{"id":57151,"date":"2026-03-20T16:42:33","date_gmt":"2026-03-20T23:42:33","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=57151"},"modified":"2026-03-21T04:27:27","modified_gmt":"2026-03-21T11:27:27","slug":"google-my-business-analytics","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/google-my-business-analytics\/","title":{"rendered":"Use Google My Business analytics to better your SEO performance"},"content":{"rendered":"\n<p><strong>How well do you know your customers on Google?<\/strong><\/p>\n\n\n\n<p>Google My Business analytics gives you a behind-the-scenes look at how potential customers discover and engage with your business listing. These GMB insights are critical for multi-location businesses into customer behavior, showing you what\u2019s working and where you\u2019re missing opportunities.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(247,244,176,0.52) 0%,#FED6FF 100%)\">\n  <strong><strong>FYI<\/strong>: Google has rebranded Google My Business (GMB) as \n  <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google Business Profile<\/a> (GBP). However, since many businesses still recognize it as GMB, we\u2019ll use both terms interchangeably in this blog.\n<\/strong><\/pre><\/strong>\n\n\n\n<p>According to Birdeye\u2019s 2024 <a href=\"https:\/\/birdeye.com\/blog\/state-of-google-business-profiles\/\">State of Google Business Profiles<\/a> study, 84% of views came from discovery searches. This means most customers don\u2019t search for your business by name but instead find you while looking for your services or products. Without proper tracking, businesses risk missing key opportunities to engage and convert these potential customers.<\/p>\n\n\n\n<p>With the right analytics, you can turn profile views into actions like phone calls, direction requests, and website visits, driving real business growth.<\/p>\n\n\n\n<p>In this blog, you\u2019ll learn how to access, track, and act on Google My Business analytics to improve your business profile\u2019s performance and visibility.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-google-my-business-analytics\" data-level=\"2\">What is Google My Business analytics?<\/a><\/li><li><a href=\"#h-google-my-business-analytics-performance-metrics\" data-level=\"2\">Google My Business analytics performance metrics<\/a><\/li><li><a href=\"#h-how-to-access-google-my-business-analytics\" data-level=\"2\">How to access Google My Business analytics<\/a><\/li><li><a href=\"#h-smart-tactics-to-improve-your-google-my-business-analytics\" data-level=\"2\">Smart tactics to improve your Google My Business analytics<\/a><\/li><li><a href=\"#h-how-birdeye-helps-with-google-business-profile-analytics\" data-level=\"2\">How Birdeye helps with Google Business Profile analytics<\/a><ul><li><a href=\"#h-listings-ai\" data-level=\"3\">Listings AI<\/a><\/li><li><a href=\"#h-reviews-ai-agents\" data-level=\"3\">Reviews AI agents<\/a><\/li><li><a href=\"#h-insights-ai\" data-level=\"3\">Insights AI<\/a><\/li><li><a href=\"#h-competitors-ai\" data-level=\"3\">Competitors AI<\/a><\/li><li><a href=\"#h-waterstone-mortgage-s-data-driven-success-with-birdeye\" data-level=\"3\">Waterstone Mortgage\u2019s data-driven success with Birdeye<\/a><\/li><\/ul><\/li><li><a href=\"#h-common-mistakes-to-avoid-in-google-my-business-analytics\" data-level=\"2\">Common mistakes to avoid in Google My Business analytics<\/a><\/li><li><a href=\"#h-faqs-about-google-my-business-analytics\" data-level=\"2\">FAQs about Google My Business analytics<\/a><\/li><li><a href=\"#h-google-my-business-analytics-made-easy-with-birdeye\" data-level=\"2\">Google My Business analytics made easy with Birdeye<\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"background: linear-gradient(135deg, #D8FFFF 0%, #F1FFDB 100%); border-left: 6px solid #0099cc; padding: 20px 25px; font-size: 18px; color: #333; font-weight: bold; font-family: 'Arial', sans-serif; box-shadow: 0 8px 40px rgba(0, 0, 0, 0.3); border-radius: 10px; line-height: 1.6; margin: 30px 0;\">\n  <p style=\"margin: 0; padding: 0; font-size: 20px;\">Your analytical advantage \ud83d\udee0<\/p>\n  <p style=\"margin-top: 10px; padding: 0; font-weight: normal;\">\n    Google Business Profile analytics helps you turn data into action. Track \n    <a href=\"https:\/\/birdeye.com\/blog\/local-seo\/\" style=\"color: #0099cc; text-decoration: none; font-weight: bold;\">local SEO<\/a> \n    visibility, analyze customer interactions, and fine-tune your profile for better Google Search and Maps results. \n    Don\u2019t just collect data\u2014use it to grow. \n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-my-business-analytics\">What is Google My Business analytics?<\/h2>\n\n\n\n<p>Google My Business analytics provides detailed data about how customers discover and interact with your business profile on <a href=\"https:\/\/birdeye.com\/blog\/google-maps-marketing\/\">Google Maps<\/a>. These GMB insights help you monitor key actions such as search visibility, customer actions, and overall profile performance.<\/p>\n\n\n\n<p>Tracking this data is essential for multi-location and local businesses that aim to boost local discoverability, respond to customer needs in real-time, and optimize their marketing efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/What-is-Google-My-Business-analytics-1024x686.png\" alt=\"\" class=\"wp-image-57206\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/What-is-Google-My-Business-analytics-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/What-is-Google-My-Business-analytics-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/What-is-Google-My-Business-analytics-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/What-is-Google-My-Business-analytics-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/What-is-Google-My-Business-analytics-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/What-is-Google-My-Business-analytics-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/What-is-Google-My-Business-analytics.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Google My Business analytics vs. Google Analytics: What\u2019s the difference?<\/h3>\n\n\n\n<p>In short, Google My Business analytics helps you understand how customers interact with your business profile, while Google Analytics reveals what happens once they reach your website. While both tools offer GMB insights, they serve different purposes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google My Business analytics tracks customer interactions on your Google Business Profile\u2014like phone calls, direction requests, and website link clicks from your <a href=\"https:\/\/birdeye.com\/blog\/google-business-profile-manager\/\">Google Business Profile Manager<\/a>. It\u2019s designed to measure local search performance and profile engagement.