Table of contents<\/h2>- What is social proof?<\/a><\/li>
- Why is social proof important?<\/a><\/li>
- 20+ Social proof examples<\/a>
- Reviews<\/a><\/li>
- Testimonials<\/a><\/li>
- Case studies<\/a><\/li>
- Celebrity endorsements<\/a><\/li>
- User-generated content<\/a><\/li>
- Influencer social proof<\/a><\/li>
- Certifications<\/a><\/li>
- Proof of result (Before and After studies)<\/a><\/li>
- Awards<\/a><\/li>
- Social media followers<\/a><\/li>
- Social media shares<\/a><\/li>
- Expert approval<\/a><\/li>
- Referrals<\/a><\/li>
- Client logos<\/a><\/li>
- Press releases<\/a><\/li>
- Live stats<\/a><\/li>
- Affiliates<\/a><\/li>
- Community positive impact<\/a><\/li>
- Test scores<\/a><\/li>
- Sales volume\/ number of customers<\/a><\/li>
- Community growth<\/a><\/li>
- Wisdom of crowd<\/a><\/li><\/ul><\/li>
- Which social proof works best?<\/a><\/li>
- FAQs about social proof examples<\/a><\/li>
- Boost online reputation with Birdeye<\/a><\/li><\/ul><\/div>\n\n\n\n
What is social proof?<\/h2>\n\n\n\n
Social proof is a key form of marketing psychology that leverages positive mentions about a business to convince customers to invest in them.<\/p>\n\n\n\n
Just as sharing a viral tweet everyone is sharing or following the same fashion trend everyone is wearing, seeing glorious reviews for a business makes people want to try them out. And sometimes, that\u2019s all your business needs.<\/p>\n\n\n\n
Social proof is more than just a peer-led movement. We trust and attempt to emulate industry experts, celebrities, influencers, and people we know. Robert Ciadini, the man who coined the term social proof<\/em>, says: \u201cThe greater the number of people who find any idea correct, the more the idea will be correct.\u201d<\/p>\n\n\n\nWhy is social proof important?<\/h2>\n\n\n\n
Social proof draws in clients and customers by boosting your brand awareness and reputation. Thanks to social media channels and other digital marketing channels, word of mouth isn\u2019t the only way to promote your business. Now, customer testimonials<\/a> and recommendations flood TikTok, Facebook, and Twitter.<\/p>\n\n\n\nSocial proof plays a significant role in every business\u2019 marketing strategy by: <\/p>\n\n\n\n
\n- Aiding word of mouth recommendations <\/li>\n\n\n\n
- Encouraging customers to post public recommendations after seeing other customers do it <\/li>\n\n\n\n
- Improving the value of your brand. The more customers like your product, the more it becomes in demand, and higher your brand value is.<\/li>\n\n\n\n
- Boosting brand recognition. With so much user generated content and buzz online, anyone can easily spot your logo next time they see it. This makes you a trustworthy name in the market as well. <\/li>\n<\/ul>\n\n\n\n
Customers also love social proof as it helps them feel confident in their decisions and like they are a part of something bigger.<\/p>\n\n\n\n![\"ORM](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-NEW-The-2023-Online-Reputation-Checklist-Narrow.png\")
<\/a><\/figure>\n\n\n\nWhether we like to admit it or not, fitting in feels good.<\/p>\n\n\n\n
20+ Social proof examples<\/h2>\n\n\n\n
While social proof sounds like just collecting reviews or testimonials from customers, it is so much more than that. Anything you can do to improve your standing in the market and improve your reputation is a form of social proof. <\/p>\n\n\n\n
Check out these top social proof examples that can help your business. <\/p>\n\n\n\n
Reviews<\/h3>\n\n\n\n
Customer reviews and ratings are some of the most influential social proof examples. Positive Amazon or Google reviews can mean the difference between a customer buying your product or passing it by.<\/p>\n\n\n\n
Look at the example below. Two identical products but with vastly different social proof in terms of reviews. One has a 3.5-star rating and 415 customer reviews while one swing has a 4.5-star rating and 3,584 reviews.<\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-Reviews-1024x686.png\")
<\/figure>\n\n\n\nMost consumers will gravitate towards the more popular and highly rated option despite being more expensive.<\/p>\n\n\n\n
Pro Tip:<\/strong> When it comes to reviews, work on collecting honest feedback from customers, the more the merrier. A mix of 3-star reviews and 4-star reviews make it more believable for customers. <\/p>\n\n\n\nTestimonials<\/h3>\n\n\n\n
Testimonials and reviews are similar as customers share their experience with your company or product in this social proof example. The only difference is that customers send testimonials directly to the company rather than a third-party site and are almost always positive. <\/p>\n\n\n\n
