New
Sep 10, 2026
Introducing Custom Reporting Agent: Build Reports with AI
The Custom Reporting Agent lets businesses create custom reports by describing what they want in natural language. It can build reports using available metrics, dimensions, filters, and visualization options, and users can refine the report conversationally without having to start over.
Why we built this:
- Make custom reporting faster and more accessible.
- Reduce the effort required to find and configure the right metrics.
- Let users refine reports interactively as their questions evolve.
Key capabilities:
- Create reports using natural-language prompts.
- Choose exact metrics and View by dimensions using the Fields picker.
- Apply filters to narrow report results.
- Report using location hierarchies such as location, state, region, or brand.
- Refine an existing report through follow-up prompts.
- Change chart formats without rebuilding the report.
- Add reports to dashboards.
- Edit or remove saved reports.
Outcomes:
- Build useful reports faster.
- Explore business data without manually configuring every report element.
- Turn follow-up questions into report refinements instead of starting from scratch.