In this blog, we\u2019ve shared 13 marketing strategies for doctors to nurture your medical practice in 2026.<\/p>\n\n\n\n
Promote Your Medical Practice Seamlessly<\/h3>\n
Birdeye has helped many medical practices improve their patient engagement. Want the same for you? Watch the Free Demo Now.<\/p>\n<\/div>\n
Table of contents<\/h2>- What is marketing for doctors?\u00a0<\/a><\/li>
- Why is marketing for doctors important?\u00a0<\/a><\/li>
- 5 Tips before planning your medical marketing strategy\u00a0<\/a><\/li>
- Know-how of medical practice’s marketing campaign<\/a><\/li>
- 13 medical marketing strategies for doctors in 2026<\/a><\/li>
- Best tips for doctors to stay smart online<\/a><\/li>
- Case study of medical marketing done right with Birdeye<\/a><\/li>
- Improve your performance with Birdeye\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n
What is marketing for doctors? <\/h2>\n\n\n\n
Marketing for doctors refers to the strategic process of promoting and advertising your medical practice to attract and retain patients. Medical marketing aims to create awareness about the doctor’s services, establish credibility, and build a positive reputation within the community of prospective patients. <\/p>\n\n\n\n
Modern ways of marketing for doctors include public relations, media planning, branding, and educating patients to positively impact the health and well-being of their communities.<\/p>\n\n\n\n![\"This](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-45-1024x686.png\")
<\/figure>\n\n\n\nWhy is marketing for doctors important? <\/h2>\n\n\n\n
Marketing for doctors is important because medical practices face increased competition to acquire new patients today. Your practice needs to find ways of leading potential patients to your practice over others in your region or area. <\/p>\n\n\n\n
Approx 88% of healthcare appointments<\/a> are scheduled by phone. You must ensure that your medical practice\u2019s marketing strategies are easy for the patient to book appointments with you frictionlessly. <\/p>\n\n\n\nDigital marketing is a cost-effective way of ensuring your medical practice appeals to prospective patients looking for a reliable medical practice. <\/p>\n\n\n\n
For this, you have to make sure the marketing strategy for your doctor’s practice reflects your reputation. <\/p>\n\n\n\n
5 Tips before planning your medical marketing strategy <\/h2>\n\n\n\n
Below, we break down the top five tips you need to know before you consider putting together the finer details of your medical marketing strategy.<\/p>\n\n\n\n![\"This](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2-42-1024x686.png\")
<\/figure>\n\n\n\n1. Build a website<\/h3>\n\n\n\n
Think of your website as the first building block of your medical marketing strategy. The website acts as a home for your patients to find your practice. And they can learn more about your professionals, services, and prices. Ideally, the website should be: <\/p>\n\n\n\n
\n- Easy to navigate and responsive <\/li>\n\n\n\n
- Allow prospective patients to book appointments seamlessly<\/li>\n\n\n\n
- Have a clear CTA to increase conversion <\/li>\n\n\n\n
- Include testimonials and other contact information<\/li>\n<\/ul>\n\n\n\n
2. Start a blog <\/h3>\n\n\n\n
A crucial content marketing strategy, your blog should include highly appealing visual images and elements and relevant content.<\/p>\n\n\n\n
The content should appeal to the user and constantly answer the question:<\/p>\n\n\n\n
\u201cWhy should I opt for this medical practice over the others?\u201d <\/pre>\n\n\n\nThe blog also adds to your credibility, demonstrating you know what you\u2019re talking about and can communicate to the user on a personable level. <\/p>\n\n\n\n
3. Monitor patient reviews <\/h3>\n\n\n\n
As we\u2019ve said, most consumers trust word-of-mouth reviews and recommendations. Medical practice is no different, as trust and confidence are the cornerstones of any medical practice\u2019s reputation.<\/p>\n\n\n\n
