{"id":59577,"date":"2025-04-25T07:45:55","date_gmt":"2025-04-25T14:45:55","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=59577"},"modified":"2025-05-28T04:48:26","modified_gmt":"2025-05-28T11:48:26","slug":"sms-vs-email-review-requests-2025","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/sms-vs-email-review-requests-2025\/","title":{"rendered":"SMS vs. email review requests: Which works best in 2025?"},"content":{"rendered":"\n<p>In 2025, online reviews carry more weight than ever, shaping consumer decisions, search rankings, and overall brand trust. But getting those reviews still hinges on one crucial step: asking.<\/p>\n\n\n\n<p>For most businesses, <strong>SMS<\/strong> and<strong> email <\/strong>remain the two go-to <strong>review request channels.<\/strong> Both have their strengths, but which one actually works better in today\u2019s digital landscape?<\/p>\n\n\n\n<p>This post explores the impact of <strong>SMS vs. email review requests<\/strong> in 2025\u2014backed by new data from Birdeye&#8217;s annual <a href=\"https:\/\/birdeye.com\/blog\/state-of-online-reviews\/\">State of Online Reviews 2025<\/a> report. Using this exclusive dataset, we\u2019ll break down what businesses should consider when choosing the right review request channel (or combination) to get more reviews from happy customers.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-understanding-sms-amp-email-review-request-channels\" data-level=\"2\">Understanding SMS &amp; email review request channels<\/a><\/li><li><a href=\"#h-the-case-for-sms-review-requests\" data-level=\"2\">The case for SMS review requests<\/a><\/li><li><a href=\"#h-the-case-for-email-review-requests\" data-level=\"2\">The case for email review requests<\/a><\/li><li><a href=\"#h-sms-vs-email-key-performance-comparison\" data-level=\"2\">SMS vs. email: Key performance comparison<\/a><\/li><li><a href=\"#h-how-to-request-reviews-a-multi-channel-approach\" data-level=\"2\">How to request reviews: A multi-channel approach<\/a><\/li><li><a href=\"#h-additional-tips-for-using-a-combination-of-sms-and-email\" data-level=\"2\">Additional tips for using a combination of SMS and email<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-sms-vs-email-review-requests\" data-level=\"2\">Frequently asked questions about SMS vs. email review requests<\/a><\/li><li><a href=\"#h-how-birdeye-helps-businesses-with-a-multi-channel-review-request-strategy\" data-level=\"2\">How Birdeye helps businesses with a multi-channel review request strategy<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-sms-amp-email-review-request-channels\">Understanding SMS &amp; email review request channels<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sms\">SMS<\/h3>\n\n\n\n<p>SMS remains one of the fastest and most direct review request channels. When you send a review request via text, it reaches your customers instantly. However, 2025 has seen a notable shift. While SMS remains attention-grabbing, fewer people are clicking <a href=\"https:\/\/birdeye.com\/blog\/google-review-link\/\">review links<\/a>. The reasons? Increased message fatigue, spam filters, and AI-generated scam texts have all contributed to a decline in trust and interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-email\">Email<\/h3>\n\n\n\n<p>Email is a long-standing champion among review request channels. It offers rich branding, detailed messaging, and personalization. But inboxes are more crowded than ever, and standing out takes effort. Still, businesses favor email as a reliable way to request reviews. It\u2019s scalable, trackable, and integrates easily with CRMs and <a href=\"https:\/\/birdeye.com\/blog\/scaling-your-mid-sized-business-with-automation-tools\/\">automation tools<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-case-for-sms-review-requests\">The case for SMS review requests<\/h2>\n\n\n\n<p>Text messages grab attention fast\u2014<a href=\"https:\/\/www.statista.com\/statistics\/247083\/benefits-us-companies-gained-from-sms-campaigns\/\">Statista<\/a>. They\u2019re ideal for mobile-first consumers and immediate post-purchase engagement. But is SMS still winning in the SMS vs. email review requests comparison?<\/p>\n\n\n\n<p>New data from <strong>Birdeye&#8217;s State of Online Reviews 2025 report <\/strong>shows that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-through rates (CTR) dropped from <strong>8%<\/strong> in 2023 to just <strong>6% in 2024<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In February 2025, over <strong>19.2 billion spam texts<\/strong> were recorded, and AI-driven scams have made users more cautious about clicking links.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stricter carrier filtering and evolving compliance regulations limit the reach of even legitimate business texts.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-click-through-rate-vs.-year-1024x722.png\" alt=\"SMS click-through rate vs. year\" class=\"wp-image-59580\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-click-through-rate-vs.-year-1024x722.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-click-through-rate-vs.-year-300x212.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-click-through-rate-vs.-year-768x542.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-click-through-rate-vs.-year-1536x1084.