About This Project

Marketing Manager, B2B Lead Generation

Job Summary

BirdEye, recently awarded “Hottest Company” by Plug and Play Tech Center, is looking for rockstar Account Executives.  We are hiring multiple Bankend Engineers to join our expanding Engineering segment.

 

We need winners to help BirdEye grow even more by exceeding goals and expectations–and having a whole lot of fun along the way.

 

What’s in it for you

  • Build and execute lead gen programs – SEM, SEO, FB Ads, Retargeting, Email lead gen
  • Optimize (volume of leads and CPC) free and paid lead generation channels
  • Own a lead quota / pipeline for SMB segment
  • Report weekly on lead pipeline (by channel, by rep)
  • Work with Sales to obtain feedback on quality of MQLs from marketing campaigns
  • Track lead gen response rates, conversion, pipeline, and ROI
  • Reconcile data across Google analytics, CRM, Google ad words, FB ads
  • Continuously optimize using A/B, multi-variate testing

 

Qualifications

  • 3+ years of experience in executing lead generation programs – SEM, SEO, Facebook Ads, Retargeting, Email lead generation
  • This is a hands-on role. You will drive lead gen without an agency
  • Direct experience in writing and editing ads and lead generation content
  • Candidate must be data driven and analytical – expert in Google analytics
  • Demonstrated results in improving conversion rates in marketing and sales funnel
  • Experience working directly with Sales and implement lead generation programs
  • Experience with the use of Salesforce and Microsoft Excel

 

What We Offer

  • Base salary
  • 100% free benefits – effective day one (Health, Dental, Vision)
  • Stock options
  • Phenomenally upbeat culture with an entrepreneurial approach
  • Company-wide holidays
  • Increasing opportunities innate in high-growth organizations

 

Employment Type: Full Time

 

About BirdEye Inc.

BirdEye is a SaaS platform reimagining the way customer feedback is used to acquire and retain connected customers by closing the loop between business reputation and customer experience. The BirdEye platform captures real-time customer feedback, ratings and sentiment across every channel — review sites, social media, and surveys. With BirdEye’s tools, businesses can engage in every step of the customer journey, establish a positive online presence, and benchmark performance across locations and against competitors. In today’s reputation economy, BirdEye provides the eyes, ears and algorithms necessary to create a stand-out customer experience that pleases a digital consumer society reliant on instant gratification.

 

BirdEye powers reputation and customer experience for 10,000+ businesses, 100+ digital agencies and F1000 clients. Based in Sunnyvale, CA, BirdEye was founded in 2012 by alumni from Yahoo, Google, Amazon and Cisco.

 

To see the BirdEye platform in action, visit birdeye.com/scan-business/. To learn more, go to birdeye.com or find us on LinkedIn, Facebook and Twitter.

 

Date
Category
Marketing, Sales
Tags
Sunnyvale (CA) United States