Provide the opportunity for patients to leave reviews and specifically seek out these reviews during and at the end of the customer journey.<\/p>\n\n\n\n![\"A](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/3-38-1024x686.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n4. Utilize social media<\/h3>\n\n\n\n
As of 2023, Facebook has 2.95 billion global monthly active users. The U.S. has 243.58 million monthly active users. TikTok is just a little behind, with approx 1 billion active users every month. <\/p>\n\n\n\n
Twitter and LinkedIn are leading digital marketing avenues to attract new patients. <\/p>\n\n\n\n
You can boost your content marketing through these social media channels, including posting tips, news, and topical blogs, and keep in touch with your audience daily.<\/p>\n\n\n\n
5. Improve SEO<\/h3>\n\n\n\n
We have written extensively on improving one\u2019s SEO, including local SEO<\/a>. Local SEO is an important digital marketing tool for any medical practice<\/a>, as you need to ensure your practice is easily identifiable and reachable through online queries.<\/p>\n\n\n\nCreate your Google Business Profile with accurate information to improve your SEO ranking in search engine results.<\/p>\n\n\n\n![\"A](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/4-38-1024x686.png\")
<\/figure>\n\n\n\nKnow-how of medical practice’s marketing campaign<\/h2>\n\n\n\n
Below, we discuss the top 4 digital marketing for doctor<\/a> know-how:<\/p>\n\n\n\nDefine your patients\/target group <\/h3>\n\n\n\n
The first thing you need to understand is where healthcare professionals and patients spend their time online and on what search engine. Equally important is learning which digital marketing channels patients use, including social media. <\/p>\n\n\n\n
The trick is not to cast too wide a net. Instead, focus on what new patients in your area find engaging and develop a digital marketing strategy to target them locally.<\/p>\n\n\n\n
Understand patient’s needs <\/h3>\n\n\n\n
Identify the target group and what they are specifically looking for. This doesn\u2019t need to be isolated to their medical issues. <\/p>\n\n\n\n
Instead, focus on how patient care is important to them, including:<\/p>\n\n\n\n
\n- Whether they prefer being reachable by phone or via social media<\/li>\n\n\n\n
- Whether they\u2019d appreciate email updates, <\/li>\n\n\n\n
- How can they be assured they\u2019ve listened to<\/li>\n\n\n\n
- Whether they are satisfied with the services<\/li>\n<\/ul>\n\n\n\n
![\"An](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/5-35-1024x686.png\")
<\/figure>\n\n\n\nAnalyzing patient behavior and decision-making processes<\/h3>\n\n\n\n\n- Is a new patient in your area likely to choose someone local or be willing to drive longer distances for optimal healthcare? <\/li>\n<\/ul>\n\n\n\n
\n- Are patients in your area likely to trust doctors on social media?<\/li>\n<\/ul>\n\n\n\n
\n- Do they prefer a more traditional approach to healthcare marketing before they commit? <\/li>\n<\/ul>\n\n\n\n
Asking these questions will help you understand emerging trends and preferences. Accordingly, you can create your medical practice\u2019s marketing campaign. <\/p>\n\n\n\n
Defining your USPs<\/h3>\n\n\n\n
If you are to outdo your competition, you\u2019ll need to develop a USP as part of your digital marketing strategy. <\/p>\n\n\n\n
Some unique selling points could include: <\/p>\n\n\n\n
\n- Patients messaging you directly<\/li>\n\n\n\n
- Facilities like doing a virtual checkup<\/li>\n\n\n\n
- Allowing them to self-schedule\/pre-book appointments<\/li>\n\n\n\n
- Giving them access to specific expertise and experience of your personnel<\/li>\n\n\n\n
- Good post-appointment patient care <\/li>\n<\/ul>\n\n\n\n
Note down all these properly to execute a marketing campaign that surpasses your ROI. <\/p>\n\n\n\n
Now that you know 4 key insights on creating a marketing campaign, here are 13 medical marketing strategies for doctors in 2023: <\/p>\n\n\n\n
13 medical marketing strategies for doctors in 2026<\/h2>\n\n\n\n![\"This](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/6-32-1024x686.png\")
<\/figure>\n\n\n\nIn this section, we will cover 13 medical marketing strategies for doctors to utilize in 2026, broken down into four main sections, as follows:<\/p>\n\n\n\n
