{"id":58566,"date":"2025-03-27T01:32:16","date_gmt":"2025-03-27T08:32:16","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=58566"},"modified":"2025-07-04T06:26:32","modified_gmt":"2025-07-04T13:26:32","slug":"add-user-to-google-business-profile","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/add-user-to-google-business-profile\/","title":{"rendered":"How to add a user to Google Business Profile (step-by-step guide)"},"content":{"rendered":"\n<p>Want to give your marketing manager, agency, or location lead access to your business on Google? Knowing how to <strong>add a user to Google Business Profile<\/strong> correctly is crucial for protecting your business\u2019s online presence.<\/p>\n\n\n\n<p>Many companies rush through this task, unaware that a simple mistake could lock them out of their business profile or expose sensitive settings to someone unqualified. <\/p>\n\n\n\n<p>The stakes? One click by the wrong person, and you\u2019re locked out of your own profile, unable to update your business information or respond to crucial <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/customer-reviews\/\">customer reviews<\/a>. On the other hand, adding users strategically ensures smooth operations, secure profile management, and efficient customer engagement.<\/p>\n\n\n\n<p>But when done right, adding users is quick, secure, and straightforward. Whether you&#8217;re inviting a location manager, marketing partner, or agency, this step-by-step guide shows you exactly how to add a user to your Google Business Profile\u2014and assign the right role\u2014without risking control of your account.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgb(188,252,179) 0%,rgb(255,252,227) 100%)\"><strong>The GBP access gap \ud83d\udd10 <br><\/strong><br>Most businesses focus on adding users but forget to align user roles with the business structure. For example, a regional franchise manager shouldn\u2019t have the same permissions as your marketing director. <br><br>Assigning roles without considering your business\u2019s structure can create bottlenecks or open the door to mismanagement. <br><br><strong>Closing this access gap helps reduce internal risks and sharpen your GBP strategy.    <\/strong><\/pre>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-how-to-add-a-user-to-google-business-profile-in-4-simple-steps\" data-level=\"2\">How to add a user to Google Business Profile in 4 simple steps<\/a><\/li><li><a href=\"#h-checklist-before-you-add-a-use-to-google-business-profile\" data-level=\"2\">Checklist before you add a use to Google Business Profile<\/a><\/li><li><a href=\"#h-roles-explained-who-should-you-add-as-a-manager-owner-or-primary-owner\" data-level=\"2\">Roles explained \u2014 Who should you add as a manager, owner, or primary owner?<\/a><\/li><li><a href=\"#h-pro-tips-for-gbp-access-management-across-multi-location-businesses\" data-level=\"2\">Pro tips for GBP access management across multi-location businesses<\/a><\/li><li><a href=\"#h-boost-your-gbp-efficiency-with-birdeye-s-genai-tools\" data-level=\"2\">Boost your GBP efficiency with Birdeye\u2019s GenAI tools<\/a><\/li><li><a href=\"#h-faqs-about-adding-a-user-to-google-business-profile\" data-level=\"2\">FAQs about adding a user to Google Business Profile<\/a><\/li><li><a href=\"#h-added-user-to-google-business-profile-now-scale-with-birdeye\" data-level=\"2\">Added user to Google Business Profile? Now scale with Birdeye<\/a><\/li><\/ul><\/div>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(135deg,rgb(255,206,245) 0%,rgb(255,251,207) 100%)\"><strong>Can I still add user to Google My Business, or is it now Google Business Profile?<br><\/strong>Yes, <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google My Business<\/a> has been rebranded as Google Business Profile, but the process to add user to Google My Business follows the same general steps. <br><br>Businesses should now manage access directly via Google Search or Google Maps through the GBP interface.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-a-user-to-google-business-profile-in-4-simple-steps\">How to add a user to Google Business Profile in 4 simple steps<\/h2>\n\n\n\n<p>Adding a new user to your Google Business Profile is a simple process when you follow the right steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Open your Google Business Profile settings<\/h3>\n\n\n\n<p>Log in to the Google account that manages your business profile. Go to <a href=\"http:\/\/business.google.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">business.google.com<\/a> and select the location you want to manage. Click the three-dot menu in the top right, then choose \u201cBusiness Profile settings.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-Add-user-to-google-business-profile-1-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Add user to Google Business Profile in 4 steps &amp; manage roles effectively. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Add user to Google Business Profile in 4 steps &amp; manage roles effectively.  \" class=\"wp-image-58577\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-Add-user-to-google-business-profile-1-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-Add-user-to-google-business-profile-1-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-Add-user-to-google-business-profile-1-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-Add-user-to-google-business-profile-1-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-Add-user-to-google-business-profile-1-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-Add-user-to-google-business-profile-1-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-1-Add-user-to-google-business-profile-1.png 1576w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-go-to-people-and-access\">Step 2: Go to \u201cPeople and access\u201d<\/h3>\n\n\n\n<p>In the settings menu, click on \u201cPeople and access.