Structured Data
Table of Contents
What is structured data?
Structured data is machine-readable code (JSON-LD, Microdata) that labels page content—products, FAQs—to help search engines understand and display rich results.
Key points
- Formats: Schema.org types—FAQPage, Product, Event, HowTo.
- Benefits: Enhances SERP real estate (stars, accordions).
- AI role: Clarifies entities for AI Overviews & voice answers.
- Testing: Google Rich Results Test; fix warnings.
- Maintenance: Update markup when content changes.
Pro tips
- Use DefinedTerm for every glossary entry.
- Avoid spammy markup (hidden FAQs).
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