Facebook review recommendations: The complete guide

Jody Mayers

20 min read Last Updated Nov 22, 2022

Facebook (now Meta) isn’t just the biggest social media platform in the world. It’s also a place where customers can discover new businesses through online reviews. Facebook reviews & recommendations help to provide social proof to your customers and help your business get discovered.

Let’s talk about how your business can start collecting more Facebook reviews and grow revenue.

Chapter 1 What you need to know about Facebook reviews

Here’s what every business owner needs to know about Facebook reviews.


Why Facebook reviews are important

Facebook is one of the biggest social media platforms on the Internet. It’s estimated that Facebook has more than 2.6 billion monthly active users. This presents a great opportunity for customers and prospects to engage with your business on the platform. They can like, share and comment on posts. Use Facebook Messenger to communicate directly with the business and can also leave a review (recommendation) showing their satisfaction.

Reviews posted on Facebook are meant to represent the genuine experiences of real customers. As a result, potential customers value the social proof they provide. Studies show that 92% of customers consult reviews before making any purchase decision. Facebook is the second-largest review site on the Internet, right behind Google reviews.

Facebook reviews are now recommendations

Facebook’s review system is unique since it’s one of the few review sites on the Internet that doesn’t use the overall star rating system.

While Facebook had used the overall star rating for many years, in 2018, the social media giant decided to switch to a binary system. Instead of recommending your business out of 5 stars, customers now have just two options to rate your business: Recommend or Don’t Recommend.

All of your old reviews are factored in as part of your Recommendation Score. This score takes into account your old reviews posted under the overall review rating as well as the ratio of customers who would recommend your business.

Facebook reviews and online visibility

Facebook EdgeRank algorithm

In its early days, Facebook had a proprietary algorithm called EdgeRank which determined what content showed up on users’ News Feed. The algorithm was based on three factors:

  • Affinity – Affinity measures how much the user has interacted with your page in the past. The more they interact with the page, the more likely it is that you’ll show up in their News Feeds.
  • Weight – Weight measures the importance of each different interaction. Facebook sees some interactions as more important than others. For example, a review with a photo or a video is a more important interaction than a plain-text review.
  • Time Decay – This factor measures how long ago the customer’s interaction with your business took place. The more time passes, the less importance EdgeRank gives to the interaction.

Facebook’s proprietary algorithm has gotten more and more complicated over the years. However, these three factors of affinity, weight and time decay still hold great importance in determining what shows up in users’ News Feeds.

Facebook reviews affect two of these three factors: affinity and weight. That means the more reviews your business gets, the greater the likelihood of potential customers discovering your Facebook profile.

In addition to giving your business more visibility, having more Facebook recommendations and reviews encourages other customers to rate your business. Facebook recommendations also build brand transparency by showing the opinions of real people rather than plain old marketing statements.

Facebook reviews and SEO

Facebook reviews don’t just help your business get discovered on Facebook. The more Facebook reviews that you have, the more visible your business is on search engines. Since reviews highlight the authentic opinion of local customers, Google values them highly when determining search ranking. According to Moz, reviews are the third-largest factor determining local search ranking.

It’s not just Google reviews that matter when it comes to SEO. Collecting reviews on all sites will help your business rank higher in relevant search results. Facebook is no exception. Since Facebook is an authoritative site, reviews posted on its platform are valued by Google.

Chapter 2 How to manage your Facebook reviews

Here’s how your business can get started collecting and managing
Facebook reviews.

Woman leaving Facebook reviews on laptop

Creating a Facebook business page

In order to start collecting Facebook reviews, you will need to create a Facebook business page. If you haven’t done this already, here’s how you can get started.

  • 1. Sign in to your Facebook account, then click the button on the top-right that says “Create”.
  • 2. You’ll see a dropdown menu with a few different options. Pick the first option “Page”.
  • 3. Next, click the option on the left that says Business or Brand. Choose the option more relevant to you.
  • 4. You will be asked to select a Profile photo and a Cover photo. If you don’t have photos that you want to use on-hand, you can skip this option.

For more information, check our guide on creating a Facebook business page.

How to enable reviews on your Facebook page

If you want your customers to have the ability to leave reviews on your Facebook page, there are just a few steps you need to take:

  1. Go to your Facebook Business page
  2. Navigate and click on the “Settings” tab
  3. Find “Templates and Tabs”
  4. Click “Enable reviews” 

With those simple steps, your customers can now leave a review on your business directly on your Facebook page.

