What is enhanced content?
Although your Name, Address and Phone Number (NAP data) is extremely crucial for routing customers to physical business locations, it does not convey a business’s identity and quality, nor does it differentiate a business from its competitors. Enhanced content is location-specific information that gives customers more detailed information about a business’s reputation and all it has to offer. The actual fields for enhanced content vary from vertical to vertical and are customizable for each listing.
How can enhanced content help my business?
Search engines favor results that appear reliable, accurate, and consistent, and are skeptical of listings without thorough detail about a business. Listings with enhanced content show up higher in search results, and their rich information leads to more click-throughs and lower bounce rates. Enhanced content boosts customers’ confidence and trust, giving them a detailed, unbiased view of your business. The more customers know about your business right away, the more likely they are to pay a visit.
BirdEye and enhanced content
BirdEye’s Online Presence tool keeps your business information consistent across 50+ sites and directories, and constantly scans for missing or inaccurate listings and fixed them in real-time. BirdEye also lets you add any enhanced content you want for each business location to create engaging profiles that give customers a clear picture of your business reputation, products and services, and more. Simply upload content into your dashboard and it’s automatically synced across all your local listings across the web.
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