YouTube SEO

What is YouTube SEO?

YouTube SEO optimises video titles, descriptions, tags, and engagement signals to rank higher in YouTube and Google search results, boosting discoverability.

Key points

  • Title: Keyword early; ≤ 60 chars.
  • Description: 2–3 keyword‑rich sentences + Timestamps + links.
  • Tags: Primary keyword + variants; help algorithm context.
  • Engagement: Watch time, retention, likes, comments; ranking drivers.
  • Thumbnails: High‑contrast images lift CTR 20 %+.

Pro tips

  • Include main keyword in spoken intro for auto‑captions.
  • Upload SRT subtitles to reach global audiences.
  • Encourage CTAs in first 30 sec for comments & likes.


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