How to leave Facebook reviews

  1. Here’s how your customers can leave a review on Facebook for your business. Sign in to Facebook.
  2. Find the relevant business profile.
  3. Click the “Reviews” tab on the left side of the screen.
How to leave Facebook reviews step-by-step guide

4. Click “Yes” or “No” on the question asking whether you recommend the business.

Google my business page

5. Write a description explaining why you recommend or don’t recommend the business. The minimum description you can write is 25 characters.

What do you recommend about business Facebook reviews section

How to get notifications for new reviews

It’s easy to enable real-time notifications for new recommendations and reviews posted on your Facebook business page. This way you can respond to all recommendations, solve problems instantly, and thank happy customers.

Responding to your Facebook reviews is important, but in order to do that, you need to know when you get a new review. Here’s how to set up notifications for your reviews:

  1. Find the settings section of your Facebook Page
  2. Find and click on “Notifications”
  3. Select the option “Get a notification each time there is activity on your page”
  4. You’ll see that the “New Reviews” notification will be turned on.

Now you’ll get an automatic notification any time you get a new review on your page, so you can respond to it accordingly as quickly as possible.

Pro tip: You can also select whether or not you want an email sent for each new review in addition to the Facebook notification. Even better, review management services like Birdeye automatically send SMS or email notifications to relevant employees whenever new recommendations are posted about your business.

How to ask for recommendations on Facebook

Want to collect more recommendations on Facebook? Here’s how you can get started.

  • Make the Process Simple and Easy The harder the process of leaving a review is for the customer, the less likely they are to actually do it. A happy customer might say they’re willing to leave a review in person but might forget to do it as soon as they leave your store. After all, who has time to go and find your business’s Facebook page? Luckily, there’s a way to make the process quick and easy for the customer. Just send review requests emails and texts that link directly to your Facebook business page. All the customer has to do is click the link and leave a review.
  • Timing is everything to get the best results, make sure that you’re sending review requests on a regular basis. We’ve found that businesses get the best results when they send review requests on the same day as when a customer interacts with your business. If a customer gets a review request a month after the transaction took place, they may no longer have a clear memory of the sale. In this case, chances are that even your most satisfied customers may not write a review for your business.
  • Ask All of Your Customers for Reviews Some businesses are tempted to only ask a certain group of customers for reviews, who they know they think probably leave a positive review. When you are selective with review requests, you only end up hurting your business. You’re missing out on sending review requests to customers who probably would’ve recommended your business. You’re also missing the opportunity to get honest feedback that can help you improve your business. So make sure you’re sending review requests to all of your customers.

How to promote Facebook reviews

One of the best ways to get more reviews is to embed review requests on your website so that they can be displayed for your customers to see. You can add text that encourages your customers to click the link where they will be brought directly to your Facebook page and leave a review.

You can also promote your Facebook reviews offline if your store has a physical location. An easy way to do this is to have a sign at the front of your store asking your customers to visit your Facebook page. You can even include a QR code that customers can scan that will bring them directly to your Facebook page.

If you have regular customers, you can ask them directly to leave a review on Facebook. Most customers are more than happy to leave a review when they are asked. By asking them to leave a review and share it with their friends and family, you can pick up reviews that you would otherwise miss.

A Facebook review link is a URL that you can create to make it easier for your customers to leave reviews directly on your Facebook page. You can attach the unique URL on your website that will direct them to your Facebook page where they can leave a review about your business, product, or service.

In order to send Facebook review requests, it’s important to send a link directly to the review section of your profile. Here’s how you can get started.

If you want to create a Facebook review link to drive your customers to your Facebook page, there are a few workarounds that you need to get past. The primary issue is that the customer will be directed to a login page on Facebook if they’re not logged in already. Here’s how you can bypass that problem and build a working Facebook review link:

  1. To start, just use the Facebook login page URL: https://www.facebook.com/login/
  2. If your customer just goes to this link and logs in, they’ll be directed to their Facebook feed instead of the page you want to direct them to. So, you’ll add a “next” command to the login URL like this: https://www.facebook.com/login/?next=
Genius World Facebook reviews example

3. From here, you need to add your business page’s URL, but it’s not as simple as copying the URL and plugging it in. In order for this to work, you’ll need to convert it to HTML code. So, let’s say your company is called “XYZ Company.” Your URL will look like this:
https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2FXYZcompany%2Freviews%2F

If you want to easily create your own Facebook review link from this blog, just take the text for “XYZ company” in the URL and replace it with your own company name in your Facebook page URL. Once you plug that in, your customers should be directed to your Facebook page to leave reviews quickly and easily.