\n- Building your online presence <\/li>\n\n\n\n
- Nurturing your reputation <\/li>\n\n\n\n
- Advertising to increase your reach<\/li>\n\n\n\n
- Growing your medical practice with referrals <\/li>\n<\/ol>\n\n\n\n
Section 1: Building your online presence <\/h3>\n\n\n\n![\"A](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/gif-4-Section-1.-Building-your-online-presence-1.gif\")
<\/figure>\n\n\n\nBuilding your online presence must include:<\/p>\n\n\n\n
1. Create your medical practice website<\/h3>\n\n\n\n
As discussed in the 5 tips mentioned above, a website empowers you with a wider reach and gives you a global presence. <\/p>\n\n\n\n
2. Create your Google Business Profile (GBP)<\/h3>\n\n\n\n
List it with accurate name, address, and personal information. Having a GBP is a sure way to ensure prospective patients can find you via Google search queries. <\/p>\n\n\n\n
Read how you can maximize your GBP<\/a> to attract more patients. <\/p>\n\n\n\n3. Create your social media profiles<\/h3>\n\n\n\n
Include Facebook, TikTok, Twitter, LinkedIn, Better Business Bureau (BBB,) and Instagram to be findable on social media. <\/p>\n\n\n\n
Section 2. Nurturing your reputation<\/h3>\n\n\n\n![\"\"](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/sec-2.gif\")
<\/figure>\n\n\n\nNurturing your reputation is key. Marketing is a online reputation management for doctors<\/a>. It is an ongoing process and not something you hope will take care of itself once you have completed the initial steps.<\/p>\n\n\n\n94% of healthcare patients<\/a> today use online reviews to assess medical providers. This means you must give patients a safe medium to leave reviews and actively take steps to address and engage with, even negative, reviews. <\/p>\n\n\n\nTo separate yourself from your competition, consider all channels and modes of communication, including:<\/p>\n\n\n\n
4. Video marketing<\/h3>\n\n\n\n
Consider utilizing TikTok and Instagram reels to stand out against your competitors, including physician FAQ videos as below. <\/p>\n\n\n\n
Types of videos you can create per your medical marketing strategy to attract new customers are: <\/p>\n\n\n\n
\n- Physician introduction videos – Introduce yourself as the doctor and highlight your credentials. It will build trust. <\/li>\n<\/ul>\n\n\n\n
\n- Educational content – Discuss the service\/your practice and give insights on the problems of patients you solve. Some video content ideas could be: <\/li>\n<\/ul>\n\n\n\n
\n- Busting myths <\/li>\n\n\n\n
- Unknown facts <\/li>\n\n\n\n
- Home remedies (if any) <\/li>\n<\/ol>\n\n\n\n
\n- Patient testimonials \u2013 This highlights how they have benefited after availing of your services. Relatable content will build the trust of new patients. <\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-doctors-should-respond-to-negative-reviews.jpg\")
<\/a><\/figure>\n\n\n\n5. Utilizing social media trends<\/h3>\n\n\n\n
Influencer marketing is not just for the entertainment or fashion industry. It has been slowly catching up with the healthcare industry as well. Patients want to know their doctors as the industry becomes more democratized. <\/p>\n\n\n\n
Social media is a perfect opportunity for both of them because: <\/p>\n\n\n\n
\n- For doctors: They build their reputation<\/li>\n\n\n\n
- For patients: This reputation makes them more approachable<\/li>\n<\/ul>\n\n\n\n
Below is an example of a New Zealand-based doctor with 82,000+ followers on TikTok who regularly posts engaging medical-related content and quizzes.<\/p>\n\n\n\n![\"Screengrab](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/7-27-1024x686.png\")
<\/figure>\n\n\n\n6. Content marketing<\/h3>\n\n\n\n
Once you\u2019ve created a website, you have to promote it by writing blogs on relevant and in-the-news topics to establish your authority on the market.<\/p>\n\n\n\n
You should also consider doing free and paid PR to gain more visibility.<\/p>\n\n\n\n
Write for leading websites in your industry, guest post, attend seminars, and promote your practice.<\/p>\n\n\n\n