Customers understand that you will use a testimonial for promotional purposes.<\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-testimonials-1024x686.png\")
<\/figure>\n\n\n\nYou can showcase testimonials on your website, social media platforms, or other marketing channels. It helps build trust and confidence in your brand by showing that plenty of people have good things to say about your business.<\/p>\n\n\n\n
Case studies<\/h3>\n\n\n\n
Reviews and testimonials focus on the end results, the solutions you delivered for the business. But it\u2019s human nature to be skeptical, and the only thing that works for many customers is cold, hard facts. That\u2019s where social proof tactics like case studies<\/a> come in. Case studies tell the whole story, use analysis and statistics, rather than social influence, to demonstrate that a product or service is worth using. <\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-case-studies-1024x686.png\")
<\/figure>\n\n\n\nThe story helps potential customers identify with your existing customers, coming to a conclusion on what worked for someone else, might work for them too. <\/p>\n\n\n\n
Celebrity endorsements<\/h3>\n\n\n\n
Celebrity endorsements grab attention because of a familiar, trusted face. This form of social proof first appeared in the form of royal warrants, which allowed merchants providing goods and services to the royal household to advertise the fact. Now, we trust our favorite athletes and entertainers to tell us which restaurants to frequent and what perfume to wear.<\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-celebrity-endorsements-1024x686.png\")
<\/figure>\n\n\n\nYou may not have the pull (yet) to get Edward Pattinson in your commercials, but you may be able to enlist the help of a local celebrity. You could also send a free product in the hopes an A-lister will love it enough to mention it on social media. <\/p>\n\n\n\n
The key is to understand which celebrity would resonate best with your target audience. <\/p>\n\n\n\n
User-generated content<\/h3>\n\n\n\n
User social proof is the modern-day version of word of mouth. If your customers can’t wait to jump on social media or their blogs to sing your praises, your product or service could go viral. <\/p>\n\n\n\n
It is difficult to have a say in user-generated content because as the name suggests your customers create it and not you. But what you can do is encourage them to tag you on social media, refer their friends, and spread the word with incentives. <\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-user-generated-content-1024x686.png\")
<\/figure>\n\n\n\nAnd when they do take to social media for your brand, make sure you give them the spotlight by sharing, engaging, and co-creating with them. Just as Starbucks does constantly on Twitter(X).<\/p>\n\n\n\n
Influencer social proof<\/h3>\n\n\n\n
Influencer marketing is similar to working with a celebrity, but on social media customers actively look for recommendations from certain influencers. You can partner with them and expect them to give an honest review for your brand. By choosing the right influencer, you can elevate your brand immensely. <\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-Influencer-marketing-1024x686.png\")
<\/figure>\n\n\n\nBetterhelp.com has mastered the art of influencer marketing<\/a>. Many of their social media ads feature recognizable personalities like Us the Duo (328.8k followers on TikTok and 4.3 million followers on Facebook) and Shane Dawson (19.2 million YouTube subscribers and 3 million followers on TikTok). Your company or product could become a household name by partnering with a social media influencer.<\/p>\n\n\n\nCertifications<\/h3>\n\n\n\n
If you offer a service, there is likely a certification you can obtain. Showing you are willing to go the extra mile for additional education or that your reputation is upstanding enough to be part of a respected network is an effective form of social proof.<\/p>\n\n\n\n
You can also promote product certifications. A product with cruelty-free, allergen-free certificates, etc., can make all the difference to customers. When you get these certifications, make sure that all your customers know about it and can access information on those easily. <\/p>\n\n\n\n
Proof of result (Before and After studies)<\/h3>\n\n\n\n
One reason Proactiv remains such a popular acne medication is the advertisements featuring proof of results as a social proof example. Showing that something or someone has changed for the better because of your service or product can help turn skeptics onto your company.<\/p>\n\n\n\n
This works best for brands in the service industry including automotive, dental, healthcare, beauty salons, and fitness. Many home services do this and become a trusted-brand using this social proof example. <\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-proof-of-results-1024x686.png\")
