{"id":60733,"date":"2025-06-06T08:36:25","date_gmt":"2025-06-06T15:36:25","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=60733"},"modified":"2025-06-06T08:36:27","modified_gmt":"2025-06-06T15:36:27","slug":"how-to-build-rapport-with-customers","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/","title":{"rendered":"How to build rapport with customers (and turn first impressions into 5-star reviews)"},"content":{"rendered":"\n<p><strong>How to build rapport with customers<\/strong> often feels like an elusive skill\u2014something talked about but rarely mastered. The truth is, many businesses lose ground not because their product or service falters, but because customers never feel truly heard or understood.&nbsp;<\/p>\n\n\n\n<p>It\u2019s the subtle missteps: rushing through conversations, defaulting to scripted replies, or missing emotional cues. These moments quietly chip away at trust and satisfaction, unrealizing potential loyalty.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve noticed this gap in your customer interactions, this blog is for you. Read on to discover practical, realistic ways to establish meaningful connections that turn casual encounters into lasting relationships.<\/p>\n\n\n\n<div style=\"background: linear-gradient(135deg, #D8FFFF 0%, #F1FFDB 100%); border-left: 6px solid #0099cc; padding: 20px 25px; font-size: 18px; color: #333; font-weight: bold; font-family: 'Arial', sans-serif; box-shadow: 0 8px 40px rgba(0, 0, 0, 0.3); border-radius: 10px; line-height: 1.6; margin: 30px 0;\">\n  <p style=\"margin: 0; padding: 0; font-size: 20px;\">Here\u2019s the real deal \ud83d\udccc<\/p>\n  <p style=\"margin-top: 10px; padding: 0; font-weight: normal;\">\n  Building rapport isn\u2019t just about friendly words; it\u2019s about understanding the subtle signals that make customers feel truly valued. When businesses master this, they unlock a competitive advantage, so you no longer wonder \n    <a href=\"https:\/\/birdeye.com\/blog\/how-to-ask-customers-for-reviews\/\" style=\"color: #0099cc; text-decoration: none; font-weight: bold;\">how to ask customers for reviews<\/a> \n    that build a stronger loyalty and sustained growth.\n\n<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-building-rapport-with-customers-means-today\" data-level=\"2\">What building rapport with customers means today<\/a><\/li><li><a href=\"#h-why-customer-rapport-is-your-silent-sales-driver-in-2025\" data-level=\"2\">Why customer rapport is your silent sales driver in 2025<\/a><\/li><li><a href=\"#h-9-underrated-ways-to-build-rapport-with-customers-nbsp\" data-level=\"2\">9 underrated ways to build rapport with customers\u00a0<\/a><\/li><li><a href=\"#h-how-birdeye-genai-helped-orange-fish-consulting-build-rapport-nbsp\" data-level=\"2\">How Birdeye GenAI helped Orange Fish Consulting build rapport\u00a0<\/a><\/li><li><a href=\"#h-5-common-pitfalls-that-quietly-damage-your-rapport-with-customers\" data-level=\"2\">5 common pitfalls that quietly damage your rapport with customers<\/a><\/li><li><a href=\"#h-how-to-deepen-and-sustain-rapport-beyond-the-first-interaction-nbsp\" data-level=\"2\">How to deepen and sustain rapport beyond the first interaction?\u00a0<\/a><\/li><li><a href=\"#h-10-pointer-checklist-to-build-a-better-rapport-in-every-customer-interaction\" data-level=\"2\">10-pointer checklist to build a better rapport in every customer interaction<\/a><\/li><li><a href=\"#h-faqs-how-to-build-rapport-with-customers\" data-level=\"2\">FAQs: How to build rapport with customers<\/a><\/li><li><a href=\"#h-birdeye-helps-you-establish-rapport-with-customers-and-build-lasting-relationships\" data-level=\"2\">Birdeye helps you establish rapport with customers and build lasting relationships<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-building-rapport-with-customers-means-today\">What building rapport with customers means today<\/h2>\n\n\n\n<p>Building customer rapport isn\u2019t just about exchanging pleasantries or following a script. It\u2019s about establishing a genuine connection based on understanding and trust that transcends the transaction.&nbsp;<\/p>\n\n\n\n<p>Today, building rapport means tuning into subtle signals\u2014like tone, body language, and choice of words\u2014and responding in ways that make customers feel truly heard and respected.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">With customers engaging across phone calls, live chats, social media, and in-person visits, rapport has become a multi-dimensional skill. It requires adapting your approach to each interaction while maintaining authenticity.&nbsp;<\/pre>\n\n\n\n<p>The goal isn\u2019t just to be liked; it\u2019s to create positive experiences that turn one-time interactions into long-term relationships.<\/p>\n\n\n\n<p>This deeper understanding of rapport building is essential as a nice-to-have and a key driver of lasting customer loyalty and business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-customer-rapport-is-your-silent-sales-driver-in-2025\">Why customer rapport is your silent sales driver in 2025<\/h2>\n\n\n\n<p>Building rapport with customers is much more than a polite exchange\u2014it is a cornerstone for positive customer experience and lasting customer relationships.