{"id":49859,"date":"2023-09-29T21:20:13","date_gmt":"2023-09-30T04:20:13","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=49859"},"modified":"2026-03-16T08:12:34","modified_gmt":"2026-03-16T15:12:34","slug":"google-merchant-center-next-features-comparison","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/","title":{"rendered":"Google Merchant Center Next: What businesses need to know&nbsp;"},"content":{"rendered":"\n<p>Google Shopping is a lucrative and significant channel for retail businesses looking to capture the Google search audience. Most shopping purchases begin on Google, and having your products listed above the search results can give every business a competitive edge.&nbsp;<\/p>\n\n\n\n<p>The existing <a href=\"https:\/\/birdeye.com\/blog\/google-merchant-center\/\">Google Merchant Center<\/a> has helped businesses upload their products, manage the listings, and run product ads for many years. Google recently announced that the next update in this platform will be out in 2024 &#8211; the Google Merchant Center Next.&nbsp;<\/p>\n\n\n\n<p>This blog post explores everything you need about the Google Merchant Center Next and what to expect in the coming update.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-google-merchant-center-next\" data-level=\"2\">What is Google Merchant Center Next?<\/a><\/li><li><a href=\"#h-google-merchant-center-vs-google-merchant-center-next-nbsp\" data-level=\"2\">Google Merchant Center vs. Google Merchant Center Next\u00a0<\/a><\/li><li><a href=\"#h-benefits-of-google-merchant-center-next-nbsp\" data-level=\"2\">Benefits of Google Merchant Center Next\u00a0<\/a><\/li><li><a href=\"#h-google-merchant-center-next-what-s-new-nbsp\" data-level=\"2\">Google Merchant Center Next: What\u2019s new?\u00a0<\/a><ul><li><a href=\"#h-insights-in-the-performance-tab-nbsp\" data-level=\"3\">Insights in the performance tab\u00a0<\/a><\/li><li><a href=\"#h-product-studio\" data-level=\"3\">Product studio<\/a><\/li><li><a href=\"#h-product-upload-nbsp\" data-level=\"3\">Product upload\u00a0<\/a><\/li><li><a href=\"#h-editing-nbsp\" data-level=\"3\">Editing\u00a0<\/a><\/li><li><a href=\"#h-click-potential-nbsp\" data-level=\"3\">Click Potential\u00a0<\/a><\/li><li><a href=\"#h-customer-support-connection-nbsp\" data-level=\"3\">Customer support connection\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-limitations-of-google-merchant-center-next-nbsp\" data-level=\"2\">Limitations of Google Merchant Center Next\u00a0<\/a><\/li><li><a href=\"#h-faqs-about-google-merchant-center-next-nbsp\" data-level=\"2\">FAQs about Google Merchant Center Next\u00a0<\/a><\/li><li><a href=\"#h-conclusion-nbsp\" data-level=\"2\">Conclusion\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-merchant-center-next\">What is Google Merchant Center Next?<\/h2>\n\n\n\n<p>Google Merchant Center Next is a new simplified and redesigned version of the existing Google Merchant Center, announced in the Google Marketing Live 2023.&nbsp;<\/p>\n\n\n\n<p>The new dashboard and listing website aim to offer businesses an easier way of managing their product catalogs so that they can run better campaigns and <a href=\"https:\/\/birdeye.com\/blog\/google-shopping-ads\/\">shopping ads<\/a>. This can help businesses understand how to create a presence on <a href=\"https:\/\/birdeye.com\/blog\/google-shopping-list\/\">Google Shopping<\/a>.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-merchant-center-vs-google-merchant-center-next-nbsp\">Google Merchant Center vs. Google Merchant Center Next&nbsp;<\/h2>\n\n\n\n<p>Here is a quick look at some of the differences and similarities between these two platforms for your understanding:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>S.No<\/strong><\/td><td><strong>Google Merchant Center<\/strong><\/td><td><strong>Google Merchant Center Next<\/strong><\/td><\/tr><tr><td>1<\/td><td>Product import is possible from the data feed.<\/td><td>Product import is possible from custom-built stores, shopping stores, and data feeds.&nbsp;<\/td><\/tr><tr><td>2<\/td><td>Allows supplemental feeds.<\/td><td>Supplement feeds are not available yet.&nbsp;<\/td><\/tr><tr><td>3<\/td><td>Feed management is technical, and fixing errors is a manual process.&nbsp;<\/td><td>Feed management is less technical, with the option to fix errors automatically.&nbsp;<\/td><\/tr><tr><td>4<\/td><td>Allow bulk editing only. It is only possible to edit specific attributes using rules and filters.&nbsp;<\/td><td>Editing is feasible for individual items.&nbsp;<\/td><\/tr><tr><td>5<\/td><td>Has an intuitive and traditional interface.<\/td><td>Has a sleeker and simpler user interface.&nbsp;<\/td><\/tr><tr><td>6<\/td><td>Provides a detailed diagnostic view.&nbsp;<\/td><td>Provides a simpler and sparser diagnostic view.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 28px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Improve customer satisfcation with Birdeye Review, Listings, Social &amp; Reputation Platform.<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-google-merchant-center-next-nbsp\">Benefits of Google Merchant Center Next&nbsp;<\/h2>\n\n\n\n<p>Businesses have been using the existing Google Merchant Center for a long time, but the new upgraded version has a few benefits that businesses can leverage, such as :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Merchant Center Next has a simplified UI that can make it easier for people with non-technical backgrounds to use and grow.