<\/figure>\n\n\n\nAwards<\/h3>\n\n\n\n
If your company or product has won any awards, show them off. Consumers want to know how your company stacks up against the competition. In most cases, you don\u2019t have to sit around and wait for someone to notice you. See if there are any competitions you can enter to get more of this social proof on your website and other platforms.<\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-awards-1024x686.png\")
<\/figure>\n\n\n\nSocial media followers<\/h3>\n\n\n\n
Businesses can (and should) build a following on social media. Not only will your posts and videos garner more views, but you\u2019ll also appeal to the consumer instinct to follow the crowd. If millions follow your account, people will wonder what they\u2019re missing.<\/p>\n\n\n\n
It is important for the business to choose the right social media platform to focus their efforts on and build a following. Understand your target audience and pick where the numbers would matter.<\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-social-media-followers-1024x686.png\")
<\/figure>\n\n\n\n![\"social](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Narrow-NEW-The-ultimate-social-media-marketing-guide-Narrow.png\")
<\/a><\/figure>\n\n\n\nSocial media shares<\/h3>\n\n\n\n
A high follower count means a high rate of social media shares<\/a>. It\u2019s the modern way for customers to tell their friends about a sale, product, or funny or informative photo. If you can create shareable content, your followers will do all the work of drawing attention to your company for you while also providing social proof.<\/p>\n\n\n\nIn the example below, ADT didn\u2019t say much about home security, but their content was shared ten thousand times.<\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-social-media-share-1024x686.png\")
<\/figure>\n\n\n\nExpert approval<\/h3>\n\n\n\n
Many people will pay more attention to a product or service because a famous person endorses it. Others need expert social proof, the endorsement of someone they recognize and respect as an expert in their field.<\/p>\n\n\n\n
This doesn\u2019t have to be a technical expert.<\/p>\n\n\n\n
For example, someone looking for shapewear would be more likely to trust the opinion of a known fashion influencer, while someone looking for a child\u2019s telescope would trust the opinion of science educator and former MIT engineer Emily Calandrelli.<\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-expert-approval-1024x686.png\")
<\/figure>\n\n\n\nReferrals<\/h3>\n\n\n\n
Referral programs<\/a> work wonders when establishing social proof. Most programs work so that the current and incoming customers benefit by receiving a discount, cash back, gift, etc. Referral programs help motivate customers who may otherwise not discuss your service or product.<\/p>\n\n\n\nThe easier you make the program (if all they have to do is copy and paste email addresses, for example), the more effective it will be. <\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/social-proof-examples-1-1024x686.png\")
<\/figure>\n\n\n\nAnd you can build a custom referral program that grows your business in the easiest way possible with Birdeye. <\/p>\n\n\n\n
Client logos<\/h3>\n\n\n\n
Brag about your clients. If you have a recognizable name using your products or services, you don\u2019t have to wait for them to make the first move. Send a courtesy email asking if you can use their logo on your website, and let the world know that KraftHeinz or duoLingo trusts you with their business.<\/p>\n\n\n\n
Client logos can be as valuable as celebrity and expert endorsements. <\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-client-logos-1024x686.png\")
<\/figure>\n\n\n\nPress releases<\/h3>\n\n\n\n
Again, social proof doesn\u2019t always have to come from outside sources. Draw up a press release if you do something unique, like win an award or release an innovative product. The more people see your name in the media, the more brand awareness and trust you\u2019ll raise.<\/p>\n\n\n\n
You can always share those press releases on your website too, so that new customers can see what the world is publishing about you. <\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/social-proof-examples-press-release-1024x686.png\")
<\/figure>\n\n\n\nLive stats<\/h3>\n\n\n\n
Live stats can be a potent form of social proof. Show your customers that they are making an immediate<\/em> difference (in the case of a charitable or nonprofit statistic). Or show customers that they are part of a thriving community.<\/p>\n\n\n\nThey build a sense of community and make customers want to join in.<\/p>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-live-stats-1024x686.png\")
