Review management is an effective digital marketing tactic that enables businesses to track and proactively respond to the online reviews customers leave about their business on review sites (Google, Facebook, Yellowpages, etc.).
The U.S. Bureau of Statistics found that 93% of consumers read online reviews before choosing a business, and 40% of those consumers have formed their opinion after reading just three reviews.
These customers consider genuine, unfiltered experiences shared by their peers online more trustworthy than biased information provided by the business itself.
Since customers find reviews important, search engines like Google and Yahoo do too. Search engines are designed to connect customers with the most relevant information as quickly as possible. The more content your business has readily available for search engines to index, like reviews, the more likely Google is to serve your business in front of a consumer researching the products and/or services you provide.
With consumers (especially on mobile devices) not looking at results past the first page of their search engine results, being on page one should be your business’s primary objective.
In short, review management is important because:
We’re here to make your life easy and your business grow. A Review Management tool from BirdEye automates all of these steps, so you have more time and peace of mind
How can BirdEye help?
Dr. Dennis Brender, DDS
Jim Mizes, CEO & President at Blaze Pizza
Timothy D., VP of Sales and Marketing at Great Western Building Systems
Don Deems, Cantrell West Dental