{"id":48210,"date":"2023-07-10T07:35:00","date_gmt":"2023-07-10T14:35:00","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=48210"},"modified":"2026-03-10T02:27:11","modified_gmt":"2026-03-10T09:27:11","slug":"competitive-intelligence","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/","title":{"rendered":"Master competitive intelligence: unlock success &amp; growth"},"content":{"rendered":"\n<p><strong>Competitive intelligence <\/strong>helps businesses understand competitor strategies, identify market opportunities, and make informed decisions that support growth. By monitoring competitor activity and customer signals, businesses can refine their marketing and stay relevant in their market.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Summary<\/strong><br>Making better strategic decisions requires access to reliable data about the market and competing brands. Businesses that track competitor performance, customer feedback, pricing signals, and local search visibility gain a clearer view of how their brand compares within the market. These insights help teams prioritize improvements, identify emerging trends, and adjust campaigns based on real market conditions rather than assumptions.<\/pre>\n\n\n\n<p>In this blog post, we explain how competitive intelligence works, explore key methods for gathering competitor insights, and share practical ways businesses can use this information to improve marketing and growth outcomes.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-defining-competitive-intelligence\" data-level=\"2\">Defining competitive intelligence<\/a><\/li><li><a href=\"#h-why-is-competitive-intelligence-important\" data-level=\"2\">Why is competitive intelligence important?<\/a><\/li><li><a href=\"#h-gathering-competitive-intelligence\" data-level=\"2\">Gathering competitive intelligence<\/a><\/li><li><a href=\"#h-using-competitive-intelligence\" data-level=\"2\">Using competitive intelligence<\/a><\/li><li><a href=\"#h-faqs-about-competitive-intelligence\" data-level=\"2\">FAQs about competitive intelligence<\/a><\/li><li><a href=\"#h-competitive-intelligence-via-customer-feedback\" data-level=\"2\">Competitive intelligence via customer feedback<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-defining-competitive-intelligence\">Defining competitive intelligence<\/h2>\n\n\n\n<p>When it comes to business, competitive intelligence, or competitor intelligence, acts as a guiding light. It\u2019s the practice of collecting and examining data about your industry, rivals, and products or services.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;ve ever wondered what differentiates a thriving business from one that barely survives, it\u2019s usually because one has taken the time to gather market intelligence. Researching your marketplace is hands-down the best way to get valuable, secret-weapon knowledge that can give you a competitive edge.<\/p>\n\n\n\n<p>Competitive intelligence isn&#8217;t limited to large corporations, either. It\u2019s an invaluable tool for businesses of all sizes. Companies that have a grasp of their industry&#8217;s competitive landscape hold a significant advantage over those that neglect or disregard it.<\/p>\n\n\n\n<p>Conducting competitive intelligence research isn&#8217;t just about keeping tabs on your rivals. It&#8217;s about discovering what your business is doing right and where it can improve. When competitive intelligence strategies are executed effectively, they enable you to identify gaps, craft better strategies, and develop a comprehensive understanding of your competition.&nbsp;<\/p>\n\n\n\n<p>In essence, competitive intelligence is your radar \u2014 always on and always scanning the horizon for opportunities to grow and succeed.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cBirdeye has a simple interface that makes it easy to use. I love being able to monitor my competitor&#8217;s reviews. It provides good intel for our business.\u201d<\/p><cite>-Bruce Canales, Amica Mature Lifestyles Inc<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-competitive-intelligence-important\">Why is competitive intelligence important?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Why-is-competitive-intelligence-important.png\" alt=\"Competitor data visualized in pie charts and line graphs using Birdeye's benchmarking product.\" class=\"wp-image-48215\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Why-is-competitive-intelligence-important.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Why-is-competitive-intelligence-important-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Why-is-competitive-intelligence-important-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>By using competitive intelligence effectively, you can gain real-world insights into your competitors and better understand the competitive environment. Let&#8217;s explore some applications of competitor intelligence to use to your advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Informed decision-making&nbsp;<\/h3>\n\n\n\n<p>Armed with competitor data, businesses can use these insights to inform their decisions. It&#8217;s like having a bird&#8217;s eye view of the competitive landscape to help shape your strategies and empower your sales and marketing teams. Eliminate the guesswork in product development, discover new customer pain points, and reorganize pricing strategies by using competitive insights to guide you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identifying opportunities and threats&nbsp;<\/h3>\n\n\n\n<p>Competitive intelligence can also help highlight hidden market opportunities and looming threats to your bottom line. A rigorous competitor analysis sets the stage for your sales team to adopt innovative ideas, exploit new trends, and mitigate risks, empowering a more proactive approach to market changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benchmarking performance&nbsp;<\/h3>\n\n\n\n<p>Businesses can assess their current market positions in terms of market share, product offerings, and overall performance by using competitive intelligence to benchmark their own performance. This essential understanding, lets you set tangible goals and track advancement over time.