Once you\u2019ve garnered a substantial following, utilize email marketing and start a newsletter to communicate key insights.<\/p>\n\n\n\n
Section 3. Advertising to increase your reach<\/h3>\n\n\n\n![\"A](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/sec-3.gif\")
<\/figure>\n\n\n\nIn the US, healthcare advertising spending increased by 11.5%<\/a> and was predicted to increase by 10% by 2023. This trend is likely to continue.<\/p>\n\n\n\nAdvertise to increase your reach by considering:s<\/p>\n\n\n\n
7. Running advertisements on social media<\/h3>\n\n\n\n
Run targeted ads on Facebook and Google to find customers searching for your services. <\/p>\n\n\n\n
Understand the demographics, interests, and behaviors to reach people based on age, location, interests, and medical conditions.<\/p>\n\n\n\n
8. Improving Google Seller Ratings<\/h3>\n\n\n\n
The more and better reviews you have to show, the more reliable you appear. Google Seller Ratings (GSR) allow you to showcase those reviews directly on your Google Ads.<\/p>\n\n\n\n
Read our exclusive guide on Google Seller Ratings <\/a><\/pre>\n\n\n\nDid you know you can enable Google Seller Ratings<\/a> via your Birdeye profile? <\/p>\n\n\n\n9. Speaking at interviews, podcasts, and events<\/h3>\n\n\n\n10. Join professional networks and partner with other doctors<\/h3>\n\n\n\n
Joining hands with other healthcare providers or like-minded businesses, including online influencers and a marketing agency, can promote your services to a wider audience.<\/p>\n\n\n\n
Section 4. Growing your medical practice with referrals<\/h3>\n\n\n\n![\"A](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/sec-4.gif\")
<\/figure>\n\n\n\nGrowing your medical practice with referrals involves starting a patient referral program. So consider: <\/p>\n\n\n\n
11. Word-of-mouth<\/h3>\n\n\n\n
It is still one of the most effective and wildly popular methods of marketing your brand and building your reputation. Creating a medium that encourages and rewards patients for recommending positive word-of-mouth referrals is a must.<\/p>\n\n\n\n
Other ideas to build your referral networks include: <\/p>\n\n\n\n
12. Organize pro-bono\/free health check-ups<\/h3>\n\n\n\n
Doing voluntary service may not yield instant results or make you profits. But once you build trust with your free services, patients will more likely trust you whenever they require your service. <\/p>\n\n\n\n
13. Investing in branded stationaries<\/h3>\n\n\n\n
Create slip cards, pouches, bottles, and t-shirts that customers can take away and pass to others.<\/p>\n\n\n\n
Strategically adding these practices to your marketing campaigns will grow your medical practice. <\/p>\n\n\n\n
<\/div>\n\n\n\nBest tips for doctors to stay smart online<\/h2>\n\n\n\n![\"A](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/8-21-1024x686.png\")
<\/figure>\n\n\n\nDo you want to generate more patient reviews<\/a> and obtain a consistent flow of new bookings\/consultations?<\/p>\n\n\n\nThen follow these tips:<\/p>\n\n\n\n
\n- Add eCommerce solutions for self-pay patients.<\/li>\n\n\n\n
- Evaluate the online patient experience.<\/li>\n\n\n\n
- Analyze the feedback and improve. <\/li>\n\n\n\n
- Use reminders through WhatsApp\/automation.<\/li>\n\n\n\n
- Add self-appointment options to your practice websites.<\/li>\n\n\n\n
- Create a social media calendar.<\/li>\n<\/ol>\n\n\n\n
Case study of medical marketing done right with Birdeye<\/h2>\n\n\n\n
To illustrate why marketing for doctors is important, we\u2019ve listed two amazing examples of medical marketing done right using Birdeye. <\/p>\n\n\n\n
Healthpointe improved their ratings from 3.3 to 4.8 stars<\/pre>\n\n\n\nHealthpointe is a multidisciplinary healthcare organization<\/a> in Southern California, founded in 1974. It was battling low online ratings that unfortunately affected its online reputation, and not positively. <\/p>\n\n\n\nUsing Birdeye, Healthpointe generated over 15,000 new reviews, improved its overall rating from 3.3 to 4.8 stars, ranked its review website #1 on Google, and delivered 90,000+ online visitors through SEO – within 12 months.<\/p>\n\n\n\n
