{"id":63149,"date":"2025-08-19T03:33:20","date_gmt":"2025-08-19T10:33:20","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=63149"},"modified":"2026-03-09T03:16:12","modified_gmt":"2026-03-09T10:16:12","slug":"real-estate-digital-marketing","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/","title":{"rendered":"Is your real estate digital marketing budget draining? Try these 5 tips &amp; 1 tool"},"content":{"rendered":"\n<p><strong>Real estate digital marketing <\/strong>is the set of online strategies that helps agents and brokerages attract buyers and sellers through channels like search, listings, ads, email, and social, with the goal of generating real inquiries and closed deals.<\/p>\n\n\n\n<p><strong>Summary<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Real estate digital marketing should drive visibility and leads, but it can also burn budget when tactics do not match how buyers search and decide today. Many teams still run disconnected campaigns, rely on outdated playbooks, and measure success with vanity metrics like impressions instead of outcomes like inquiries, showings, and signed contracts. The fix is not spending less. It is spending smarter by focusing on ROI-first strategies and using AI to cut wasted time and missed follow-ups. Birdeye helps real estate teams protect trust and convert more leads by unifying reviews, listings, messaging, and social in one platform.<\/pre>\n\n\n\n<p>This blog will help you rethink your approach, prioritize ROI-first tactics, and use AI to streamline tasks that used to take hours.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Real talk: Where your budget is leaking\ud83d\udca1<\/strong><br><strong><br><\/strong>Cutting your real estate digital marketing spend isn\u2019t the goal; making every dollar count is. Too many strategies today focus on chasing clicks instead of conversions. This guide will help you rethink your approach, prioritize ROI-first tactics, and use AI to streamline tasks that used to take hours.<\/pre>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-real-estate-digital-marketing\" data-level=\"2\">What is real estate digital marketing?<\/a><\/li><li><a href=\"#h-5-real-estate-digital-marketing-tips-that-cut-costs-and-give-results\" data-level=\"2\">5 real estate digital marketing tips that cut costs and give results<\/a><\/li><li><a href=\"#h-birdeye-the-1-ai-tool-that-makes-real-estate-digital-marketing-profitable\" data-level=\"2\">Birdeye: The 1 AI tool that makes real estate digital marketing profitable<\/a><\/li><li><a href=\"#h-faqs-about-real-estate-digital-marketing\" data-level=\"2\">FAQs about real estate digital marketing<\/a><\/li><li><a href=\"#h-birdeye-helps-real-estate-digital-marketing-deliver-real-results\" data-level=\"2\">Birdeye helps real estate digital marketing deliver real results<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-real-estate-digital-marketing\">What is real estate digital marketing?<\/h2>\n\n\n\n<p>Real estate digital marketing is the use of online platforms, tools, and strategies to promote properties, build a recognizable real estate brand, and convert potential buyers into qualified leads.&nbsp;<\/p>\n\n\n\n<p>It spans everything from running <a href=\"https:\/\/birdeye.com\/blog\/real-estate-social-media-marketing\/\">real estate social media marketing<\/a> campaigns to optimizing your website for search, creating virtual tours, collecting online reviews, and sending personalized emails. To successfully manage these diverse channels, top-performing agents rely on a specialized stack of <a href=\"https:\/\/birdeye.com\/blog\/real-estate-marketing-tools\/\">real estate marketing tools<\/a> designed to automate repetitive tasks and capture more leads.<\/p>\n\n\n\n<p>But here\u2019s the shift: It\u2019s no longer enough to simply exist online. To compete in the market, you need to show up where and how today\u2019s buyers search. That now includes AI tools like ChatGPT, <a href=\"https:\/\/birdeye.com\/blog\/voice-search-on-google\/\">voice search on Google<\/a>, Instagram Explore, and Google Maps.<\/p>\n\n\n\n<p>Showing up on Google still matters. But in 2026, you also need to show up when buyers ask AI tools who to trust. Right now, search behavior is shifting fast. Many buyers now ask AI tools direct questions like \u201cbest neighborhoods for families\u201d or \u201ctop property managers near me\u201d instead of scrolling links.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/search-ai\/\"><strong>Birdeye Search AI<\/strong><\/a> helps your real estate brand show up in those answers by tracking how you appear on platforms like ChatGPT, Gemini, and Perplexity, then flagging what to fix so your visibility stays strong.