<\/li>\n\n\n\n<li>Google Analytics focuses on your website traffic. It tracks how visitors find and navigate your website, offering deeper GMB insights into user behavior, page performance, and conversion paths.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Key data metrics tracked in Google My Business analytics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Key-data-metrics-tracked-in-Google-My-Business-analytics-1024x686.png\" alt=\"\" class=\"wp-image-57207\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Key-data-metrics-tracked-in-Google-My-Business-analytics-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Key-data-metrics-tracked-in-Google-My-Business-analytics-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Key-data-metrics-tracked-in-Google-My-Business-analytics-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Key-data-metrics-tracked-in-Google-My-Business-analytics-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Key-data-metrics-tracked-in-Google-My-Business-analytics-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Key-data-metrics-tracked-in-Google-My-Business-analytics-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Key-data-metrics-tracked-in-Google-My-Business-analytics.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here are the core metrics provided by GMB insights, essential for understanding local search performance and improving <a href=\"https:\/\/birdeye.com\/blog\/winning-customer-engagement-strategy\/\">customer engagement<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Searches<\/strong>: Monitor how many customers found your profile through direct, discovery, or branded searches. This helps you identify how customers are searching for your business or services.<\/li>\n\n\n\n<li><strong>Customer actions<\/strong>: Track meaningful interactions such as phone calls, website clicks, and direction requests, giving you a clear view of how customers respond to your business information.<\/li>\n\n\n\n<li><strong>Profile views on Google Search vs. Google Maps:<\/strong> Understand where your business is being viewed most frequently and tailor your strategy accordingly.<\/li>\n<\/ul>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 30px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Google My Business Analytics: Metrics You Need to Track for Growth<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-my-business-analytics-performance-metrics\">Google My Business analytics performance metrics<\/h2>\n\n\n\n<p>To make the most of your Google Business Profile, it\u2019s crucial to understand the performance metrics provided by GMB analytics. Monitoring these metrics alongside tools like Google Search Console can give deeper business Google my business insights into organic search results, helping you refine your strategy.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s break down the most important metrics you should monitor regularly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search queries and total searches<\/h3>\n\n\n\n<p>Google Business Profile insights categorize searches into three types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct searches:<\/strong> Customers search for your business name or address directly.<\/li>\n\n\n\n<li><strong>Discovery searches:<\/strong> Customers find your profile by searching for a product or service you offer, such as \u201cItalian restaurant near me\u201d or \u201cdentist in Chicago.\u201d<\/li>\n\n\n\n<li><strong>Branded searches:<\/strong> Customers search for a brand related to your business, like a franchise or product line you offer.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-SEARCHES-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57215\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-SEARCHES-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-SEARCHES-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-SEARCHES-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-SEARCHES-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-SEARCHES-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-SEARCHES-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-SEARCHES.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With 84% of Google Business Profile views coming from discovery searches, most customers find businesses while searching for a service rather than a specific company. This highlights the importance of category-based optimization to ensure your business appears in relevant searches and attracts more potential customers.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Check out  the best <a href=\"https:\/\/birdeye.com\/blog\/google-my-business-audit-tool\/\">GMB audit tool<\/a> to fix listing and rank higher<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Customer actions and business interactions<\/h3>\n\n\n\n<p>Customer actions show how people engage with your business after finding your profile. The most important actions tracked in Google Business Profile insights include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Phone calls: <\/strong>The number of times customers tap the call button on your profile.<\/li>\n\n\n\n<li><strong>Direction requests:<\/strong> How often do customers request directions to your business location?<\/li>\n\n\n\n<li><strong>Website link clicks:<\/strong> The volume of traffic directed to your website from your profile.<\/li>\n<\/ul>\n\n\n\n<p>Considering that verified businesses generate an average of<strong> 66 direction requests and 50 phone calls per month<\/strong>, these actions are strong indicators of customer interest and intent, often leading to in-person visits or conversions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-website-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57218\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-website-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-website-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-website-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-website-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-website-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-website-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-website.