Hughston Clinic witnessed a 1393% increase in search views<\/pre>\n\n\n\nHughston Clinic<\/a> is a medical practice focussing on orthopedics, sports medicine, and trauma. However, it was hampered by its lack of managing patient reviews and feedback. <\/p>\n\n\n\nThrough the use of Birdeye and its integrated API-based listing solution, Birdeye Reporting and Birdeye Ticketing, Houston Clinic saw:<\/p>\n\n\n\n
\n- 378% increase in reviews<\/li>\n\n\n\n
- 2390% increase in clicks to phone calls<\/li>\n\n\n\n
- 5840% of map views<\/li>\n\n\n\n
- 1793% increase in web visits<\/li>\n\n\n\n
- 1393% increase in search views<\/li>\n<\/ul>\n\n\n\n
FAQs on marketing for doctors<\/h2>\n\n\n\nHow do doctors use marketing?<\/strong> Doctors use marketing by building a website, starting a blog, and building their online presence on social media profiles, including Facebook, Instagram, TikTok, LinkedIn and Twitter.<\/p> <\/div>
What is the best way to market a medical practice?<\/strong> The best way to market a medical practice is to build your online presence, actively encourage online reviews, build referral networks with your patients, and advertise.<\/p> <\/div>
How do I market myself as a new doctor?<\/strong> Market yourself as a new doctor by assessing the practices of your competition and carving a niche of your own. Other doctors in your area may not use video marketing, so this may be an opportunity.<\/p> <\/div>
What are some effective ways to retain current patients in medical practices?<\/strong> Start by understanding your current patients, their wants and needs, particularly regarding patient care. Show them that they are looked after throughout the patient journey and that their feedback matters.\u00a0<\/p> <\/div>
How can medical practices differentiate themselves from competitors through marketing?<\/strong> Differentiate your medical practice from its competitors through social trends (including TikTok and Instagram reels,) video content, easy-to-navigate websites and CTAs, and engaging online marketing content.<\/p> <\/div>
What are the latest trends in medical marketing?<\/strong> The latest trends in medical marketing include video marketing, prioritizing the user experience, evolved SEO, use of online reviews, extensive social media marketing across multiple channels, and SMS updates.<\/p> <\/div>
Are there any successful case studies of medical marketing campaigns?<\/strong> There are many successful case studies of medical marketing campaigns, including Healthpointe<\/a> in Southern California and Hughston Clinic<\/a>, a nationwide treatment clinic.<\/p> <\/div>
What is marketing for doctors? <\/h2>\n\n\n\n
Marketing for doctors refers to the strategic process of promoting and advertising your medical practice to attract and retain patients. Medical marketing aims to create awareness about the doctor’s services, establish credibility, and build a positive reputation within the community of prospective patients. <\/p>\n\n\n\n
Modern ways of marketing for doctors include public relations, media planning, branding, and educating patients to positively impact the health and well-being of their communities.<\/p>\n\n\n\n Marketing for doctors is important because medical practices face increased competition to acquire new patients today. Your practice needs to find ways of leading potential patients to your practice over others in your region or area. <\/p>\n\n\n\n Approx 88% of healthcare appointments<\/a> are scheduled by phone. You must ensure that your medical practice\u2019s marketing strategies are easy for the patient to book appointments with you frictionlessly. <\/p>\n\n\n\n Digital marketing is a cost-effective way of ensuring your medical practice appeals to prospective patients looking for a reliable medical practice. <\/p>\n\n\n\n For this, you have to make sure the marketing strategy for your doctor’s practice reflects your reputation. <\/p>\n\n\n\n Below, we break down the top five tips you need to know before you consider putting together the finer details of your medical marketing strategy.