&nbsp;<\/li>\n\n\n\n<li>The verification process is also more straightforward, with the option for email verification in addition to the existing methods.&nbsp;<\/li>\n\n\n\n<li>Businesses can also connect product information from the e-commerce platform\/website to the Google platform.<\/li>\n<\/ul>\n\n\n\n<p>While the Google Merchant Center Next will be available in 2024 in phases, businesses using the existing Merchant Center will have access as soon as the rollout is complete.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/1Uh5RgV1JdmoA0N11NNpe0JLsLe_Hj5L-cCl8HZtzZiP7PC1rME-RkgEti8rtRzLpJEKBDHNoUamuezqW1_Y_NbQo3qVcVsCEZhvyunpY64euBQsKJVweX6AGr0p75oH46JU2ZQ0zM9X-ohzER8zb68\" alt=\"Image shows the new Google Merchant Center next UI\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/5nYskrvdEatTRfH1qMh0-yolvzM-HaZf1CbSmAgNQK0IlI27S9pr9NK02JLZ2jeBSg9FnhzUNncPTbZ8wxDJ5zhSn3iepBMz7PMs0Ecq8BrM7ZQP5xTyp6_1ia8Goxsf3MUH1xx4siTEPQKqxHxjVWI\" alt=\"Image shows the new Google Merchant Center next UI\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-merchant-center-next-what-s-new-nbsp\">Google Merchant Center Next: What\u2019s new?&nbsp;<\/h2>\n\n\n\n<p>To know more about what to expect from this new platform, let us look at some of the new features of this rollout. The major feature changes coming up are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Insights in the performance tab<\/li>\n\n\n\n<li>Product studio<\/li>\n\n\n\n<li>Product upload features<\/li>\n\n\n\n<li>Editing&nbsp;<\/li>\n\n\n\n<li>Click potential&nbsp;<\/li>\n\n\n\n<li>Customer support connection&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-insights-in-the-performance-tab-nbsp\">Insights in the performance tab&nbsp;<\/h3>\n\n\n\n<p>One of the most critical changes in the Google Merchant Center Next is how the insights would now be directly available within the performance tab itself. This makes it easy for businesses to gather reports and understand their campaigns&#8217; performance.&nbsp;<\/p>\n\n\n\n<p>Some of the information that would be available, in addition to the existing product lists, within the new dashboard now are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overview&nbsp;<\/li>\n\n\n\n<li>Competitive visibility<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Demand&nbsp;<\/li>\n\n\n\n<li>Store appearance on Search and Maps&nbsp;<\/li>\n\n\n\n<li>Non-product website details&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The new Google Merchant Center Next shows a simplified version of insights, in contrast to how it was in the previous dashboard. While we have to wait and see if simple is also helpful, we aim to provide businesses with a simpler and concise insight report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ltU-P9VPcW7Dpckh-LgSo7KBvlWePLI5E72WmdYVT5CA8XSbrfkvh2brmDAxU9E6XI8aV-Fr_pjex5z5bvXUW9nmX654NkXKes8nKqC1PvI64OZxuEtY4Zgt7GVGXqzlm4eCIJOPJDBd7xhMCH1Cjiw\" alt=\"Image shows the differences in Insights between Google Merchant Center and the new Google Merchant Center next \"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-studio\">Product studio<\/h3>\n\n\n\n<p>Google recognizes the value of product presentation via product images in the success of Google Shopping campaigns. In fact, Google sees a <a href=\"https:\/\/blog.google\/products\/shopping\/google-product-studio-generative-ai-product-photos\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">76% increase in impressions and a 32% increase in clicks<\/a> when the product listing has more than one image.&nbsp;<\/p>\n\n\n\n<p>Of course, not all businesses can conduct high-quality product photoshoots and designs. With Google Merchant Center Next, businesses can circumvent this problem and create product images using generative AI from the platform itself.&nbsp;<\/p>\n\n\n\n<p>With the Product Studio, businesses can create free, unique, attractive product images while editing their existing photos to improve quality. Some of the AI capabilities include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating custom product scenes where AI can generate backgrounds for the product image to enhance its attractiveness.&nbsp;<\/li>\n\n\n\n<li>Removing low-quality or distracting backgrounds to make the product shine in the image.&nbsp;<\/li>\n\n\n\n<li>Increasing the quality of the existing product image with resolution changes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9hnyob8jqBINX5mOtrdAld7UYx_KKf6W0rSjzSZnhLlLooeZEP5nyEygcXcjNI1S9-osMcr-uJK6BUH2qwhPZ22DTnc-gAzuFrIIG4h0glsSzVqKJ6EvC7scoCr-p8kv1_0Pu1meQiF0TpHU_wJzu8g\" alt=\"Image shows how the new Google Merchant Center next helps businesses edit their images using Generative AI\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/TCRNvlriW7j9j-KPd_blXsyuLitJellBpGkW0bi4s1-QjokZZS9AoaGIAFu9um9mY4465bMqTce7QjJyZl3iUt_DJ-IAbsxdrUpWp76ze7R-5tICjgdOAXB3tnG246QeDVkdee218P18y5rr0lNBhEk\" alt=\"Image shows how the new Google Merchant Center next helps businesses edit their images using Generative AI\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/pws3E85UTzYgeDEUqttz4xOSwZYZnNbA8xv61qFgM0Hzo23degleqCk8gOvSUI7Zy2RRoQZBJ-yyMOOUFe7X47t4b8ysFKJVdyBk332FLOJO6OtlOyDegPqiizHJSeaAVN__vgjRIdasoLfAfAXoDaI\" alt=\"Image shows how the new Google Merchant Center next helps businesses edit their images using Generative AI\"\/><\/figure>\n\n\n\n<p>With the right prompt, you can significantly increase the impact of your product photos for your campaigns.