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/birdeye.com\/resources\/videos\/competitor-analysis\/\">Birdeye\u2019s competitive benchmarking feature<\/a>, multi-location brands can compare and analyze how their individual locations are performing against one another. Watch our <a href=\"https:\/\/birdeye.com\/free-demo\/\">free demo<\/a> to see how it all works.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/competitor-analysis-secrets-win-the-business-battle-free-template\/\"><img decoding=\"async\" width=\"1000\" height=\"90\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-Competitor-Analysis.png\" alt=\"Button linked to Birdeye's free competitor analysis template.\" class=\"wp-image-48211\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-Competitor-Analysis.png 1000w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-Competitor-Analysis-300x27.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-Competitor-Analysis-768x69.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-Competitor-Analysis-810x73.png 810w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Enhancing product development&nbsp;<\/h3>\n\n\n\n<p>By closely analyzing the products and services of your competitors, you can look to identify areas of improvement and innovation within your own line of products or core service offerings.<\/p>\n\n\n\n<p>Brands can carve out a distinctive competitive advantage, enhancing product development and delivering more compelling solutions than their rivals. Find out what your competitors aren\u2019t doing and develop a unique value proposition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding customer preferences&nbsp;<\/h3>\n\n\n\n<p>Analyzing competitor audiences and marketing strategies helps businesses understand what influences customer choices and loyalty. It reveals which messages, offers, and experiences resonate most with customers in your market.<\/p>\n\n\n\n<p>Tools like <a href=\"https:\/\/birdeye.com\/insights-ai\/\">Birdeye Insights AI<\/a> help businesses analyze feedback from reviews, surveys, and local search signals in one place. By measuring sentiment, benchmarking performance across locations and industry standards, and generating AI-driven recommendations, businesses can better understand customer preferences and refine their marketing strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improving pricing strategies&nbsp;<\/h3>\n\n\n\n<p>Knowing how to price your offerings competitively is a big advantage. Too high, and you might lose market share. Too low, and you lose profit margins. With competitive analysis, you can gain insights into your competitor\u2019s pricing data.&nbsp;<\/p>\n\n\n\n<p>And when you know what your rivals are charging, your company can fine-tune its own pricing models. This allows you to stay competitive while still making a profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Protecting intellectual property&nbsp;<\/h3>\n\n\n\n<p>Observing your competitors closely helps protect your own assets. By keeping a vigilant eye on their actions, you can preempt potential challenges and take proactive measures to stay ahead of the game. This helps guard against costly intellectual property infringements and protect your company&#8217;s valuable assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gathering-competitive-intelligence\">Gathering competitive intelligence<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Gathering-competitive-intelligence.png\" alt=\"Birdeye's benchmarking dashboard showing competitive rankings.\" class=\"wp-image-48217\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Gathering-competitive-intelligence.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Gathering-competitive-intelligence-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Gathering-competitive-intelligence-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Multi-location brands that are operating on tighter budgets might find competitive intelligence gathering a bit daunting. However, with the right approach, all businesses can get essential information in-house, and without breaking the budget.\u00a0<\/p>\n\n\n\n<p>Leverage <a href=\"https:\/\/www.meltwater.com\/en\/blog\/market-research-tools\">market research tools<\/a>, conduct online searches, create data-gathering techniques, and open dialogues with your customers and employees to unearth invaluable insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Company websites&nbsp;<\/h3>\n\n\n\n<p>Your competitors&#8217; websites are data-rich sources of usable competitive intelligence. For example, study their product details and pricing structures to see what\u2019s working and what\u2019s not. Look for juicy tidbits in their company news, press releases, and blog posts to unlock actionable insights. It\u2019s easy to use web info to turn their public presence into your private advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media monitoring&nbsp;<\/h3>\n\n\n\n<p>Follow your rivals on platforms like Facebook, LinkedIn, and Instagram. Analyze their content, engagement strategies, and growth rates. This will give you an understanding of their marketing tactics and how they handle customer interactions, helping you to improve your own social media presence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/2023-social-media-toolkit\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-NEW-The-complete-2023-social-media-toolkit-Narrow.png\" alt=\"social media toolkit\" class=\"wp-image-46226\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Online reviews&nbsp;<\/h3>\n\n\n\n<p>Look at customer feedback on Google and Amazon or industry-specific review sites like Avvo or Tripadvisor. Reviews offer unbias feedback on what competitors do well and where they drop the ball. This data could alert you to new trends or inform your strategies for <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Industry reports and publications&nbsp;<\/h3>\n\n\n\n<p>Dive into industry reports and trade publications to stay up-to-date on your market. They&#8217;re treasure troves of emerging trends, regulator updates, and information about the big players in your sector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitor financial statements&nbsp;<\/h3>\n\n\n\n<p>Financial statements of publicly traded companies are open books. They offer insights into the company&#8217;s financial health, growth rate, and overall performance.