<\/figure>\n\n\n\nAffiliates<\/h3>\n\n\n\n
Affiliate programs are similar to referral programs, except affiliates don’t have to use the service or product, and they don’t reach out to friends and family directly. An affiliate will write a blog post, make a video on YouTube, or recommend your company in some other way.<\/p>\n\n\n\n
- Reviews<\/a><\/li>
- Testimonials<\/a><\/li>
- Case studies<\/a><\/li>
- Celebrity endorsements<\/a><\/li>
- User-generated content<\/a><\/li>
- Influencer social proof<\/a><\/li>
- Certifications<\/a><\/li>
- Proof of result (Before and After studies)<\/a><\/li>
- Awards<\/a><\/li>
- Social media followers<\/a><\/li>
- Social media shares<\/a><\/li>
- Expert approval<\/a><\/li>
- Referrals<\/a><\/li>
- Client logos<\/a><\/li>
- Press releases<\/a><\/li>
- Live stats<\/a><\/li>
- Affiliates<\/a><\/li>
- Community positive impact<\/a><\/li>
- Test scores<\/a><\/li>
- Sales volume\/ number of customers<\/a><\/li>
- Community growth<\/a><\/li>
- Wisdom of crowd<\/a><\/li><\/ul><\/li>
- Which social proof works best?<\/a><\/li>
- FAQs about social proof examples<\/a><\/li>
- Boost online reputation with Birdeye<\/a><\/li><\/ul><\/div>\n\n\n\n
What is social proof?<\/h2>\n\n\n\n
Social proof is a key form of marketing psychology that leverages positive mentions about a business to convince customers to invest in them.<\/p>\n\n\n\n
Just as sharing a viral tweet everyone is sharing or following the same fashion trend everyone is wearing, seeing glorious reviews for a business makes people want to try them out. And sometimes, that\u2019s all your business needs.<\/p>\n\n\n\n
Social proof is more than just a peer-led movement. We trust and attempt to emulate industry experts, celebrities, influencers, and people we know. Robert Ciadini, the man who coined the term social proof<\/em>, says: \u201cThe greater the number of people who find any idea correct, the more the idea will be correct.\u201d<\/p>\n\n\n\n
Why is social proof important?<\/h2>\n\n\n\n
Social proof draws in clients and customers by boosting your brand awareness and reputation. Thanks to social media channels and other digital marketing channels, word of mouth isn\u2019t the only way to promote your business. Now, customer testimonials<\/a> and recommendations flood TikTok, Facebook, and Twitter.<\/p>\n\n\n\n
Social proof plays a significant role in every business\u2019 marketing strategy by: <\/p>\n\n\n\n
- \n
- Aiding word of mouth recommendations <\/li>\n\n\n\n
- Encouraging customers to post public recommendations after seeing other customers do it <\/li>\n\n\n\n
- Improving the value of your brand. The more customers like your product, the more it becomes in demand, and higher your brand value is.<\/li>\n\n\n\n
- Boosting brand recognition. With so much user generated content and buzz online, anyone can easily spot your logo next time they see it. This makes you a trustworthy name in the market as well. <\/li>\n<\/ul>\n\n\n\n
Customers also love social proof as it helps them feel confident in their decisions and like they are a part of something bigger.<\/p>\n\n\n\n
<\/a><\/figure>\n\n\n\nWhether we like to admit it or not, fitting in feels good.<\/p>\n\n\n\n
20+ Social proof examples<\/h2>\n\n\n\n
While social proof sounds like just collecting reviews or testimonials from customers, it is so much more than that. Anything you can do to improve your standing in the market and improve your reputation is a form of social proof. <\/p>\n\n\n\n
Check out these top social proof examples that can help your business. <\/p>\n\n\n\n
Reviews<\/h3>\n\n\n\n
Customer reviews and ratings are some of the most influential social proof examples. Positive Amazon or Google reviews can mean the difference between a customer buying your product or passing it by.<\/p>\n\n\n\n
Look at the example below. Two identical products but with vastly different social proof in terms of reviews. One has a 3.5-star rating and 415 customer reviews while one swing has a 4.5-star rating and 3,584 reviews.<\/p>\n\n\n\n
<\/figure>\n\n\n\nMost consumers will gravitate towards the more popular and highly rated option despite being more expensive.<\/p>\n\n\n\n
Pro Tip:<\/strong> When it comes to reviews, work on collecting honest feedback from customers, the more the merrier. A mix of 3-star reviews and 4-star reviews make it more believable for customers. <\/p>\n\n\n\n
Testimonials<\/h3>\n\n\n\n
Testimonials and reviews are similar as customers share their experience with your company or product in this social proof example. The only difference is that customers send testimonials directly to the company rather than a third-party site and are almost always positive. <\/p>\n\n\n\n