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgb(255,255,255) 0%,rgb(156,255,170) 100%)\">According to the <a href=\"https:\/\/birdeye.com\/blog\/state-of-online-reviews\/\">Birdeye State of Online Reviews 2025<\/a> report, 81% of customers read reviews before deciding, and 79% are likelier to leave a review following a positive interaction where genuine interest and active listening were demonstrated. These statistics reveal how building customer rapport directly influences your company\u2019s reputation and revenue growth.<\/pre>\n\n\n\n<p>Establishing strong customer rapport cultivates mutual understanding and a personal connection that drives <a href=\"https:\/\/birdeye.com\/blog\/how-to-increase-customer-satisfaction\/\">customer satisfaction<\/a> and encourages a loyal customer base.\u00a0<\/p>\n\n\n\n<p>Customers who feel valued through consistent rapport building are more likely to become repeat customers and promote positive word of mouth, key drivers for any business aiming to increase market share.<\/p>\n\n\n\n<p>This ongoing process requires teams to hone their communication skills, including active listening, recognizing nonverbal cues, and adapting to the customer\u2019s tone and needs, even when handling angry customers.&nbsp;<\/p>\n\n\n\n<p>These soft skills foster rapport that turns routine customer calls and interactions into opportunities to develop trust and build strong customer relationships.<\/p>\n\n\n\n<p>Fostering customer rapport isn\u2019t just about improving service\u2014it\u2019s about creating an emotional connection that fuels long-term loyalty and significant business benefits, including higher customer satisfaction and increased revenue.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgb(239,194,252) 0%,rgb(255,251,251) 100%)\"><strong>Knowing the importance of building rapport is one thing\u2014consistently putting it into practice is another. To help your team create genuine, lasting connections, here are nine often-overlooked strategies that make all the difference in every customer interaction.<\/strong><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-underrated-ways-to-build-rapport-with-customers-nbsp\">9 underrated ways to build rapport with customers&nbsp;<\/h2>\n\n\n\n<p>Building rapport isn\u2019t about quick fixes or canned phrases. It requires genuine interest, active listening, and thoughtful actions tailored to each interaction.&nbsp;<\/p>\n\n\n\n<p>Here are nine often-overlooked strategies that can help your team develop rapport and create positive customer experiences that stick:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-start-with-their-story-not-your-script\">1. Start with their story, not your script<\/h3>\n\n\n\n<p>Rather than jumping straight into solutions, invite customers to share their experience. This shows you\u2019re genuinely interested and opens the door to mutual understanding.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example<em>:<\/em> A customer calls to complain about a late delivery. Instead of interrupting, the agent listens carefully as the customer explains how the delay disrupted their plans. The agent then responds with tailored solutions, acknowledging the customer\u2019s frustration.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-match-their-tone-and-tempo-without-mimicking\">2. Match their tone and tempo\u2014without mimicking<\/h3>\n\n\n\n<p>Pay attention to the customer\u2019s communication style and pace. If they\u2019re calm and reflective, slow down; if they\u2019re energetic, keep up. This subtle mirroring of the customer\u2019s tone fosters comfort.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example: In a retail store, a slow-speaking, detail-oriented customer receives patient, clear explanations, while a fast-talking customer is engaged with quick, concise answers. Both feel their style is respected.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-reference-past-interactions-to-build-continuity\">3. Reference past interactions to build continuity<\/h3>\n\n\n\n<p>Showing that you remember previous conversations or issues creates a personal connection and strengthens customer relationships.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example: During a follow-up call, an agent says, \u201cLast time you mentioned having trouble with the app login\u2014has that improved?\u201d This demonstrates the agent\u2019s investment in the customer\u2019s ongoing experience.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-use-empathy-statements-to-acknowledge-feelings\">4. Use empathy statements to acknowledge feelings<\/h3>\n\n\n\n<p>Simple phrases like \u201cThat must\u2019ve been frustrating\u201d demonstrate emotional intelligence and help angry customers feel heard.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example: When a customer is angry about a billing error, the agent responds, \u201cI understand why this is upsetting\u2014you deserve clear and accurate billing,\u201d before working to fix the issue.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-celebrate-small-wins-during-conversations\">5. Celebrate small wins during conversations<\/h3>\n\n\n\n<p>Recognizing progress, no matter how minor, encourages a positive attitude and helps maintain rapport throughout the interaction.