LinkedIn Ads
Table of Contents
What is LinkedIn Ads?
LinkedIn Ads are paid placements—Sponsored Content, Message Ads, Dynamic Ads—targeting professionals by job title, industry, and company size on LinkedIn.
Key points
- Bidding models: CPC, CPM, oCPM, CPS (message).
- Audience: 1st‑party professional data; ABM lists.
- Creative: Single image, carousel, video, conversation ads.
- Costs: Higher CPM but conversion quality often superior.
- Insight Tag: Enables website retargeting and conversion tracking.
Real‑world example A B2B SaaS saw a 7.2× ROAS from Sponsored Message Ads to C‑suite list, despite $26 CPM.
Pro tips
- Layer Job Function + Seniority for precision.
- Use Lead Gen Forms to boost CVR by 3× over landing pages.
- Refresh creative every 30 days to dodge fatigue.
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