Customers understand that you will use a testimonial for promotional purposes.<\/p>\n\n\n\n
<\/figure>\n\n\n\nYou can showcase testimonials on your website, social media platforms, or other marketing channels. It helps build trust and confidence in your brand by showing that plenty of people have good things to say about your business.<\/p>\n\n\n\n
Case studies<\/h3>\n\n\n\n
Reviews and testimonials focus on the end results, the solutions you delivered for the business. But it\u2019s human nature to be skeptical, and the only thing that works for many customers is cold, hard facts. That\u2019s where social proof tactics like case studies<\/a> come in. Case studies tell the whole story, use analysis and statistics, rather than social influence, to demonstrate that a product or service is worth using. <\/p>\n\n\n\n
<\/figure>\n\n\n\nThe story helps potential customers identify with your existing customers, coming to a conclusion on what worked for someone else, might work for them too. <\/p>\n\n\n\n
Celebrity endorsements<\/h3>\n\n\n\n
Celebrity endorsements grab attention because of a familiar, trusted face. This form of social proof first appeared in the form of royal warrants, which allowed merchants providing goods and services to the royal household to advertise the fact. Now, we trust our favorite athletes and entertainers to tell us which restaurants to frequent and what perfume to wear.<\/p>\n\n\n\n
<\/figure>\n\n\n\nYou may not have the pull (yet) to get Edward Pattinson in your commercials, but you may be able to enlist the help of a local celebrity. You could also send a free product in the hopes an A-lister will love it enough to mention it on social media. <\/p>\n\n\n\n
The key is to understand which celebrity would resonate best with your target audience. <\/p>\n\n\n\n
User-generated content<\/h3>\n\n\n\n
User social proof is the modern-day version of word of mouth. If your customers can’t wait to jump on social media or their blogs to sing your praises, your product or service could go viral. <\/p>\n\n\n\n
It is difficult to have a say in user-generated content because as the name suggests your customers create it and not you. But what you can do is encourage them to tag you on social media, refer their friends, and spread the word with incentives. <\/p>\n\n\n\n
<\/figure>\n\n\n\nAnd when they do take to social media for your brand, make sure you give them the spotlight by sharing, engaging, and co-creating with them. Just as Starbucks does constantly on Twitter(X).<\/p>\n\n\n\n
Influencer social proof<\/h3>\n\n\n\n
Influencer marketing is similar to working with a celebrity, but on social media customers actively look for recommendations from certain influencers. You can partner with them and expect them to give an honest review for your brand. By choosing the right influencer, you can elevate your brand immensely. <\/p>\n\n\n\n
<\/figure>\n\n\n\nBetterhelp.com has mastered the art of influencer marketing<\/a>. Many of their social media ads feature recognizable personalities like Us the Duo (328.8k followers on TikTok and 4.3 million followers on Facebook) and Shane Dawson (19.2 million YouTube subscribers and 3 million followers on TikTok). Your company or product could become a household name by partnering with a social media influencer.<\/p>\n\n\n\n
Certifications<\/h3>\n\n\n\n
If you offer a service, there is likely a certification you can obtain. Showing you are willing to go the extra mile for additional education or that your reputation is upstanding enough to be part of a respected network is an effective form of social proof.<\/p>\n\n\n\n
You can also promote product certifications. A product with cruelty-free, allergen-free certificates, etc., can make all the difference to customers. When you get these certifications, make sure that all your customers know about it and can access information on those easily. <\/p>\n\n\n\n
Proof of result (Before and After studies)<\/h3>\n\n\n\n
One reason Proactiv remains such a popular acne medication is the advertisements featuring proof of results as a social proof example. Showing that something or someone has changed for the better because of your service or product can help turn skeptics onto your company.<\/p>\n\n\n\n
This works best for brands in the service industry including automotive, dental, healthcare, beauty salons, and fitness. Many home services do this and become a trusted-brand using this social proof example. <\/p>\n\n\n\n
<\/figure>\n\n\n\nAwards<\/h3>\n\n\n\n