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example: After resolving part of a complex technical issue, the agent says, \u201cGreat, we\u2019ve restored your connection\u2014that\u2019s a solid step forward,\u201d encouraging continued collaboration.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-use-the-customer-s-name-meaningfully\">6. Use the customer\u2019s name meaningfully<\/h3>\n\n\n\n<p>Name usage builds familiarity but should feel natural, not forced, to contribute to rapport building.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example: An agent summarizes a call by saying, \u201cThanks for your patience today, Sarah. I\u2019ll follow up with you tomorrow,\u201d making the customer feel individually valued.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-practice-conversational-pauses-to-give-space\">7. Practice conversational pauses to give space<\/h3>\n\n\n\n<p>Allowing moments of silence shows you\u2019re actively listening and gives customers room to express themselves fully.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example: On a live chat, an agent waits a few seconds after a detailed message before replying, signaling careful consideration rather than rushing.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-set-clear-expectations-early-and-deliver-consistently\">8. Set clear expectations early and deliver consistently<\/h3>\n\n\n\n<p>Building trust depends on effective communication about what happens next.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example: An agent tells a customer, \u201cI will update you within 24 hours on the refund status,\u201d and then sends the promised update on time, reinforcing reliability.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-follow-up-with-personality-not-just-policy\">9. Follow up with personality, not just policy<\/h3>\n\n\n\n<p>A follow-up message with a warm tone reinforces that your business values strong customer rapport beyond the immediate interaction.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(126deg,rgb(255,255,221) 39%,rgb(188,255,255) 99%)\">Example: After fixing a product defect, a company emails the customer: \u201cWe hope everything is working perfectly now\u2014please don\u2019t hesitate to reach out if you need any help,\u201d leaving a positive lasting impression.<\/pre>\n\n\n\n<p>Building rapport in individual conversations is essential, but maintaining that personal connection across hundreds of customer interactions requires a different approach. This is where Birdeye GenAI steps in\u2014helping businesses scale authentic, empathetic communication without losing the human touch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-birdeye-genai-helped-orange-fish-consulting-build-rapport-nbsp\">How Birdeye GenAI helped Orange Fish Consulting build rapport&nbsp;<\/h2>\n\n\n\n<p>Building strong customer rapport is crucial, but consistently delivering that personal touch across numerous interactions is challenging. Birdeye\u2019s GenAI platform offers a powerful solution by helping businesses build customer rapport.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/resources\/case-studies\/orange-fish-consulting\/\">Orange Fish Consulting<\/a>, a digital transformation agency, faced the challenge of managing growing client communications without sacrificing the personal connection that fosters trust and loyalty.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf0ieBUadv2aogy1v7jO_trRTuGj8CzE-msI6aDtJsjFPIqcwDeiMpcGN2iSCWtWzTd1FZgeim59iHcP8H4L6JrCSQ2GfwBAQmH0m8iAcJPyaXwVzs65NP1R2ZME9wOSl8LrNyEwg?key=GZNpKhCL-mHlPNzmOazvKg\" alt=\"\"\/><\/figure>\n\n\n\n<p>By implementing <a href=\"https:\/\/birdeye.com\/reviews\/\">Birdeye Reviews AI<\/a>, Orange Fish automated personalized responses to client reviews and feedback, ensuring every interaction reflected genuine interest and aligned with its brand voice. This approach reinforced positive customer experiences and helped Orange Fish consistently demonstrate empathy and attentiveness.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgb(255,255,255) 0%,rgb(156,255,170) 100%)\">As a result, Orange Fish saw a<strong> 30% increase in <\/strong><a href=\"https:\/\/birdeye.com\/blog\/review-response-templates\/\"><strong>review response<\/strong><\/a><strong> rates<\/strong>, contributing to enhanced online reputation and stronger customer relationships.&nbsp;<\/pre>\n\n\n\n<p>Moreover, Birdeye GenAI assisted frontline teams by suggesting context-aware, empathetic language during customer calls and messages. This enabled agents to practice active listening and more confidently manage challenging interactions with angry customers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc38S-aQuuSnOlfFC-XotppVcAt8YvLKLoIDiaqLeixvy3J-O1IPlRanvl_zb1dtrVSGoOG0RlYyisrOFhav9EEOFrUftixolO8u5yKLAMX_q_HRJzejwLPSDuCLE1uh252iD_LDg?key=GZNpKhCL-mHlPNzmOazvKg\" alt=\"\"\/><\/figure>\n\n\n\n<p>The personalized and timely engagement fostered by Birdeye\u2019s GenAI helped the team effectively handle customer feedback, improve satisfaction, and build a loyal client base. This showcases how technology can support rather than replace the human elements of