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Why this matters for you: Tracking customer actions reveals how your audience prefers to engage with your business. A surge in phone calls may signal high demand, while frequent direction requests indicate strong local interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Views on Google Search vs. Google Maps<\/h3>\n\n\n\n<p>GMB analytics shows whether customers discovered your profile through Google Search or Google Maps:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Search views: <\/strong>Customers who find your business from standard search results, often when they search for your business or a related <a href=\"https:\/\/birdeye.com\/blog\/google-my-business-categories-a-short-guide\/\">GBP category<\/a>.<\/li>\n\n\n\n<li><strong>Google Maps views: <\/strong>Customers who find your business while navigating the map or searching for nearby businesses.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-Views-on-Google-Search-vs.-Google-Maps-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57216\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-Views-on-Google-Search-vs.-Google-Maps-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-Views-on-Google-Search-vs.-Google-Maps-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-Views-on-Google-Search-vs.-Google-Maps-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-Views-on-Google-Search-vs.-Google-Maps-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-Views-on-Google-Search-vs.-Google-Maps-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-Views-on-Google-Search-vs.-Google-Maps-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/H2-Google-My-Business-analytics-performance-metrics-Views-on-Google-Search-vs.-Google-Maps.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Knowing where your business profile gets the most views is crucial for optimizing visibility. If most of your traffic comes from Google Maps, but your business location is incorrect or outdated, potential customers may have trouble finding you.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(176,240,247,0.52) 0%,rgb(215,247,173) 100%)\">Pro-tip:<br><br>If your business has moved or location details are incorrect, knowing <a href=\"https:\/\/birdeye.com\/blog\/how-to-change-business-location-on-google-maps\/\">how to change your business location on Google Maps<\/a> is essential. Updating your map pin, ensuring accurate address details, and using location-specific keywords can improve your local search visibility and help customers find you easily.<\/pre>\n\n\n\n<p>According to Birdeye, businesses with more <a href=\"https:\/\/birdeye.com\/blog\/google-my-business-photos\/\">Google My Business photos<\/a> receive significantly more profile views than those with fewer images. User-generated photos can also enhance your profile\u2019s authenticity and attract more attention.<\/p>\n\n\n\n<p><strong>Once you\u2019ve understood the metrics, the next step is accessing and interpreting them correctly.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-access-google-my-business-analytics\">How to access Google My Business analytics<\/h2>\n\n\n\n<p>Now that you know the key Google My Business analytics metrics, the next step is accessing these GMB insights and using them to make data-driven decisions. Google simplifies performance tracking of your profile through the Google Business Profile listing dashboard.<\/p>\n\n\n\n<p>But simply viewing these metrics isn\u2019t enough\u2014you\u2019ll need to find the right data, choose the appropriate date range, and track the performance metrics that matter most to your business goals. Whether you manage a single location or multiple profiles, you can easily access bulk reports for multiple profiles using the right reporting tools.<\/p>\n\n\n\n<p><strong>Step-by-step guide to accessing Google Business Profile insights<\/strong><\/p>\n\n\n\n<p>To get the most out of it, you need to know where to find the right data and how to interpret it effectively. Follow these steps to access and monitor key Google my business insights from your Google Business Profile account:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Log in to your Google Business Profile account<\/h3>\n\n\n\n<p>Go to the <a href=\"https:\/\/business.google.com\/\">Google Business Profile dashboard<\/a> and login with the same Google account associated with your business profile. This will take you to the main management panel for your profile.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-access-Google-My-Business-analytics-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57210\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-access-Google-My-Business-analytics-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-access-Google-My-Business-analytics-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-access-Google-My-Business-analytics-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-access-Google-My-Business-analytics-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-access-Google-My-Business-analytics-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-access-Google-My-Business-analytics-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-access-Google-My-Business-analytics.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Navigate to the \u2018Performance\u2019 tab<\/h3>\n\n\n\n<p>This section of your GBP listing displays your Google Business Profile metrics, giving you a detailed view of how customers discover and interact with your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1719\" height=\"1152\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-2-access-Google-My-Business-analytics-performance-tab-GIF.gif\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57211\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Set the right date range<\/h3>\n\n\n\n<p>Once you open the \u2018Performance\u2019 page, you can select a date range\u20147 days, 30 days, or a custom time frame. Google gives a maximum 6-month period. Choosing the right time frame allows you to compare short-term trends with long-term performance.