<\/p>\n\n\n\n<p>What improves AI visibility often improves traditional SEO too. When your listings stay accurate, your reviews stay active, and your content stays relevant, you show up more consistently across Google Search, Google Maps, and AI-driven results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"804\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1024x804.jpg\" alt=\"Keep your business info accurate everywhere with Birdeye Search AI\" class=\"wp-image-63777\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1024x804.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-300x235.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-768x603.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1536x1205.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-2048x1607.jpg 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-810x636.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1140x895.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why is it not what it used to be?<\/h3>\n\n\n\n<p>In 2026, digital marketing for real estate is no longer about simply having a website or boosting a few ads. Buyers expect <strong>speed, relevance, <\/strong>and<strong> personalization<\/strong> at every touchpoint. That means static pages and one-size-fits-all campaigns won\u2019t cut it.&nbsp;<\/p>\n\n\n\n<p>Today\u2019s real estate agents need smarter strategies: content that adapts to each platform, review flows that build trust, and <a href=\"https:\/\/birdeye.com\/blog\/real-estate-seo\/\">local SEO success<\/a> tactics that keep their properties visible.<\/p>\n\n\n\n<p>So, how do you stay competitive without burning through your budget? Let\u2019s explore five proven strategies that do more with less.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-real-estate-digital-marketing-tips-that-cut-costs-and-give-results\">5 real estate digital marketing tips that cut costs and give results<\/h2>\n\n\n\n<p>If your marketing budget keeps rising but you\u2019re still struggling to close more deals, the issue may not be how much you&#8217;re spending, but what you&#8217;re spending it on. Most real estate companies continue to invest in outdated ads, static websites, and disconnected tools that appear visually appealing in reports but offer little in terms of driving closings.<\/p>\n\n\n\n<p>These five strategies prioritize real ROI: higher engagement, better-quality leads, and smarter resource allocation. Each one helps you reach serious buyers while eliminating low-performing tactics that quietly drain your budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #1: Use landing pages instead of generic homepages<\/h3>\n\n\n\n<p>Sending ad traffic to a homepage is a lost opportunity. Unlike generic homepages, <a href=\"https:\/\/birdeye.com\/blog\/local-seo-landing-pages\">local SEO landing pages<\/a> are built for a specific audience: by location, listing type, or buyer intent. That\u2019s what makes them more effective at generating qualified leads.<\/p>\n\n\n\n<p>When built around a single goal and backed by tracking tools, landing pages not only boost conversions but also give you data you can act on. Agents can also A\/B test layouts and copy to continuously improve results without increasing ad spend.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>For example:<\/strong> Instead of linking Google ads to your agency homepage, create a landing page specifically for \u201c2-bedroom condos in Austin.\u201d Include targeted CTAs, neighborhood highlights, and reviews from nearby residents.&nbsp;<\/pre>\n\n\n\n<p>Visitors who click are far more likely to book a showing because the content matches their intent.<\/p>\n\n\n\n<p>This clarity not only improves your conversion rate but also helps you refine your <a href=\"https:\/\/birdeye.com\/blog\/digital-marketing\/\">digital marketing<\/a> strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #2: Showcase listings with virtual tours and video content<\/h3>\n\n\n\n<p>Homebuyers now expect to explore listings before they ever schedule a showing. Static photos no longer hold attention. Adding virtual tours, video content, and even drone footage creates a richer experience for interested buyers, especially in a post-COVID world where digital-first impressions matter more than ever.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">For example, <a href=\"https:\/\/birdeye.com\/resources\/case-studies\/pangea-properties\/\">Pangea Properties<\/a> is a multi-location real estate company managing over 13,000 apartment units across Chicago, Indianapolis, and Baltimore. During the pandemic, they transitioned to virtual tours and online consultations, but customer feedback showed gaps in the process.