Keyword Research
Table of Contents
What is Keyword Research?
Keyword research identifies and analyses search terms to prioritise content and ad strategies that meet user intent and revenue goals.
Key points
- Tools: Google Keyword Planner, Ahrefs, Semrush, AnswerThePublic.
- Data points: Volume, difficulty, CPC, SERP features, trend.
- Clusters: Group related keywords to build topical authority.
- Competitive gap: Find terms competitors ignore.
- Outcome: Content roadmap and PPC negative‑keyword list.
Real‑world example Research uncovered "HIPAA review requests" (low comp), birdeye blog ranked #1 in 45 days, driving 6 k monthly visits.
Pro tips
- Balance high‑volume head terms with convertible long‑tails.
- Re‑crawl keyword list quarterly to catch trend shifts.
- Map each keyword to a specific funnel stage.
Make every message count on social.
Built for real connection, Birdeye Social helps you understand your audience, spark engagement, and drive performance across all channels.