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-click-through-rate-vs.-year-2048x1445.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-click-through-rate-vs.-year-810x571.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-click-through-rate-vs.-year-1140x804.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practices-for-sms-review-requests\">Best practices for SMS review requests<\/h3>\n\n\n\n<p>To improve results, focus on clarity and personalization. A great SMS review request includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A personalized greeting (\u201cHi John!\u201d)<\/li>\n\n\n\n<li>A short, friendly ask (\u201cWe\u2019d love your feedback!\u201d)<\/li>\n\n\n\n<li>A direct review link<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-examples-of-sms-review-requests\">Examples of SMS review requests<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hi Sarah! Thanks for visiting today \ud83d\ude0a We\u2019d love your feedback\u2014please leave us a quick review here: [Review Link]<\/li>\n\n\n\n<li>Hi James! Thanks for choosing [Business Name] today. Your opinion matters to us\u2014mind leaving a quick review? It only takes a minute: [Review Link]<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">Looking to explore how to choose the best review request channel for your business and boost your online reputation? Check out Birdeye\u2019s annual <a href=\"https:\/\/birdeye.com\/resources\/guides\/state-of-online-reviews-2025\/\">State of Online Reviews 2025<\/a> report for exclusive insights and actionable recommendations.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-case-for-email-review-requests\">The case for email review requests<\/h2>\n\n\n\n<p>Despite being less immediate, Birdeye&#8217;s State of Online Reviews 2025 report shows that email review requests remain the top choice for businesses, accounting for <strong>60%<\/strong> of all review requests in 2025. In the SMS vs. email review requests debate, email holds strong because of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand engagement: Emails allow businesses to include their logo, colors, and tone of voice, helping reinforce their brand.<\/li>\n\n\n\n<li>Personalization: It&#8217;s easy to tailor emails with the customer\u2019s name and specific details, making the message feel more personal.<\/li>\n\n\n\n<li>Detailed messaging and design: Emails can include more content, images, and links, giving customers all the info they need in one place.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Email-requests-vs-SMS-requests-1-1024x662.png\" alt=\"Email requests vs SMS requests\" class=\"wp-image-59583\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Email-requests-vs-SMS-requests-1-1024x662.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Email-requests-vs-SMS-requests-1-300x194.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Email-requests-vs-SMS-requests-1-768x497.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Email-requests-vs-SMS-requests-1-1536x993.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Email-requests-vs-SMS-requests-1-2048x1324.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Email-requests-vs-SMS-requests-1-810x524.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Email-requests-vs-SMS-requests-1-1140x737.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Email is a more effective review request channel for long-term engagement and nurturing customer relationships. In addition, email open rates have remained consistent in 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Review-request-email_-Open-rate-click-through-rate-1-1024x778.png\" alt=\"Review request email- Open rate &amp; click through rate\" class=\"wp-image-59584\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Review-request-email_-Open-rate-click-through-rate-1-1024x778.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Review-request-email_-Open-rate-click-through-rate-1-300x228.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Review-request-email_-Open-rate-click-through-rate-1-768x583.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Review-request-email_-Open-rate-click-through-rate-1-1536x1167.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Review-request-email_-Open-rate-click-through-rate-1-2048x1555.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Review-request-email_-Open-rate-click-through-rate-1-810x615.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-Review-request-email_-Open-rate-click-through-rate-1-1140x866.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practices-for-email-review-requests\">Best practices for email review requests<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a compelling subject line like \u201cWe\u2019d love your feedback\u201d or \u201cHow did we do?\u201d<\/li>\n\n\n\n<li>Don\u2019t overload the email with too much text &amp; add a clear CTA.<\/li>\n\n\n\n<li>Make sure your email layout is mobile-friendly with easy-to-click buttons.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-examples-of-email-review-requests\">Examples of email review requests<\/h3>\n\n\n\n<p>1. Subject line: &#8220;We\u2019d love your feedback, Anna!&#8221;<\/p>\n\n\n\n<p>Body:<\/p>\n\n\n\n<p>Hi Anna,<\/p>\n\n\n\n<p>Thank you for choosing [Business Name]. We\u2019d really appreciate it if you could take a minute to share your experience with us.