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trade shows and conferences&nbsp;<\/h3>\n\n\n\n<p>Don&#8217;t dismiss industry events and trade shows. They&#8217;re perfect for getting an up-close look at competitors&#8217; products, services, and marketing approaches. Plus, they offer chances to network with industry influencers and potential partners to grow your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer surveys and interviews&nbsp;<\/h3>\n\n\n\n<p>Customer surveys and interviews provide direct feedback about how customers view your brand and competitors. These insights help businesses identify areas for improvement and uncover opportunities to differentiate their services.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/birdeye.com\/surveys\/\">Birdeye Surveys AI<\/a>, businesses can easily create, customize, and distribute surveys across channels, including text, email, and webchat. The platform also analyzes responses with AI-driven insights and sentiment analysis, helping teams understand customer perceptions and improve overall experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mystery shopping&nbsp;<\/h3>\n\n\n\n<p>For a unique perspective, experience the competition firsthand by mystery shopping at their locations. Get the customer&#8217;s viewpoint on products and services, pricing, customer service, etc. You can also gain insights into operations that are unseen from the outside.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-competitive-intelligence\">Using competitive intelligence<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"576\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Using-competitive-intelligence.png\" alt=\"Birdeye's benchmarking interface showing competitor categories.\" class=\"wp-image-48216\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Using-competitive-intelligence.png 576w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Using-competitive-intelligence-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-Using-competitive-intelligence-375x195.png 375w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Let&#8217;s dive into how to apply your competitive intelligence. Below are some of the most beneficial aspects of incorporating this type of information into your business strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic planning&nbsp;<\/h3>\n\n\n\n<p>Harness competitive intelligence to guide your strategic plan. Whether you&#8217;re exploring market entry, developing products, or considering other partnerships or acquisitions, there\u2019s intel to help you get ahead. The insights can spotlight market opportunities and threats. Empower your business, and turn intelligence into strategic actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing and messaging&nbsp;<\/h3>\n\n\n\n<p>Check out your competitors&#8217; marketing strategies and messaging to help fine-tune your own. You don\u2019t want to be like them, but you can tailor your marketing campaigns to accentuate your unique selling propositions, ensuring they resonate with your target audience. Translate intelligence into a marketing advantage, amplifying your brand&#8217;s unique voice across every campaign and channel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales tactics&nbsp;<\/h3>\n\n\n\n<p>Find and dissect your top competitors&#8217; sales strategies to pinpoint best practices and close gaps. Empower your sales force with this knowledge, arming them with data-driven strategies and tools to outperform the competition. Competitor understanding transforms into sales capability, leading to an unrivaled edge in sales conversions within your market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer experience&nbsp;<\/h3>\n\n\n\n<p>Examine your competitors&#8217; customer journeys to spot opportunities that can benefit your opertation. Amplify your customer support, user experience, and post-sale service based on this data, boosting loyalty and satisfaction. Outpace them by creating an unrivaled experience that keeps your customers coming back for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Operational efficiency&nbsp;<\/h3>\n\n\n\n<p>Explore competitors&#8217; ops, supply chains, and production methods to identify areas for improving efficiency and cost-cutting.&nbsp; Streamline your processes to increase productivity and reduce stress on resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boosting brand reputation&nbsp;<\/h3>\n\n\n\n<p>Leverage your understanding of competitors&#8217; strengths and shortcomings to distinguish your business and position your brand as a market leader. This strategic approach can enhance brand reputation, build trust, and fortify customer loyalty, giving your company the competitive edge it needs to thrive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Risk management&nbsp;<\/h3>\n\n\n\n<p>Harness competitive intelligence to avoid potential risks, including new players in the market, shifts in regulations, or disruptive technologies. Having this foresight can help you be proactive, navigate complexities confidently, and keep business continuity even amidst an unpredictable industry landscape.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/birdeye.com\/resources\/case-studies\/waterstone-mortgage\/\"><img decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Case-study-Competitive-intelligence.png\" alt=\"Preview of a Birdeye case study about a customer's success with our Benchmarking product.\" class=\"wp-image-48212\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Case-study-Competitive-intelligence.png 1000w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Case-study-Competitive-intelligence-300x210.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Case-study-Competitive-intelligence-768x538.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Case-study-Competitive-intelligence-810x567.png 810w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-competitive-intelligence\">FAQs about competitive intelligence<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1688747985921\"><strong class=\"schema-faq-question\">What is an example of competitive intelligence?