There are a couple of different ways that you can use a Facebook review link to direct your customers to your page. The easiest way is to share it with your customers directly. You can do this easily via email, text, social media, or any other marketing effort.

The next way to use your Facebook review link is to embed it on your website. By including the link on your homepage, blog, or anywhere else that customers regularly visit, you can direct them to leave a review on your Facebook with a single click.

Track Facebook reviews

To make sure that you get notifications for every new Facebook review, make sure that you follow the following steps.

  1. Navigate to the ‘Settings’ section of your Facebook page.
Facebook reviews setting tab example
  1. Click the ‘Notifications’ tab.
  2. Select the option ‘Get a notification each time there is activity on your Page.
Allow notification for Facebook reviews example

4. Now, the ‘New Reviews’ notifications option will be turned on.

Once you do this, you’ll be able to stay on top of all the reviews that get posted to your Facebook business page.

How to turn off Facebook reviews

You can disable recommendations and reviews from your Facebook business page, but we recommend keeping it turned on and just managing recommendations consistently.

It’s hard to have a great online reputation without reviews on a major site like Facebook. If you’re worried about bad reviews, remember that great responses can even make negative reviews reflect positively on your brand.

If you turn off customer reviews on your Facebook business page visitors to your page cannot see any reviews, positive or negative.

If you still want to do this, here’s how you can turn off all customer reviews:

1. Click on Settings at the top of your Facebook Business page.

2. From the menu on the left, select ‘Templates and Tabs’.

3. Click on ‘Settings’ next to Reviews.

Template and tabs section for leaving Facebook reviews

4. You’ll see a slider labeled “Show Reviews”. Turn this from “On” to “Off”.

Facebook reviews

5. Save your changes.

Even though you can turn off reviews on your Facebook business page, we do not recommend it. If you are worried about getting negative reviews consider actively soliciting reviews from all your customers. Most of the time, only customers who feel that they’ve had strong negative experiences are motivated to leave reviews. Soliciting reviews is an easy way to balance the scales.

How to delete facebook reviews

There is no way for a business owner to remove Facebook reviews posted on their business page without turning off reviews entirely. The only people who can delete these reviews are Facebook moderators or the reviewer who wrote them.

While you can report Facebook reviews (more on that in the next section), there’s no guarantee that Facebook will actually remove the review. That’s why we recommend responding to the review (more on that later).

How to report a review on Facebook

  1. Here’s how you can report a review that you think is fake.1.Find the review that you want to report.

2. Click the three icons on the top right of the review.

3. Find the dropdown item that’s labeled “Find Support or Report Review

How to report Facebook reviews example

4. Pick your reason for reporting the review.

How to report Facebook reviews problem example

5. Choose your reason, then click the “Next” button. You’ll see this screen.

Facebook reviews reason for reporting example

How to promote Facebook reviews

One of the best ways to get more reviews is to embed review requests on your website so that they can be displayed for your customers to see. You can add text that encourages your customers to click the link where they will be brought directly to your Facebook page and leave a review.

You can also promote your Facebook reviews offline if your store has a physical location. An easy way to do this is to have a sign at the front of your store asking your customers to visit your Facebook page. You can even include a QR code that customers can scan that will bring them directly to your Facebook page.

If you have regular customers, you can ask them directly to leave a review on Facebook. Most customers are more than happy to leave a review when they are asked. By asking them to leave a review and share it with their friends and family, you can pick up reviews that you would otherwise miss.

How to display Facebook reviews on your website

Once you have a good repertoire of reviews, you can use them as marketing material on your site. You can do this by embedding the reviews you want to display with a few easy steps.

  1. Go to the reviews section of your Facebook page
  2. Find the review you want to be displayed on your site
  3. Find and click on the “embed” option
  4. Copy the code that appears
  5. Paste the code on the back end of the page you want 

After you do this, you should see the review you picked displayed for your customers to see. This is a great way to show that you are receiving positive reviews and are a trustworthy business.

Benefits of responding to Facebook recommendations and reviews

Actively responding to recommendations on Facebook — and any other review site — is crucial to maintaining a strong business reputation. Prompt, thoughtful responses prove to customers that you value their feedback.

Plus, today, customers expect responses to their reviews. This is a great way to show that your business is willing to listen to the problems of each individual customer. A study by Harvard Business Review showed that when businesses respond to all their customer reviews, they typically see more reviews and a higher overall star rating.

Here’s how you can respond to a Facebook review.

  1. Find the review that you want to respond to within the Reviews tab on your Facebook business page.

2. Comment on the review the same way that you would comment on one of your friend’s Facebook posts.

Tips for responding to positive reviews

Here’s how you can respond to positive Facebook reviews.

