SEO
Table of Contents
What is SEO?
Search-engine optimisation (SEO) is the practice of improving website content, technical setup and authority to earn higher rankings and organic traffic from search engines.
Key points
- Pillars: Technical, on-page, off-page, UX.
- Signals: Relevance (content), authority (links), trust (E-E-A-T).
- Updates: Google rolls 8-10 core or systems updates yearly.
- Metrics: Rankings, organic clicks, CTR, conversions.
- AI trend: Helpful content & structured answers boost AI-Overview citations.
Pro tips
- Map keywords to search intent before writing.
- Refresh top posts every 6–12 months.
- Earn links from niche-authority sites, not link farms.
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