Meme

What is a Meme?

A meme is a piece of content, typically humorous or relatable, shared rapidly online, often through social media platforms, consisting of images, videos, phrases, or hashtags, and spreading widely as users adapt and recreate it.

Key points

  • Form: Commonly visual (images, GIFs), sometimes text-based or video formats.
  • Virality: Driven by humor, cultural relevance, or relatable experiences.
  • Adaptability: Easily customized or modified by users, facilitating rapid proliferation.
  • Cultural impact: Influences online behavior, conversations, and even offline interactions.

Pro tips

  • Stay culturally aware; memes rely heavily on current events and trends.
  • Ensure authenticity when incorporating memes into brand communications to resonate genuinely.
  • Be sensitive to context and audience preferences; misused memes can backfire and harm brand reputation.

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