communication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-common-pitfalls-that-quietly-damage-your-rapport-with-customers\">5 common pitfalls that quietly damage your rapport with customers<\/h2>\n\n\n\n<p>Even with the best intentions, certain behaviors and missteps can silently erode the positive relationship you\u2019ve worked to build. Recognizing and avoiding these pitfalls is crucial for maintaining strong customer rapport and ensuring a consistently positive <a href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\">customer experience<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Over-reliance on automation without empathy<\/h3>\n\n\n\n<p>Relying too heavily on scripted or automated responses can make customers feel unheard. Without a personalized touch, customer interactions come across as robotic, damaging trust and rapport.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Talking more than listening<\/h3>\n\n\n\n<p>Failing to practice active listening or interrupting customers prevents a genuine connection. Customers want to feel that their concerns are fully understood before solutions are offered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Using generic scripts that ignore customer tone and mood<\/h3>\n\n\n\n<p>One-size-fits-all communication ignores the importance of adapting to the customer\u2019s tone, emotional state, and context, which weakens rapport building.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Neglecting nonverbal cues in in-person or video interactions<\/h3>\n\n\n\n<p>Ignoring body language and eye contact can create a disconnect, making customers feel undervalued even if the words are right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Failing to follow up after resolving issues<\/h3>\n\n\n\n<p>Assuming the interaction ends once the problem is fixed overlooks the power of personal connection. Without thoughtful follow-up, customers may feel like just another ticket rather than a valued individual.<\/p>\n\n\n\n<p>Now that we\u2019ve explored common pitfalls, it\u2019s time to equip your team with practical, easy-to-apply steps to build and maintain strong rapport in every customer interaction consistently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-deepen-and-sustain-rapport-beyond-the-first-interaction-nbsp\">How to deepen and sustain rapport beyond the first interaction?&nbsp;<\/h2>\n\n\n\n<p>Building rapport with customers is not a one-off task; it requires ongoing attention and care to nurture lasting relationships. Establishing initial trust opens the door, but it\u2019s the continuous effort to engage meaningfully that turns first-time buyers into loyal advocates.&nbsp;<\/p>\n\n\n\n<p>To sustain this connection, businesses must listen closely, respond thoughtfully, and adapt to evolving customer needs\u2014practices essential for positive customer experience and strong customer relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use customer feedback to strengthen rapport over time<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgb(255,255,255) 0%,rgb(156,255,170) 100%)\"><a href=\"https:\/\/birdeye.com\/blog\/customer-feedback-analysis\/\">Customer feedback<\/a> is a vital mirror reflecting how well you\u2019re developing rapport across all interactions. Collecting and analyzing reviews, surveys, and direct comments helps identify whether your teams are demonstrating genuine interest and practicing active listening effectively.&nbsp;<\/pre>\n\n\n\n<p>For example, if customers frequently mention feeling rushed or unheard during customer calls, it signals a need to refine communication skills and foster deeper mutual understanding.<\/p>\n\n\n\n<p>By acting promptly on feedback, businesses show customers that their voices matter, which reinforces emotional connections and trust. Personalized follow-ups addressing specific concerns can transform neutral or negative experiences into opportunities for building strong customer rapport and customer satisfaction.<\/p>\n\n\n\n<p>Furthermore, integrating feedback helps prevent escalation with angry customers, as timely and empathetic responses demonstrate commitment to resolution. This ongoing process of feedback-driven improvement is essential for sustaining rapport and creating a loyal customer base that feels valued and understood.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-pointer-checklist-to-build-a-better-rapport-in-every-customer-interaction\">10-pointer checklist to build a better rapport in every customer interaction<\/h2>\n\n\n\n<p>Consistently applying effective rapport-building practices turns everyday conversations into meaningful connections. Use this checklist to guide your teams toward stronger customer relationships and improved customer satisfaction whenever they engage.<\/p>\n\n\n\n<p>This will help your teams cultivate strong communication skills that deepen rapport and build trust, creating a foundation for long-term customer loyalty and positive word of mouth:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Review customer history before the call or meeting to personalize the conversation and demonstrate genuine interest.<br><\/li>\n\n\n\n<li>Greet warmly and use the customer\u2019s name naturally to establish an immediate personal connection.