveyMonkey feedback software.\" class=\"wp-image-47240\"\/><\/figure>\n\n\n\n<p>SurveyMonkey is a simple survey tool that allows businesses like yours to create and send surveys to gather insights and feedback. Explore sending as many surveys as you want for free, with up to 10 questions. Paid plans come with added features like analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-typeform\">Typeform<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Typeform.png\" alt=\"Typeform feedback software.\" class=\"wp-image-47244\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Typeform.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Typeform-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Typeform-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Typeform lets you take advantage of <a href=\"https:\/\/woorise.com\/blog\/tips-to-optimize-your-online-forms\">customizable forms<\/a>, fun quizzes, and surveys to collect feedback from your audience. It\u2019s a great tool for spotting areas of improvement with its engaging and interactive survey options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-qualtrics\">Qualtrics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Qualtrics.png\" alt=\"Qualtrics feedback software.\" class=\"wp-image-47245\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Qualtrics.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Qualtrics-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Qualtrics-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>If you\u2019ve ever wanted to gather feedback at every stage of the customer journey, Qualtrics could be a good solution. It even lets you collect feedback from an array of channels, including <a href=\"https:\/\/birdeye.com\/blog\/texting-from-computer\/\">SMS<\/a>, email, and your website. It\u2019s a comprehensive research platform that includes market research surveys, employee experience feedback, and customer engagement metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-medallia\">Medallia<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Medallia.png\" alt=\"Medallia feedback software.\" class=\"wp-image-47246\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Medallia.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Medallia-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Medallia-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Medallia is another powerful tool and management platform for capturing feedback at every touchpoint during the customer journey. The tool also helps you build out a customer profile for every customer, with detailed data and insights. And it provides real-time analysis, so you can have an immediate collection of feedback insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zendesk\">Zendesk<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-ZenDesk.png\" alt=\"ZenDesk feedback software.\" class=\"wp-image-47248\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-ZenDesk.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-ZenDesk-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-ZenDesk-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Zendesk is a popular helpdesk solution for businesses of any size. Typically, Zendesk is used as a technical support tool. But since your customers are likely to be sending you issues they\u2019re encountering with your website or product, it\u2019s a good place to dig for customer insights too. Zendesk\u2019s features for gathering and managing customer feedback is applicable across various channels, as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-uservoice\">UserVoice<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-UserVoice.png\" alt=\"UserVoice feedback software.\" class=\"wp-image-47247\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-UserVoice.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-UserVoice-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-UserVoice-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>UserVoice is invaluable when it comes to gathering specific and detailed feedback on your products so that you can improve on them. It\u2019s a helpdesk and feedback software with a full suite of tools for managing, collecting, and responding to customers\u2019 feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-getfeedback\">GetFeedback<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-GetFeedBack.png\" alt=\"GetFeedBack feedback software.\" class=\"wp-image-47251\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-GetFeedBack.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-GetFeedBack-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-GetFeedBack-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>GetFeedback lets you gather valuable insights needed to improve customer retention, enhance the adoption of products or services, encourage customer loyalty, and win back churned customers. It\u2019s another popular feedback software that collects customer experience and user experience data from a host of channels online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-thermometer\">Customer Thermometer<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Customer-Thermometer.png\" alt=\"Customer Thermometer feedback software.\" class=\"wp-image-47249\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Customer-Thermometer.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Customer-Thermometer-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Customer-Thermometer-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Customer Thermometer promises to help you gather feedback from your customers fast with one-click surveys. It\u2019s perfect for improving customer experience by collecting real-time feedback. And the simplistic nature of these surveys makes them a breeze to create and facilitate. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-yotpo\">Yotpo<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Yotpo.png\" alt=\"Yotpo feedback software.\" class=\"wp-image-47250\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Yotpo.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Yotpo-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Yotpo-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Yotpo gives you access to a suite of tools you can use to engage your eCommerce customers and encourage them to leave reviews online. It\u2019s a platform solution that works great for product-based sales and simplifies how you collect and share reviews. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-trustmary\">Trustmary<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"799\" height=\"508\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-36.png\" alt=\"\" class=\"wp-image-52957\" style=\"width:574px;height:365px\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-36.png 799w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-36-300x191.