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-access-Google-My-Business-analytics-Set-the-right-date-range-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57212\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-access-Google-My-Business-analytics-Set-the-right-date-range-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-access-Google-My-Business-analytics-Set-the-right-date-range-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-access-Google-My-Business-analytics-Set-the-right-date-range-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-access-Google-My-Business-analytics-Set-the-right-date-range-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-access-Google-My-Business-analytics-Set-the-right-date-range-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-access-Google-My-Business-analytics-Set-the-right-date-range-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-access-Google-My-Business-analytics-Set-the-right-date-range.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For instance, a monthly overview helps you track significant shifts, while weekly data is useful for spotting seasonal patterns. This Google Business Profile performance data helps you take proper steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Monitor key data points<\/h3>\n\n\n\n<p>Once you\u2019ve set the date range, focus on monitoring essential metrics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Searches<\/strong>: See how many people found your profile through direct, discovery, and branded searches.<\/li>\n\n\n\n<li><strong>Customer actions<\/strong>: Track how many phone calls, direction requests, and website link clicks you received.<\/li>\n\n\n\n<li><strong>Views on Google Search vs. <\/strong><a href=\"https:\/\/birdeye.com\/blog\/8-easy-steps-for-google-maps-optimization\/\"><strong>Google Maps<\/strong><\/a>: Determine where most customers are finding your profile.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-calls-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57213\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-calls-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-calls-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-calls-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-calls-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-calls-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-calls-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-calls.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Use bulk reports for multiple locations (if applicable)<\/h3>\n\n\n\n<p>If you manage multiple locations, you can generate bulk reports to access aggregated data for all profiles simultaneously. Bulk reports help track the performance of chain locations, offering a comprehensive view of your client\u2019s business across multiple profiles.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on these key metrics across locations:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Searches (direct, discovery, branded):<\/strong> Identify which locations receive the most discovery traffic and use <a href=\"https:\/\/birdeye.com\/blog\/google-business-profile-optimization\/\">Google Business Profile optimization<\/a> tactics like writing relevant descriptions.&nbsp;<\/li>\n\n\n\n<li><strong>Customer actions (calls, directions, website clicks):<\/strong> Compare engagement Google Business Profile metrics by location to assess which branches drive more conversions.<\/li>\n\n\n\n<li><strong>Google Maps views: <\/strong>High map views signal strong visibility; updating photos, reviews, and location-specific keywords can further enhance performance.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-direction-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57214\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-direction-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-direction-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-direction-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-direction-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-direction-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-direction-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-direction.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-prioritize-actionable-gbp-insights\">Prioritize actionable GBP insights<\/h4>\n\n\n\n<p>Tracking the right data drives real marketing improvements, leading to more business from phone calls and direction requests. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low website clicks?<\/strong> Update your website link with a specific landing page for local services.<\/li>\n\n\n\n<li><strong>Fewer calls at a location?<\/strong> Ensure your phone number is correct and listed in all appropriate fields.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57225\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-4-access-Google-My-Business-analytics-Monitor-key-data-points.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(176,240,247,0.52) 0%,rgb(247,170,255) 100%)\">Pro tip: Use tools like Birdeye <a href=\"https:\/\/birdeye.com\/insights-ai\/\">Insights AI<\/a> to automate and simplify multi-location reporting. AI-driven analytics can help benchmark location performance, providing deeper insights into where to focus your optimization efforts.<\/pre>\n\n\n\n<p>Once you\u2019ve collected data, the next step is using tactics to turn these Google Business Profile insights into action.<\/p>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"450\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smart-tactics-to-improve-your-google-my-business-analytics\">Smart tactics to improve your Google My Business analytics<\/h2>\n\n\n\n<p>Once you\u2019ve mastered the basics of Google My Business analytics, it\u2019s time to implement advanced tactics to take your profile\u2019s performance to the next level. Combining your Google Business Profile efforts with social media platforms and other digital marketing platforms helps create a stronger online presence.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-Smart-tactics-to-improve-your-Google-My-Business-analytics-Optimize-your-business-profile-and-listings-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57217\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-Smart-tactics-to-improve-your-Google-My-Business-analytics-Optimize-your-business-profile-and-listings-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-Smart-tactics-to-improve-your-Google-My-Business-analytics-Optimize-your-business-profile-and-listings-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-Smart-tactics-to-improve-your-Google-My-Business-analytics-Optimize-your-business-profile-and-listings-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-Smart-tactics-to-improve-your-Google-My-Business-analytics-Optimize-your-business-profile-and-listings-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-Smart-tactics-to-improve-your-Google-My-Business-analytics-Optimize-your-business-profile-and-listings-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-Smart-tactics-to-improve-your-Google-My-Business-analytics-Optimize-your-business-profile-and-listings-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/1-Smart-tactics-to-improve-your-Google-My-Business-analytics-Optimize-your-business-profile-and-listings.