<\/p>\n\n\n\n Think of your website as the first building block of your medical marketing strategy. The website acts as a home for your patients to find your practice. And they can learn more about your professionals, services, and prices. Ideally, the website should be: <\/p>\n\n\n\n A crucial content marketing strategy, your blog should include highly appealing visual images and elements and relevant content.<\/p>\n\n\n\n The content should appeal to the user and constantly answer the question:<\/p>\n\n\n\n The blog also adds to your credibility, demonstrating you know what you\u2019re talking about and can communicate to the user on a personable level. <\/p>\n\n\n\n As we\u2019ve said, most consumers trust word-of-mouth reviews and recommendations. Medical practice is no different, as trust and confidence are the cornerstones of any medical practice\u2019s reputation.<\/p>\n\n\n\n Provide the opportunity for patients to leave reviews and specifically seek out these reviews during and at the end of the customer journey.<\/p>\n\n\n\n As of 2023, Facebook has 2.95 billion global monthly active users. The U.S. has 243.58 million monthly active users. TikTok is just a little behind, with approx 1 billion active users every month. <\/p>\n\n\n\n Twitter and LinkedIn are leading digital marketing avenues to attract new patients. <\/p>\n\n\n\n You can boost your content marketing through these social media channels, including posting tips, news, and topical blogs, and keep in touch with your audience daily.<\/p>\n\n\n\n We have written extensively on improving one\u2019s SEO, including local SEO<\/a>. Local SEO is an important digital marketing tool for any medical practice<\/a>, as you need to ensure your practice is easily identifiable and reachable through online queries.<\/p>\n\n\n\n Create your Google Business Profile with accurate information to improve your SEO ranking in search engine results.<\/p>\n\n\n\n Below, we discuss the top 4 digital marketing for doctor<\/a> know-how:<\/p>\n\n\n\n The first thing you need to understand is where healthcare professionals and patients spend their time online and on what search engine. Equally important is learning which digital marketing channels patients use, including social media. <\/p>\n\n\n\n The trick is not to cast too wide a net. Instead, focus on what new patients in your area find engaging and develop a digital marketing strategy to target them locally.<\/p>\n\n\n\n Identify the target group and what they are specifically looking for. This doesn\u2019t need to be isolated to their medical issues. <\/p>\n\n\n\n Instead, focus on how patient care is important to them, including:<\/p>\n\n\n\n Asking these questions will help you understand emerging trends and preferences. Accordingly, you can create your medical practice\u2019s marketing campaign. <\/p>\n\n\n\n If you are to outdo your competition, you\u2019ll need to develop a USP as part of your digital marketing strategy. <\/p>\n\n\n\n Some unique selling points could include: <\/p>\n\n\n\n Note down all these properly to execute a marketing campaign that surpasses your ROI. <\/p>\n\n\n\n Now that you know 4 key insights on creating a marketing campaign, here are 13 medical marketing strategies for doctors in 2023: <\/p>\n\n\n\n In this section, we will cover 13 medical marketing strategies for doctors to utilize in 2026, broken down into four main sections, as follows:<\/p>\n\n\n\n Building your online presence must include:<\/p>\n\n\n\n As discussed in the 5 tips mentioned above, a website empowers you with a wider reach and gives you a global presence. <\/p>\n\n\n\n List it with accurate name, address, and personal information. Having a GBP is a sure way to ensure prospective patients can find you via Google search queries. <\/p>\n\n\n\n Read how you can maximize your GBP<\/a> to attract more patients. <\/p>\n\n\n\n Include Facebook, TikTok, Twitter, LinkedIn, Better Business Bureau (BBB,) and Instagram to be findable on social media. <\/p>\n\n\n\n Nurturing your reputation is key. Marketing is a online reputation management for doctors<\/a>. It is an ongoing process and not something you hope will take care of itself once you have completed the initial steps.