Free Webinar

Keep Customers for Life

Rachel Bentley of The Aspen Group and Shawn Castle of Sun Auto explain how multi-location brands turn customer feedback into stronger retention and loyalty. They show why review language and emerging sentiment matter more than star ratings alone, then outline the roles corporate, regional, and local teams play in closing the loop.

The discussion also highlights where AI speeds analysis while people remain responsible for ownership, action, and follow-through.

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In this webinar, you’ll learn how to:

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  • Read the language inside reviews because emerging sentiment can reveal opportunities that an average star rating misses.
  • Route every actionable signal to a named owner and track it through resolution so feedback does not stall in a dashboard.
  • Use AI to surface themes faster, then let people prioritize the fix, address root causes, and verify that sentiment improves.

Who you’ll hear from

WebinarPresenters 1790083275073

Emily McConnell

AVP of Enterprise StrategyBirdeye
WebinarPresenters 1790082204751

Rachel Bentley

Senior Director of ProductThe Aspen Group
WebinarPresenters 1790082353517

Shawn Castle

VP of Customer ExperienceSun Auto Tire & Service

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