&nbsp;<\/pre>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d3cnqzq0ivprch.cloudfront.net\/support-api\/production\/https-d3cnqzq0ivprch-1700692141326@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Using Birdeye to monitor reviews and sentiment, Pangea Properties quickly identified where follow-ups were falling short. They then adjusted workflows, ensuring every prospect received timely emails and calls.<\/p>\n\n\n\n<p>This use of reviews to guide operational improvements helped save time, elevate the digital experience, and boost both <a href=\"https:\/\/birdeye.com\/blog\/customer-satisfaction-metrics\/\">customer satisfaction<\/a> and local SEO rankings. It wasn\u2019t just about listing the property; it was about delivering a seamless experience from first click to lease signing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #3: Turn reviews and listings into lead magnets<\/h3>\n\n\n\n<p>Your property listings and <a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\">positive reviews<\/a> are more than digital checkboxes. They\u2019re trust signals. When placed strategically, they can shape how potential buyers and prospective buyers perceive your brand before they ever speak to an agent.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">This is exactly what Pangea Properties accomplished using Birdeye\u2019s review automation tools. Before Birdeye, only unhappy tenants were leaving feedback. That skewed their reputation.&nbsp;<\/pre>\n\n\n\n<p>After adopting <a href=\"https:\/\/birdeye.com\/reviews\/\">Reviews AI<\/a>, they saw a shift: Happy tenants started sharing experiences, which helped restore balance and build trust.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.birdeye.com\/version2\/v3\/pages\/2024\/industry\/retail\/birdai@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Reviews weren\u2019t left to sit. Pangea analyzed them, responded promptly, and repurposed the best one across online platforms, email marketing, and even social media marketing. This helped increase <a href=\"https:\/\/birdeye.com\/blog\/social-media-engagement\/\">social media engagement<\/a>, convert visitors into qualified prospects, and support stronger lead generation, without spending more on ads.<\/p>\n\n\n\n<p>If you&#8217;re not taking advantage of your reviews, you&#8217;re missing out on valuable opportunities. Use every 5-star experience as content to support your marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #4: Get targeted with social media and email marketing campaigns<\/h3>\n\n\n\n<p>The broader your targeting, the more budget you waste. Many real estate agents still rely on one-size-fits-all ads, which rarely connect with the right people. Focus instead on creating segmented campaigns for your target audience.<\/p>\n\n\n\n<p>Run <a href=\"https:\/\/birdeye.com\/blog\/social-media-advertising\/\">social media advertising<\/a> aimed at specific groups, like first-time home buyers, renters looking to purchase, or investors searching for multi-family deals. These platforms let you filter by behavior, location, and interest, which improves reach and cuts down cost per click.<\/p>\n\n\n\n<p>Pair that with email marketing campaigns that match where a lead is in their journey.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">For example, someone who downloaded a buyer\u2019s guide may be ready for showing invites. Someone who viewed a listing but didn\u2019t inquire may need a nudge with similar properties.<\/pre>\n\n\n\n<p>Personalized outreach gets better results. It also builds familiarity, which is key when trying to attract clients in a saturated real estate market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #5: Track what works, cut what doesn\u2019t<\/h3>\n\n\n\n<p>It\u2019s tempting to keep investing in a channel just because it\u2019s always been part of your digital marketing strategy. But if it doesn\u2019t help in <a href=\"https:\/\/birdeye.com\/blog\/real-estate-lead-generation\/\">real estate lead generation<\/a> or bring in more listings, it\u2019s time to pause.<\/p>\n\n\n\n<p>Most teams track pageviews and likes. But that doesn\u2019t tell you who\u2019s calling, booking, or buying. Real ROI comes from tracking what actually drives more sales and more deals. That means looking at every touchpoint:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which digital marketing campaigns generate calls, bookings, or sales?<\/li>\n\n\n\n<li>Which listings get the most qualified leads?<\/li>\n\n\n\n<li>Which locations need support<\/li>\n\n\n\n<li>Which social media platforms have higher conversion rates<\/li>\n<\/ul>\n\n\n\n<p>Pangea Properties used Birdeye\u2019s <a href=\"https:\/\/birdeye.com\/insights-ai\/\">Insights AI<\/a> and <a href=\"https:\/\/birdeye.com\/listings\/\">Listings AI<\/a> to do exactly that.