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your business profile and listings<\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/birdeye.com\/blog\/business-listing-management\/\">business listing<\/a> isn\u2019t static\u2014it requires regular updates to stay relevant and visible. Google prioritizes profiles that reflect accurate and up-to-date information. Here\u2019s how you can keep your profile optimized:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/birdeye.com\/blog\/google-my-business-name-change\/\">Update your business name<\/a>, description, and services regularly to ensure consistency with your marketing strategy and keywords. If your services change, reflect that in your profile immediately.<\/li>\n\n\n\n<li>Frequently add high-quality photos showcasing your products, team, or location. This improves engagement and builds trust with potential customers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Google-business-profile-search-breakdown-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57226\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Google-business-profile-search-breakdown-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Google-business-profile-search-breakdown-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Google-business-profile-search-breakdown-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Google-business-profile-search-breakdown-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Google-business-profile-search-breakdown-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Google-business-profile-search-breakdown-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Google-business-profile-search-breakdown.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Use UTM parameters to track GBP traffic<\/h3>\n\n\n\n<p>Adding UTM parameters to your profile\u2019s website link lets you track traffic while optimizing your profile for your exact business name, which helps improve search accuracy.&nbsp;<\/p>\n\n\n\n<p>You can also add UTM codes to your website link to measure the number of visitors coming from GBP and how they behave once on your site. This allows you to assess the true impact of your Google Business Profile on overall website traffic.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(247,244,176,0.52) 0%,rgb(160,255,123) 100%)\">Pro tip:<strong> Create unique UTM tags for campaigns like promotions or seasonal offers to track their performance separately.<\/strong><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor customer reviews and respond effectively<\/h3>\n\n\n\n<p>Responding to positive and negative reviews builds customer trust and signals to Google that your business is active and engaged. According to Birdeye\u2019s State of GBP 2024 study, businesses with more reviews and timely responses rank higher in local SEO results.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\">Positive reviews<\/a>: Respond with gratitude and highlight key points mentioned to reinforce customer trust.<\/li>\n\n\n\n<li><a href=\"https:\/\/birdeye.com\/blog\/negative-customer-reviews\/\">Negative reviews<\/a>: Address concerns promptly and offer solutions. This shows that you value customer feedback and are proactive in resolving issues.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1719\" height=\"1152\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/video-Google-my-business-analytics.gif\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57224\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Leverage Google Shopping Ads for enhanced data<\/h3>\n\n\n\n<p>While Google My Business analytics offers valuable insights, integrating <a href=\"https:\/\/birdeye.com\/blog\/google-shopping-ads\/\">Google Shopping Ads<\/a> provides a deeper understanding of customer behavior and conversions. By linking Google Ads with your Google Business Profile, you gain access to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion tracking: Measure how many people complete actions (like filling out a form or booking an appointment) after clicking on your profile.<\/li>\n\n\n\n<li>Keyword performance: See which keywords drive the most profile traffic and refine your targeting strategy accordingly.<\/li>\n\n\n\n<li>Enhanced location-based ads: Use location extensions in Google Ads to increase your visibility in local SEO results and drive foot traffic to your business.<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(247,244,176,0.52) 0%,rgb(160,255,123) 100%)\">Pro tip:<strong> Combining GBP data with Google Ads metrics helps refine your marketing efforts and ensure you\u2019re investing in the most impactful strategies.<\/strong><\/pre>\n\n\n\n<p>To make this even easier, tools like Birdeye can help you manage and maximize your Google Business Profile listing analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-birdeye-helps-with-google-business-profile-analytics\">How Birdeye helps with Google Business Profile analytics<\/h2>\n\n\n\n<p>Tracking and optimizing Google Business Profile metrics is essential for improving visibility and customer engagement. However, managing multiple profiles for different locations can be challenging and time-consuming.&nbsp;<\/p>\n\n\n\n<p>Birdeye\u2019s <a href=\"https:\/\/birdeye.com\/blog\/why-birdeye-is-the-leading-agentic-marketing-platform\/\">Agentic Marketing Platform<\/a> simplifies the process by automating tasks and providing advanced analytics, making it easier to monitor Google Business Profile performance, compare locations, and act on GMB insights to enhance your Google Business Profile listing\u2019s strategy. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-platforms-and-agents-13-1024x394.png\" alt=\"\" class=\"wp-image-69398\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-platforms-and-agents-13-1024x394.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-platforms-and-agents-13-300x116.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-platforms-and-agents-13-768x296.