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-upload-nbsp\">Product upload&nbsp;<\/h3>\n\n\n\n<p>The most prominent feature that Google is bringing to the Merchant Center Next is the ability for businesses to upload product information from the website into the platform directly. The dashboard can detect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Title&nbsp;<\/li>\n\n\n\n<li>Product Description<\/li>\n\n\n\n<li>Product size<\/li>\n\n\n\n<li>Pricing&nbsp;<\/li>\n\n\n\n<li>Product image&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This simplified process makes sure that businesses can easily create a product feed without a lot of technicality while also reducing the possibility of errors. The products will appear in your Google Merchant Center Next within three days of choosing the import.&nbsp;<\/p>\n\n\n\n<p>In addition to the business website, businesses can upload product information from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online store&nbsp;<\/li>\n\n\n\n<li>E-commerce website running on a third-party platform such as Shopify<\/li>\n\n\n\n<li>Google Sheets<\/li>\n\n\n\n<li>Manual processes&nbsp;<\/li>\n\n\n\n<li>Google Shopping feed&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editing-nbsp\">Editing&nbsp;<\/h3>\n\n\n\n<p>While businesses could only upload or delete products within the existing Google Merchant Center, the editing features help businesses edit product details without deleting and reuploading.&nbsp;<\/p>\n\n\n\n<p>With the Merchant Center Next, editing is possible for each specific product. To do so, all you have to do is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose the product you wish to edit by clicking on it.&nbsp;<\/li>\n\n\n\n<li>Click on the \u201cEdit product\u201d button.&nbsp;<\/li>\n\n\n\n<li>Make changes to the product title, brand, description, final URL, etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ohgJ61ho1BkJZAXuGMzYaQ9D4MZtxaZu_OXbAK7nUT00wk4nkiQbijzODbbJr4TKZd5j7kDVH1L8gNsLlgYgPhu4iM5ElU8Nbqnux4mTk4IpgytslTww6dZC_UCCzyw3i8Xt-cpklaBhgW2L4UaGyAU\" alt=\"Image shows how the new Google Merchant Center next helps businesses edit their products\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-click-potential-nbsp\">Click Potential&nbsp;<\/h3>\n\n\n\n<p>In addition to the existing performance insights, the Merchant Center Next has a new metric that businesses can use &#8211; click potential. The platform uses existing historical data to calculate the potential for Google users to click on the product listing ads.&nbsp;<\/p>\n\n\n\n<p>You can use this information to optimize your listings and improve your chances of success.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/6UuL5o_Z5jYwrE-5XFHqYgTziM3KTaX_SZ2I3lDzyDtfLH84jCDeYE089kfKaUforwKXa7rfFcEttNunCFys-1q0czAPJcPeHlJplrg5Y-sS6w0iMgj-WV2sHkbFg7lVN1b-IITIYD3RMfpzsr17FOw\" alt=\"Image shows how the new Google Merchant Center next helps businesses understand the click potential of their listings\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-support-connection-nbsp\">Customer support connection&nbsp;<\/h3>\n\n\n\n<p>When a business is accessible, it shows the customers that they care and are willing to offer support whenever they require help. Connecting your customer support information to your product catalog via the Merchant Center Next would help customers find your business instantly.&nbsp;<\/p>\n\n\n\n<p>Businesses can add:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact number&nbsp;<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Service page URL&nbsp;<\/li>\n\n\n\n<li>The option of live chat support or chatbot support&nbsp;<\/li>\n\n\n\n<li>Preferred contact method for the business&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limitations-of-google-merchant-center-next-nbsp\">Limitations of Google Merchant Center Next&nbsp;<\/h2>\n\n\n\n<p>While the Google Merchant Center Next is an exciting prospect for merchants of all sizes, there are a few features that currently do not exist within the proposed platform. Some of those features are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The missing feed view is currently available in the Google Merchant Center but is not in the proposed new platform.&nbsp;<\/li>\n\n\n\n<li>The growth tab missing from the product tab that showed the success of product listings&nbsp;<\/li>\n\n\n\n<li>The fewer filters in the product tab than what exists in the Google Merchant Center&nbsp;<\/li>\n\n\n\n<li>No automatic optimization process for product lists with low-performance indicators&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-google-merchant-center-next-nbsp\">FAQs about Google Merchant Center Next&nbsp;<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1695995677048\"><strong class=\"schema-faq-question\">When will Google Merchant Center Next be live?\u00a0<\/strong> <p class=\"schema-faq-answer\">Google Merchant Center Next is open to some users now and will be live in 2024 completely with a phased rollout plan from Google.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695995699066\"><strong class=\"schema-faq-question\">How do I switch to Google Merchant Center Next?