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfbC3i3CAqSvAcDy5wUrPenfaltnSu3g5_EoVjHQXM2a3Gk4shOAhzXxL4TI3nGY9HqtGjHSnWv3_5AGMivZwkBRkJE9qZhK_A9Q9mT2uZemXUoMwxjnpVCvyfV3rdzdoggczG00w?key=fSk8pUmBhAUtnkc-JVsdew\" alt=\"\"\/><\/figure>\n\n\n\n<p>With more than 40 locations, they needed a scalable way to measure customer experience, identify weak points, and respond quickly. Birdeye helped them gather location-level insights, improve communication, and monitor what messaging got the best response. This data helped them fine-tune their digital marketing for real estate without overspending.<\/p>\n\n\n\n<p>You can do the same. Use <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-tools\/\">online reputation management tools<\/a> to see which platforms send the most website visitors, where your reviews are strongest, and how customers are behaving across channels.&nbsp;<\/p>\n\n\n\n<p>Cut what isn\u2019t working. Double down on what gets you qualified leads and better rankings.<\/p>\n\n\n\n<p>By tracking what drives results, you gain clarity. It saves time, cuts waste, and helps you focus on what actually drives revenue.<\/p>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 30px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Get the Best ROI with These Real Estate Digital Marketing Tips &#038; Tool<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-birdeye-the-1-ai-tool-that-makes-real-estate-digital-marketing-profitable\">Birdeye: The 1 AI tool that makes real estate digital marketing profitable<\/h2>\n\n\n\n<p>Managing dozens of listings, reviews, and client interactions across locations can feel overwhelming. That\u2019s why <a href=\"https:\/\/birdeye.com\/products\/\">the Birdeye GenAI platform<\/a> offers a connected toolkit built for multi-location real estate companies.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how each solution helps reduce effort and drive results:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Social AI<\/h3>\n\n\n\n<p>Plan, create, and publish content across platforms from the <a href=\"https:\/\/birdeye.com\/social-media-management-software\/\">Social AI<\/a> dashboard and:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bulk-schedule posts for all properties<\/li>\n\n\n\n<li>Use AI to write posts with hashtags, emojis, and images<\/li>\n\n\n\n<li>Share reviews from potential clients to build trust<\/li>\n\n\n\n<li>Track performance by location to see what content works<\/li>\n\n\n\n<li>Improve consistency with a regular <a href=\"https:\/\/birdeye.com\/blog\/social-media-management\/\">social media management<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXekvhMStyDv1O0wF_cDnMMcbD9b-pYMSj_R5PFkp3PV-lcSyCAwsQLvdJ0WpNb-nGDUGvilq9B29FXblQUGIJqXx032l8CXkVQv8YzirOaqH47F5qAE1iOmJG5SUy2B-7R1BQ_MuA?key=fSk8pUmBhAUtnkc-JVsdew\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Reviews AI<\/h3>\n\n\n\n<p>Generate, manage, and <a href=\"https:\/\/birdeye.com\/blog\/ultimate-guide-to-responding-to-reviews\/\">respond to reviews<\/a> across 200+ sites and:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate review requests via text or email<\/li>\n\n\n\n<li>Use AI to write fast, on-brand responses<\/li>\n\n\n\n<li>Benchmark your reputation against sellers and competitors<\/li>\n\n\n\n<li>Summarize trends using AI to improve service per location<\/li>\n\n\n\n<li>Showcase feedback from property buyers and residents<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.birdeye.com\/version2\/v3\/pages\/2024\/industry\/retail\/v2\/reviews-ai@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Listings AI<\/h3>\n\n\n\n<p>Ensure every property appears correctly and ranks well in search and:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sync listings across Google, Apple, Facebook, and 50+ directories<\/li>\n\n\n\n<li>Track accuracy and keyword rankings per location<\/li>\n\n\n\n<li>Fix errors quickly<\/li>\n\n\n\n<li>Improve your visibility with AI-generated business descriptions<\/li>\n\n\n\n<li>Boost discoverability and <a href=\"https:\/\/birdeye.com\/blog\/seo-reputation-management\/\">SEO reputation<\/a> to reach a wider net of potential buyers<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.birdeye.com\/version2\/v3\/pages\/2024\/industry\/retail\/v2\/listings-ai-v2@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Insights AI<\/h3>\n\n\n\n<p>Turn reviews, surveys, and listing data with <a href=\"https:\/\/birdeye.com\/insights-ai\/\">Insights AI<\/a> and:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View performance by location and sentiment by category<\/li>\n\n\n\n<li>Compare your results with top competitors<\/li>\n\n\n\n<li>Get AI-generated summaries and recommendations<\/li>\n\n\n\n<li>Make faster, smarter decisions using real-time online tools<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.birdeye.com\/version2\/v3\/pages\/2024\/products\/insights\/reputation-score-v6@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Chatbot