If your company or product has won any awards, show them off. Consumers want to know how your company stacks up against the competition. In most cases, you don\u2019t have to sit around and wait for someone to notice you. See if there are any competitions you can enter to get more of this social proof on your website and other platforms.<\/p>\n\n\n\n
<\/figure>\n\n\n\nSocial media followers<\/h3>\n\n\n\n
Businesses can (and should) build a following on social media. Not only will your posts and videos garner more views, but you\u2019ll also appeal to the consumer instinct to follow the crowd. If millions follow your account, people will wonder what they\u2019re missing.<\/p>\n\n\n\n
It is important for the business to choose the right social media platform to focus their efforts on and build a following. Understand your target audience and pick where the numbers would matter.<\/p>\n\n\n\n
<\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\nSocial media shares<\/h3>\n\n\n\n
A high follower count means a high rate of social media shares<\/a>. It\u2019s the modern way for customers to tell their friends about a sale, product, or funny or informative photo. If you can create shareable content, your followers will do all the work of drawing attention to your company for you while also providing social proof.<\/p>\n\n\n\n
In the example below, ADT didn\u2019t say much about home security, but their content was shared ten thousand times.<\/p>\n\n\n\n
<\/figure>\n\n\n\nExpert approval<\/h3>\n\n\n\n
Many people will pay more attention to a product or service because a famous person endorses it. Others need expert social proof, the endorsement of someone they recognize and respect as an expert in their field.<\/p>\n\n\n\n
This doesn\u2019t have to be a technical expert.<\/p>\n\n\n\n
For example, someone looking for shapewear would be more likely to trust the opinion of a known fashion influencer, while someone looking for a child\u2019s telescope would trust the opinion of science educator and former MIT engineer Emily Calandrelli.<\/p>\n\n\n\n
<\/figure>\n\n\n\nReferrals<\/h3>\n\n\n\n
Referral programs<\/a> work wonders when establishing social proof. Most programs work so that the current and incoming customers benefit by receiving a discount, cash back, gift, etc. Referral programs help motivate customers who may otherwise not discuss your service or product.<\/p>\n\n\n\n
The easier you make the program (if all they have to do is copy and paste email addresses, for example), the more effective it will be. <\/p>\n\n\n\n
<\/figure>\n\n\n\nAnd you can build a custom referral program that grows your business in the easiest way possible with Birdeye. <\/p>\n\n\n\n
Client logos<\/h3>\n\n\n\n
Brag about your clients. If you have a recognizable name using your products or services, you don\u2019t have to wait for them to make the first move. Send a courtesy email asking if you can use their logo on your website, and let the world know that KraftHeinz or duoLingo trusts you with their business.<\/p>\n\n\n\n
Client logos can be as valuable as celebrity and expert endorsements. <\/p>\n\n\n\n
<\/figure>\n\n\n\nPress releases<\/h3>\n\n\n\n
Again, social proof doesn\u2019t always have to come from outside sources. Draw up a press release if you do something unique, like win an award or release an innovative product. The more people see your name in the media, the more brand awareness and trust you\u2019ll raise.<\/p>\n\n\n\n
You can always share those press releases on your website too, so that new customers can see what the world is publishing about you. <\/p>\n\n\n\n
<\/figure>\n\n\n\nLive stats<\/h3>\n\n\n\n
Live stats can be a potent form of social proof. Show your customers that they are making an immediate<\/em> difference (in the case of a charitable or nonprofit statistic). Or show customers that they are part of a thriving community.<\/p>\n\n\n\n
They build a sense of community and make customers want to join in.<\/p>\n\n\n\n
<\/figure>\n\n\n\nAffiliates<\/h3>\n\n\n\n
Affiliate programs are similar to referral programs, except affiliates don’t have to use the service or product, and they don’t reach out to friends and family directly. An affiliate will write a blog post, make a video on YouTube, or recommend your company in some other way.<\/p>\n\n\n\n
- Testimonials<\/a><\/li>
![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-Affiliates-1024x686.png\")
<\/figure>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-community-impact-1024x686.png\")
<\/figure>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-test-impact-1024x686.png\")
<\/figure>\n\n\n\n![\"Image](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-proof-examples-sales-volume-1024x686.png\")
<\/figure>\n\n\n\n![\"Watch](\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"