\u201d Here, you\u2019ll see a list of current users along with their roles (Owner, Manager, etc.).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-Add-user-to-google-business-profile-1-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Add user to Google Business Profile in 4 steps &amp; manage roles effectively. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Add user to Google Business Profile in 4 steps &amp; manage roles effectively.  \" class=\"wp-image-58579\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-Add-user-to-google-business-profile-1-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-Add-user-to-google-business-profile-1-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-Add-user-to-google-business-profile-1-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-Add-user-to-google-business-profile-1-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-Add-user-to-google-business-profile-1-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-Add-user-to-google-business-profile-1-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-3-Add-user-to-google-business-profile-1.png 1576w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Click \u201cAdd\u201d and enter the email<\/h3>\n\n\n\n<p>Click the \u201cAdd\u201d button (usually a plus icon) and enter the email address of the person you want to invite. Make sure it\u2019s a valid Google account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Adding-a-user-to-GBP-1024x686.jpg\" alt=\"The steps of adding a user to GBP.\" class=\"wp-image-62089\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Adding-a-user-to-GBP-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Adding-a-user-to-GBP-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Adding-a-user-to-GBP-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Adding-a-user-to-GBP-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Adding-a-user-to-GBP.jpg 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-assign-a-role-and-send-the-invite\">Step 4: Assign a role and send the invite<\/h3>\n\n\n\n<p>Choose the appropriate role and click \u201cInvite.\u201d The user will receive an email to accept access. Once they do, their role will be active.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Steps-to-add-a-user-to-GBP-1024x686.jpg\" alt=\"Steps showing how to assign a role while adding a user to GBP.\" class=\"wp-image-62090\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Steps-to-add-a-user-to-GBP-1024x686.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Steps-to-add-a-user-to-GBP-300x201.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Steps-to-add-a-user-to-GBP-768x515.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Steps-to-add-a-user-to-GBP-810x543.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Steps-to-add-a-user-to-GBP.jpg 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-happens-after-you-add-a-user-to-your-google-business-profile\">What happens after you add a user to your Google Business Profile?<\/h3>\n\n\n\n<p>Once you add a user to your Google Business Profile, all owners will receive a notification about the new addition of users or if access changes occur. This ensures transparency and keeps your team aligned on account security. Once you add users and send the invitation, there are a few next steps to monitor :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-invite-Add-user-to-google-business-profile-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Add user to Google Business Profile in 4 steps &amp; manage roles effectively. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Add user to Google Business Profile in 4 steps &amp; manage roles effectively.  \" class=\"wp-image-58581\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-invite-Add-user-to-google-business-profile-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-invite-Add-user-to-google-business-profile-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-invite-Add-user-to-google-business-profile-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-invite-Add-user-to-google-business-profile-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-invite-Add-user-to-google-business-profile-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-invite-Add-user-to-google-business-profile-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-invite-Add-user-to-google-business-profile.png 1576w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(247,244,176,0.52) 0%,rgb(249,209,255) 100%)\"><strong>Newly added users may face temporary restrictions, such as being unable to perform certain administrative actions (like transferring primary ownership) for the first seven days. This helps protect your business from unauthorized changes. <\/strong><\/pre>\n\n\n\n<p>The new users will receive an email notification with your invite. Once accepted, they\u2019ll become an active user with the assigned role.<\/p>\n\n\n\n<p>Until they accept, the invitation will show as &#8216;pending invitations&#8217; in your dashboard. If they don&#8217;t respond, you can cancel pending invitations anytime.