AI<\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/webchat\/\">Chatbot AI<\/a> helps convert website visitors into leads with 24\/7 AI engagement and:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer FAQs, qualify leads, and collect contact info<\/li>\n\n\n\n<li>Handoff to agents when a live response is needed<\/li>\n\n\n\n<li>Keep chats organized in a shared inbox<\/li>\n\n\n\n<li>Engage potential clients and keep the conversation going via text<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.birdeye.com\/version2\/v3\/pages\/2025\/products\/webchat\/chatbot-ai@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Competitors AI<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/birdeye.com\/competitors-ai\/\">Competitors AI<\/a>, see how you compare with local businesses and national franchises:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track their reviews and ratings&nbsp;<\/li>\n\n\n\n<li>Study their most engaging social posts<\/li>\n\n\n\n<li>Spot areas where you outperform<\/li>\n\n\n\n<li>Use data-backed insights to improve your digital marketing for real estate<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.birdeye.com\/version2\/v3\/pages\/2025\/products\/competitors\/overview\/hero-competitor-software@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Birdeye Search AI<\/h3>\n\n\n\n<p>Stay visible as buyers shift to AI search and:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track how often your brand shows up in AI answers vs competitors<\/li>\n\n\n\n<li>Catch negative or inaccurate AI descriptions early<\/li>\n\n\n\n<li>Identify what sources AI uses and strengthen the ones that matter<\/li>\n\n\n\n<li>Fix visibility blockers faster by aligning listings, reviews, and content<\/li>\n<\/ul>\n\n\n\n<p>Each one is part of Birdeye\u2019s real estate digital marketing platform, built for teams managing multiple properties. They reduce manual work, support your brand, and help you focus on what matters most: selling homes and scaling your growth.<\/p>\n\n\n\n<p>Each one is part of Birdeye\u2019s real estate digital marketing platform, built for teams managing multiple properties. They reduce manual work, support your brand, and help you focus on what matters most: selling homes and scaling your growth.<\/p>\n\n\n\n<p>Let\u2019s check another case study of how a brand scaled its real estate digital marketing services by integrating Birdeye into its workflow:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CYM Living: Using Birdeye AI tools to scale across 80+ locations<\/h3>\n\n\n\n<p>Online marketing across 80+ locations can easily get messy. That\u2019s the challenge <a href=\"https:\/\/birdeye.com\/resources\/case-studies\/cym-living\/\"><strong>CYM Living<\/strong><\/a> faced. As a fast-growing real estate company, they needed to maintain a consistent digital presence while still sounding human and local.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdIMfT3q96lslm_EwbITnFkaIzUSFvIeoUmkr45MGfDE6HcHWdfgmJ4FebPG5GGBUQ-255mwphQ0WXjvbRh0CY_-WKeNkVWIOUsY6v7-kuwnt48d7TJxhYhqYhA8XFiKTOx9L4O?key=fSk8pUmBhAUtnkc-JVsdew\" alt=\"\"\/><\/figure>\n\n\n\n<p>They turned to Birdeye, and it changed everything.<\/p>\n\n\n\n<p>With Birdeye Social AI\u2019s bulk publishing tool feature, CYM Living scheduled posts across all properties from a single dashboard. Their team used personalization tokens to tailor each message to individual locations, saving time and improving relevance.<\/p>\n\n\n\n<p>But the real win came from the AI. Using Birdeye\u2019s GenAI content creation capabilities, the team could:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate fresh post ideas<\/li>\n\n\n\n<li>Use relevant <a href=\"https:\/\/birdeye.com\/blog\/hashtags-for-business\/\">business hashtags<\/a> and emojis<\/li>\n\n\n\n<li>Include royalty-free visuals to support video marketing&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This helped them maintain an engaging presence.<\/p>\n\n\n\n<p>They also leaned into review sharing. Instead of letting reviews sit on third-party sites, they turned them into social posts that highlighted tenant satisfaction. This content helped them connect with potential buyers and showcase what made them different.