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-platforms-and-agents-13-1536x592.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-platforms-and-agents-13-2048x789.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-platforms-and-agents-13-810x312.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-platforms-and-agents-13-1140x439.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-listings-ai\">Listings AI\u00a0<\/h3>\n\n\n\n<p>Managing consistent and accurate information across multiple profiles is key to improving visibility. <a href=\"https:\/\/birdeye.com\/listings\/\">Birdeye Listings AI<\/a> offers the <strong>Listings Optimization Agent, which<\/strong> ensures your business information stays accurate across Google and directories, so you don\u2019t lose visibility due to inconsistencies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Listings-optimization-agent-6-1024x472.png\" alt=\"\" class=\"wp-image-69399\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Listings-optimization-agent-6-1024x472.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Listings-optimization-agent-6-300x138.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Listings-optimization-agent-6-768x354.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Listings-optimization-agent-6-810x373.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Listings-optimization-agent-6-1140x525.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Listings-optimization-agent-6.png 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(176,240,247,0.52) 0%,rgb(215,247,173) 100%)\">Pro tip: Follow 2026\u2019s <a href=\"https:\/\/birdeye.com\/blog\/google-business-profile-guidelines-2025\/\">Google Business Profile guidelines<\/a> to stay visible and boost engagement. Keep your profile fresh with updated storefront, team, and product photos. <\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reviews-ai-agents\">Reviews AI agents<\/h3>\n\n\n\n<p>The <strong>Reviews AI agents<\/strong> help you respond to customer feedback at scale, strengthening trust signals that influence rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/OG-REVIEWS-AI-PIC-5-1024x536.png\" alt=\"\" class=\"wp-image-69400\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/OG-REVIEWS-AI-PIC-5-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/OG-REVIEWS-AI-PIC-5-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/OG-REVIEWS-AI-PIC-5-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/OG-REVIEWS-AI-PIC-5-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/OG-REVIEWS-AI-PIC-5-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/OG-REVIEWS-AI-PIC-5-375x195.png 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/OG-REVIEWS-AI-PIC-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-insights-ai\">Insights AI\u00a0<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/birdeye.com\/insights-ai\/\">Birdeye Insights AI<\/a> helps you analyze business insights data and provides custom reports with actionable recommendations:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom AI-generated reports with recommendations for improving your Google presence.<\/li>\n\n\n\n<li>Sentiment and reputation analysis across reviews to understand customer feedback trends.<\/li>\n\n\n\n<li>Location benchmarking to compare performance across multiple profiles and focus on underperforming areas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-1-1024x686.png\" alt=\"\" class=\"wp-image-57219\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-1-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-1-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-1-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-1-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-1-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-1-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-1.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-competitors-ai\">Competitors AI\u00a0<\/h3>\n\n\n\n<p>Understanding how your competitors perform can help you refine your strategy. <a href=\"https:\/\/birdeye.com\/competitors-ai\/\">Birdeye Competitors AI<\/a> delivers valuable competitive intelligence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track competitor reviews and listings to benchmark your profile\u2019s performance against theirs.<\/li>\n\n\n\n<li>Identify strengths and weaknesses to fine-tune your Google Business Profile listing.<\/li>\n\n\n\n<li>Social media insights allow you to monitor competitors\u2019 top-performing posts and engagement strategies.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Competitors-AI-2-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. \n\" class=\"wp-image-57220\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Competitors-AI-2-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Competitors-AI-2-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Competitors-AI-2-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Competitors-AI-2-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Competitors-AI-2-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Competitors-AI-2-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Competitors-AI-2.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(176,240,247,0.52) 0%,rgb(247,170,255) 100%)\"><strong>Our customers, their stories:&nbsp;<\/strong><br><br><em>\"Birdeye's competitor analysis feature has been instrumental in understanding how my business stacks up against the competition. Providing GMB insights into their <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation<\/a> and customer feedback, it has helped me, as a business owner, to identify areas where I can improve and differentiate my GBP listing in the market.\"<br><\/em><br><strong>Daniel Dye, President, Native Rank<\/strong><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-waterstone-mortgage-s-data-driven-success-with-birdeye\">Waterstone Mortgage\u2019s data-driven success with Birdeye<\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/resources\/case-studies\/waterstone-mortgage\/\">Waterstone Mortgage<\/a>, a national mortgage lender with over 20 offices, partnered with Birdeye to strengthen its online presence and improve customer engagement. To enhance its GBP listing strategy, they used Birdeye\u2019s <strong>Agentic Marketing Platform<\/strong>, where agents handled review responses, listing accuracy, and performance insights across locations. <\/p>\n\n\n\n<p><strong>By using Birdeye Insights AI, Waterstone Mortgage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyzed business insights data from customer feedback to spot improvement areas.