The importance of reputation
“A brand is no longer what we tell the consumer, it is what consumers tell each other it is.” Scott Cook (Founder, Intuit) Someone...
19
Sep
How to get 50 new customers in a week using your website
All of your online marketing efforts strive to push customers in the same direction: your website. Even if they’re extremely successful in doing...
19
Sep
Reputation Management Tip # 3: Choose the right review sites
Maintaining an edge over your competitors depends entirely on your customers’ choices. There is no doubt that customer’s buying choices today are highly...
19
Sep
Fact: you always need more online reviews
Customer reviews are critical to growth for businesses of all sizes in all industries. Have a 5-star average rating? Good, but not good...
05
Sep
What is search engine reputation management?
Search engine reputation management is an aspect of online reputation management -- and a very important one, at that: 98% of online searchers...
05
Sep
How Glassdoor reviews can save your business money and time
Why do 41 million job seekers research companies on Glassdoor every month? To find the perfect job. How do you find the perfect...
05
Sep
How to respond to negative reviews on TripAdvisor
As the world’s largest travel site, TripAdvisor plays a huge role in where people decide to dine out and book a room: every...
30
Aug
Local search and the retail customer journey
The retail market is evolving faster than ever as customers turn increasingly to online channels to research, compare, and purchase products and services....
29
Aug
Social customer service is the new online marketing
When you think about online marketing, you typically think about SEM, emails, or Facebook ads. What do these strategies all have in common?...