TikTok
Table of Contents
What is TikTok?
TikTok is a short-form video platform (15 sec – 10 min) driven by algorithmic “For You” feeds, offering massive organic reach potential.
Key points
- Demographics: 60 % Gen Z / millennial.
- Discovery: Interest graph over follower graph.
- Features: Duets, Stitch, Live, ads.
- KPIs: Watch-time, shares, profile visits.
- Trend cycles: Trending audio & memes shift weekly.
Pro tips
- Hook viewers in ~1 second.
- Use on-screen captions for silent autoplay.
- Post 3-5×/week to train the algorithm.
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