How KO Storage Boosted Conversion Rates 97% Across 250+ Locations
with an Automated Engagement System
Storage
41% → 47%
Open rate improvement
3.8% → 7.5%
Click through rate improvement
53%→62%
Campaign adoption growth
Company Snapshot
KO Storage is a family-owned operator that has paired a smarter, more streamlined digital rental process with a deeply personal touch since 2016. Today, the company spans over 250 locations across 24 states. By unifying data, dynamic pricing, and tenant communication into a centralized platform, KO Storage delivers the sophistication of a public REIT with the agility of an independent operator.
Massive multi-location footprint. Trapped in manual, one-size-fits-all tenant messaging.
KO Storage struggled to manage timely, location-specific tenant communications across its footprint. Key lifecycle triggers, such as move-in status changes and auto-pay enrollment, required precise timing and local relevance. Instead, the team was held back by rigid segmentation, manual formatting, and legacy templates that required significant effort just to launch a campaign.
Valuable time was spent fighting layouts rather than refining the messaging strategy. Without behavior-based filtering or optimized delivery timing, KO Storage could not consistently scale relevant communications across all locations.
Automated lifecycle triggers. Hyper-local tenant messaging delivered at the exact right moment.
With Birdeye Marketing Automation, KO Storage replaced static, clunky workflows with advanced multi-location segmentation. The team now filters audiences by move-in status, real-time activity, and specific locations, ensuring every message matches actual tenant behavior and local context.
AI-generated templates provided an instant, on-brand layout, eliminating the manual formatting. Instead of struggling with design structures, the marketing team freed up hours of production time to focus purely on high-level campaign strategy.
By automating critical lifecycle communications that optimize the day and time of every send, KO Storage built a truly scalable engagement system.
The Results
1.2K auto-pay emails
delivered through an optimized workflow
105K contacts organized
using move-in status and activity-based filters
15% higher open rates
driven by intelligent timing and personalized segmentation
“Birdeye’s segmentation has been incredibly effective for us. The workflows have been seamless to use... the right messages are now reaching the right customers at the right time.”
Matthew Peterburs
Marketing ManagerKey Takeaways
KO Storage leveraged precise segmentation and intelligent send-time optimization to scale behavior-driven tenant communications.
- By replacing manual template creation with AI-generated layouts, the marketing team eliminated design bottlenecks and redirected its focus toward high-level strategy.
- The resulting automated system preserves enterprise brand consistency while adapting to hyper-local contexts.
- Ultimately, this streamlined approach has driven massive operational efficiencies and accelerated auto-pay adoption across their entire multi-state footprint.
Birdeye: The Obvious Choice
Recognized as G2's #1 Enterprise Agentic Marketing Platform across 10+ categories, Birdeye is the proven choice for the world's largest brands to consolidate their tech stack and scale local execution through AI agents.
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