<\/p>\n\n\n\n<p>\ud83d\udc49 [Leave a Review Button]\n\n\n\n<p>Your feedback helps us grow and serve you better.<\/p>\n\n\n\n<p>The [Business Name] Team<\/p>\n\n\n\n<p>2. Subject line: How did we do, Emily? Tell us in one click.<\/p>\n\n\n\n<p>Body:<\/p>\n\n\n\n<p>Hi Emily,<\/p>\n\n\n\n<p>We hope you\u2019re enjoying your new [Product\/Service Name]! Your opinion means a lot to us, and we\u2019d love to hear how we did.<\/p>\n\n\n\n<p>Could you take a moment to leave us a quick review?<\/p>\n\n\n\n<p>\ud83d\udc49 [Share Your Feedback Button]\n\n\n\n<p>Thanks again for being a valued customer.<\/p>\n\n\n\n<p>The [Business Name] Team<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sms-vs-email-key-performance-comparison\">SMS vs. email: Key performance comparison<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"947\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-vs.-email_-Key-performance-comparison-1024x947.png\" alt=\"SMS vs. email- key performance comparison\" class=\"wp-image-59585\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-vs.-email_-Key-performance-comparison-1024x947.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-vs.-email_-Key-performance-comparison-300x278.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-vs.-email_-Key-performance-comparison-768x711.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-vs.-email_-Key-performance-comparison-1536x1421.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-vs.-email_-Key-performance-comparison-2048x1895.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-vs.-email_-Key-performance-comparison-810x749.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/INTERNAL-IMAGES-Topic-4-SMS-vs.-email_-Key-performance-comparison-1140x1055.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-request-reviews-a-multi-channel-approach\">How to request reviews: A multi-channel approach<\/h2>\n\n\n\n<p>When it comes to SMS vs. email review requests, the best strategy might be: why not both?<\/p>\n\n\n\n<p>Combining these two review request channels helps you maximize reach and response by engaging customers at the right moments in different ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use SMS for instant engagement\u2014right after a purchase or visit<\/li>\n\n\n\n<li>Use email for thoughtful follow-ups and richer customer interaction<\/li>\n<\/ul>\n\n\n\n<p>By blending the speed of SMS with the storytelling power of email, businesses can significantly boost review collection and improve overall <a href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\">customer experience<\/a>.<\/p>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 36px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Win More Customers with Birdeye Review Generation\n<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-additional-tips-for-using-a-combination-of-sms-and-email\">Additional tips for using a combination of SMS and email<\/h2>\n\n\n\n<p>\u2705 <strong>Send review requests at the right time:<\/strong> Timing matters. Send SMS right after a service, and email a day or two later. Hitting customers while the experience is fresh increases the likelihood of a response.<\/p>\n\n\n\n<p>\u2705 <strong>Keep it personal and friendly: <\/strong>Personalization increases the chance of a response\u2014use customer names, order details, or recent experiences. A message that feels human stands out and builds trust instantly.<\/p>\n\n\n\n<p>\u2705 <strong>Craft a compelling CTA:<\/strong> Whether it&#8217;s \u201cLeave a quick review\u201d or \u201cTell us what you think,\u201d your CTA should be clear and inviting. A strong CTA eliminates hesitation and tells customers exactly what to do next.<\/p>\n\n\n\n<p>\u2705 <strong>Always follow up (nicely): <\/strong>One reminder (especially via email) can double your review count without annoying your customers. Learn how to <a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">generate reviews<\/a> through polite follow-ups that boost responses.<\/p>\n\n\n\n<p>\u2705 <strong>Use automation tools to scale:<\/strong> Manually managing review requests is time-consuming and inconsistent. Using advanced review software helps you automate review requests across both SMS and email. This ensures perfect timing, consistent messaging, and real-time tracking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-sms-vs-email-review-requests\">Frequently asked questions about SMS vs. email review requests<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1745590638514\"><strong class=\"schema-faq-question\">Is email or SMS more effective?<\/strong> <p class=\"schema-faq-answer\">SMS generally sees higher open and response rates in 2025, while email remains effective for more detailed messages and specific customer segments. A multi-channel approach is often the most effective way to maximize reach and results.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1745591543045\"><strong class=\"schema-faq-question\">Can you automate both SMS and email review requests?<\/strong> <p class=\"schema-faq-answer\">Yes, both channels can be fully automated using review platforms like Birdeye. Automation helps scale requests while ensuring consistent timing and messaging.