Google’s AI Search Shake-Up: What Brands Should Do Next
Two people in the same city, searching the same thing, are being recommended different businesses.
Google has changed more about how local search works in the first half of 2026 than it did in the previous three years combined. AI Mode, Personal Intelligence, Ask Maps, agentic Search, and the Google I/O 2026 announcements have rewritten how customers find and choose local businesses.
Join long-time search industry analyst Greg Sterling for a clear-eyed breakdown of what's changed, what it means, and what to do about it.
In this webinar, you’ll learn:
- How AI-driven personalization is changing whose business shows up in local search
- Which signals influence whether Google recommends your business to a specific customer
- What Google announced at I/O 2026 and which changes will hit local businesses hardest
- What to start doing now to stay visible as the shift accelerates
Who you’ll hear from
Greg Sterling
Co-founderDialog
Justin Meredith
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