<\/p>\n\n\n\n 94% of healthcare patients<\/a> today use online reviews to assess medical providers. This means you must give patients a safe medium to leave reviews and actively take steps to address and engage with, even negative, reviews. <\/p>\n\n\n\n To separate yourself from your competition, consider all channels and modes of communication, including:<\/p>\n\n\n\n Consider utilizing TikTok and Instagram reels to stand out against your competitors, including physician FAQ videos as below. <\/p>\n\n\n\n Types of videos you can create per your medical marketing strategy to attract new customers are: <\/p>\n\n\n\n Influencer marketing is not just for the entertainment or fashion industry. It has been slowly catching up with the healthcare industry as well. Patients want to know their doctors as the industry becomes more democratized. <\/p>\n\n\n\n Social media is a perfect opportunity for both of them because: <\/p>\n\n\n\n Below is an example of a New Zealand-based doctor with 82,000+ followers on TikTok who regularly posts engaging medical-related content and quizzes.<\/p>\n\n\n\n Once you\u2019ve created a website, you have to promote it by writing blogs on relevant and in-the-news topics to establish your authority on the market.<\/p>\n\n\n\n You should also consider doing free and paid PR to gain more visibility.<\/p>\n\n\n\n Write for leading websites in your industry, guest post, attend seminars, and promote your practice.<\/p>\n\n\n\n Once you\u2019ve garnered a substantial following, utilize email marketing and start a newsletter to communicate key insights.<\/p>\n\n\n\n In the US, healthcare advertising spending increased by 11.5%<\/a> and was predicted to increase by 10% by 2023. This trend is likely to continue.<\/p>\n\n\n\n Advertise to increase your reach by considering:s<\/p>\n\n\n\n Run targeted ads on Facebook and Google to find customers searching for your services. <\/p>\n\n\n\n Understand the demographics, interests, and behaviors to reach people based on age, location, interests, and medical conditions.<\/p>\n\n\n\n The more and better reviews you have to show, the more reliable you appear. Google Seller Ratings (GSR) allow you to showcase those reviews directly on your Google Ads.<\/p>\n\n\n\n Did you know you can enable Google Seller Ratings<\/a> via your Birdeye profile? <\/p>\n\n\n\n Joining hands with other healthcare providers or like-minded businesses, including online influencers and a marketing agency, can promote your services to a wider audience.<\/p>\n\n\n\n Growing your medical practice with referrals involves starting a patient referral program. So consider: <\/p>\n\n\n\n It is still one of the most effective and wildly popular methods of marketing your brand and building your reputation. Creating a medium that encourages and rewards patients for recommending positive word-of-mouth referrals is a must.<\/p>\n\n\n\n Other ideas to build your referral networks include: <\/p>\n\n\n\n Doing voluntary service may not yield instant results or make you profits. But once you build trust with your free services, patients will more likely trust you whenever they require your service. <\/p>\n\n\n\n Create slip cards, pouches, bottles, and t-shirts that customers can take away and pass to others.<\/p>\n\n\n\n Strategically adding these practices to your marketing campaigns will grow your medical practice. <\/p>\n\n\n\n Do you want to generate more patient reviews<\/a> and obtain a consistent flow of new bookings\/consultations?<\/p>\n\n\n\n Then follow these tips:<\/p>\n\n\n\n To illustrate why marketing for doctors is important, we\u2019ve listed two amazing examples of medical marketing done right using Birdeye. <\/p>\n\n\n\n Healthpointe is a multidisciplinary healthcare organization<\/a> in Southern California, founded in 1974. It was battling low online ratings that unfortunately affected its online reputation, and not positively. <\/p>\n\n\n\n Using Birdeye, Healthpointe generated over 15,000 new reviews, improved its overall rating from 3.3 to 4.8 stars, ranked its review website #1 on Google, and delivered 90,000+ online visitors through SEO – within 12 months.