\u00a0<\/strong> <p class=\"schema-faq-answer\">All existing Google Merchant Center users will gain access to the new platform once it is ready and available in their region. The new users already have the option to work with Merchant Center Next when they sign up.\u00a0<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-nbsp\">Conclusion&nbsp;<\/h2>\n\n\n\n<p>Google Merchant Center is essential for any business to grow awareness of their products within Google search or boost revenue with shopping ads. The Merchant Center Next experience promises to simplify businesses&#8217; product upload and optimization process. This would come in handy for someone with less technical experience.&nbsp;<\/p>\n\n\n\n<p>Leveraging this platform well can help businesses grow faster, establish a solid online presence, and attract your target audience via Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Google Shopping is a lucrative and significant channel for retail businesses looking to capture the Google search audience. Most shopping purchases begin on Google, and having your products listed above the search results can give every business a competitive edge.&nbsp; The existing Google Merchant Center has helped businesses upload their products, manage the listings, and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":49863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-49859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Merchant Center Next: An overview | Birdeye<\/title>\n<meta name=\"description\" content=\"Google Merchant Center Next is a new initiative from Google to help small businesses on Google Shopping. Learn more with this blog post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/49859\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Merchant Center Next: What businesses need to know&nbsp;\" \/>\n<meta property=\"og:description\" content=\"Google Merchant Center Next is a new initiative from Google to help small businesses on Google Shopping. Learn more with this blog post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-30T04:20:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:12:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruchika Batra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruchika Batra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/\"},\"author\":{\"name\":\"Ruchika Batra\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94\"},\"headline\":\"Google Merchant Center Next: What businesses need to know&nbsp;\",\"datePublished\":\"2023-09-30T04:20:13+00:00\",\"dateModified\":\"2026-03-16T15:12:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/\"},\"wordCount\":1507,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/\",\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/\",\"name\":\"Google Merchant Center Next: An overview | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg\",\"datePublished\":\"2023-09-30T04:20:13+00:00\",\"dateModified\":\"2026-03-16T15:12:34+00:00\",\"description\":\"Google Merchant Center Next is a new initiative from Google to help small businesses on Google Shopping. Learn more with this blog post.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995677048\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995699066\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg\",\"width\":1152,\"height\":600,\"caption\":\"Image shows a person shopping using Google shopping\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Google Merchant Center Next: What businesses need to know&nbsp;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94\",\"name\":\"Ruchika Batra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e0352a9e35d8d8e282ea93b96859db724c6ea22e265554e549db496997d70b07?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e0352a9e35d8d8e282ea93b96859db724c6ea22e265554e549db496997d70b07?s=96&d=mm&r=g\",\"caption\":\"Ruchika Batra\"},\"description\":\"Ruchika Batra is the Director of Content Marketing at Birdeye, the highest-rated reputation management and digital customer experience platform. With over 10 years of experience at Birdeye and more than two decades in marketing and client services, she is a seasoned content marketer and technology evangelist. Her passion for data and expertise in content strategy, online reputation management, and customer relations have made her a pivotal figure in shaping the digital customer experience landscape. When she's not steering Birdeye's content ship, Ruchika enjoys creative outlets like pottery and dedicates herself to the pursuit of learning.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ruchikabatra\/\"],\"jobTitle\":\"Director of Content Marketing\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/ruchika\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995677048\",\"position\":1,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995677048\",\"name\":\"When will Google Merchant Center Next be live?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google Merchant Center Next is open to some users now and will be live in 2024 completely with a phased rollout plan from Google.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995699066\",\"position\":2,\"url\":\"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995699066\",\"name\":\"How do I switch to Google Merchant Center Next?