{"id":63747,"date":"2025-09-18T04:58:05","date_gmt":"2025-09-18T11:58:05","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=63747"},"modified":"2025-09-18T04:58:07","modified_gmt":"2025-09-18T11:58:07","slug":"google-ai-powered-business-calling","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/google-ai-powered-business-calling\/","title":{"rendered":"Google AI will now be able to call businesses on user\u2019s behalf"},"content":{"rendered":"\n<p>Hate calling businesses? Google\u2019s AI is ready to take that task off your hands.<\/p>\n\n\n\n<p>This is part of Google\u2019s new AI Search update, which introduces \u201cagentic capabilities.\u201d In simple terms, these are AI tools that don\u2019t just show you information but take action on your behalf. That now includes making automated calls to local businesses to gather details about prices, availability, or services, and then return a clean, easy-to-read summary directly in Search.<\/p>\n\n\n\n<p>For users, this means no more juggling multiple websites or spending time on the phone to compare options. For businesses, it signals a new kind of customer interaction, one where your first impression may come through an AI-driven call.&nbsp;<\/p>\n\n\n\n<p>In this blog, we\u2019ll break down how the feature works, what it means for searchers, and why local businesses should be preparing now to make the most of it.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-are-agentic-capabilities-in-google-search\" data-level=\"2\">What are agentic capabilities in Google Search?<\/a><\/li><li><a href=\"#h-why-this-matters-for-users\" data-level=\"2\">Why this matters for users<\/a><\/li><li><a href=\"#h-what-it-means-for-businesses\" data-level=\"2\">What it means for businesses<\/a><\/li><li><a href=\"#h-early-concerns-and-challenges\" data-level=\"2\">Early concerns and challenges<\/a><\/li><li><a href=\"#h-access-to-gemini-2-5-pro\" data-level=\"2\">Access to Gemini 2.5 Pro<\/a><\/li><li><a href=\"#h-how-birdeye-fits-into-the-picture\" data-level=\"2\">How Birdeye fits into the picture<\/a><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-agentic-capabilities-in-google-search\">What are agentic capabilities in Google Search?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-97-1024x579.png\" alt=\"Google AI new calling feature\" class=\"wp-image-63751\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-97-1024x579.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-97-300x170.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-97-768x434.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-97-1536x869.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-97-810x458.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-97-1140x645.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-97.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Agentic capabilities are AI functions that take independent action for the user. Until now, Google\u2019s AI-powered Search has mainly focused on presenting results, suggesting answers, and summarizing content.<\/p>\n\n\n\n<p>With this latest<a href=\"https:\/\/blog.google\/products\/search\/deep-search-business-calling-google-search\/\"> Google update<\/a>, AI can go further: interacting with businesses directly to gather information. Google says the AI will use both online data and automated calls to provide answers.<\/p>\n\n\n\n<p>For instance, a search for \u201cpet groomers near me\u201d may now show an option to \u201cHave AI check pricing.\u201d Once selected, the AI will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Call local pet groomers<\/li>\n\n\n\n<li>Ask about pricing, availability, or services<\/li>\n\n\n\n<li>Collect responses from different businesses<\/li>\n\n\n\n<li>Present a simplified summary inside Search<\/li>\n<\/ul>\n\n\n\n<p>As Google\u2019s VP &amp; Head of Google Search, Liz Reid explains-<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">We want Search to do more of the work for you \u2014 not just helping you find information, but actually completing tasks like calling a business to check details, so you can focus on making the decision that\u2019s right for you.<br><br>\u2014 Liz Reid, VP &amp; Head of Google Search<\/pre>\n\n\n\n<p>This new capability saves users from having to compare multiple websites or make several phone calls.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-this-matters-for-users\">Why this matters for users<\/h2>\n\n\n\n<p>For everyday users, the advantages are clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Time savings<\/strong>: Information is gathered quickly without manual effort.<\/li>\n\n\n\n<li><strong>Less stress<\/strong>: Those uncomfortable with making calls can now avoid the process entirely.<\/li>\n\n\n\n<li><strong>Consolidated results<\/strong>: Pricing and service details appear in a single, organized summary.<\/li>\n\n\n\n<li><strong>Better decision-making<\/strong>: Users spend less time searching and more time making informed choices.<\/li>\n<\/ul>\n\n\n\n<p>This aligns with a growing trend where people prefer AI to handle repetitive or routine tasks, allowing them to focus on decisions that matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-it-means-for-businesses\">What it means for businesses<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-98-1024x579.png\" alt=\"What Google AI means for businesses\" class=\"wp-image-63753\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-98-1024x579.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-98-300x170.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-98-768x434.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-98-1536x869.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-98-810x458.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-98-1140x645.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-98.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Businesses will now start receiving AI-generated calls from Google AI Search. While the voice may sound slightly robotic, these are legitimate inquiries and represent a direct channel to potential customers.<\/p>\n\n\n\n<p>How your business responds will determine how it appears in Google\u2019s AI-generated summaries.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accuracy <\/strong><strong>business representation<\/strong>: Clear and correct answers ensure your business is represented properly.<\/li>\n\n\n\n<li><strong>Better customer experience:<\/strong> Shoppers get faster, clearer summaries when comparing options.<\/li>\n\n\n\n<li><strong>Higher visibility<\/strong>: Responsive businesses are more likely to appear as recommended options.<\/li>\n\n\n\n<li><strong>Time savings:<\/strong> AI answers common queries upfront, reducing repetitive calls and freeing staff to focus on real customer interactions.