36.2K
New reviews across all locations and sites
13.9M
Google profile impressions
+21.6%
Google review growth since joining Birdeye
Company Snapshot
Sutter Health is one of Northern California's largest not-for-profit health systems, serving more than 100 communities across their hospitals, urgent care centers, physician offices, and specialty clinics. Managing online reputation at this scale required a smarter, more scalable approach.
The Challenge
After nearly a decade on their previous ORM platform, Sutter's digital marketing team was hitting real limits: slow support, no AI capabilities, and a manual review process that could not keep up. Concerns about switching costs had kept them on the platform longer than they wanted, but the team knew they needed a partner that could modernize their reputation program without disrupting operations.
The Birdeye Solution
With Birdeye, Sutter Health moved to a unified AI platform built for enterprise healthcare. Reviews AI automates patient outreach and routes incoming reviews through a tiered response system. Standard reviews are handled by Birdeye's Managed Review Response team, while escalated cases are automatically ticketed and assigned to Sutter's community managers so they can focus their time where it matters most.
Listings AI keeps provider and location profiles accurate across Google, Facebook, Apple, Bing, Yelp, and healthcare directories. Insights AI turns thousands of patient reviews into clear sentiment trends leadership can act on. Competitors AI and Search AI give Sutter a real-time view of how they stack up against regional health systems and how often their brand appears in AI search results across ChatGPT, Gemini, and Perplexity.
Measurable Impact (over 4 months)
35.4K
new Google reviews
4.7 → 4.8
average star rating
614.3K
review requests sent with a 7.5% conversion
120%
increase in monthly reviews
1.3M
direction clicks
81%
Visibility Score in AI Searches
Birdeye's real-time AI reporting quickly explains performance shifts and saves me time by automating the insights I previously pulled manually. Their listing management tools also make it easy to keep our business information consistent and optimized
Key Takeaways
- Sutter Health transformed their fragmented reputation management process into a scalable, AI-powered system that works across thousands of locations without adding burden to their teams. What began as a software switch became a strategic investment in patient experience.
- As Sutter Health advances their AI transformation in healthcare, Birdeye is growing alongside them as a technology partner.
Birdeye's customer support and responsiveness have been exceptional. Since we started, they've already delivered on the product roadmap and continue to innovate at a pace we hadn't experienced before. The switch to Birdeye turned out to be easier than we anticipated.
Birdeye: The Obvious Choice
Recognized as G2's #1 Enterprise Agentic Marketing Platform across 10+ categories, Birdeye is the proven choice for the world's largest brands to consolidate their tech stack and scale local execution through AI agents.
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