<\/p>\n\n\n\n Hughston Clinic<\/a> is a medical practice focussing on orthopedics, sports medicine, and trauma. However, it was hampered by its lack of managing patient reviews and feedback. <\/p>\n\n\n\n Through the use of Birdeye and its integrated API-based listing solution, Birdeye Reporting and Birdeye Ticketing, Houston Clinic saw:<\/p>\n\n\n\n Doctors use marketing by building a website, starting a blog, and building their online presence on social media profiles, including Facebook, Instagram, TikTok, LinkedIn and Twitter.<\/p> <\/div> The best way to market a medical practice is to build your online presence, actively encourage online reviews, build referral networks with your patients, and advertise.<\/p> <\/div> Market yourself as a new doctor by assessing the practices of your competition and carving a niche of your own. Other doctors in your area may not use video marketing, so this may be an opportunity.<\/p> <\/div> Start by understanding your current patients, their wants and needs, particularly regarding patient care. Show them that they are looked after throughout the patient journey and that their feedback matters.\u00a0<\/p> <\/div> Differentiate your medical practice from its competitors through social trends (including TikTok and Instagram reels,) video content, easy-to-navigate websites and CTAs, and engaging online marketing content.<\/p> <\/div> The latest trends in medical marketing include video marketing, prioritizing the user experience, evolved SEO, use of online reviews, extensive social media marketing across multiple channels, and SMS updates.<\/p> <\/div> There are many successful case studies of medical marketing campaigns, including Healthpointe<\/a> in Southern California and Hughston Clinic<\/a>, a nationwide treatment clinic.<\/p> <\/div> <\/figure>\n\n\n\nWhy is marketing for doctors important? <\/h2>\n\n\n\n
5 Tips before planning your medical marketing strategy <\/h2>\n\n\n\n
<\/figure>\n\n\n\n1. Build a website<\/h3>\n\n\n\n
\n
2. Start a blog <\/h3>\n\n\n\n
\u201cWhy should I opt for this medical practice over the others?\u201d <\/pre>\n\n\n\n
3. Monitor patient reviews <\/h3>\n\n\n\n
<\/figure>\n\n\n\n4. Utilize social media<\/h3>\n\n\n\n
5. Improve SEO<\/h3>\n\n\n\n
<\/figure>\n\n\n\nKnow-how of medical practice’s marketing campaign<\/h2>\n\n\n\n
Define your patients\/target group <\/h3>\n\n\n\n
Understand patient’s needs <\/h3>\n\n\n\n
\n
<\/figure>\n\n\n\nAnalyzing patient behavior and decision-making processes<\/h3>\n\n\n\n
\n
\n
\n
Defining your USPs<\/h3>\n\n\n\n
\n
13 medical marketing strategies for doctors in 2026<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
Section 1: Building your online presence <\/h3>\n\n\n\n
<\/figure>\n\n\n\n1. Create your medical practice website<\/h3>\n\n\n\n
2. Create your Google Business Profile (GBP)<\/h3>\n\n\n\n
3. Create your social media profiles<\/h3>\n\n\n\n
Section 2. Nurturing your reputation<\/h3>\n\n\n\n
<\/figure>\n\n\n\n4. Video marketing<\/h3>\n\n\n\n
\n
\n
\n
\n
<\/a><\/figure>\n\n\n\n5. Utilizing social media trends<\/h3>\n\n\n\n
\n
<\/figure>\n\n\n\n6. Content marketing<\/h3>\n\n\n\n
Section 3. Advertising to increase your reach<\/h3>\n\n\n\n
<\/figure>\n\n\n\n7. Running advertisements on social media<\/h3>\n\n\n\n
8. Improving Google Seller Ratings<\/h3>\n\n\n\n
Read our exclusive guide on Google Seller Ratings <\/a><\/pre>\n\n\n\n
9. Speaking at interviews, podcasts, and events<\/h3>\n\n\n\n
10. Join professional networks and partner with other doctors<\/h3>\n\n\n\n
Section 4. Growing your medical practice with referrals<\/h3>\n\n\n\n
<\/figure>\n\n\n\n11. Word-of-mouth<\/h3>\n\n\n\n
12. Organize pro-bono\/free health check-ups<\/h3>\n\n\n\n
13. Investing in branded stationaries<\/h3>\n\n\n\n
Best tips for doctors to stay smart online<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
Case study of medical marketing done right with Birdeye<\/h2>\n\n\n\n
Healthpointe improved their ratings from 3.3 to 4.8 stars<\/pre>\n\n\n\n
Hughston Clinic witnessed a 1393% increase in search views<\/pre>\n\n\n\n
\n
FAQs on marketing for doctors<\/h2>\n\n\n\n
![\"Watch](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"