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-6-invitation-accepted-Add-user-to-google-business-profile-1024x686.png\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Add user to Google Business Profile in 4 steps &amp; manage roles effectively. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Add user to Google Business Profile in 4 steps &amp; manage roles effectively.  \" class=\"wp-image-58580\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-6-invitation-accepted-Add-user-to-google-business-profile-1024x686.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-6-invitation-accepted-Add-user-to-google-business-profile-300x201.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-6-invitation-accepted-Add-user-to-google-business-profile-768x515.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-6-invitation-accepted-Add-user-to-google-business-profile-1536x1029.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-6-invitation-accepted-Add-user-to-google-business-profile-810x543.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-6-invitation-accepted-Add-user-to-google-business-profile-1140x764.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/step-6-invitation-accepted-Add-user-to-google-business-profile.png 1576w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-checklist-before-you-add-a-use-to-google-business-profile\">Checklist before you add a use to Google Business Profile<\/h2>\n\n\n\n<p>Before assigning roles and inviting new users, pause for a quick review. These pre-checks ensure you\u2019re adding the right person under the right circumstances, protecting your business profile from common access and permission slip-ups:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-verify-your-google-business-profile\">1. Verify your Google Business Profile<\/h3>\n\n\n\n<p>Only <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/how-to-verify-my-business-on-google\/\">verified businesses<\/a> can add users. Ensure your business profile has been verified through Google\u2019s process (phone, email, or postcard). If unverified, complete verification via your business profile settings.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\"><strong>Did you know, you can use <a href=\"https:\/\/birdeye.com\/blog\/google-business-profile-for-online-business\/\">Google Business Profile for online businesses<\/a> even if it doesn't have a physical location. Read our blog for more information to get your online business listed on Google. <\/strong><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-check-your-current-role-in-the-profile\">2. Check your current role in the profile<\/h3>\n\n\n\n<p>You must be an Owner or Primary Owner to perform administrative actions like adding or removing users. If you are a Manager, you won\u2019t see the \u201cinvite\u201d option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-confirm-the-correct-email-addresses\">3. Confirm the correct email addresses<\/h3>\n\n\n\n<p>Use the exact email address linked to the new person&#8217;s Google account. Typos or using non-Google emails can prevent invitations from reaching them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-review-your-business-structure-and-access-strategy\">4. Review your business structure and access strategy<\/h3>\n\n\n\n<p>Decide who will be a Manager, Owner, or if you plan to transfer primary ownership. Google allows only one Primary Owner per business profile, so choose carefully.<\/p>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 30px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Add User to Google Business Profile in 4 Steps<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roles-explained-who-should-you-add-as-a-manager-owner-or-primary-owner\">Roles explained \u2014 Who should you add as a manager, owner, or primary owner?<\/h2>\n\n\n\n<p>Once you\u2019re ready to add a user to your Google Business Profile, assigning the correct role is critical based on your business\u2019s operational structure. Google offers three key access levels within your business profile settings:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-primary-owner\">1. Primary owner<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The primary owner has full control over the business profile, including the ability to transfer ownership or remove users.<\/li>\n\n\n\n<li>There can be only one Primary Owner per profile. Choose this role for the business founder or a senior executive overseeing brand management.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-owner\">2. Owner<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Owners have nearly all the same permissions as the Primary Owner but cannot remove or replace the primary owner.<\/li>\n\n\n\n<li>Recommended for corporate decision-makers, franchise heads, or business partners who require full access to daily operations.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-manager\">3. Manager<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managers can edit business information, <a href=\"https:\/\/birdeye.com\/blog\/ultimate-guide-to-responding-to-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">respond to reviews<\/a>, create posts, and manage basic services listed on your profile.<\/li>\n\n\n\n<li>Ideal for marketing leads, store managers, or agencies handling GBP content without requiring control over administrative actions like changing ownership.