<\/strong> <p class=\"schema-faq-answer\">An example of competitive intelligence can be a restaurant owner who monitors other restaurants\u2019 social media for promotional ideas. That owner also examines online reviews for customer preferences, studies their menus, and surveys patrons for improved dining experiences.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1688748005364\"><strong class=\"schema-faq-question\">What do you mean by competitive intelligence?<\/strong> <p class=\"schema-faq-answer\">Competitive intelligence is a methodical approach to acquiring, evaluating, and using information about competitors in order to enhance strategic decision-making. In essence, it\u2019s the blueprint for gaining that extra edge in a competitive market.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1688748017261\"><strong class=\"schema-faq-question\">What are 5 ways that you can gather competitive intelligence?<\/strong> <p class=\"schema-faq-answer\">Five ways to gather competitive intelligence are social media monitoring, examining online reviews, industry reports research, studying competitors&#8217; strategies, and attending industry events.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-competitive-intelligence-via-customer-feedback\">Competitive intelligence via customer feedback<\/h2>\n\n\n\n<p>In the world of business, competitive intelligence is crucial. It\u2019s the compass that helps you navigate even the most competitive markets. But let&#8217;s face it, turning constantly evolving streams of data into actionable insights is tough. <a href=\"https:\/\/birdeye.com\/competitive-benchmarking\/\">Birdeye&#8217;s benchmarking software<\/a>, leveraging agentic AI, is designed for enterprises to tame this complexity. Click on the banner below to see how Birdeye helps large enterprises turn competitive intelligence into a competitive advantage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" width=\"1024\" height=\"271\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1024x271.png\" alt=\"\" class=\"wp-image-72430\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1024x271.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-300x80.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-768x204.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1536x407.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-810x215.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1140x302.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Competitive intelligence helps businesses understand competitor strategies, identify market opportunities, and make informed decisions that support growth. By monitoring competitor activity and customer signals, businesses can refine their marketing and stay relevant in their market. SummaryMaking better strategic decisions requires access to reliable data about the market and competing brands. Businesses that track competitor performance, [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":48218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8535],"tags":[],"class_list":["post-48210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitor-analysis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitive intelligence: unlock success &amp; growth | Birdeye<\/title>\n<meta name=\"description\" content=\"Competitive intelligence empowers businesses to stay ahead of the competition. In this blog, we\u2019ll share its importance, benefits, and how to use it. \u221a Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/48210\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master competitive intelligence: unlock success &amp; growth\" \/>\n<meta property=\"og:description\" content=\"Competitive intelligence empowers businesses to stay ahead of the competition. In this blog, we\u2019ll share its importance, benefits, and how to use it. \u221a Learn today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T14:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T09:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Birdeye Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birdeye Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/\"},\"author\":{\"name\":\"Birdeye Staff Writer\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\"},\"headline\":\"Master competitive intelligence: unlock success &amp; growth\",\"datePublished\":\"2023-07-10T14:35:00+00:00\",\"dateModified\":\"2026-03-10T09:27:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/\"},\"wordCount\":1831,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png\",\"articleSection\":[\"Competitor Analysis\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/\",\"url\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/\",\"name\":\"Competitive intelligence: unlock success & growth | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png\",\"datePublished\":\"2023-07-10T14:35:00+00:00\",\"dateModified\":\"2026-03-10T09:27:11+00:00\",\"description\":\"Competitive intelligence empowers businesses to stay ahead of the competition. In this blog, we\u2019ll share its importance, benefits, and how to use it. \u221a Learn today.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688747985921\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748005364\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748017261\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png\",\"width\":576,\"height\":300,\"caption\":\"Business person using Birdeye's benchmarking product to gather competitive intelligence.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Competitor Analysis\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/competitor-analysis\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Master competitive intelligence: unlock success &amp; growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\",\"name\":\"Birdeye Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"caption\":\"Birdeye Staff Writer\"},\"description\":\"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688747985921\",\"position\":1,\"url\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688747985921\",\"name\":\"What is an example of competitive intelligence?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An example of competitive intelligence can be a restaurant owner who monitors other restaurants\u2019 social media for promotional ideas. That owner also examines online reviews for customer preferences, studies their menus, and surveys patrons for improved dining experiences.