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Globe Life and PennyMac on Becoming the Brand AI Cites
Kristyn Clark of PennyMac and Corey Jones of Globe Life share how two regulated financial brands use customer feedback and AI to build trust at scale. They explain why accurate listings, detailed reviews, and thoughtful responses influence both consumer decisions and the sources AI relies on.
The discussion also offers a practical model for staged automation that preserves brand standards and human accountability.
In this webinar, you’ll learn how to:
- Build trust with accurate listings, detailed reviews, and thoughtful responses that give customers and AI stronger evidence.
- Centralize reputation work and train AI on brand standards so teams can move faster without losing accountability.
- Stage automation by letting AI handle lower-risk interactions while people approve sensitive or regulated responses.
Who you’ll hear from
Corey Jones
SVP of Marketing and BrandingGlobe Life
Kristyn Clark
VP of Communications and MediaPennymac
Leigh Sansone
Sr. Director Strategic AccountsBirdeyeBirdeye gets you real results that help you be found
- +400%
- +440%
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Data is from over 100,000 Birdeye business customers
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