<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">\ud83d\udc49 <strong>Tip<\/strong>: Assign roles based on responsibility\u2014not convenience. Limiting high-level permissions helps safeguard your business from accidental errors or internal risks.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pro-tips-for-gbp-access-management-across-multi-location-businesses\">Pro tips for GBP access management across multi-location businesses<\/h2>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/google-business-profile-manager\/\">Managing Google Business<\/a> Profile access across 10, 50, or even 500 locations comes with its own challenges. Here\u2019s how multi-location brands can stay organized and secure:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-standardize-your-user-role-strategy\">1. Standardize your user role strategy<\/h3>\n\n\n\n<p>Use a tiered approach\u2014assign Primary Owners at the corporate level and Managers at individual locations to streamline control. Regularly review your community of users across all locations and remove inactive profiles to reduce security risks. Multi-location businesses can connect teams by assigning roles encouraging accountability while limiting high-level permissions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-limit-high-risk-permissions\">2. Limit high-risk permissions<\/h3>\n\n\n\n<p>Avoid giving owner or primary ownership roles to store-level employees. Stick to managers for localized tasks like responding to <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a> or updating business information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-audit-and-remove-users-regularly\">3. Audit and remove users regularly<\/h3>\n\n\n\n<p>Periodically review your active users list and remove users who no longer need access. This prevents account clutter and reduces risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-automate-with-birdeye-genai-tools\">4. Automate with Birdeye GenAI tools<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">For large brands, tools like Birdeye\u2019s GenAI help automate GBP updates and streamline access management across all locations. <\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-your-gbp-efficiency-with-birdeye-s-genai-tools\">Boost your GBP efficiency with Birdeye\u2019s GenAI tools<\/h2>\n\n\n\n<p>Managing Google Business Profile access becomes exponentially harder as your business grows, especially for multi-location brands. That\u2019s where Birdeye\u2019s GenAI tools can make a transformative difference.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/birdeye.com\/listings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Listings AI<\/a> and <a href=\"https:\/\/birdeye.com\/reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reviews AI<\/a>, Birdeye helps automate and optimize how you manage user permissions, monitor business profile settings, and streamline location updates. Whether you\u2019re handling access for 5 or 500 locations, our GenAI tools reduce manual work, improve accuracy, and keep your GBP optimized for Google Search visibility and customer trust. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-coleman-taylor-transmissions-optimized-gbp-management-using-birdeye-listings-ai\">Coleman Taylor Transmissions optimized GBP management using Birdeye Listings AI <\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/resources\/case-studies\/coleman-taylor-transmissions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coleman Taylor Transmissions<\/a>, a multi-location auto repair company, struggled with inconsistent business information across its Google listings, leading to customer confusion and missed opportunities.<\/p>\n\n\n\n<p><strong>Solution<\/strong>: By adopting Birdeye\u2019s Listings AI, the team automated and streamlined profile updates across all locations, ensuring accuracy and brand consistency across their 588+ listings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-SEO-Gain-real-time-insights-with-Birdeye-Listings-AI-1024x676.jpg\" alt=\"This image\/graphic\/visual representation is for the Birdeye blog on Add user to Google Business Profile in 4 steps &amp; manage roles effectively. \nThis is a product screenshot of the Birdeye AI platform. \n\nBirdeye is the #1 AI marketing platform for helping businesses improve their customer experience. After reading this article, you'll know more about Add user to Google Business Profile in 4 steps &amp; manage roles effectively.  \" class=\"wp-image-57852\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-SEO-Gain-real-time-insights-with-Birdeye-Listings-AI-1024x676.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-SEO-Gain-real-time-insights-with-Birdeye-Listings-AI-300x198.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-SEO-Gain-real-time-insights-with-Birdeye-Listings-AI-768x507.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-SEO-Gain-real-time-insights-with-Birdeye-Listings-AI-1536x1014.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-SEO-Gain-real-time-insights-with-Birdeye-Listings-AI-2048x1352.jpg 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-SEO-Gain-real-time-insights-with-Birdeye-Listings-AI-810x535.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-SEO-Gain-real-time-insights-with-Birdeye-Listings-AI-1140x753.