  • Thank the customer for the feedback- A “thank you” can go a long way in showing your appreciation and building customer loyalty.
  • Keep it short and sweet- Responding to a positive review should be short and sweet. There’s no reason to turn it into a long essay.
  • Encourage the customer to come back- Leave a short note to show the customer you’d be happy to serve them again. This can be as simple as “We hope to see you soon!”

Tips for responding to negative reviews

Here’s how you can respond to negative Facebook reviews.

  • Apologize for the bad experience- The first step is simply saying “Sorry”. Show the customer that you regret their negative experience.
  • Be polite- A bad review can be frustrating, but avoid the urge to lash out. It’s important to be polite because other customers are looking at your review responses to see what kind of service they can expect from you.
  • Ask the customer to contact you directly- Provide a phone number or an email so that the customer can contact you. That way, any potential back and forth will not be in public view. Plus, if you’re able to resolve the problem in a private setting, there’s a good chance the customer can be persuaded to edit or even delete their original review.

Tips for responding to fake reviews

If you see a review that you think didn’t come from a real customer, call it out. While you should remain polite, you should also let potential customers who read the review know that it isn’t an accurate representation of your customer experience.

Tips for responding to Facebook reviews example

How to embed Facebook reviews

Want to share your Facebook reviews on your website? Here’s how you can get started.

  1. Go to the relevant review on your Facebook business page.
  2. Click the three dots on the top right of the review.
  3. Click “Embed” from the drop-down menu.
How embed Facebook reviews example

5. Copy the code and paste it onto your website.

Of course, copying and pasting each Facebook review to your website can be unnecessarily time-consuming. Instead, try embedding a Facebook review widget on your site that updates in real time. That way, you don’t have to go back and embed every glowing review that you get.

Don’t buy Facebook reviews

No matter how badly you want to up your Facebook review count, you should never consider buying them. Not only will this give your customers a bad idea of your business, but Facebook could likely penalize you for doing it.

There are plenty of shady websites you can visit that allow you to buy Facebook reviews for a fee, but the end result is not worth it. Fake reviews are incredibly easy to spot often because they are so over-the-top positive. It’s not hard for a customer to pick out the ones that are disingenuous, and that can really hurt your reputation with your customers.

Buying reviews on Facebook is also against Facebook’s guidelines and could land you in what is often referred to as “Facebook Jail.” Your account could be suspended, or even banned if they pick up on bought reviews on your page. The end result of that is far more damaging than not having enough reviews. So, don’t buy Facebook reviews. It’s just not worth it.

Frequently asked questions


Are Facebook reviews still available?

Yes, Facebook reviews are still available, however, they are now called Facebook recommendations.

Can Facebook reviews be anonymous?

No, there is no way that customers can leave anonymous Facebook reviews. The name and the profile of the reviewer will always be visible.

Can I buy Facebook reviews?

No, under no circumstance should you ever buy a Facebook review. Facebook has the right to ban businesses from the platform for violating terms of service. Buying Facebook reviews risks you losing access to the world’s biggest social network. Plus, buying reviews will only undermine customer trust. If customers suspect that your reviews are fake, they’ll do their best to steer clear of your business.

Can you delete a bad review on Facebook?

No, you cannot delete a negative review on Facebook, however, if the review is spam or does not adhere to Facebook’s standards, then you can report it. Simply, login to your Facebook Business page, select the review that is malicious, find the three dots, and select the u0022report postu0022 option.

Can I post Facebook reviews on my website?

Yes, you can embed your Facebook reviews on your website. On your Facebook Business page, select the u0022Reviewsu0022 tab, then select the review you want to add to your website. After clicking on the three dots, select the u0022Embedu0022 option. Copy the code and then embed the code where you want the plugin to appear on your website.

How to manage online reputation with Birdeye

Reviews are a key factor in building a positive online reputation with your customers. But getting more reviews isn’t enough. If you really want to maintain a positive reputation, you need a system that can help you get more reviews, and manage the ones you get.

Birdeye is the most comprehensive reputation management software on the market. With Birdeye you can automatically send review requests, respond to customer reviews from 150+ sites in a single dashboard, get actionable insights with Natural Language Processing (NLP), and get a custom-built profile that will help your business get discovered by customers.

There’s no competitor on the market that offers all these services in a single platform. In fact, Birdeye has been named the #1 company in the reputation management space by G2 12 straight times.

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Originally published Feb 25, 2022 2:59 AM, updated Nov 22, 2022