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748005364\",\"position\":2,\"url\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748005364\",\"name\":\"What do you mean by competitive intelligence?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Competitive intelligence is a methodical approach to acquiring, evaluating, and using information about competitors in order to enhance strategic decision-making. In essence, it\u2019s the blueprint for gaining that extra edge in a competitive market.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748017261\",\"position\":3,\"url\":\"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748017261\",\"name\":\"What are 5 ways that you can gather competitive intelligence?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Five ways to gather competitive intelligence are social media monitoring, examining online reviews, industry reports research, studying competitors' strategies, and attending industry events.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Competitive intelligence: unlock success & growth | Birdeye","description":"Competitive intelligence empowers businesses to stay ahead of the competition. In this blog, we\u2019ll share its importance, benefits, and how to use it. \u221a Learn today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/48210\/","og_locale":"en_US","og_type":"article","og_title":"Master competitive intelligence: unlock success &amp; growth","og_description":"Competitive intelligence empowers businesses to stay ahead of the competition. In this blog, we\u2019ll share its importance, benefits, and how to use it. \u221a Learn today.","og_url":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2023-07-10T14:35:00+00:00","article_modified_time":"2026-03-10T09:27:11+00:00","og_image":[{"width":576,"height":300,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png","type":"image\/png"}],"author":"Birdeye Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Birdeye Staff Writer","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/"},"author":{"name":"Birdeye Staff Writer","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb"},"headline":"Master competitive intelligence: unlock success &amp; growth","datePublished":"2023-07-10T14:35:00+00:00","dateModified":"2026-03-10T09:27:11+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/"},"wordCount":1831,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png","articleSection":["Competitor Analysis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/competitive-intelligence\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/","url":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/","name":"Competitive intelligence: unlock success & growth | Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png","datePublished":"2023-07-10T14:35:00+00:00","dateModified":"2026-03-10T09:27:11+00:00","description":"Competitive intelligence empowers businesses to stay ahead of the competition. In this blog, we\u2019ll share its importance, benefits, and how to use it. \u221a Learn today.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688747985921"},{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748005364"},{"@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748017261"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/competitive-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Featured-Competitive-intelligence.png","width":576,"height":300,"caption":"Business person using Birdeye's benchmarking product to gather competitive intelligence."},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Competitor Analysis","item":"https:\/\/birdeye.com\/blog\/category\/competitor-analysis\/"},{"@type":"ListItem","position":4,"name":"Master competitive intelligence: unlock success &amp; growth"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb","name":"Birdeye Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","caption":"Birdeye Staff Writer"},"description":"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.","url":"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688747985921","position":1,"url":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688747985921","name":"What is an example of competitive intelligence?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"An example of competitive intelligence can be a restaurant owner who monitors other restaurants\u2019 social media for promotional ideas. That owner also examines online reviews for customer preferences, studies their menus, and surveys patrons for improved dining experiences.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748005364","position":2,"url":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748005364","name":"What do you mean by competitive intelligence?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Competitive intelligence is a methodical approach to acquiring, evaluating, and using information about competitors in order to enhance strategic decision-making. In essence, it\u2019s the blueprint for gaining that extra edge in a competitive market.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748017261","position":3,"url":"https:\/\/birdeye.com\/blog\/competitive-intelligence\/#faq-question-1688748017261","name":"What are 5 ways that you can gather competitive intelligence?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Five ways to gather competitive intelligence are social media monitoring, examining online reviews, industry reports research, studying competitors' strategies, and attending industry events.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/48210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=48210"}],"version-history":[{"count":13,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/48210\/revisions"}],"predecessor-version":[{"id":68558,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/48210\/revisions\/68558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/48218"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=48210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=48210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=48210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}