<br><\/li>\n\n\n\n<li>Practice active listening: focus entirely on the customer, avoid interrupting, and acknowledge emotions.<br><\/li>\n\n\n\n<li>Match the communication style and tone to the customer\u2019s mood to build comfort and trust.<br><\/li>\n\n\n\n<li>Watch for nonverbal cues like body language and eye contact in face-to-face or video interactions.<br><\/li>\n\n\n\n<li>Use empathy statements to validate feelings, especially when handling complaints or difficult situations.<br><\/li>\n\n\n\n<li>Set clear expectations early in the conversation and commit to follow-up actions.<br><\/li>\n\n\n\n<li>Allow natural pauses so the customer feels heard and encouraged to share fully.<br><\/li>\n\n\n\n<li>End with a positive tone and recap key points to reinforce understanding and goodwill.<br><\/li>\n\n\n\n<li>Send personalized follow-up messages to reinforce rapport and demonstrate ongoing care.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-how-to-build-rapport-with-customers\">FAQs: How to build rapport with customers<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1748975291724\"><strong class=\"schema-faq-question\">1. How do I establish rapport during phone conversations?<\/strong> <p class=\"schema-faq-answer\">Use active listening, speak with a positive tone, and find common ground early to make customers feel valued and understood.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748975319508\"><strong class=\"schema-faq-question\">2. Why is building relationships important for sales teams?<\/strong> <p class=\"schema-faq-answer\">Strong customer relationships foster trust, making potential customers more likely to buy and become repeat clients.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748975336228\"><strong class=\"schema-faq-question\">3. What role do listening skills play in customer rapport?<\/strong> <p class=\"schema-faq-answer\">Effective listening helps identify customer issues accurately, allowing personalized responses that deepen rapport and satisfaction.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748975366178\"><strong class=\"schema-faq-question\">4. How can training agents improve rapport with new customers?<\/strong> <p class=\"schema-faq-answer\">Training equips agents with communication skills and empathy techniques essential for establishing rapport and delivering good customer service.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-birdeye-helps-you-establish-rapport-with-customers-and-build-lasting-relationships\">Birdeye helps you establish rapport with customers and build lasting relationships<\/h2>\n\n\n\n<p>Establishing rapport is essential for building relationships that make customers feel valued. With Birdeye, your teams gain the listening skills and tools to handle customer issues effectively across phone conversations.&nbsp;<\/p>\n\n\n\n<p>This support empowers sales teams to connect with new customers and nurture potential customers, delivering good customer service and driving strong relationships.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgb(255,255,255) 0%,rgb(156,201,255) 100%)\"><strong><a href=\"https:\/\/birdeye.com\/products\/\">Birdeye\u2019s GenAI<\/a> trains agents to consistently create authentic connections, an equally important advantage for businesses seeking significant benefits in loyalty and growth.<\/strong><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How to build rapport with customers often feels like an elusive skill\u2014something talked about but rarely mastered. The truth is, many businesses lose ground not because their product or service falters, but because customers never feel truly heard or understood.&nbsp; It\u2019s the subtle missteps: rushing through conversations, defaulting to scripted replies, or missing emotional cues. [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":60734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8537],"tags":[],"class_list":["post-60733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build Rapport with Customers: 9 Examples | Birdeye<\/title>\n<meta name=\"description\" content=\"Know how to build rapport with customers with 9 effective ways and enhance your relationships. Read the article to improve your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/60733\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build rapport with customers (and turn first impressions into 5-star reviews)\" \/>\n<meta property=\"og:description\" content=\"Know how to build rapport with customers with 9 effective ways and enhance your relationships. Read the article to improve your strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T15:36:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T15:36:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"903\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shruti Dugar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shruti Dugar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/\"},\"author\":{\"name\":\"Shruti Dugar\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/4fc9a289999fec7da4ad7cce57094049\"},\"headline\":\"How to build rapport with customers (and turn first impressions into 5-star