<\/li>\n\n\n\n<li><strong>Early-mover advantage: <\/strong>Being prepared now positions your business ahead of competitors who may take longer to adapt to AI-driven search changes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-practical-tips-for-businesses\">Practical tips for businesses<\/h3>\n\n\n\n<p>To prepare, businesses can take a few proactive steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add FAQs to your Google Business Profile<\/strong>: Preempt common questions (pricing, services, hours) so AI and users can find accurate answers faster.<\/li>\n\n\n\n<li><strong>Train staff and use call-tracking<\/strong>: Using simple scripts or call-tracking can help maintain consistency and reduce confusion in the AI-generated summaries.<\/li>\n\n\n\n<li><strong>Expect AI calls:<\/strong> These automated calls are legitimate and should be handled with care. Treat them as you would a real customer inquiry.<\/li>\n\n\n\n<li><strong>Check your online data:<\/strong> Google\u2019s AI will still reference your website, Google Business Profile, and online directories. Keep them updated and consistent.<\/li>\n\n\n\n<li><strong>See this as an opportunity:<\/strong> Businesses that respond well to AI calls could gain an edge over competitors who aren\u2019t prepared.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-early-concerns-and-challenges\">Early concerns and challenges<\/h2>\n\n\n\n<p>Like any new tool, this rollout raises some questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Staff experience<\/strong>: Employees may initially mistake AI calls for spam. Clear identification from Google will be important.<\/li>\n\n\n\n<li><strong>Response consistency<\/strong>: Mixed answers could lead to confusing AI summaries. Training your staff is the key.<\/li>\n\n\n\n<li><strong>Impact on small businesses<\/strong>: Smaller teams that value direct interaction may worry about losing personal touch. Balancing AI efficiency with human service will matter.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-to-gemini-2-5-pro\">Access to Gemini 2.5 Pro<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-99-1024x579.png\" alt=\"Gemini 2.5 pro\" class=\"wp-image-63759\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-99-1024x579.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-99-300x170.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-99-768x434.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-99-1536x869.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-99-810x458.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-99-1140x645.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-99.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Alongside this rollout, Google introduced Gemini 2.5 Pro, available to AI Mode subscribers. This advanced model supports more complex queries like reasoning, math, and coding.<\/p>\n\n\n\n<p>While it\u2019s not directly tied to the Google AI calls local businesses feature, it highlights Google\u2019s broader direction: building AI tools that don\u2019t just present information but actively help users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-birdeye-fits-into-the-picture\">How Birdeye fits into the picture<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><img decoding=\"async\" src=\"blob:https:\/\/birdeye.com\/01175d16-0e7f-4369-a4e5-5dc907564e4b\" width=\"624\" height=\"287\"><\/h2>\n\n\n\n<p>Google\u2019s new AI calling feature highlights a broader shift in how people discover and interact with businesses. Search engines are moving from simply showing information to directly engaging with businesses on behalf of users.<\/p>\n\n\n\n<p>For local businesses, this means accuracy and responsiveness across every channel, phone, listings, reviews, and online profiles are more important than ever. Tools like <a href=\"https:\/\/birdeye.com\/\">Birdeye<\/a> help businesses in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keeping business information up to date across directories, so AI and customers find the correct details.<\/li>\n\n\n\n<li>Collecting and managing customer reviews, which often influence how businesses appear in search results.<\/li>\n\n\n\n<li>Centralizing customer communication, making it easier to respond quickly and consistently across different platforms.<\/li>\n<\/ul>\n\n\n\n<p>While Google AI calls create a new touchpoint, businesses that already focus on accurate data, clear communication, and strong online visibility will be best positioned to benefit. Birdeye provides one way to manage these areas effectively, ensuring businesses are prepared for this next phase of AI-assisted search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Google\u2019s new AI calling feature is more than a minor update; it\u2019s a preview of where search is heading. Now, search engines are no longer just information directories; they are becoming personal assistants that collect, filter, and present answers directly.<\/p>\n\n\n\n<p>Imagine this in action:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Looking for a dry cleaner? AI checks prices for you.<\/li>\n\n\n\n<li>Comparing salons? AI calls and summarizes availability.<\/li>\n\n\n\n<li>Searching for a restaurant? AI collects reservation details.<\/li>\n<\/ul>\n\n\n\n<p>For users, this shift means faster, simpler, and less stressful interactions. For businesses, it introduces a new kind of customer touchpoint, one where AI gathers details on their behalf. The integration of online and offline data creates new expectations, making it essential for businesses to ensure accurate information and responsive communication.<\/p>\n\n\n\n<p>The businesses that adapt quickly to AI-assisted search will be better positioned to capture visibility, trust, and customers in this new search experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hate calling businesses? Google\u2019s AI is ready to take that task off your hands. This is part of Google\u2019s new AI Search update, which introduces \u201cagentic capabilities.\u201d In simple terms, these are AI tools that don\u2019t just show you information but take action on your behalf. That now includes making automated calls to local businesses [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":63754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10549,8570],"tags":[],"class_list":["post-63747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","category-google-business-profile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google AI can now call businesses for you | Birdeye<\/title>\n<meta name=\"description\" content=\"Google AI Search can now call local businesses, gather details, and give a clear summary. 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