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Results<\/strong>: Since partnering with Birdeye, Coleman Taylor Transmission has seen the following from Google alone: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>475.7K profile impressions<\/strong><\/li>\n\n\n\n<li><strong>16.2K website visits<\/strong><\/li>\n\n\n\n<li><strong>31.4K direction requests<\/strong><\/li>\n\n\n\n<li><strong>80.3K call clicks<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"346\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Coleman-Taylor-Transmissions-Birdeye-Listings-AI-1024x346.png\" alt=\"\" class=\"wp-image-58568\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Coleman-Taylor-Transmissions-Birdeye-Listings-AI-1024x346.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Coleman-Taylor-Transmissions-Birdeye-Listings-AI-300x101.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Coleman-Taylor-Transmissions-Birdeye-Listings-AI-768x260.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Coleman-Taylor-Transmissions-Birdeye-Listings-AI-810x274.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Coleman-Taylor-Transmissions-Birdeye-Listings-AI-1140x385.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Coleman-Taylor-Transmissions-Birdeye-Listings-AI.png 1405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-adding-a-user-to-google-business-profile\">FAQs about adding a user to Google Business Profile<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1742982058667\"><strong class=\"schema-faq-question\">Can a manager add another user to the Google Business Profile?<\/strong> <p class=\"schema-faq-answer\">No, only an Owner or Primary Owner can invite or remove users within your business profile settings.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742982082338\"><strong class=\"schema-faq-question\">How many managers can I add to my business profile?<\/strong> <p class=\"schema-faq-answer\">You can add multiple managers depending on your operational needs. However, avoid overloading your profile with too many active users, especially for multi-location businesses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742982107015\"><strong class=\"schema-faq-question\">What\u2019s the difference between an Owner and a Manager?<\/strong> <p class=\"schema-faq-answer\">An Owner has broader permissions, including transfer ownership and full administrative actions, while a Manager can handle daily tasks like posting updates or responding to reviews.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742982126788\"><strong class=\"schema-faq-question\">Can you transfer primary ownership remotely?<\/strong> <p class=\"schema-faq-answer\">Yes, you can easily transfer primary ownership via the business profile settings. The new Primary Owner will receive an email notification to confirm.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742982148614\"><strong class=\"schema-faq-question\">How do user roles affect GBP security?<\/strong> <p class=\"schema-faq-answer\">Proper role assignment prevents unauthorized edits to your business information and safeguards sensitive account data. Limit Primary Owner access to key decision-makers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742982178166\"><strong class=\"schema-faq-question\">Can a Google Business Profile have two owners?<\/strong> <p class=\"schema-faq-answer\">Yes, a Google Business Profile can have two or more owners. However, it allows only one primary owner to transfer ownership to another user.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-added-user-to-google-business-profile-now-scale-with-birdeye\">Added user to Google Business Profile? Now scale with Birdeye<\/h2>\n\n\n\n<p>Mastering how to add users to your Google Business Profile ensures that your brand stays protected, efficient, and aligned across every location. When paired with <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/products\/\">Birdeye\u2019s GenAI tools<\/a>, multi-location businesses can automate user management, streamline profile updates, and boost local SEO\u2014without the risks of mismanaged access.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(135deg,rgb(255,245,203) 0%,rgb(205,229,254) 50%,rgb(254,226,248) 100%)\"><strong>\ud83d\udca1 Ready to simplify and secure your GBP operations? Discover how Birdeye can help your team manage access at scale with confidence. <\/strong><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Want to give your marketing manager, agency, or location lead access to your business on Google? Knowing how to add a user to Google Business Profile correctly is crucial for protecting your business\u2019s online presence. Many companies rush through this task, unaware that a simple mistake could lock them out of their business profile or [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":58567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8570],"tags":[],"class_list":["post-58566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-business-profile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Add User to Google Business Profile Easily and Effectively<\/title>\n<meta name=\"description\" content=\"Learn how to add a user to Google Business Profile, assign roles, and avoid access issues. Follow these steps to manage your GBP securely.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/58566\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to add a user to Google Business Profile (step-by-step guide)\" \/>\n<meta property=\"og:description\" content=\"Learn how to add a user to Google Business Profile, assign roles, and avoid access issues. 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