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeY3RTkLKcBE7YTmlaM4F8epMt_qrpT7D8n4jTPhF4tNWcXHCevj6nD-IUiwABpTNCTTF6nz4_stF0q68Eo-dg55SbE89GGnCuhZncfO8f2iN7ZFHYGA9yzJSyFX1UY1tsEwEtr?key=fSk8pUmBhAUtnkc-JVsdew\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Here\u2019s what it added up to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A 13.3% increase in engagement<\/li>\n\n\n\n<li>An average of 360 new followers per month<\/li>\n\n\n\n<li>Hours saved each week on content creation and scheduling<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc6xbielNRB-JjOR4SaZGLKfVIyAjYQK4lyUv4wSsRZAkv94sMcaERZ9LHyqPmK48vlZsg09mzkykUuttJzFQtxvuOnp54biggig8dpmCu1WhfI1QyBJXpl4_6c2kpwL3MihzFU?key=fSk8pUmBhAUtnkc-JVsdew\" alt=\"\"\/><\/figure>\n\n\n\n<p>For marketing agencies managing property brands or in-house real estate teams, CYM Living\u2019s success shows how AI tools deliver flexible options for scaling with control. From automating localized social posts to turning reviews into conversion-ready content, Birdeye helped them stay consistent, local, and impactful.<\/p>\n\n\n\n<p>If you&#8217;re ready to improve your digital marketing for real estate agents, Birdeye helps you stop managing platforms and start managing performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-real-estate-digital-marketing\">FAQs about real estate digital marketing<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1755599450494\"><strong class=\"schema-faq-question\">What tools help real estate agents market properties online?<br\/><\/strong> <p class=\"schema-faq-answer\">Review management, listing sync, social scheduling, and AI chatbots help real estate agents streamline outreach, improve local SEO, and connect with potential clients at the right moment.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755599480646\"><strong class=\"schema-faq-question\">Is digital marketing for real estate agents worth the investment?<br\/><\/strong> <p class=\"schema-faq-answer\">Yes. With the right tools, digital marketing for real estate agents leads to better lead quality, improved visibility on search and social, and consistent branding across digital platforms.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755599494244\"><strong class=\"schema-faq-question\">How do reviews impact digital marketing real estate results?<br\/><\/strong> <p class=\"schema-faq-answer\">Reviews build trust and improve local search visibility. Platforms like Birdeye automate review collection and sharing, making them a core part of high-performing digital marketing real estate strategies.<br\/><\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-birdeye-helps-real-estate-digital-marketing-deliver-real-results\">Birdeye helps real estate digital marketing deliver real results<\/h2>\n\n\n\n<p>If your team is juggling too many tools, spending more, and seeing less return, it\u2019s time to simplify. Birdeye <a href=\"https:\/\/birdeye.com\/real-estate\/\">real estate<\/a> software brings everything together on one platform designed for scale.<\/p>\n\n\n\n<p>For teams running multi-location operations, this means more consistency, less manual work, and faster growth. Whether you\u2019re creating content, collecting feedback, or capturing leads, Birdeye helps turn every interaction into an opportunity.<\/p>\n\n\n\n<p>If you&#8217;re ready to take control of your real estate digital marketing, choose a platform that drives measurable results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Real estate digital marketing is the set of online strategies that helps agents and brokerages attract buyers and sellers through channels like search, listings, ads, email, and social, with the goal of generating real inquiries and closed deals. Summary Real estate digital marketing should drive visibility and leads, but it can also burn budget when [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":63150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-63149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Digital Marketing: 5 Tips &amp; 1 AI Tool | Birdeye<\/title>\n<meta name=\"description\" content=\"Real estate digital marketing tips to fix your ROI: 5 cost-saving strategies and 1 AI tool built for visibility, leads, and scale in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/63149\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your real estate digital marketing budget draining? Try these 5 tips &amp; 1 tool\" \/>\n<meta property=\"og:description\" content=\"Real estate digital marketing tips to fix your ROI: 5 cost-saving strategies and 1 AI tool built for visibility, leads, and scale in 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T10:33:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T10:16:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"602\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shruti Dugar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shruti Dugar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/\"},\"author\":{\"name\":\"Shruti Dugar\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/4fc9a289999fec7da4ad7cce57094049\"},\"headline\":\"Is your real estate digital marketing budget draining? Try these 5 tips &amp; 1 tool\",\"datePublished\":\"2025-08-19T10:33:20+00:00\",\"dateModified\":\"2026-03-09T10:16:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/\"},\"wordCount\":2356,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/\",\"url\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/\",\"name\":\"Real Estate Digital Marketing: 5 Tips & 1 AI Tool | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg\",\"datePublished\":\"2025-08-19T10:33:20+00:00\",\"dateModified\":\"2026-03-09T10:16:12+00:00\",\"description\":\"Real estate digital marketing tips to fix your ROI: 5 cost-saving strategies and 1 AI tool built for visibility, leads, and scale in 2026.