reviews)\",\"datePublished\":\"2025-06-06T15:36:25+00:00\",\"dateModified\":\"2025-06-06T15:36:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/\"},\"wordCount\":1836,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg\",\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/\",\"url\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/\",\"name\":\"How to Build Rapport with Customers: 9 Examples | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg\",\"datePublished\":\"2025-06-06T15:36:25+00:00\",\"dateModified\":\"2025-06-06T15:36:27+00:00\",\"description\":\"Know how to build rapport with customers with 9 effective ways and enhance your relationships. Read the article to improve your strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975291724\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975319508\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975336228\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975366178\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg\",\"width\":1728,\"height\":903,\"caption\":\"How to build rapport with customers (and turn first impressions into 5-star reviews)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Experience\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/customer-experience\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to build rapport with customers (and turn first impressions into 5-star reviews)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/4fc9a289999fec7da4ad7cce57094049\",\"name\":\"Shruti Dugar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c38aaca67dd00db28d9926837be25606f31cd476232e804502819142c740b209?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c38aaca67dd00db28d9926837be25606f31cd476232e804502819142c740b209?s=96&d=mm&r=g\",\"caption\":\"Shruti Dugar\"},\"description\":\"Shruti Dugar is a Senior Content Marketing Writer at Birdeye with 11+ years of experience. She believes B2B content doesn't have to be boring. While today we can automate writing the \\\"perfect\\\" article, is that actually readable? Her standards are simple: Communicate clearly, without fancy jargon, to help CEOs &amp; CMOs make the best business decisions. And for complete automation, she relies on Birdeye, the #1 Agentic Marketing Platform that helps brands scale effortlessly. She\u2019s also a published author &amp; always on the lookout for where to travel next.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/shrutidugar-copywriter\/\"],\"birthDate\":\"1994-11-26\",\"gender\":\"Female\",\"knowsAbout\":[\"Content marketing\",\"copywriting\",\"graphic designing\",\"seo\",\"writing\"],\"knowsLanguage\":[\"English\",\"Hindi\",\"Bengali\"],\"jobTitle\":\"Senior Content Marketing Writer\",\"worksFor\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/shruti-dugar\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975291724\",\"position\":1,\"url\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975291724\",\"name\":\"1. How do I establish rapport during phone conversations?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use active listening, speak with a positive tone, and find common ground early to make customers feel valued and understood.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975319508\",\"position\":2,\"url\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975319508\",\"name\":\"2. Why is building relationships important for sales teams?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Strong customer relationships foster trust, making potential customers more likely to buy and become repeat clients.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975336228\",\"position\":3,\"url\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975336228\",\"name\":\"3. What role do listening skills play in customer rapport?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Effective listening helps identify customer issues accurately, allowing personalized responses that deepen rapport and satisfaction.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975366178\",\"position\":4,\"url\":\"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975366178\",\"name\":\"4. How can training agents improve rapport with new customers?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Training equips agents with communication skills and empathy techniques essential for establishing rapport and delivering good customer service.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Build Rapport with Customers: 9 Examples | Birdeye","description":"Know how to build rapport with customers with 9 effective ways and enhance your relationships. Read the article to improve your strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/60733\/","og_locale":"en_US","og_type":"article","og_title":"How to build rapport with customers (and turn first impressions into 5-star reviews)","og_description":"Know how to build rapport with customers with 9 effective ways and enhance your relationships. Read the article to improve your strategy.","og_url":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2025-06-06T15:36:25+00:00","article_modified_time":"2025-06-06T15:36:27+00:00","og_image":[{"width":1728,"height":903,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg","type":"image\/jpeg"}],"author":"Shruti Dugar","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Shruti