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"All existing Google Merchant Center users will gain access to the new platform once it is ready and available in their region. The new users already have the option to work with Merchant Center Next when they sign up.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Merchant Center Next: An overview | Birdeye","description":"Google Merchant Center Next is a new initiative from Google to help small businesses on Google Shopping. Learn more with this blog post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/49859\/","og_locale":"en_US","og_type":"article","og_title":"Google Merchant Center Next: What businesses need to know&nbsp;","og_description":"Google Merchant Center Next is a new initiative from Google to help small businesses on Google Shopping. Learn more with this blog post.","og_url":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2023-09-30T04:20:13+00:00","article_modified_time":"2026-03-16T15:12:34+00:00","og_image":[{"width":1152,"height":600,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg","type":"image\/jpeg"}],"author":"Ruchika Batra","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Ruchika Batra","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/"},"author":{"name":"Ruchika Batra","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94"},"headline":"Google Merchant Center Next: What businesses need to know&nbsp;","datePublished":"2023-09-30T04:20:13+00:00","dateModified":"2026-03-16T15:12:34+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/"},"wordCount":1507,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg","articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/","url":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/","name":"Google Merchant Center Next: An overview | Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg","datePublished":"2023-09-30T04:20:13+00:00","dateModified":"2026-03-16T15:12:34+00:00","description":"Google Merchant Center Next is a new initiative from Google to help small businesses on Google Shopping. Learn more with this blog post.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995677048"},{"@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995699066"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/google-merchant-center-next.jpg","width":1152,"height":600,"caption":"Image shows a person shopping using Google shopping"},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Digital Marketing","item":"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":4,"name":"Google Merchant Center Next: What businesses need to know&nbsp;"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/519ab0028aec6734035676ba252eaa94","name":"Ruchika Batra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e0352a9e35d8d8e282ea93b96859db724c6ea22e265554e549db496997d70b07?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e0352a9e35d8d8e282ea93b96859db724c6ea22e265554e549db496997d70b07?s=96&d=mm&r=g","caption":"Ruchika Batra"},"description":"Ruchika Batra is the Director of Content Marketing at Birdeye, the highest-rated reputation management and digital customer experience platform. With over 10 years of experience at Birdeye and more than two decades in marketing and client services, she is a seasoned content marketer and technology evangelist. Her passion for data and expertise in content strategy, online reputation management, and customer relations have made her a pivotal figure in shaping the digital customer experience landscape. When she's not steering Birdeye's content ship, Ruchika enjoys creative outlets like pottery and dedicates herself to the pursuit of learning.","sameAs":["https:\/\/www.linkedin.com\/in\/ruchikabatra\/"],"jobTitle":"Director of Content Marketing","url":"https:\/\/birdeye.com\/blog\/author\/ruchika\/"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995677048","position":1,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995677048","name":"When will Google Merchant Center Next be live?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Merchant Center Next is open to some users now and will be live in 2024 completely with a phased rollout plan from Google.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995699066","position":2,"url":"https:\/\/birdeye.com\/blog\/google-merchant-center-next-features-comparison\/#faq-question-1695995699066","name":"How do I switch to Google Merchant Center Next?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"All existing Google Merchant Center users will gain access to the new platform once it is ready and available in their region. The new users already have the option to work with Merchant Center Next when they sign up.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/49859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=49859"}],"version-history":[{"count":12,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/49859\/revisions"}],"predecessor-version":[{"id":68985,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/49859\/revisions\/68985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/49863"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=49859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=49859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=49859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}