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599450494\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599480646\"},{\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599494244\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg\",\"width\":1152,\"height\":602},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Is your real estate digital marketing budget draining? Try these 5 tips &amp; 1 tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/4fc9a289999fec7da4ad7cce57094049\",\"name\":\"Shruti Dugar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c38aaca67dd00db28d9926837be25606f31cd476232e804502819142c740b209?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c38aaca67dd00db28d9926837be25606f31cd476232e804502819142c740b209?s=96&d=mm&r=g\",\"caption\":\"Shruti Dugar\"},\"description\":\"Shruti Dugar is a Senior Content Marketing Writer at Birdeye with 11+ years of experience. She believes B2B content doesn't have to be boring. While today we can automate writing the \\\"perfect\\\" article, is that actually readable? Her standards are simple: Communicate clearly, without fancy jargon, to help CEOs &amp; CMOs make the best business decisions. And for complete automation, she relies on Birdeye, the #1 Agentic Marketing Platform that helps brands scale effortlessly. She\u2019s also a published author &amp; always on the lookout for where to travel next.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/shrutidugar-copywriter\/\"],\"birthDate\":\"1994-11-26\",\"gender\":\"Female\",\"knowsAbout\":[\"Content marketing\",\"copywriting\",\"graphic designing\",\"seo\",\"writing\"],\"knowsLanguage\":[\"English\",\"Hindi\",\"Bengali\"],\"jobTitle\":\"Senior Content Marketing Writer\",\"worksFor\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/shruti-dugar\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599450494\",\"position\":1,\"url\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599450494\",\"name\":\"What tools help real estate agents market properties online?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Review management, listing sync, social scheduling, and AI chatbots help real estate agents streamline outreach, improve local SEO, and connect with potential clients at the right moment.<br\/>\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599480646\",\"position\":2,\"url\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599480646\",\"name\":\"Is digital marketing for real estate agents worth the investment?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. With the right tools, digital marketing for real estate agents leads to better lead quality, improved visibility on search and social, and consistent branding across digital platforms.<br\/>\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599494244\",\"position\":3,\"url\":\"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599494244\",\"name\":\"How do reviews impact digital marketing real estate results?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reviews build trust and improve local search visibility. Platforms like Birdeye automate review collection and sharing, making them a core part of high-performing digital marketing real estate strategies.<br\/>\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real Estate Digital Marketing: 5 Tips & 1 AI Tool | Birdeye","description":"Real estate digital marketing tips to fix your ROI: 5 cost-saving strategies and 1 AI tool built for visibility, leads, and scale in 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/63149\/","og_locale":"en_US","og_type":"article","og_title":"Is your real estate digital marketing budget draining? Try these 5 tips &amp; 1 tool","og_description":"Real estate digital marketing tips to fix your ROI: 5 cost-saving strategies and 1 AI tool built for visibility, leads, and scale in 2026.","og_url":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2025-08-19T10:33:20+00:00","article_modified_time":"2026-03-09T10:16:12+00:00","og_image":[{"width":1152,"height":602,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg","type":"image\/jpeg"}],"author":"Shruti Dugar","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Shruti Dugar","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/"},"author":{"name":"Shruti