Dugar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/"},"author":{"name":"Shruti Dugar","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/4fc9a289999fec7da4ad7cce57094049"},"headline":"How to build rapport with customers (and turn first impressions into 5-star reviews)","datePublished":"2025-06-06T15:36:25+00:00","dateModified":"2025-06-06T15:36:27+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/"},"wordCount":1836,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg","articleSection":["Customer Experience"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/","url":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/","name":"How to Build Rapport with Customers: 9 Examples | Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg","datePublished":"2025-06-06T15:36:25+00:00","dateModified":"2025-06-06T15:36:27+00:00","description":"Know how to build rapport with customers with 9 effective ways and enhance your relationships. Read the article to improve your strategy.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975291724"},{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975319508"},{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975336228"},{"@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975366178"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-How-to-build-rapport-with-customers.jpg","width":1728,"height":903,"caption":"How to build rapport with customers (and turn first impressions into 5-star reviews)"},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Customer Experience","item":"https:\/\/birdeye.com\/blog\/category\/customer-experience\/"},{"@type":"ListItem","position":4,"name":"How to build rapport with customers (and turn first impressions into 5-star reviews)"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/4fc9a289999fec7da4ad7cce57094049","name":"Shruti Dugar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c38aaca67dd00db28d9926837be25606f31cd476232e804502819142c740b209?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c38aaca67dd00db28d9926837be25606f31cd476232e804502819142c740b209?s=96&d=mm&r=g","caption":"Shruti Dugar"},"description":"Shruti Dugar is a Senior Content Marketing Writer at Birdeye with 11+ years of experience. She believes B2B content doesn't have to be boring. While today we can automate writing the \"perfect\" article, is that actually readable? Her standards are simple: Communicate clearly, without fancy jargon, to help CEOs &amp; CMOs make the best business decisions. And for complete automation, she relies on Birdeye, the #1 Agentic Marketing Platform that helps brands scale effortlessly. She\u2019s also a published author &amp; always on the lookout for where to travel next.","sameAs":["https:\/\/www.linkedin.com\/in\/shrutidugar-copywriter\/"],"birthDate":"1994-11-26","gender":"Female","knowsAbout":["Content marketing","copywriting","graphic designing","seo","writing"],"knowsLanguage":["English","Hindi","Bengali"],"jobTitle":"Senior Content Marketing Writer","worksFor":"Birdeye","url":"https:\/\/birdeye.com\/blog\/author\/shruti-dugar\/"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975291724","position":1,"url":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975291724","name":"1. How do I establish rapport during phone conversations?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use active listening, speak with a positive tone, and find common ground early to make customers feel valued and understood.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975319508","position":2,"url":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975319508","name":"2. Why is building relationships important for sales teams?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Strong customer relationships foster trust, making potential customers more likely to buy and become repeat clients.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975336228","position":3,"url":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975336228","name":"3. What role do listening skills play in customer rapport?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Effective listening helps identify customer issues accurately, allowing personalized responses that deepen rapport and satisfaction.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975366178","position":4,"url":"https:\/\/birdeye.com\/blog\/how-to-build-rapport-with-customers\/#faq-question-1748975366178","name":"4. How can training agents improve rapport with new customers?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Training equips agents with communication skills and empathy techniques essential for establishing rapport and delivering good customer service.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/60733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=60733"}],"version-history":[{"count":6,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/60733\/revisions"}],"predecessor-version":[{"id":60842,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/60733\/revisions\/60842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/60734"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=60733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=60733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=60733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}