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1745591573410\"><strong class=\"schema-faq-question\">How can I improve the success rate of my review requests via email?<\/strong> <p class=\"schema-faq-answer\">Keep the subject line clear, personalize the message, and send it within 24\u201348 hours of the customer interaction. Adding a direct link to the review page also boosts responses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1745591602030\"><strong class=\"schema-faq-question\">How can I improve the success rate of my review requests via SMS?<\/strong> <p class=\"schema-faq-answer\">Send messages shortly after the customer interaction, keep the text concise, and include a short, trackable review link.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-birdeye-helps-businesses-with-a-multi-channel-review-request-strategy\">How Birdeye helps businesses with a multi-channel review request strategy<\/h2>\n\n\n\n<p>Birdeye\u2019s <a href=\"https:\/\/birdeye.com\/reviews\/\">Reviews AI<\/a> makes it easy to send automated, personalized review requests via both SMS and email. It integrates seamlessly with your CRM and ensures your requests go out at just the right time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated review requests:<\/strong> Birdeye takes the manual work out of review collection by automating requests via SMS and email. As soon as a customer completes a transaction, a review invite is triggered. This makes it easy for happy customers to leave feedback without extra steps.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified review dashboard:<\/strong> With Birdeye, you can view and <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">manage reviews<\/a> across all platforms, including Google, from one single place. This unified view helps you stay on top of customer sentiment and respond faster.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Respond to reviews strategically: <\/strong>Birdeye\u2019s<strong> <\/strong>AI response feature helps you draft relevant replies to reviews with just one click. Whether it&#8217;s positive or negative feedback, the AI suggests thoughtful responses that save time and help strengthen your<a href=\"https:\/\/birdeye.com\/blog\/brand-reputation-management\/\"> brand reputation<\/a> over time.<\/li>\n<\/ul>\n\n\n\n<p>This way, by supporting a dual-channel approach to SMS vs email review requests, Birdeye helps businesses capture more<a href=\"https:\/\/birdeye.com\/blog\/ai-for-customer-feedback-management\/\"> customer feedback<\/a> and build a stronger online reputation.<\/p>\n\n\n\n<p>Ready to streamline your review strategy?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/state-of-online-reviews-2025\/\"><img decoding=\"async\" width=\"941\" height=\"248\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SOOR-2025-CTA-banner.png\" alt=\"State of online reviews 2025 report\" class=\"wp-image-60500\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SOOR-2025-CTA-banner.png 941w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SOOR-2025-CTA-banner-300x79.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SOOR-2025-CTA-banner-768x202.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SOOR-2025-CTA-banner-810x213.png 810w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, online reviews carry more weight than ever, shaping consumer decisions, search rankings, and overall brand trust. But getting those reviews still hinges on one crucial step: asking. For most businesses, SMS and email remain the two go-to review request channels. Both have their strengths, but which one actually works better in today\u2019s digital [&hellip;]<\/p>\n","protected":false},"author":98,"featured_media":59578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8550],"tags":[],"class_list":["post-59577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMS vs. email review requests in 2025 | #1 Agentic Marketing Platform for Multi-Location Brands<\/title>\n<meta name=\"description\" content=\"Explore the SMS vs. email review requests comparison in 2025 and learn to choose the right channel to boost customer reviews and brand trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Adding a direct link to the review page also boosts responses.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/sms-vs-email-review-requests-2025\/#faq-question-1745591602030","position":4,"url":"https:\/\/birdeye.com\/blog\/sms-vs-email-review-requests-2025\/#faq-question-1745591602030","name":"How can I improve the success rate of my review requests via SMS?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Send messages shortly after the customer interaction, keep the text concise, and include a short, trackable review link.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/59577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=59577"}],"version-history":[{"count":10,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/59577\/revisions"}],"predecessor-version":[{"id":60529,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/59577\/revisions\/60529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/59578"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=59577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=59577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=59577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}