<\/li>\n\n\n\n<li>Tracked sentiment trends to understand customer experience across branches.<\/li>\n\n\n\n<li>Used location benchmarking to compare branch performance and prioritize underperforming locations.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-2-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57228\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-2-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-2-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-2-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-2-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-2-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-2-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-Insights-AI-2.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How Waterstone Mortgage achieved measurable results:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% increase in <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a>&nbsp;<\/li>\n\n\n\n<li>Improved local search rankings across 20+ locations<\/li>\n\n\n\n<li>Significant boost in search term visibility and online credibility<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Waterstone-Mortgage-case-study-review-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57221\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Waterstone-Mortgage-case-study-review-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Waterstone-Mortgage-case-study-review-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Waterstone-Mortgage-case-study-review-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Waterstone-Mortgage-case-study-review-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Waterstone-Mortgage-case-study-review-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Waterstone-Mortgage-case-study-review-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Waterstone-Mortgage-case-study-review.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now, look at some common mistakes businesses make when using Google My Business analytics.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-mistakes-to-avoid-in-google-my-business-analytics\">Common mistakes to avoid in Google My Business analytics<\/h2>\n\n\n\n<p>Even with powerful tools and data at your fingertips, making mistakes that limit your profile\u2019s potential is easy. Here are some of the most common pitfalls and how to avoid them:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Misinterpreting search results without context<\/h3>\n\n\n\n<p>It\u2019s tempting to rely solely on high-level numbers like total search views, but these metrics can be misleading without context. Focus on search types (direct, discovery, branded) and customer actions for a clearer picture of performance.<\/p>\n\n\n\n<p>Fix: Analyze metrics in relation to customer intent and prioritize data that reflects engagement and conversions.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(176,240,247,0.52) 0%,rgb(215,247,173) 100%)\">Check out Birdeye\u2019s 5 <a href=\"https:\/\/birdeye.com\/blog\/five-tips-google-local-pack\/\">Google Local Pack tips<\/a> to dominate search<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ignoring negative reviews and delayed responses<\/h3>\n\n\n\n<p>Unanswered negative reviews can damage your reputation and signal to potential customers that you don\u2019t value feedback.<\/p>\n\n\n\n<p>Fix: Respond promptly to all <a href=\"https:\/\/birdeye.com\/blog\/online-reviews\/\">online reviews<\/a>\u2014thank customers for positive ones and address negative feedback with solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Not benchmarking multi-location performance<\/h3>\n\n\n\n<p>If you manage multiple locations, it\u2019s easy to overlook how each branch is performing individually. Some locations may thrive while others struggle.<\/p>\n\n\n\n<p>Fix: Use bulk reports to compare performance across locations and focus on improving underperforming profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Common-mistakes-to-avoid-in-Google-My-Business-analytics-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Use Google My Business analytics to better your SEO performance. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Google business profile metrics and analytics. \" class=\"wp-image-57222\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Common-mistakes-to-avoid-in-Google-My-Business-analytics-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Common-mistakes-to-avoid-in-Google-My-Business-analytics-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Common-mistakes-to-avoid-in-Google-My-Business-analytics-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Common-mistakes-to-avoid-in-Google-My-Business-analytics-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Common-mistakes-to-avoid-in-Google-My-Business-analytics-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Common-mistakes-to-avoid-in-Google-My-Business-analytics-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Common-mistakes-to-avoid-in-Google-My-Business-analytics.png 1791w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"449\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-google-my-business-analytics\">FAQs about Google My Business analytics<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1740134415010\"><strong class=\"schema-faq-question\">How can I compare the performance of different locations?<\/strong> <p class=\"schema-faq-answer\">Use bulk reports and advanced reporting tools to analyze how different chain locations perform and identify areas for improvement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1740134435168\"><strong class=\"schema-faq-question\">How often should I check my Google Business Profile insights?<\/strong> <p class=\"schema-faq-answer\">It\u2019s recommended to review your Google Business Profile analytics at least once a week to monitor customer interactions and spot emerging trends. For more in-depth analysis, a monthly review provides insights into long-term patterns and performance shifts.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1740134450904\"><strong class=\"schema-faq-question\">Can I track competitor performance with Google Business Profile insights?