Knowledge Panel
Table of Contents
What is Knowledge Panel?
A knowledge panel is Google’s information box that appears on the right side of desktop SERPs (or top on mobile), showing entity facts pulled from Knowledge Graph data.
Key points
- Entities: Brands, people, places, events.
- Sources: Wikipedia, official sites, structured data.
- Claim: Businesses can claim panels via Google Search Console.
- Impact: Enhances authority; drives brand clicks.
- Update: Suggest edits or schema tweaks to correct info.
Real‑world example After adding sameAs schema links, Birdeye’s panel gained product screenshots and recent awards within two weeks.
Pro tips
- Ensure consistent NAP + social links across the web.
- Use structured data (Organization, Product) to feed attributes.
- Publish wiki‑style "about" page for easy data extraction.
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