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-36-768x488.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n\n\n\n<p>Trustmary is a feedback tool that turns positive customer feedback into public testimonials. It&#8217;s best suited for companies who want to use customer reviews and testimonials in sales and marketing. <a href=\"https:\/\/trustmary.com\/\">Trustmary<\/a> helps automate the process of collecting and showcasing customer feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-delighted\">Delighted<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Delighted.png\" alt=\"Delighted feedback software.\" class=\"wp-image-47252\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Delighted.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Delighted-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Delighted-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>This customer feedback tool, as the name implies, captures \u201cdelightful\u201d experiences and measures customer loyalty. It also provides access to eight premade survey templates you can deploy with ease.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-questionpro\">QuestionPro<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Questionpro-1024x529.png\" alt=\"\" class=\"wp-image-56523\" style=\"width:573px;height:auto\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Questionpro-1024x529.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Questionpro-300x155.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Questionpro-768x397.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Questionpro-810x419.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Questionpro-375x195.png 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Questionpro.png 1033w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.questionpro.com\/\">QuestionPro<\/a>&nbsp;CX offers tools to capture and manage customer feedback across key touchpoints, enabling businesses to focus on meaningful improvements throughout the customer journey. It ensures the right survey reaches the right customer at the right time, making feedback collection seamless and effective.<\/p>\n\n\n\n<p>With an all-in-one CX dashboard, users can share insights across the organization using flexible, easy-to-use tools. Integrated reporting features allow tracking Net Promoter Score (NPS), analyzing churn risks, and gathering customer-driven innovation ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zonka-feedback\">Zonka Feedback<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-07-16-204938-1024x530.png\" alt=\"\" class=\"wp-image-54494\" style=\"width:575px;height:297px\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-07-16-204938-1024x530.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-07-16-204938-300x155.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-07-16-204938-768x398.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-07-16-204938-810x420.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-07-16-204938-375x195.png 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-07-16-204938.png 1083w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.zonkafeedback.com\/\">Zonka Feedback<\/a> is a powerful AI-powered customer feedback tool that collects feedback, analyzes the data, and delivers actionable insights. With its omnichannel approach, it enables you to listen to your customers at every touchpoint in the customer journey. You can reach out to your customer via email, SMS, in-app, on the website, offline, kiosks, and many more channels to get a comprehensive picture of their experience. With its real-time analytics and alerts, you can route customer feedback to the right team and take action instantly to close the feedback loop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-customer-feedback-tools\">FAQs about customer feedback tools<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1684519197688\"><strong class=\"schema-faq-question\">What is a customer feedback platform?<\/strong> <p class=\"schema-faq-answer\">A customer feedback platform is software that allows you to gather and manage customer feedback digitally. In some cases, the platform will offer analytics features to better identify actionable insights you can use to grow your business.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684519266393\"><strong class=\"schema-faq-question\">What are four 4 methods you can use to obtain feedback from the customers?<\/strong> <p class=\"schema-faq-answer\">Four methods to obtain feedback from customers are online surveys, asking for feedback via email, soliciting <a href=\"https:\/\/birdeye.com\/blog\/social-media-engagement\/\">comments on social media<\/a>, and interviewing customers directly.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684519284736\"><strong class=\"schema-faq-question\">How do you keep track of customer feedback?<\/strong> <p class=\"schema-faq-answer\">To keep track of customer feedback, set up a trackable system to collect and organize responses by using feedback forms or a customer feedback management tool. Regularly reviewing and analyzing the feedback can provide valuable insights for improving your offerings.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gain-valuable-insights-with-a-customer-feedback-tool\">Gain valuable insights with a customer feedback tool<\/h2>\n\n\n\n<p>If your business doesn\u2019t have a dependable <a href=\"https:\/\/birdeye.com\/blog\/feedback-loops\/\">feedback loop<\/a> in place, it may be time or less you\u2019re going to miss out on important customer feedback to improve your business. You can make it easy to access your feedback tools by installing a feedback widget on your website or sending links on social media.<\/p>\n\n\n\n<p>Your customers and what they think about your offering are the lifeblood of your company, and with customer feedback software, you can find the direct path to better customer satisfaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Customer feedback tools are not about surveys. They are about control. In a market where customer perception shapes revenue, rankings, and retention, businesses that systemize feedback gain an operational edge. The question is no longer whether to collect feedback, but how intelligently you act on it. SummaryIn this guide, we examine what customer feedback tools [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":47241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8537],"tags":[],"class_list":["post-47238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Explore the 13 best customer feedback tools of 2023 | Birdeye<\/title>\n<meta name=\"description\" content=\"A customer feedback tool helps gather insights from customers. 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