Dugar","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/4fc9a289999fec7da4ad7cce57094049"},"headline":"Is your real estate digital marketing budget draining? Try these 5 tips &amp; 1 tool","datePublished":"2025-08-19T10:33:20+00:00","dateModified":"2026-03-09T10:16:12+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/"},"wordCount":2356,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg","articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/","url":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/","name":"Real Estate Digital Marketing: 5 Tips & 1 AI Tool | Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg","datePublished":"2025-08-19T10:33:20+00:00","dateModified":"2026-03-09T10:16:12+00:00","description":"Real estate digital marketing tips to fix your ROI: 5 cost-saving strategies and 1 AI tool built for visibility, leads, and scale in 2026.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599450494"},{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599480646"},{"@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599494244"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-image-Real-estate-digital-marketing.jpg","width":1152,"height":602},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Digital Marketing","item":"https:\/\/birdeye.com\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":4,"name":"Is your real estate digital marketing budget draining? Try these 5 tips &amp; 1 tool"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/4fc9a289999fec7da4ad7cce57094049","name":"Shruti Dugar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c38aaca67dd00db28d9926837be25606f31cd476232e804502819142c740b209?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c38aaca67dd00db28d9926837be25606f31cd476232e804502819142c740b209?s=96&d=mm&r=g","caption":"Shruti Dugar"},"description":"Shruti Dugar is a Senior Content Marketing Writer at Birdeye with 11+ years of experience. She believes B2B content doesn't have to be boring. While today we can automate writing the \"perfect\" article, is that actually readable? Her standards are simple: Communicate clearly, without fancy jargon, to help CEOs &amp; CMOs make the best business decisions. And for complete automation, she relies on Birdeye, the #1 Agentic Marketing Platform that helps brands scale effortlessly. She\u2019s also a published author &amp; always on the lookout for where to travel next.","sameAs":["https:\/\/www.linkedin.com\/in\/shrutidugar-copywriter\/"],"birthDate":"1994-11-26","gender":"Female","knowsAbout":["Content marketing","copywriting","graphic designing","seo","writing"],"knowsLanguage":["English","Hindi","Bengali"],"jobTitle":"Senior Content Marketing Writer","worksFor":"Birdeye","url":"https:\/\/birdeye.com\/blog\/author\/shruti-dugar\/"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599450494","position":1,"url":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599450494","name":"What tools help real estate agents market properties online?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Review management, listing sync, social scheduling, and AI chatbots help real estate agents streamline outreach, improve local SEO, and connect with potential clients at the right moment.<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599480646","position":2,"url":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599480646","name":"Is digital marketing for real estate agents worth the investment?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. With the right tools, digital marketing for real estate agents leads to better lead quality, improved visibility on search and social, and consistent branding across digital platforms.<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599494244","position":3,"url":"https:\/\/birdeye.com\/blog\/real-estate-digital-marketing\/#faq-question-1755599494244","name":"How do reviews impact digital marketing real estate results?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Reviews build trust and improve local search visibility. Platforms like Birdeye automate review collection and sharing, making them a core part of high-performing digital marketing real estate strategies.<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/63149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=63149"}],"version-history":[{"count":6,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/63149\/revisions"}],"predecessor-version":[{"id":68479,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/63149\/revisions\/68479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/63150"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=63149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=63149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=63149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}