<\/strong> <p class=\"schema-faq-answer\">While Google Business Profile itself doesn\u2019t track competitors directly, you can use tools like Birdeye Competitors AI to compare your profile\u2019s performance with local competitors. This includes benchmarking reviews, customer engagement, and even keywords that drive traffic to their profiles.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1740134476496\"><strong class=\"schema-faq-question\">What\u2019s the best way to improve low engagement on my Google Business Profile?<\/strong> <p class=\"schema-faq-answer\">If engagement is low, start by updating your profile with new photos, detailed business descriptions, and current services. Encourage customers to leave <a href=\"https:\/\/birdeye.com\/blog\/google-business-reviews\/\">Google business reviews<\/a> and use Google Posts for announcements, offers, and events. Tracking customer actions will help you refine your strategy further.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1740134499817\"><strong class=\"schema-faq-question\">Why are my Google Business Profile views dropping?<\/strong> <p class=\"schema-faq-answer\">Several factors can cause a drop in views, such as increased competition, changes in Google\u2019s ranking algorithm, or outdated business information. Review your search queries and customer action data to identify possible issues. Updating your business description and adding location-based keywords can help improve visibility.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1740134512247\"><strong class=\"schema-faq-question\">How can I measure the ROI of Google Business Profile analytics?<\/strong> <p class=\"schema-faq-answer\">To measure ROI, track metrics like phone calls, website clicks, and direction requests generated through your profile. You can also use UTM parameters to see how GBP traffic impacts your website conversions. Combining GBP insights with revenue tracking offers a clearer view of the return on your efforts.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-my-business-analytics-made-easy-with-birdeye\">Google My Business analytics made easy with Birdeye<\/h2>\n\n\n\n<p>Google My Business analytics helps you understand performance\u2014but growth comes from what you do next. For multi-location brands, turning insights into action across every location is the real challenge.<\/p>\n\n\n\n<p>Birdeye\u2019s <strong>Agentic Marketing Platform<\/strong> bridges that gap.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Listings Optimization Agent<\/strong> keeps your business information accurate everywhere it appears.<\/li>\n\n\n\n<li>The <strong>Reviews AI Agent<\/strong>s ensure every customer interaction is acknowledged quickly and consistently.<\/li>\n\n\n\n<li>The <strong>Social AI agents<\/strong> keep your profiles active and engaging.<\/li>\n\n\n\n<li><strong>Search AI<\/strong> helps you understand and improve how your business appears in search results.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-agentic-marketing-platform-agents-outcomes-1024x457.png\" alt=\"\" class=\"wp-image-69401\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-agentic-marketing-platform-agents-outcomes-1024x457.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-agentic-marketing-platform-agents-outcomes-300x134.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-agentic-marketing-platform-agents-outcomes-768x343.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-agentic-marketing-platform-agents-outcomes-810x362.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-agentic-marketing-platform-agents-outcomes-1140x509.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-agentic-marketing-platform-agents-outcomes.png 1498w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Unlike traditional tools that rely on manual effort, Birdeye\u2019s agents execute continuously\u2014while your team stays in control.<\/p>\n\n\n\n<p>The result: better visibility, stronger engagement, and consistent growth across every location. Take control of your Google Business Profile performance today and see how Birdeye simplifies reporting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" width=\"1024\" height=\"271\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1024x271.png\" alt=\"\" class=\"wp-image-72430\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1024x271.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-300x80.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-768x204.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1536x407.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-810x215.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02-1140x302.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R02.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How well do you know your customers on Google? Google My Business analytics gives you a behind-the-scenes look at how potential customers discover and engage with your business listing. These GMB insights are critical for multi-location businesses into customer behavior, showing you what\u2019s working and where you\u2019re missing opportunities. FYI: Google has rebranded Google My [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":57152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8570],"tags":[],"class_list":["post-57151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-business-profile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Right Google My Business Analytics Metrics to Track| Birdeye<\/title>\n<meta name=\"description\" content=\"Learn how Google My Business analytics helps you track metrics, improve local search visibility, and grow your business with insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/57151\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Google My Business analytics to better your SEO performance\" \/>\n<meta property=\"og:description\" content=\"Learn how Google My Business analytics helps you track metrics, improve local search visibility, and grow your business with insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/google-my-business-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-20T23:42:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-21T11:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-All-about-Google-My-Business-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"903\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shruti Dugar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shruti Dugar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" 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